0 to 800 visitors per day in 1 year with Ron Stefanski | One Hour Professor #Best Education Page #Online Earning

hey what's going on in this interview I

talked to Ron Stefanski from the one

hour professor he has a site that he

started about a year or thirteen months

ago at the time of the recording and

he's getting about 800 or so visitors

per day I think he had a peak of over

900 but basically he's getting some

traction we talked about his approach to

starting the site as far as monetization

we don't reveal the actual site or the

niche or anything like that so it's

important for me to note it but we

talked about his sort of assessment on

determining an ROI how he's going to

approach the content how much content

how the link building has been going in

all the details so this is a great

interview and I do want to give a plug

for Ron's channel he's trying to do a

lot more on YouTube this year in 2020 so

check out one hour professor there's a

link in the description and Ron is a

professor he's a teacher

so his channel is excellent I highly

encourage you to check it out and one

other plug for the one hour professor he

does income reports and he's been doing

a monthly income report with top-line

revenue all his expenses and all the

details so highly recommend you check

out his income reports as well there

will be links in the description for all

that stuff and before I send it to the

interview quick plug for this channel if

you're new to you know the videos here

if this is your first one have a look at

some of the other videos if you like

what you see then please subscribe

all right let's send it over to Ron hey

what's going on it's doug cutting

tangier with my good friend Ron

Stefanski how are you today I'm good

Doug thanks for having me again

always a pleasure yep and you've been on

the show a few times so if people want

to hear some of your your background and

some of your other tales they should

check out those other interviews there

will be links in the description and

show notes but I was asking you if you

had any like fun facts that you wanted

to share that maybe people don't know

about you Ron so what is that fact for

today

it's pretty embarrassing so I am a 36

year old male I am married I don't have

any kids and because of that I play a

copious amount of video games way more

than I should usually for those of plan

apex legends and Battlefield I like the

two games I'm ps4 that's my yeah I guess

fun fact kind of random fact that I

don't think many people would guessed so

yeah yeah you look more like an athlete

yeah I did why that was another fun fact

I played football every Sundays or every

Sunday I still play football it's just

like two-hand touch but I think the

video game one is more fun because I

don't think most people would guess that

so okay so what's with the the football

game that's pretty cool so what it was

it was my cousin well it's been probably

about a year year and a half ago he just

asked me said hey we get a bunch of guys

together and play every Sunday do you

want to play and I was like yeah you

know I'll try it whatever and went there

once I think I've missed two weeks

totally hooked on it cuz I just love

competition in general so that was

something that resonated with me really

quick and you know I've been going to

it's a lot of fun it's something I look

forward to every week

I've tried quarterback I'm terrible

absolutely table I have the arm for it

but not the like like not demented stuff

I'm basically Jay Cutler you know like I

don't have the mental the mental

capacity or mixture Biscay have all the

physical traits nothing else so it's a

lot of fun but yeah I do

to fun facts for ya there you go that's

awesome yeah you get the triple threat

you could play games you know you talk

sports and you know internet marketing

and that's what we're gonna talk about

today so you launched a site some time

ago and it's getting about nine hundred

eight hundred nine hundred visitors per

day I think we were debating earlier it

looks like you hit over nine hundred at

one point but under just about eight

hundred per day and can you give us like

the high-level rundown like how much

have you made from the side how long

have you been working on it and the

expenses so far I can and I do want to

start this with a caveat that I think

everyone should know if you don't know

me already I have a portfolio of

websites I've been doing this for five

years I have money to invest in it at

this point I think it's important to say

because I don't want people to hear

these numbers and think I could never do

that just know that I don't do my

writing I don't do my editing I

basically am high level strategy and

then I have a team to help so the

website was started in

December 2018 so it's been just over a

year we're looking at about a year and

roughly well about a year almost a year

in a month pretty much at this point the

total earnings to the website and I have

these numbers on my own website are six

hundred and ninety four dollars and 61

cents it's how much so just we could

just call it $700 it's how much I

basically made with the website overall

I have I will say - last month was

around $300 so it's really started to

kind of grow probably the last three

months especially with monetization I

didn't have any monetization review I

have invested and this is a scary number

to look at and something that I look at

and like kind of panic but I know that

it will come back but I have invested

fifteen thousand four hundred twenty one

dollars into the website as a whole yeah

at this point like you said around eight

to nine hundred people a day in December

of 2019

we got around seventy seventy two

