Because of y'all showing you two very special guests you guys recognize ODI
Productions and the boy Micah still making a appearance from Bali so what's
Good we're gonna bring you guys and not only my knowledge from Facebook Ads
But also from these two killers right here 100 thousands hundred thousands per
Month using Facebook Ads see you in a second
I won by the way ninjas we had five winners here here here here and here for
Our giveaway gave away $10,000 worth of courses and a bunch of cash and we're
Doing it the rest of this week so make sure you don't miss out
Hi guys while we're waiting for Mike and Odie to figure up a little interview
We're gonna jump right in and as you guys can see there's a little
Addition to the backboard here the YouTube plaque seriously thank you guys
So much I love you I can do any of this without you I really really appreciate
You all so much so what we're gonna talk about today is how to find your perfect
Customers on Facebook so this tool is one of the most important tools that
People are just not utilizing and it's called audience insights so how you find
This is by going in business manager I just go to all tools and audience
Insights here and you can also his google audience insights I'm an audience
Insights allows you to do three really cool things right so you can do you can
You know choose an audience that is everyone on Facebook you can choose you
Can see demographics related to people who are connected to your page or you
Can see demographics related to any specific custom audience of people let's
Say you have an email list of 10,000 people and you want to see how many of
them are men you could do that with audience insights right and so we're
gonna is gonna do everyone on Facebook to kind of demonstrate this and we're
gonna show you a bunch of cool ways to kind of do this right because what we're
gonna do guys is we're gonna play around with interests so we can create perfect
what people like you know who also likes something so for example if someone
likes Oprah let's just use that as an example so as we can see is 54% women
this is Facebook just as a whole right Facebook as a whole has 54% women 46%
men in these specific age ranges right we could go and see where that where
they are located location wise and etc etc so if we wanted to do Oprah for
example we can type in Oprah Winfrey and watch this 54% right it's gonna change
83% of people who like Oprah Winfrey are women and that's a very important point
right cuz if we're gonna sell a t-shirt for example with Oprah Winfrey's face on
it it probably makes a lot more sense to target women primarily rather than men
because only 17% of people who like Oprah Winfrey's page actually are men
right and so this is a really really important way to be able to kind of hone
your audience especially if you don't really know what your audience is you
know for example comprised of and so one of the other things like let's say that
you're you know you're starting a brand new product and you just have no idea
where to start like you know like if for example if I was selling like a pitbull
related like maybe like a dog collar specifically for pitbulls that says like
pitbulls are the best right I could type in pitbull here and make sure you don't
choose the rapper but if you choose like I love pitbulls like a fan page related
to pitbulls you can see demographics about these
people but let's say that you're selling a product that you like just don't know
like let's say that you want to get into the weight loss niche but you just don't
really know you know what people who are interested in weight loss also like so
there's a couple of ways to do this right you can do this within audience
insights or a way that no one talks about right is using Facebook's autofill
feature so in the actual just normal ad creation section here you know if you've
ever made an ad before this is kind of the first screen that you see when you
do go to set up an ad so I guess let's go back just so we can see it so if we
go to create ad and then we'll start again traffic right let's just choose
traffic for example this is the screen that we're gonna see next right and so
detailed targeting so let's say that like I was gonna choose Oprah Winfrey
you know I could type in Oprah Winfrey right here the point of audience
insights is actually to like find interests to put here right if you don't
know things about your audience and so let's use this for example let's say
that we were gonna sell like weight loss but like we wanted to sell a weight loss
product or maybe we were passionate about weight loss but we just didn't
really know much about the niche so I could literally type in weight loss and
Facebook is gonna auto populate all of these different things right like
extreme weight loss a lifestyle coach mind you weight loss drop away weight
loss let's try extreme weight loss so extreme
weight loss right here so I could type that in but if I type that in I wouldn't
really know like are most of the people who who like extreme weight loss men are
they women how old are they like what you know what locations are they in
because I want to target as closely as I could right because I don't know what to
put for age here I don't know what to put for gender and so what I would do is
I would jump into audience insights and let's just use extreme weight loss for
an example right so we can literally type in extreme weight loss shoe
and now we see that 90% of the people who are interested in extreme weight
loss are women right and so why would we ever waste advertising dollars
advertising to men here when we know that 9 out of 10 people are women who
are interested in this particular page on Facebook and we can also see some
other very important things right we can see that that age range is here 25 to 34
and 35 through 44 comprised you know over almost 60% of the total people who
like this particular Facebook page and so we know our age ranges and we know
our gender now just from like to using audience insights for literally two
seconds right and so what we would do is we come in here and we go you know 25
through 34 right cuz that's a big one and then also 33 35 through 44 but we do
see 24% of them up to 54 so we probably just go 25 to 54 just so we're not
advertising people who are gonna be a waste of money
right cuz if they're under 25 they're not interested in extreme weight loss
and if they're older than 54 right maybe there's a little bit too old to exercise
or be interested in extreme kind of weight loss things which makes a lot of
logical sense right because you always want to give it kind of a logical fact
check and so now we're gonna be advertising to the correct age range
