$10k to $32k/MONTH in 100 DAYS - 3 Steps to SCALING an Amazon Affiliate Site #Best Education Page #Online Earning

hey what's up duck Huntington here this

is going to be the session on taking a

site from 10k a month to 32 k a month in

a hundred days and this is sort of a

summary of a case study that I went

through this is part of project go white

hat and I see we have a few people on

thanks for joining live do appreciate it

and I see we have Lance on we have yeah

we have four here and thanks who is

moderator so my moderators hopefully you

can help me keep an eye for trolls out

there always interesting to have them on

so again this is the session on 10k per

month to 32 K per month now this is a

snapshot in time right so I'll give you

some of the baseline information and

then the few steps that we took to go

through it now when I say we I'm talking

about Rob Atkinson who is my business

partner for this specific project here

so again this is part of project white

hat and we indeed move the income from

10k month which is really good to 32k a

month which is yeah over three times

better and a couple things I want to

mention number one there is a free

workshop tomorrow sort of self-indulgent

and it's about how I started a niche

site project my internet marketing blog

and sort of the platform that we're

doing now and I see we have a few more

people on so really appreciate you

joining in we have sinja van hopefully I

pronounced it right and Utah and ten and

you to ask the question already so 10 to

30 to means invest 10 or you telling the

range of income the range of income so

again I'll paint a little picture

hopefully it'll be clear a lot of times

with the live streams I'm a little

inside baseball here I'm sort of

fleshing out these ideas a little bit so

I've you know mentioned these here and

there and some people want to go deeper

in certain aspects so I'm going to tell

you about that and this is in three main

steps that we did so basically the site

was making about 10k a month for several

months right so I don't remember off the

top of my head but for a few months it

was making 10k a month and that was

great then I joined the team and Rob and

I were working on it and I ended up you

know where we both ended up doing some

work a lot of the stuff that I'm going

to talk about today was around the work

that I was doing and I'll explain that

so the site was making 10k a month for

several months

and then we made some changes in content

and in the link building side which if

you see many of my videos you realize

the niche site model has like two main

areas in its content and link building

right so those are the two main factors

that contribute to success or lack

thereof so we grew the site pretty

quickly and I'll tell you the

progression I should probably write in

the description but basically it was 10k

in September of I think it was 2016 at

this point September of 2016

10k and then in October it was 14 K so I

moved up by 40% and then in November it

was 19 K and then December it was 32 K

and everyone should notice that is

taking advantage of the retail season

hey this is a good headline 10k to 32 K

per month in a hundred days and it was

pretty crazy we actually when we started

proposing and brainstorming things that

we could do we didn't know like what

could happen right we thought maybe we

could get this site up to about 15

- 18 K by the by December like we made

predictions in in August of 2016 and we

thought hey maybe we can increase the

revenue by forty to sixty percent which

is a lot right I mean forty to sixty

percent is you know a lot I mean that's

a crazy man of growth in a small amount

of time so here's what we did I'll get

to the point so we looked at some

additional areas but here are the three

areas that really made the difference so

number one we improve the content on

just one post a specific post was

getting the majority of the traffic and

forehand thanks for incest it's pretty

incredible it shocked us we had no clue

what was gonna happen so we knew we have

a lot of traffic on one post it was an

affiliate review post it converted

pretty well for that page I think we had

something like fifty percent of the

traffic that landed on the page would

end up at Google or Google would end up

at Amazon and the conversion rate at

Amazon was about remember it was about

four percent or so it was on the low

side but that tells you that we're

getting lots of people over to Amazon

maybe even ones that weren't well

qualified they weren't actually

interested in buying they were just

browsing right so keep that in mind so

we had 50 percent of the traffic going

to Amazon we had about four percent

converting the amount of traffic was in

the I think 1500 per day range and most

of the traffic again was going to that

one post so we looked at that one post

and you know Rob initially created this

site and I joined then in mid-2016 so I

went in and audited the site right so I

did I looked at a few a few posts right

there were about 4045 something like

that and I reviewed a few of the post

right most of the traffic was ninety

percent of the traffic traffic was

going to a few posts I checked those out

identified one post where most of the

traffic was going most of the sales were

originating from this post so I realized

that number one the content was poorly

written upon you know talking to rob he

he knew that it was poorly written and

you know funny thing the person that

wrote it like didn't really know about

the topic like at all it was kind of

it's kind of funny so that said I

realized the content was poorly written

and the buying guide area wasn't that

great the length of the content was

about 2,500 words there was a table in

there it generally follows the perfect

Amazon review format which I you know