thousand page views so pretty

significant page views and everything

it's mostly monetized with Google

Adsense at this point I don't know I

don't know what else to say about it but

that's probably the high level that

you're looking for cool so it's 13

months old

you've spent about fifteen thousand four

hundred dollars and then it's earned

about seven hundred but it's on a pretty

fierce upward trajectory yeah yeah I'd

say there's still there's still a heavy

investment in content I'm sure we'll

talk about it very heavy investment in

content I basically kind of saw a

smaller niche and I said I'm just gonna

build a bunch of great content that's

better my competitors so it's still the

the cost per month I think trying to

think the cost per month is similar

between 900 to 1200 dollars to produce

content but with that production of

content obviously now we're making 300

hours a month and literally every single

day almost it's a new a new record of

pageviews and you know viewers and

things so it's definitely growing okay

any quick just for people that are maybe

newer I'm gonna break a couple things

down really quick so if you've stopped

spending any money on the site and you

sold it and say one to two months from

now it's pretty likely you can sell it

for like a 25 to 30 X multiple and

potentially pull in about 10,000 bucks

or so so that we are getting close to

the valuation of the site for break-even

now if you just waited assuming it just

is flat and you returned during $300 per

month which it wouldn't be flat it'll

definitely go up or down 300 bucks per

month

it'll take you a little while to hit the

15k urn back but you're growing you're

continuing to invest and the growth is

supporting like what you assume is gonna

happen right yeah yeah yeah I think

that's an important point yeah I'm

getting I'm getting close to that

break-even point where my revenue

monthly is going to make it so if I did

turn around and sell which I will not be

doing but if I were to turn around sell

it would make me about breakeven so but

I think the biggest thing you know

there's a there's a big investment up

front with any website whether it be

time rimoni there's a big investment up

front and eventually you hit that break

even which is where I'm getting close to

now and that's where you look at the

numbers like oh my gosh I've almost

about 15,000 hours and you I spent just

over $15,000 and then you realize after

that hey you know this is the cherry on

top and this is where it's really

getting good so perfect so before we go

deeper into like content and link

building your keyword research and all

that stuff I usually want people to

understand like how they're gonna be

making money from a website so I usually

advise people like like aim for product

so you could do with affiliate reviews

or if you have a different business

model and in mind like have that

monetization method like part of the

business plan right understand how

you're gonna pull in money so what was

your plan or what is your plan on this

site yeah so I'll say myself to like

completely agree with you on that dog I

usually say have three monetization

methods figured out in the beginning

they don't have to be concrete they

don't have you know you don't have to

have everything but at least have three

ideas these are the three ways that can

make money so this website like I said

number one is definitely going to be

display ads there's no doubt in my mind

on that it's something that it's a more

of an informational site and kind of a

reference point for a lot of people

so definitely display ads of the number

one monetization method and that's

going to be the bulk of the revenue

number two is actually going to be

informational products the audience that

I'm catering to and the people who visit

the website they definitely could

benefit from different informational

products depending on I guess kind of

the timeline of where our person is at

it's hard to explain without you know

giving away the nature which I never do

but basically there's some informational

product play there for sure and then

probably the minority of everything I

would think would most likely be

affiliate and I also I also lump in

affiliates with partnership because one

of the things that I've realized with

time is that sometimes you can maybe

find a partner where you could like sell

them leads for something right you sell

them leads and when you're able to sell

those leads you can make you know twenty

fifteen hundred dollars per lead so

that's that with the affiliate stuff is

definitely the minority part of it but

like I said those are the three tiers

that I decided before you can start at

the website okay and because you have a

few years of experience you are pretty

confident or and you were pretty

confident when you launched and invested

the 15k that like display ads we're

gonna pay off like you felt comfortable

right yeah I mean you know I've been in

this for five years and I've had a lot

of experience I've been a mostly display

ad guy I do have one website that's a

big affiliate play but mostly display

that guy I've had success with it so I

mean it's always nerve-racking when you

start anything right because there's

never especially with websites there's

never guaranteed but I basically built

it out I did like one link building

campaign type deal and you know I just

kind of sat there and Google husband

just taking it up in traffic every month

and I'm not doing link building anymore

I'm just kind of sitting and watching it

grow and you have my team create more

content so yeah I was I was definitely

confident in that but you know for a

beginner I think it's hard to be

