whoa whoa whoa whoa whoa you're telling
me in spots was made $20,000 per day
using facebook ads what is up and then
just today I'm gonna teach you how I
make $20,000 a day passively using
Facebook Ads
with one custom audience trick and I'm
going to show you how to apply it
immediately to any business so stay
tuned ninjas this is gonna be a good one
[Music]
all right welcome back my beautiful
ninja family so today we are going to go
through some of my favorite ways to make
custom audiences because people who
understand how to build the best custom
audiences are the ones who win so
obligatory proof here 7,600 we spent
a little bit less than twenty thousand
dollars profit from that so let's
actually jump right in to our funnel
here and get rid of this and so what
we're gonna do guys is we're gonna show
you exactly how to make some custom
audiences and I'm gonna use clickfunnels
for an example but you know you can do
these things that I'm gonna show you
with Shopify with a wordpress site it
doesn't matter right the underlying kind
of principles are the same and you're
gonna be able to apply to your business
today and we're gonna show you kind of
the ones that work the best for me and
so how we do this guys is inside a
business manager we're going to go to
audiences right so all tools here and
then audience and that's how you get to
this screen that I just was that but
I'll show you guys out never want to
skip steps for you beautiful ninjas okay
and so what we're gonna do then is we're
going to go to create audience so create
audience gives you a couple of options
custom audience look-alike audiences or
saved audiences so when you're just
building out like your normal kind of
interests and things like that but
you're not using one an audience you
made that's what a saved audience is
we're gonna talk about custom audiences
and we're gonna briefly touch on
look-alike audiences because look like
audiences are one of the most important
kind of revolutions or revelations in
advertising in recent history what
Facebook did with that and then Google
kind of did as well with affinity
audiences so what we're gonna do guys
we're gonna click custom create custom
audience so you get a couple of options
here customer file website traffic app
activity offline activity and engagement
right so what we're going to focus on is
website traffic and engagement so if you
have a large email list and you have
like a bunch of people who bought from
you like let's say that you have a
thousand people who purchased from you
and you have those emails you can do
what's called a customer file custom
audience so what this is is you upload a
thousand emails and then Facebook
matches those emails to people it has
data on and then it and then it allows
you to you know actually retarget those
exact people so it's a thousand people
you know out there bought my products
and I made a customer file custom
audience then I'd be able to advertise
directly to the exact people who bought
from me right if their email matches
their Facebook ID and so that's really
powerful because you know if somebody's
bought from you once and you you know
release like a similar product or
whatever then you can actually advertise
to the exact people who purchase from
you before as long as their email that
they get you matches with Facebook's
email so it's super powerful but we're
not gonna talk about that a lot today
because most people out there and most
people watching this video probably
don't have large email lists I remember
I didn't have one when I first started
and so what we are going to talk about
is website traffic right app activity
we're not gonna really talk about
offline activity we're not gonna really
talk about from some of the more
advanced stuff you know the Facebook as
a ninja master class has everything you
possibly could need for all of this but
we're gonna mainly focus on website
traffic and engagement even though
offline activity is very very powerful
as well it's just a little bit more
advanced so let's talk about website
traffic first so what we see here is we
can do a couple of things we can target
people based on if they visited our
website obviously you have to install
your pixel on to your website before you
can target people who visited your
website or you can target specific web
pages or you can target visitors by time
spent and so we're gonna talk about all
three because these are very very
important so all website visitors right
if you look right here it allows you to
do this in the last 180 days so if you
want to make the largest custom audience
you possibly can
then you just do all website visitors in
the past 180 days and this means that
every single person that's visited your
website whether it's clickfunnels
Shopify WordPress it doesn't matter
right as long as you have your pixel
installed correctly and there's a ton of
tutorials out there on how to install
your kik so it's very very easy so this
is how you actually do that you actually
you can create a custom audience and now
every person who's visited your website
in the last hundred and eighty days will
be in this custom audience and you can
advertise those exact people that's like
for example if you go and you're
browsing a website like for canoes and I
always use this example but if you're
browsing a canoe website and then all of
a sudden you go back to Facebook and you
see advertisements for canoes that's how
people are doing this right in a basic
sense so all website visitors is a very
easy way to just create the largest
custom audience you can but that's you
know that's that's a good custom
audience it's a good place to start
especially if you don't have a lot of
traffic but if you have a little bit
