hey what's going on this is the Doug
show
I'm Doug Pennington and today it's gonna
be a little bit of a shorter episode I
think so just me solo no interview or
anything like that I wanted to share a
couple things so number one I have been
doing live streams over on YouTube more
often and those are usually just Q&A so
a lot of times I'll just talk about a
couple things to get us started and then
people start asking questions it works
question I haven't seen this question
before at least in this form in a very
long time so the person I don't remember
who it was but the person asked what the
difference was between a site making
hundreds per month and a site making
thousands per month and I thought it was
pretty good
it was pretty insightful and then maybe
I've seen the question you know sometime
in the past but usually unfortunately a
lot of times in the live Q&A is we we
just see the same questions over and
over again so you know to be honest with
you I took a pause from having from
holding those Q&A is because I was doing
like at one point I was doing like two
per week it was really valuable to build
a community and understand what what
people needed to know and in fact I
ended up writing a big section over a
niche site project the FAQ section based
on all those questions don't worry I am
going to answer the question but before
I get into like the meat of it I do want
to tell you about like some inspiration
that sort of hit home with this question
and then basically I listened to the
audiobook by Steve Martin called born
standing up a comics life and I like
Steve Martin a lot I remember him mainly
from movies and stuff but I also
remember he was on Saturday Night Live
for a little while
and I was too not too young I wasn't
even born when Steve Martin was doing
stand-up but I'm gonna read a short
quote here and this is like right in the
beginning of this book here it is I did
stand-up comedy for 18 years 10 of those
years were spent learning for years were
spent refining and for years were spent
in wild success I was seeking comic
originality and fame fell upon me as a
by-product the course was more plotting
than heroic and I think that is key to
understand you know when when you look
at Steve Martin's career he was like a
movie star
like I said that's kind of where I knew
him from and then realized he was on SNL
and maybe a little bit of stand-up but I
really didn't know and the beginning of
his career was doing stand-up and he
talked about in the very beginning he
was doing stand-up for empty rooms like
literally there was no one in there but
he had to perform to get people in the
door so they would imagine that there
was a show going on in there and they
would come and sit down and like when
you think about that when you think of
the 18 years and you think of 10 years
spent learning I mean that's that's kind
of insane and when we are thinking about
of course like most people I
automatically translate whatever I'm
thinking about into me you know I try to
imagine myself doing something and when
you're like oh I have 18 years to figure
this out or I have many years to learn
it's like we don't have to be in such a
hurry and I see it a lot well actually I
was exactly the same way when I got
started working online it's like you
want to do things as quickly as possible
you don't want to waste time how can we
do it faster in fact yesterday I was
chatting with my VA who's helping me out
on Pinterest and things are going well
like traffic is growing on the Pinterest
side
I see things are working and I see you
know we'll plateau for a little while
and then we'll improve and I asked a
question that I hate and in fact when I
was asking it I knew what I was doing
and then I apologized for it but I said
okay is there anything we can do to make
it go faster right what can we do we
said this is working what if we do more
of that what happens if we 10x is that
going to help or is that gonna hurt it
now really what I was after is like can
we do anything creative maybe that we
haven't thought of yet
are we exhausting our resources or are
we just going slower because that's
normally what we do so anyway a
meandering a little bit here but the
point is we don't have to be in such a
hurry we actually have more time most of
the time yeah now you know we're all
gonna die we don't know when we're gonna
die on a serious note so we really don't
know how much time we have but that said
usually right you're you probably got a
pretty good amount of time and you don't
have to be in a hurry and if you mess up
a couple times as long as it's not like
completely irreversible it's probably a
valuable lesson to learn and it's not
the worst thing in the world okay moving
on getting back to the actual question
which is what's the main difference
between a site making say $200 a month
and a site making $2,000 a month and
basically I was like it's work like
however much work someone put into the
site that is a direct reflection on the
earnings in the traffic and so on are
there exceptions sure but most of the
time if someone's making a couple
hundred dollars a month they probably
put a you know a couple hundred dollars
worth of effort you know figuratively
speaking they're they put in some time
and then maybe they stopped working on
it or maybe they weren't you know
putting as much effort into link
building but they were putting all their
effort into content for example I hear
that a lot
and when you when you look and you talk
to people who are successful usually
they kept going a little harder and they
kept going a little bit longer and then
the payoff was later and that is one of
the things that we forget about when
you're talking about like affiliate
marketing and you know making money
online because there were definitely
periods I mean it's a very young you
know business and business model as far
as like online right so basically there
were periods of time where you could you
know start a site spam like backlinks
have pretty terrible content or even
like spun content that doesn't make
sense and it would potentially rank
within days and you can make a lot of
money and if I Google penalize the site
or something happened it didn't really
matter much you could just start another
site and do the same thing and they
called it like a churn and burn