confident you know especially if you're

just starting out but that kind of blind

confidence I feel like is kind of a

positive too cuz you just like I know

what's gonna pop I know it's gonna pop

and it does take time but if you keep

working hard it does actually pop and

good things happen as long as you're

doing the right things so so let's get

into some of those right things

especially around let's start with sort

of like the keyword Pro

and move into content so as far as

keywords I know you mentioned it's

mostly informational based keywords and

content so what was your approach how

many did you find you use certain tools

or techniques to find the keywords yes

so I again because I'm informational I

take a different approach than most

people I don't use kgr that often you

know I believe in the kgr I think it

works I've used it in some some

instances but for the most part what I

do is I focus on like questions it's

really big

I'm really big on questions so when

people are asking questions I want to

have an answer and I also make sure now

and this is something that I've

developed with time instead of just

seeing a keyword that's a question and

answering that question directly I also

will look in my list I have a master

list of different keyword ideas that I

have I'll look in that whole list for

you know keywords that are common and

kind of lump it all up into one blog

post so instead of just answering one

thing I'll answer you know three or four

questions in the one word at least make

sure that I'm hitting the content as

needed so as an example I'm just gonna

give an example some of my desk I have a

battery charger from Canon so this is

going to be a generic terrible example

that I'm going to give it anyway so the

one question might is what is the Canon

battery charger and who is the creator

of the cater

Canon battery charger so I would make

sure to lump both of those into one post

because it makes sense that they're so

close you know in relevancy to do that

so yeah so I did a lot of that I've done

a lot of that keyword research usually

what I'll do at this point I'll use I

still use long tail Pro so that is an OG

tool I don't know how many people are

using it now I use usually one tell Pro

I'll also use eight refs to poll

keywords and I do that because both of

those platforms give a competitive score

and I like to have a competitive score

from two different sources because I've

really found over time that sometimes a

dress is way off

sometimes longtail Pro is way off and

it's nice to have the two to compare you

know to see not just because even their

search volumes aren't the same which

seems like and if you should compare

that to Google that wouldn't be the same

it seems crazy but that's how it is

they're all estimations so I usually use

those two and I also like to

use keyword while they changed they

changed the name I think for probably

for good reason but it was keyword

and now I think it's keyword no

ya keyboard cheater so that's it they

change it to that but when I do that

keyword research I usually do who what

when where why how so I'll say like

again with the cannon cannon battery

charger

I'll just put like whoo cannon battery

charger and I'll press keywords on

the old I don't know whatever whatever

the people find them this but I'll fix

put keywords and then I'll just generate

a list of different keywords for me and

now they saw the who then what then when

and where so generic example but

hopefully it gets the point across

that's funny they I never used the tool

but I know a lot of people talked about

it and it seems fine now I have an issue

with the swearing or anything like that

but it's funny they were like alright a

lot of people talk about it and then

they say stick to your guns just like

honestly like it's kind of hilarious

everybody gets a little chuckle when

they hear what they probably you know if

they want to go mainstream I gots to be

featured in all the different podcasts

and stuff they probably you know assumed

it was a good idea to do that but yeah

so I'll do that and then what I also do

is I'll take the some of the keywords

that the keyword pushes out and

I will actually throw that into longtail

Pro and I'll throw that into a trust

because the thing is they don't give any

search volume with that so honestly like

when I start a website I have a Google

sheet with like somewhere between five

to ten thousand keywords not all those

keywords are winners so I'll basically

throw them all into one spreadsheet and

then I use filters to segment down and

find the content that's relevant to each

other and then I'll create like one one

spreadsheet for my writer to go into and

it'll say here's key with one here's the

subtopic here's another subtopic and

then people can you know they can write

from there so I kind of give them the

outline I guess you could say and I

always encourage and you know if there's

something you think's missing let me

know so yeah that's how I usually do it

that's that's worked out pretty well it

sounds like you do most of the keyword

research brainstorming and curation

yourself right 1,000% I think and like

yeah you could outsource keyword

research and all that but to me that's

such a vital component

and creating just not only what content

is going out there but they're out the

overall direction of the website you

know if you if you outsource it

someone's not gonna care as much as you

are ever about this stuff and I think

the keyword research and finding those

opportunities and also finding the niche

are probably the most important parts of

creating any website so that's one part

I'm not willing to let go of when it

comes to outsourcing because I think