readily share if you google the perfect

Amazon review and their site project you

should be able to find my template so it

roughly followed that and when I took a

step back I thought hey we need to

improve the buying guide and just

tighten up the copy so if I remember

right Rob tightened up some of the copy

for a few of the the specific products

and then I use the RPM method right or

rpm which is the research paper method

and there's a whole free training on

that so I used the research paper method

to go research other websites and find

out what they had I went to the

competitors websites I went to

manufacturers websites several

manufacturers websites I watched a

couple of YouTube videos and I think I

read a few other specifications like for

trying to mince my words here so I don't

give away the niche I looked at sort of

like professional standards within that

niche that applied to that post and

products so the point is I did a lot of

research I probably sat down and did two

and a half hours of you know just taking

notes learning about the topic

understanding what the point was and

and I created an outline then I hired a

writer to go ahead and you know fill out

the outline write it write a narrative

or whatever he wanted to do to approach

that topic he wrote about 40 like I

think it was about 4,000 or 5,000 words

so I'll just say 4,500 words for about

$200 and then we we published it right

so we didn't remove the whole post we

just appended to it so we added to the

end and that beefed it up from 2,500

words to about 7,500 or 8,000 words

additionally we added a few other

products and I see some questions coming

in I see Joan and I'll come back to the

questions Tony's on as well appreciate

you both on here and John is on as well

so cool next after I guess that yeah the

next point after the improving on the

content and hiring someone we then

looked to add more content so the goal

with project a white hat was primarily

around selling the site and we wanted to

sell the site for over six figures which

we did we later sold it for two hundred

thirty-five thousand in June of 2017 and

basically we knew or we had the feeling

that if we wanted to sell a site for

over six figures we would need more than

40 posts now we didn't think it was

gonna like boost income a ton but just

having a more well rounded site the

value proposition is higher now mind you

Rob and I knew people that sold sites

for that amount but we had not done that

ourselves so we were just speculating

that hey we need to raise the value

proposition on this and one way to do it

is to add more post around that time I

was you know I had already tested the

keyword golden ratio if you

unfamiliar with the keyword golden ratio

I'll paste the link in the description

so if you're watching this not live

you're watching the replay I should have

more things in the description so you

could refer to like the RPM the kg are

all these buzz words I'm throwing out so

the key word golden ratio is basically a

way to look at key words supply and

demand so that you could find key words

that are underserved on the internet the

benefit of that is you can usually

publish content in rank without

backlinks so let me say that again

so everyone heard it make sure everyone

heard it so usually you can bind these

keywords post the content and rank

without backlinks I suggest people get

comfortable with backlinks but backlinks

do seem to be the bane of most people's

existence in the internet marketing

world so the point is if you can do link

building probably good shape but by

posting key word golden ratio content we

thought we could be found the site we

thought we can make it you know a higher

value proposition if someone just looks

at it and potentially rank more

affiliate content with no additional

link building because we were gonna be

busy doing some other stuff which I'll

talk about in point 3 and if people are

just joining up I see we're getting more

and more folks on this is this is my

story on how I took a site making 10k

per month to 32 K per month in 100 days

yes it was during the retail season but

I'm telling you the three steps and yeah

regardless if you raise the like the

revenue by like three hundred and twenty

percent that's a lot right so thing is

we published about 60 ish new articles

if I remember right give or take right

so we published sixty new articles I

hired someone to do keyword golden ratio

research for me I trained them myself

right so there's not many people out

there doing that I think that's another

topic for another day but I hired

someone to find the 60 keywords for me

it probably cost a few bucks probably a

hundred bucks or so and then I took

those keywords and I had a Content team

already in place so I just had them

write those articles right it was a

no-brainer pretty straightforward

I pay $15 for a thousand words each one

of these posts was a thousand words okay

so we had were basically adding 60,000

words of content and 60 and 15 and we

spent I think under $1,000 including the

content management so I had a Content

Manager who would edit the content would

format the content and then draft it for

us

all right so that is how we handled step

2 and if you're just joining up step 1

was improving the content on one post

that was bringing in the majority of the

traffic part 2 was adding more content

in the form of keyword golden ratio

content and step 3

was adding links so the whole if you're

unfamiliar with project a white hat I

will probably do videos on it number one

to tell the story again but point number

two is I did a whole blog post series on

niche site projects so if you google

project a white hat if you go to a niche

site project there's like I don't know

it's like a small books worth of the

story and I take you from the very