because of audience insights and we know that we're only gonna target women right
so now our audience is much more refined which means our total reach is people
who are significantly more likely to actually be interested in something that
we were selling that was related to extreme weight loss so that is one of
the amazing ways that you can use audience insights and if you have no
idea like you know even where to start you can use Facebook the Facebook
interest section right here and you can start typing a word like you know dog
and you can see what other things Facebook is suggesting so like dog
collar or dog you know it doesn't really matter what it is because Facebook this
has so much data dog collar boutique dog owners and we can take any of these
things no matter what it is plug it in to audience insights and then get out
all of this extremely valuable data that we can then further target and become
you know create more of a focus and create a more laser targeted audience
that's going to be that's gonna prove to be much more profitable in the end
all right guys and we have a very special treat coming for you right now
from the mind of two millionaire entrepreneurs first up is the
boy and Mike misdeal about to drop some absolute facebook bombs on you so here
he goes yeah okay guys so yeah in this video we're gonna we're gonna go over
some Facebook ads so one of the things that we're gonna go over in this
specific ones are how I find interests that no one really ever targets now one
of the biggest things the problem with most entrepreneurs especially like
people that are in a job shipping write whatever is they all target the same
damn interest right and the problem with that is it's cool if you got in early
right like say if you started Facebook Ads 2015 2016 you're selling cap
bracelets you're targeting dentists in a specific region or whatever location
you're in it's cool because there's not that much competition right but as more
people started flooding the space it got harder because I mean think about it
dude it's like banner blindness when you see the same ad over and over again it
doesn't matter who's running that ad right that 100,000 people in the like
elephant niche has seen that exact same product now the thing about marketing is
you got to be like very creative and you got to think outside the box and how to
reach your target demographic faster and this is like one way that I found it
because at them of the day what you guys can understand is these people they're
not just freaking interests on your audience insights right these are real
human beings with real problems that they need to solve that your product can
be the solution for right so what you got to do is actually dig deep into
their psychology and what it is that they're actually like you know develop
more of like a rounded character and then target that person as a whole okay
so this is exactly what I mean let's say you wanted to sell something in the cat
nice right like we'll go in and normally people go over here and then they'll
type in something like I love cats right and then everyone and their moms will
literally create a Facebook ad with like some freaking screenshot being super
lazy about it without even creating their own creative and they're gonna
come up here and they're gonna target all these interests that have similar I
love my cat shit and that I could swear right yeah okay cool
and then let's let's just put like cat because this needs to be bigger
will do cat love cat lovers as I said and see
how this is yeah okay so normally people will come up to here they'll put an
interest there then they're gonna go over by the page likes they're gonna
short it sorted by affinity and then they're gonna run an ad to this and most
of the time back from that you would work really well in heck it can work
well right now but you would have to focus on the AG creative side for this
to work to really you know pattern interrupt all these people looking at
your ad so if you're starting off and you don't have the budget to create your
own ads to hire on video people to really get in a photoshop and create
like those click baby images the second thing you could do is just make a simple
ad but target the person more specifically so it's almost like you're
talking to that person you know really hot ad is when you get the right product
in front of the right people with the right messaging so what I like doing say
let's it's gonna be like a little stalkerish so if you're like okay with
that right you go over to Facebook and you type in something like I love cats
so ideally what happens when you organize things by post you'll see all
of your competitors most of the time and you're gonna look for something with a
bunch of engagement all right so we're gonna scroll down look for something
with a lot of engagement so that you're letting other people's money basically
spend for you so that you don't really have to spend it yourself well let's go
with this one right pretend this was like a cat product or whatever so
ideally what I would do right and for just the sake of argument just pretend
this is like a cat t-shirt I would go in the comments and I would just like
literally view all these comments open it as much as possible right we can
actually do something else like love skulls because I know skulls are for me
like really popular in Maneesh okay perfect
this is this is literally like alright we didn't plan this out guys like Sears
are seeing this shit live right so love skulls so what I would do 1000 comments
right you would view all the previous comments right here and I'm talking
about like you know keep on going like you know that analogy like oh you're
only six feet away from gold you got a thing about how lazier competent
right now but and they're not gonna view all the previous comments until all the
1000 are basically shown right they're gonna give up right away so I would just
keep on going until all these damn comments are like up and like I mean
like seriously it doesn't matter if you're sitting here for like five to ten
minutes you better best be damn sure that if you're not keep on pressing you
previous comments your competitors are gonna get further and further further in
it okay so once you did it you know even though
now I'm gonna sound like a hypocrite because I'm not gonna go over all the
damn comments right this is just for the sake of argument what I do is I'll do
command fine if you're on Mac and look for people that have actually bought it
because at them today you're looking for people that have buyers intent so if you
like typing like bi or bought sir it's typing by Rick Raymond JD said you
have to buy this lol I was dreaming okay that's one good one