more traffic right and you have people
who are going going to your checkout
page they're going to your order page
right one of my favorite and highest
performing custom audiences of all time
guys is using this particular method
right here and so we're gonna use
clickfunnels as an example so as you can
see here this is my sales page right
this is my order page where people
actually enter their payment information
and I'll let this load really quick so
you guys can like see the checkout page
yeah so here's the checkout page and
then this is the thank-you page so
people will only ever see this
particular URL if they've purchased they
can't get past this second step right
here they can't get past this one unless
they purchase so the only way somebody
could see this URL is if they've
purchased from me and so one of the best
custom audiences I've ever made guys it
and I'm gonna reveal you know some of my
favorites obviously some of the really
advanced stuff I can't reveal publicly
because I want to keep it very very
potent and powerful for I'm all than the
Facebook ad ninja fam but we are going
to talk about some of my favorites and
this is one of the highest performing
audiences that I've ever created guys so
what we're gonna do is when I take this
order page URL right any disk if it was
Shopify this could be your cart URL if
it's WordPress it could be your cart URL
you know what I'm just using
clickfunnels because that's you know
what I personally use for my business
most often we're gonna copy this URL
what we're gonna do is we're gonna
target people who visited specific web
pages right we're gonna do in the last
hundred and eighty days URL contains
write this we're gonna copy and paste
this particular URL from our order page
into here and we're gonna and so now
it's gonna create a custom audience of
people who've visited our order page but
we're gonna go one step further right
we're gonna click it and also and at the
URL doesn't contain right and what we're
gonna do is we're gonna take the Thank
You page and so now what this does guys
and I think a lot of you are probably
understanding what how powerful this is
right what this does guys is it targets
every person who's visited your order
page but has not bought from you because
what it what we're doing and what we're
saying right here is we wanna point we
want to find every single person who's
made it to the order page but hasn't
quite
made it to the Thank You page and if
they haven't made it to the Thank You
page
it means they haven't bought from you
but if they were on the order page it
means they were close to buying from you
so this is targeting all the very
warmest hottest people right because
they were so close they made it all the
way to the order page but they just
didn't quite see this particular Thank
You page URL and so this is going to be
you know people who saw order page but
not Thank You page right so this means
that they almost bought but didn't and
these are the some of the most powerful
audiences um that you can create guys so
that's that's the first we're gonna talk
about let's talk about the next one
another one that I really really like
and I've had a lot of success with is
visitors buy time spent right so what
this means guys is Facebook's actually
able to track how long someone has been
on your website right relative to all
your other visitors so if you had a
hundred people that visited your website
right that what you can do by top 25 top
ten top five percentile is out of the
hundred people who visit your website
twenty five of them inevitably have
spent longer than the other seventy-five
so so Facebook orders all the people who
visit your website and then allows you
to create a custom audience of people
who have who have spent the most time on
your website relative to all of your
other visitors and this basically means
guys you know unless somebody just like
walks away from their computer because
like they get struck by lightning or
something if they spend more time on
your website it means that they're
reading more it means that they're
interested more it means that they're
closer to buying from you right and so
what I like to do guys is use the top 25
percentile top 25 percent times spent on
my site right and if you want to get
even closer if you want to get even more
refined you can actually select specific
web pages or you can just do you know
entirely for everyone on your pixel
right so every page of your entire site
once you have your pixel installed or
you can do specific URLs so maybe you
want to target people who spent the most
time on your order page right because
they're really thinking about it but
they just didn't quite do it and you
know you can exclude people who didn't
make it to your who didn't make it to
your thank-you page right
and so you know the the kind of
underlying methods are the same here so
what we could do is we could exclude
people who saw the thank-you page and we
could target people in the top 25
percentile relative to everyone else who
were on the the order page right so now
what discuss some audience allows us to
do guys is we were targeting visitors by
time by time spent the top 25 percent so
the 25 percent of people who spent the
longest on the site on the order page
right because this is a specific URL and
we're excluding people who made it to
the Thank You page right because we
don't want to pay for ads of people
who've already bought from us in this
particular case so those are two of my
favorite ways to use custom audiences so
let's talk about one more so we're not
gonna talk about these two right now
they're a little bit more best but we
will talk about engagement right
engagement has so many options here guys
