what's up YouTube this is Ryan Hildreth
and today we're going to go over the
second part of how to deliver results
for your social media marketing agency
client so in the first video which I'm
going to link down below if you haven't
watched it yet we went over how to
create a Facebook ad how to really you
know find that specific targeting how to
narrow your audience and how to get
those leads and traffic to your
advertisement well in this video we're
going to go over how to actually create
the ad as far as like the picture you're
going to use and the copy right those
are the two most important parts because
sure you can get the right target
audience but if they don't like your ad
entice them to click on the ad you're
not going to get conversions you're not
going to get people you know on to your
website or you know purchasing your
product or downloading your promotion
for your client so I'm going to show you
how to utilize you know examples that
are already on the Internet right
billions of dollars of advertising you
know billions of advertising dollars are
spent on these you know big
advertisements and I'm going to show you
where to find those specific examples
because sometimes you know if I have a
deadline I have to get to ad out by
tonight you know and maybe I'm tired or
something I don't have that energy to
come up with the creativeness to you
know what what should I write in this ad
sometimes I don't know so I like to look
at you know you know for this instance
we're doing restaurants I like to look
at ads that are currently doing well and
I like to look at you know what are
these restaurants how are they
positioning their ads what are they
writing in the headline how are they you
know what type of photography are they
utilizing so it gives me a better idea
of how I want my ads to look for my
client I like looking at examples and
I'm going to show you how to find these
examples so instead of creating one
advertisement for you on my computer
we're going we're going
look at hundreds of examples so that you
can choose which one will best suit your
client so let's jump up to my computer
right now alright so we're here on my
computer on the ads manager dashboard we
went over this in the last video what
type of ad we're creating what kind of
traffic we are trying to bring to our
restaurant I'm just going to click
through this real quick since we already
did this in the last video we created an
offer we switch that on created an offer
and then we narrowed we actually we you
know got our target audience then we
kind of narrowed it down a bit and we
did our ad placement on to the newsfeed
not on the right column not on Instagram
then we did a five dollar daily ad
budget right just to test out our app so
let's go through that if you if you need
to go to the last video to view that the
link is down below but now we are in the
second part of creating our ad which is
the actual coffee right now that we have
our target audience which is very
specific that is eating at sushi
restaurants like we talked about the
last video because this is for a sushi
restaurant now we have to create an
enticing offer something that you know
the viewer is going to click on so if
it's not enticing people aren't going to
click on it you're not going to get that
traffic to the website or to the you
know to the restaurant downloading the
promo offer getting those conversions
and that's what we want we want
conversions so you're going to choose I
usually choose single image if I'm doing
an image if you're doing a video you can
do that as well let's just go to free
stock images I just want to show you um
what it looks like as far as where
everything is placed okay let's just
switch it to my page okay and make sure
you're representing you know the
business page is representing the
advertisement not your personal
or anything like that so now that we
have our photo we're going to include
the website URL so this is where you're
going to include you know their URL to
their web to the restaurant or whatever
client you may have worked and in the
URLs in the display right here headline
okay I just want to show you where
everything is played so this is limited
we're just going to put a limited time
offer okay
it's a time offer and it's going to
generate you know everything that you
typed in so the headline is going to be
right here if you want something up here
I believe that's going to be in text so
you can just put you know we're just
going to put for example sushi
restaurant this is not exactly what I
would write okay guys this is just an
example I'm going to show you how to
find specific things that you can write
so the text is going to be above the
picture the headline is going to be
right below this is something you want
to you want to include something here
like limited time offer or you know only
available for this weekend something
like that something very very enticing
and then the newsfeed link description
that's going to be right below the
headline right here and then yeah and
that's pretty much it but okay what do
we write that's the hardest part is the
creative right how are we going to tap
into the mind of consumers and get them
to click on our advertisement you have
to not just think you know what would
make me click this advertisement but
rather what would the consumer want like
what would they what would entice them
to stop what they're doing to click on
this advertisement and sometimes it's
hard to come up with that stuff on your
own so what I do is we're going to go to
an open a new tab and I go to add
espresso okay this is a if you've never
seen this website it's very
very powerful add espresso you're going
to click there the first one on Google
it's by futsuu or HootSuite so you can
either make your start your free trial
but what I want you to do at first is
just go down to the bottom of the page
okay it's going to say Facebook Ads
examples you're going to have to put in
your email and you a password to view
this stuff but you know that they're
just going to spam your inbox no big
deal okay I don't you know as long as
I'm getting access to this that's fine
they could send me an email or two so as
you can see these are all ad examples
right these are all ad examples
companies Kia for instance you know
paying hundreds of millions of dollars
on these ads so they're hiring the top
copy copyright people to write these
dads up this is just somewhere where you
can get ideas so we're going to go type
in restaurant we want restaurant ads
actually let's go a little bit more
broad we can go to all placements we
want news feed desktop ads then we want
food right let's just make sure okay see
and they have all these different types
of industries b2b I know a lot of you
are doing one of you emailed me about
travel you know a lot of you are doing
real estate b2b b2c so but this is food
we're doing restaurants right so we're
going to click on that all objectives
you can put a different objective
awareness content promotion lead
generation right I'm just going to do
all objectives attributes you know you
can choose one of those I'm just going
to leave those open to make this as
broad as possible because I want to see
all types of examples so I just press
fine ads now and now it's a distress oh
is going to show me all the ads that
have to do with food and
are on the newsfeed desktop okay as you
can see there's you know Julian bakery
fit chef food you know lots of stuff you
can go through right here lots of stuff
let's just kind of briefly go through
these now let's try searching for
restaurants ok restaurant ads maybe you
get it more specific perfect so we're on
restaurant ads um let's scroll down I
want to see something with good copy
what's good copy so you're just going to
go through these you know go through all
of these and just see who who's posting
right I like this one
so we're going to click on it and now
you can see here this is a prime example
of what it should look like very clean
photos right clean photos very no
pixelated photos just very clean high
definition
um cook dinner in less time with with
din we press the ingredients and send
them to you fresh so this is usually
going to be a description on the tech
side right here so you know for a sushi
restaurant it's going to be best happy
hour
um sushi in the area or 50% off your
sushi and then right here in the
headline you're going to be you're going
to be stating the actual offer so get
for free servings if you joined in now
this is your call to action right here
and then you have your little shop now
or buy now or learn more but basically
you could just come to this website and
copy you know use you don't copy
word-for-word but use these examples as
templates because these are companies
that already spent hundreds of millions
on advertising on you know hiring
copywriters
to write up these ads so instead of
wasting time trying to think of
something creative use one of these as a
template and you know further your your
efforts so basically use what is already
working as an example as a template for
you creating your ad okay so you're
gonna I would click on this screenshot
it keep it on the side of your desktop
just so you can see it and then go back
to your ads manager and create a
advertisement based off something that
has already been successful just kind of
mirror it you don't have to copy
word-for-word but obviously you can use
it as a template to make this a fast
process of creating an ad so again guys
use ad expresso
ad espresso com super helpful for
finding your Facebook ad if you enjoyed
this video give it a thumbs up if you
want to watch more click up here and if
you want to subscribe go over there
click there I appreciate it guys take
care
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