let's go back to that actually or have got this send in that woo I got one okay
Vivian thanks Vivian you just bought a necklace you spot a ring so the next
thing you want to do and this is when it gets a little weird but I mean for
marketing you have to do whatever it takes to get into your niche audience
right you have to like like I was in the I was in the yoga nice I was doing yoga
I was like getting deep in there to see what is it these like boozy girls like
really loves and you find things that they like that no one else is targeting
so look at that I'm gonna low key stock Vivian Lomond right now go to her likes
the exact same thing you know I'm gonna keep on scrolling all the way down all
the way down until oh she doesn't like that much pages usually like you're
scrolling for like 30 minutes men okay seriously like I hired a virtual
assistant I keep on scrolling so you could do write its thing about this man
like people are well rounded so they don't just like freaking cat stuff and
most of the time they're not even to like the cat page because it's obvious
that they like cats but what you could start targeting or all these other
things and then also use these as filters right so you could like say you
could go to audience or the ads manager and then you could do like say cats and
general and this would be like 40 million or some yeah 20 million then you
go back to your homegirl Vivian and that guy Vivian what else do you like and it
looks like she's in Australia you could look at any one of these skull obsessed
so that's like an interest oh no we were searching yeah we were searching skulls
never mind so you can even grab this skull obsessed go back to audience
insight plug that in there and you can go in here and plug it into there and
then all these interests will pop up as well it normally they do I think this is
just super nice but like look at this dude 4,000 infinity glory details skulls
and shit like you could tech you could do all of these okay I'm serious man
there's like so much money being made and you gotta think about your
competitors as lazy as hell and they're just over here like doing an ad the same
damn ad from like Aliexpress and they're all targeting like skulls in general
while you're over here stocking Vivienne and seeing what it is it that she likes
and you could also target all of these especially when you start scaling you
know because like those 100,000 people and when they see the same ad only a
sugar skull culture these are all ads that no one is really going to be
looking at but since you guys follow Dave and you guys are lifestyle ninjas
and you guys are smart entrepreneurs and you guys are stalking the girls like
Vivian and see what it is that they like you know you're gonna be your
competition man so that's really it that that's like two cents right there yeah
yeah that was the boy Mike Bastille and now we're gonna bring in another boss
all right hey what's up guys on the air productions here I may give you guys a
quick quick Golden Nugget hurt what was this behind my back
um so I'm gonna give you guys a quick tip this one's about social proof which
is so important especially if you're trying to sell a product or service you
need to get that social proof to you know make it appear like people are
raving about your product that you have tons of happy customers so one way that
you can do this first off um you know I prefer to use video advertising for
Facebook just because I I do a lot of YouTube and I believe video is just just
the future it's more easily digestible I think Facebook is moving towards you
know promoting more video over just simple on display ads and SEC image ads
so in this example if you're gonna create a video advertisement what you
want to do first is you want to post it so this is a company that I did some ads
for for Facebook and what we did is we actually posted the video rather than
just uploading it to use it as an ad we posted it to their page and once we
posted it we then ran that post as the advertisement rather than creating an
advertisement that just happens to have a video that we upload now as you can
see here massive massive social proof from running this post as an ad and the
plus side to doing it this way is that anyone who goes on your Facebook fan
page they actually see all of the social proof so for this post that we did you
can see over three hundred thousand views over a thousand shares over a
thousand likes just crazy crazy crazy engagement and the thing is you guys get
to see that now if you want to take things a step further you can add
instructions to increase engagement like telling people to tag their friends you
can include that at the end of the video you can include that in the description
of the video but basically you just want to hype up this piece of content and get
as much likes as much shares as much everything as possible you know get them
the type of friends and just create something that has this viral effect
because things that you know loads viral or appear to be viral
you know insanely popular crazy social proof and it just makes it that much
easier to sell your product or service when so many other people see other
people you know using your product or you know
engaging with your content so that's all I have for you guys it's pretty quick
but honestly it's a game changer if you're going to do video advertising
or any sort of ads on facebook you want to get the social proof so other people
who discover you in the future get to see all of that how's that that is ODI
productions and Mike Bastille coming to you live from Kevin David channel in
beautiful San Diego so that guys is audience insights you know that's how
there's a you know a couple of really cool tricks how to get social proof how
to actually dig deeper on specific interests and then how to use audience
insights to find out a ton of information about your customers right
to find out what pages they like to find out if somebody likes Oprah Winfrey's
page what other pages are they much much more likely to also like so that we can
then target them more and more narrow more and more targeted audience and more
and more laser targeted means more and more profit on Facebook Ads guys so that
is how to steal your competitors customers by targeting those pages right
narrowing your audience based on those interests and then making a bunch more
money once that you've really laser targeted your audience to only show
advertisements to them if they're significantly more likely to be
interested and if they're interested then they're significantly more likely
to buy guys so we will see you on the next one
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