situation so you could like churn out of
site and burn it to the ground and it
actually didn't matter that much because
you could do it again in fact you could
do a lot of these in parallel but that
was years ago and times are different
now because marketers abuse you know
things that are working
so those things stop working and these
days it takes a lot more time it takes
way more time in the payoff is later
that's the whole point of that analogy
there the payoff is later so you may be
doing work for a while where you're
expecting to make a couple hundred
dollars a month pretty quick or maybe a
couple thousand because you're really
confident and you feel like you're
really smart and I'm sure you are we all
are and you hear about these stories
where you know a college kid figured out
how to make five hundred bucks a month
online in the spare time or the high
school student who I'm gonna interview
soon who I can't remember what he got up
to I think it was a hundred
200 bucks a month but he'll tell us
hopefully in a couple weeks here I'll be
able to publish that episode basically
the idea is you don't have to be in such
a hurry and if you you know if you don't
get discouraged too much and you're able
to continue to put the time into it
chances are you'll get a bigger payoff
at the end and very spits not even that
long right it's not ten years of
learning like Steve Martin was talking
about it's like if you could put the
time in for the first six months you're
probably gonna see some pretty good
growth after you get out of the Google
sandbox in fact I was just texting with
a friend of mine she was able I think in
its March or sorry
it's April right now when I'm recording
this in her March revenue was like two
hundred ninety bucks her site is roughly
six seven months old so she's just
getting out of the sandbox the Google
sandbox that is and in February she made
a hundred bucks
so like almost a 3x improvement there
and growth is I mean just looking at her
traffic over the last couple days she's
having quite a bit of growth hopefully
she'll be on the channel coming up again
here soon that was Chris Steve back from
I think episode 10 but the point being
she put a ton of effort into the first
six months even when it looked like you
know not much was happening she was just
getting you know ten visitors a day or
less and she just had faith she trusted
me to continue on and was able to you
know grow pretty quick and I think
because of all the effort that she put
in within the first six months she's
gonna have much more explosive growth
coming out of the sandbox going from six
months to 12 months to 18 months I mean
this is gonna be a big site like she's
doing some very unconventional outreach
in link building which is
is amazing to me because she's just you
know taking some ideas and like what if
we tried this maybe we'll be able to
share some of that in the futures Wow
okay so overall it's the amount of work
that you put in and in the live stream
on that YouTube video that I did
basically I had a good analogy a couple
people complimented me on it but it was
like working out and if you want to if
you want to be a body builder and you
want to get in good shape there's no
secret right you have to go to the gym
often that was Georgie there shaking you
have to go to the gym often you have to
lift some heavy weights and you
have to eat right you also have to get
some rest in there to rest is very
important but I mean even eating the
amount of food that you need to eat in
the proper you know macro proportions
and all that stuff that's really hard to
you know choke down that I'm in a
protein and basically everyone knows
everyone knows the secret right you have
to lift heavy weights right you have to
put in the time there's no shortcut
right there are you know smarter ways to
do things but there's no shortcut at all
you just have to put the time in whether
it's a stand-up comedy an affiliate site
for example writing you know some people
want to improve their writing especially
for their own sites or maybe maybe
you're a writer and you just want to
improve I can tell you personally I
didn't think I was a very good writer at
all but I have been blogging and writing
content now in a different you know
format from business writing from I
guess like mid 2013 so we're coming up
on about six years of me like writing
and trying to improve and by the way I
was distracted a you know a good chunk
of the time so I probably could be a
much better writer if I wasn't doing so
many YouTube videos for example or doing
this podcast but it's all you know
everything's relay
it's all communication but to be able to
you know write while you just have to
put in the time you have to you know
look at your material critically and try
to improve again there's no secret if
you want to write better you have to you
know edit hard and you have to spend
time writing no shortcuts no real
shortcuts unless you can you know get
coaching or editing from a high end sort
of oh sorry in a more experienced person
that sort of thing okay so I think that
is the main point that I wanted to make
today so if you are new to the show
thanks for listening I do appreciate it
there's a bunch of other episodes out
there and I encourage you to check them
out yeah we'll just leave it at that
we'll catch you next time all right
thanks a lot for joining me on the Doug
show I really do appreciate you taking
the time if you're not subscribed please
consider subscribing I have a ton of
other episodes out there covering lots
of different topics sometimes I just
tell stories if you are a longtime
listener I appreciate you too if you
haven't left a review that is awesome
cuz now you have an opportunity to leave
a review and that would be totally cool
and I would really appreciate it if
you're looking to get started with
affiliate marketing or making money
online or anything like that you should
go over to niche site project com
that is my blog once you're over there
you just click the green button enter
your name and email address and then
I'll send you a bunch of cool stuff I'll
send you templates some motivational
emails and I think there's probably just
some random emails that I send out there
also so we'll catch you next time on the
Doug show thanks
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