go down sizes it's like one of our
definitely out biggest sites I run it
together with my wife I have a wife and
a kid
three-year-old and so my wife got the
idea about it because she was studying
architecture and she was designing the
that's a small cramped space where you
need a lot of functions there so she got
interested in the whole tiny house
movement how to build super tiny spaces
very early on maybe 2012 11 or something
like that so she was very interested in
that and she started YouTube channel and
then it quickly caught on and quickly
got the first ten twenty thirty thousand
subscribers and then I thought hmm maybe
I should build a site around this so I
just started building the block
alongside and I could send some traffic
you know to the block zone yeah so that
still our main site and also once the
site that I'm actively building a lot of
content for with my my team of writers
cool so can you give us a little like
info on the traffic and like the growth
trajectory and like just a little more
details I think until November last year
so something like 14 months ago I wrote
everything myself and then some of these
articles were super super old so I
reached a point in December 13 months
ago I just deleted a whole bunch of
content because it was just crap and it
was super short content I could see in
analytics it maybe got like five or ten
visits per day so per month I think so
so I started hiring some writers and
there was the first time I out sourced
content so so that's where I really
started to to go harden on it and at
that time I made some major mistakes I
updated a ton of links and it got the
indexed and I just did some stuff and
the thing was that I was primarily
working on client stuff at the time so I
did a lot of changes and they look at it
then after couple of months it was sort
of out of the search results for a
little while so then I figured I should
probably give it some good attention and
so so yeah so long story short today
it's I just picked up the numbers it's
it's a little over 200,000 page views
per month and and it's primarily at
monetize with ads and also a bit of
affiliate okay and in the beginning it
was it was mostly like your your wife
was interested in the tiny house
movement and downsizing in general yeah
and then we just started writing about
you know furniture and everything
related to smaller spaces and see
whatever deals we could get and yeah
stuff like that and is she sort of the
the YouTube expert and your content blog
yeah yeah she's definitely the face and
the brain behind the YouTube channel
yeah cool I also pop up from once in a
while but but I'm not the the main
itthere okay okay
gotcha and I guess from that standpoint
can you tell us about how you selected
like the topics to write write on and
then you know maybe how your wife was
choosing YouTube video topics as well
yeah so for the YouTube channel I think
she didn't give much thought to anything
so it says keyword research and stuff
like that see I think she stumbled upon
a few pretty cool tiny houses that we
did some home truths home tours on so we
would go in and do like a 30 minute very
long video for us at the time video and
and of course those did very well
because people tend to binge these home
tours people like to see how you pop out
things of the wall and it's it's very
visual and so one of those videos popped
to a hundred thousand page views and
just like oh yeah using YouTube and it
was like wow this could be taken
somewhere you know and so we went to to
the states at a tiny house fair a tiny
house festival and just filmed like 20
tiny houses just went door-to-door you
know before they opened and asked
everybody if we could film everything
there so we did that a couple of times
so we would have like Kent's into space
out over a couple months then it just
really started to take off from there
holy cow that's that's amazing so you
went to basically a conference or what
did he call is like a festival or
something yeah I think they call it a
tiny house festival it was somewhere in
Florida
no yeah said there was just like a
concentration
like awesome yeah antenna and you just
want to do with the camera except we
were in the area visiting some friends
and then we just I think accidentally we
we just saw this festival it's like two
hours drive north and then we just went
there and I we could immediately see
this was just Mecca for us you know we
just had to turn on the camera and get
there super early and leave super late
for the last couple of days and yeah so
we just burned ourself out completely
over 48 hours and shut everything we
could
okay and I may have to I'll have to get
you to introduce me to your wife maybe I
need to talk to her to you but sure
absolutely the video and editing and
creating video that's interesting to
people it's really hard to do and to
keep them you know captured so like how
long had your wife been doing videos at
the point where you you went to that
festival maybe a year something like
that I think we have traveled a lot also
because we both work online so so
everywhere we go we don't always try to
find a few tiny spaces apartments or
tiny houses you know anything we can
film also to sort of yeah do the travel
on the company sure bills yeah so so we
did that a couple of times and we had an
idea that this would be great so as soon
as we saw the festival we just yeah had
proof to go there okay yeah cool cuz I
like I said I know just the skill to you
know create the videos to film it to do
all this stuff eat both from like a
technical standpoint and for the actual
content to be interesting yeah and you
know just get it done it's it's very
difficult very difficult so yeah you
guys had a few at least a couple years
probably of just like filming doing
videos doing editing and all that stuff
right yeah and we had some friends show
us how to get like a good camera and
also get like a wide-angle lens because
when you're filming inside it's super
tiny space you know it's very hard not
to be upfront in everything you know you
need that bigger angle so getting these
things right and get a good boom mic
that because sometimes we would we would
shoot outside and to get it to the house
and talk outside it's just be
you know that sound like like a stormy
weather and yes but but she's I think
she's very skilled in in that department
and I yeah she she's doing a good job
there I think but did she she's using an
external editor but actually she hasn't
been uploading any videos for almost a
year because we have a toddler now on it
is just a different game so she's mainly
focusing on him and I'm running the
business side of things right now
you
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