How to Run Split Tests and Optimize Your Website for Conversions--SEO GUIDE

You got a website, you want to run split tests, how do you know what you should be changing on your own website?
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Step #1 Add Crazy Egg to your website

Crazy Egg is a visual analytics tool. It'll show you what people are doing and what they're not doing.

These reports will show you scroll maps to see where people are clicking on the page.

These video recordings show the mouse movement and how people are navigating through your website, what they're clicking on and what they're not clicking on. These reports will show you the issues people are having on your website.

Step #2: Use Crazy Egg's Wizzy Wig editor

Through the Wizzy Wig Editor, you can then go and make changes that you feel will help solve these problems.

Step #3: Run an AB test

Through Crazy Egg you can run your own AB test. Once you run them, Crazy Egg will show you which variant's performing well and which ones not. Once you combine all of that, not only will you be able to make the right changes so you can boost your conversions and sales but you'll also see those lifts.

If you don't test, you won't know if the changes you're making are helping you or hurting you. I don't care how good you are at marketing or how smart you are, we all make mistakes, even I do, so some of the changes I make sometimes hurt me.

That's why I test everything out and Crazy Egg is an amazing tool that you can use to do this for your digital marketing efforts.

The crazy egg heat map tool is an incredibly powerful way to optimize for conversions.

you got a website you want to run tests

how do you know what things you should

be changing on your own website

hi everyone i'm neil patel and today i'm

gonna share with you how to know which

elements on your webpage or website to

change in tests the first step is add

crazy act to your website

crazy ik is a visual analytics tool

it'll show you what people are doing and

what they're not doing based on that you

can figure out what to test so once you

install crazy egg you'll notice that

you'll have reports these reports will

be score maps it shows you how far along

down the page people are scrolling he

maps which will show you where people

are clicking and where they're not

you'll even see video recordings these

video recording showed the mouse

movement and how people are navigating

through your website what they're

clicking on and what they're not

clicking on right these reports will

show you the issues people are having on

your website now that you've figured out

what issues or what bottlenecks people

are having on your website the second

step is using crazy eggs WYSIWYG editor

through the WYSIWYG editor you can then

go and make changes that you feel will

help solve these problems then when you

make the changes the third step is to

run a a be test through crazy egg you

can even run your own a be test and once

you run them crazy will show you which

variants performing well and which ones

not once you combine all of that not

only will you be able to make the right

changes so you can boost your

conversions than sales but you'll also

see those lifts if you don't test you

won't know if the changes you're making

are helping you and hurting you I don't

care how good you are at marketing or

how smart you are we all make mistakes

even I do so some of the changes I make

sometimes hurt me that's why I test

everything out and crazy is an amazing

tool that you can use to do this

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