and let's talk about you know just
really kind of briefly what each of
these are so video engagement is so
incredibly powerful I think it's
probably one of the most powerful ways
to use Facebook Ads
and when I go soso in-depth on video
because I think it is the future in the
Facebook Ads ninja masterclass lead form
is also a good one right lead forms
allow you to kind of capture people's
emails capture people's phone numbers
without having a website and what you
can do is you can retarget people who
open your lead form or who fill out your
lead form and form a custom audience and
then advertise specifically to those
people right canvas we're not gonna talk
about very much Facebook page is a very
powerful one Instagram business profile
very powerful and event right so
Facebook page we're gonna talk about in
a second because that's what I want to
talk about mainly here video we could go
into but I think it's one of the more
advanced and it's one of the most
important so that's why we go so so
in-depth in the Facebook Ads ninja
master class on video because it's the
future right Instagram business profile
is a great one because what this allows
you to do is it you can and anybody can
do this you can switch your normal
Instagram account to an Instagram
business profile completely for free and
it allows you to get more insights as to
you know who your followers are so if
you switch to a business profile again
free it'll tell you you know what
percentage of your audience is men women
you know when they're most active and
things like that but another
advantage of switching to an Instagram
business profile is you can actually
form a custom audience right of anyone
who visits your Instagram page so if a
thousand people visit your Instagram
page you can and it's a business
Instagram that's a business profile on
Instagram
then you can actually create a custom
audience of all those thousand people
who visited your Instagram page and then
retarget them and remarket them on
facebook using facebook ads and that so
so powerful if you have you know an
e-commerce brand and you're and you're
trying to build a presence on Instagram
you can retarget all of your prospective
buyers who check out your Instagram
business profile because they're
obviously interested if they're checking
out your business profile or your
Instagram profile and then you can
retarget those people you can say hey
guys you know I saw that you're checking
out like my awesome Instagram profile
like we'd like to give you a 20% off
coupon for like being such a you know
awesome person or whatever it is right
so Instagram business profile really
cool events are it like your host
hosting like a grand opening for your
like your restaurant for example you
could do an event and you can retarget
anybody who interacts with your event
and then you can retarget them saying
like hey if you want to come to like our
grand opening we'll give you like a 30%
off like bottle service or whatever it
is right and so let's talk about the one
that we want to actually talk about here
which is Facebook pages so what we can
do with Facebook pages is so incredible
guys everyone who engaged with your page
this basically means anybody who's
visited your page you know engage with
your pages contents engage with any of
your ads right just remember your
advertisements on Facebook run from your
Facebook page so if anybody's commented
on your ad likes your ad whatever that's
technically engaging with your page and
so the one that I like to use guys if
you if you don't have a lot of traffic
definitely use everyone who engaged with
your page but if you have a lot of
people coming in your page sending your
page messages right if your business has
been around a little bit longer or you
know you're getting some traction the
one that I found it to be super super
profitable is people who sent a message
to your page so again if you have low
traffic or you're just getting started
definitely choose everyone who engage
with your page and this means you can
actually form a custom audience let me
say custom audience guys we just mean
we're making an audience of people who
did a specific action you know related
to your website or Facebook right
so what this one would be is we're
forming an audience of everyone who has
visited your Facebook page liked a
comment liked or left a comment or
shared or sent you a message or anything
right this is the largest custom
audience you can make but if you have a
lot of traffic people who sent a message
to your page that is the biggest
indication that they're very very
interested in your business people are
not gonna go to your page send your page
a message unless they're very very
interested in what you have to sell guys
and so people who send a message to your
page is a great way to form a custom
audience of people who are incredibly
interested in what you have to sell guys
and so we're gonna do this one people
who send a message to your page people
who sent the message to page we are just
going to create that audience guys and
so if you guys want to learn more about
custom audiences just leave a comment
down below that says facebook audiences
down below Facebook audiences and we can
talk about you know some of the ones
that we didn't actually touch on because
you know video engagement is one of the
most important and there's a really cool
hack where you can repurpose viral
content to get huge amounts of social
proof and huge amounts of engagement and
likes on your Facebook page for pennies
on the dollar that we can talk about if
you guys are interested leave a comment
down below that says Facebook audiences
I'm gonna be happy to make another video
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