it's too important and also you know I

could sit there and spend a couple you

know two three hours

go through the keywords use that she

pull everything and then you know every

couple weeks my writers will comment and

say hey we're running out of keywords I

say okay and then I'll go in there for

an hour and just give them ten more ten

more articles to write or something like

that and kind of figure it out for them

so yeah I don't I won't outsource that

ever there's no anything to that okay in

it that totally makes sense because you

start with a huge list you know many

thousand keywords you prune it down and

then that's all you need for like a

really long time your writers take time

to do the writing and there's a many

other activities so it's really not a

huge time-suck and I bet you kind of

like finding the keywords right yeah

yeah I mean there's a lot of good one

there and then I mean it's kind of

exciting right like when you're doing it

like oh my gosh I could do this that

says the other thing I do want to

mention I forgot to mention is that with

my keyword research I'm always looking

also and my competitors that are way

farther ahead to me and looking at what

they built out and what they've done and

in this particular instance there's a

competitor that has I talked about like

databases which isn't really the correct

term it's almost like directories where

it's a page that talks about a specific

location the example that I'll give

let's just say pet stores right so maybe

you want to talk about every pet store

in the US or something like that you

would then create a page on your website

specific to every single pet store in

the US and you use those listings to get

ranked for you know their own names

their own terms that sort of thing those

are good because especially with Google

Adsense there is usually a lot of ads

and display ads for that because if not

that brand bidding on it it's also the

competitor bidding on it so those

actually work really well plus you

usually will get like gee agree

eccentric traffic which is nice because

if someone's searching for a pet store

near them you search then you know

you'll come up in there and then they'll

see your websites much more than that so

I'm a big fan of that I didn't even

realize with this niche that someone we

could kind of do that saw what a

competitor resume it was like that's

like kind of the premise of the whole

website like that's a big part of this

website so it's worked really really

well actually the blog posts are the

ones that are getting the most which are

usually a question focused they're

really getting like majority of the

traffic but every one of those quote

unquote directory you're you know type

pages those are all getting a lot of

traffic and combined not one

individually but combined they're making

a lot - gotcha and how many keywords did

you have before you started like when I

was when I just did the keyword dump or

know when she curated and you were like

these look really good I think I'm gonna

move forward with this yeah so I think

well I mean I got the keyword dump -

problem I think it was around eight like

eight thousand with this one and then

basically looking at it I mean for the

most part at this point I kind of know

just based on like competition if it's

gonna work I can just because I have the

experience but for the most part I just

kind of looked at it and I looked at the

competitive landscape and I was like I

can make better content than this so I

don't know that I had like a set number

of keywords I mean in the beginning I

probably assigned I think I assigned

like 50 or 60 different blog topics

which I guess you could say is like that

starting point so that's really what I

did in the beginning but yeah it was you

know it's it's it's hard to even explain

but at this point you have to look at it

holistically and the more experience you

get the easier it is so this was a

situation where I looked at the whole

landscape of the whole industry or the

lack thereof there was not too many

competitors and then just said okay I

can do this this this would be the one

website that I want so I already had my

mind made up and then I focused on

here's the blog topic some keywords and

such okay and just to be clear so you

had tens of thousands of keywords and

you pruned it down to I had about no no

I had around 8,000 everyone 8,000 yes

around 8,000 total okay and then you

knew once you prune that down you would

still have like a foul

or whatever oh yeah yeah well to give

you an idea so I actually have this on

my website to where I buy updated every

month I have six hundred and twenty two

informational pages on the website

majority of those are the quote unquote

directory style listings where it's an

informational page four locations and

then I have 50 informational blog posts

so right now we're at almost six hundred

and seventy-five and I have hundreds and

hundreds and hundreds of more pages to

be built so gotcha

how many words like total or on the site

if you have a gauge of that or an

estimate

well total I mean you can assume that

most of the informal most of the

informational pages are around 2,000

words each roughly so that would be I'm

just trying to do a little math here on

the fly

622 well that's 1.2 million words that

like 622 times 2,000 right yeah so

that's that's just for informational

pages and them in the blog post so like

total words there's a lot of words but

how many how many posts you have how

many pages together out there

and to answer that I have around 675 at

this point and I know some people are

gonna say well that's way too much

people are used to affiliate websites

and I call that's way too much in the

display ad content gain the more you

have the better as long as they're

quality and mine are quality I made sure

to do better quality than the competitor

and it's it's one of those things I'm a

big believer in I'll go after the zero

keyword you know a volume search I'll do

all that stuff because I'm a big

believer in just serving the whole

audience whatever they need and things

just add up over time which is what's

starting to happen so okay and based on

those numbers we know that no one

individual page is probably getting like

a ton of traffic is that accurate or

it's very okay yeah that's most of my

websites are that way I don't like

single points of failure like my main

website that's one thing I'm dealing

with right now is one of my pages is

ranking for a lot of terms and now

there's a competitor coming in on that

term and pushing really hard and we're

kind of going back and forth which I

hate so I would much rather have 5,000

pages you know all getting 100 in

traffic

have one or two pages really didn't you

know the majority of itself right and

I've seen you know in a similar way even

though we're coming at this at a

different angle a lot of times at kg our

site has that same sort of spread so

it's not 80/20 and like a lot of people

will will mention you know two or three

pages get most of their most of the

traffic for a kg our site is similar

where it's like maybe the highest

traffic page is like one and a half

percent so even if it drops by 50

percent you've only lost like a very

small amount of traffic yeah which is a

big benefit I can tell all you guys

it'll it'll make your holidays better

and maybe make it a little I've been

dealing with that for the last like

three or four months it's been it's been

pretty stressful so it's really nice to

be diversified not just and well it

mostly yeah diversification your content

is a great thing so don't be scared of

creating a lot as long as it's quality

don't create crap if you're in crap

that's not gonna it's just not gonna do

well so don't do it to yourself so we

move pretty good through the keywords

you get a big list you curated it you

get it over to the writers which will

talk about how you're having it written

but did you have like a specific goal

aside from like hey I'm gonna launch

with like 50 or 60 posts like do you

know how big this is gonna go I have no

idea how big it's going to go

I mean realistically I would say

probably between one to two thousand

informational pages in the directory

area maybe even more I haven't looked at

the list in a while because like I said

I literally give my right as a

spreadsheet and they pick from there and

they just write write write so I think

around one to two thousand informational

pages and probably informational blog

posts I think we could probably get

somewhere between 500 to 1,000 there so

yeah so total size it'll it'll be a

really big site once it's officially

done when I started I think so I started

it and I think that we just launched

with ten articles I think is what I did

because you know I'm not trying to you

know necessarily I was even worried

about monetization at all until I hit

10,000 page views a month that was the

number I said I will not monetize until

I hit that and I think if that's just

important in the beginning to get people

to come to the site you know enjoy it

look around you get your your time on

site up all that stuff you know I don't

know that that's necessary for every

site or anything that

was the number that I did because I

already have revenue from other sites

and things so I'm not you know really

panicking over that so yes I started

around there and then I monetize it

around 10,000 but yeah I don't know

exactly how big it's gonna go but I

think we started with around 10 block or

10 10 total pages I shouldn't say blog

post I think it was 10 total pages in

the beginning okay and then it's a big

range of course but now how are you

gonna get like hey I'm gonna publish

more how are you gonna make the decision

to keep going bigger or to start

limiting it start scaling back so my

biggest thing when I started out to give

you an idea of the content that we were

creating it started out as eight

directory type pages every single week

so that just to be clear that's

templated really well so I basically

wrote the first two myself i templated

it like crazy and said okay this is

where this section goes this is where

this section goes so anybody who's doing

it I can get any writer because all they

have to do is do the research find out

the information that quote-unquote plugs

into that section and then write that

section so I really really believe in

templates for these things but I started

with that and over time you know it's

just kind of that's been the easiest

thing is just to have those tempo there

and people write from those but in

general like when to know to you know

step on the gas pedal or step on the

brake it's mostly been let's just let's

set cruise control for about a year

because I always tell myself I'm gonna

start a website I have to take a whole

year that's I tell all my anybody that's

like a steward of mine anything like

that like give it a year if you don't

give it a year you're not doing yourself

justice so I gave myself a full year and

last year or last month was a year and

it started to actually show some pretty

significant growth that month so that

kind of gives you a timeline like I was

seeing a little bit of money in month

eight which I think was kind of quick it

wasn't a crazy amount of money but it

was kind of quick and then at a year is

basically where I really started to see

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