beginning to the very end when we sold

it and basically this hat this site had

grey hat backlinks private blog network

backlinks and our theory and our

interest in the project was to do

outreach replace those pedia and private

blog network links with guest post links

that were obtained through white hat

outreach I was as I was and I guess I am

a specialist and outreach

and that sort of white hat link-building

I used to have a service I got a lot of

experience doing that realized I didn't

want to run a service and I should yeah

just do the work for myself and that is

one of the reasons why you know I was

able to partner with Rob I had a skill

set that he didn't have and basically we

went out and we were placed about I

think it was like 45 private blog

network lengths with about 45 guest

posts now in hindsight like our rankings

like we did this in a very methodical

way beyond the scope of what we're

talking about but basically we added a

bunch of backlinks and we staggered

removing the private blog network links

until later so that we would not impact

the rankings especially rolling in to

the retail season so again I'm just

gonna repeat that so everyone can

hopefully I'll say it better so

basically we were replacing these grey

hat links with white hat links over a

period of time we staggered removing the

private blog network links so as not to

impact our rankings it worked out fine

the rankings actually moved up because

we were adding links at the beginning

and that is probably you know one of the

other contributing factors now we were

already ranking number one for the terms

that we were trying to rank for but I'm

pretty sure we started moving up for

other longtail keywords that we weren't

actually targeting or track we weren't

even tracking other keywords so the

point is we ended up adding more content

to the post which was already ranking

number one that attracted more longtail

keywords and it was higher quality

people stayed on the page longer and we

believe other longtail keywords we're

bringing in a majority of the traffic

now the interesting thing is we

published this you know first like step

one improving the content on that big

post we took it from

2,500 words to about 8,000 words and

then we kept working we kept moving

forward so in September the site made

10k in October it made 14 K improved by

40% in traffic and revenue within like

40 days right I don't remember the exact

amount but we probably published the the

content in like early September and

before the end of the month in October

the site you know had moved up and

started attracting more traffic again

I'll repeat the the the revenue stuff in

a second so it was like nineteen

thousand and we went ten in September

October was 14 November was nineteen

thousand and then December was 30 mm so

it slowly ticked up and the revenue

matched the traffic so I don't remember

the traffic exactly but basically the

traffic went up by 40% in October the

revenue went up by 40% it increased the

traffic increased even more the

following month in November and the

revenue went up too so they tracked

together and they were correlated and

you could see you know both track the

same line all right so I'm gonna

summarize my points again and then I'll

answer some questions quick reminder

before I start summarizing number one

I'm doing a free workshop tomorrow on

starting an internet marketing blog no

pitch just talking about it

self-indulgent I'm just gonna talk about

myself and what I did for about an hour

there's a link in the description if you

want to sign up you could check it out

and you just have to enter your email

address there so if you're interested or

if you've ever thought about starting an

internet marketing blog you should

probably attend so and it's very much a

you know I'm just telling the story of

it not being easy right so I know when I

started I looked up to people and I

thought hey

they started a blog I'm gonna do that -

they're just sharing their story and

what they did but it's a lot harder than

then I thought it was going to be and I

think a lot of people assume that

because it looks easy it's probably not

too hard but anyway that's tomorrow

additionally if you like these live

streams and I hope you do I'm doing

another live stream on Friday that's a

general Q&A we just go back and forth

answer some questions so be sure I think

if you go to my channel like the main

page of my channel it should be listed I

encourage you to add a reminder on there

so you don't miss out make sure

notifications are turned on same time

same place I usually try and publish or

do something 10:00 a.m. mail and time

which is you know this time this hour

okay so I'm going to do this summary and

then we'll answer questions and thanks

folks for asking questions if you do

have questions feel free to add them in

there alright so the first thing we did

oh and I'll retell the the revenue just

a bit so in the site was making about

10k a month for a few months in

September where I'm tracking it from so

it's September 2016 made about $10,000

in October 2016 it made about $14,000 in

November $19,000 in December

$32,000 I can't remember what January

was I think it was like 14,000 but I

can't remember so I mean the retail

season gets insane and we didn't know

that it was gonna grow that much and we

also didn't know how much was gonna drop

but it still made five figures in

January so the three things we did

number one we improve the content on a

post using the research paper method rpm

I'll paste a link once I finish up here

I'll paste a link in the description of

this video so you can refer to some

training in other information

additionally I'm gonna do just a video

straight up on the RPM so it's not a

workshops

but just where I go through quick and

show you the RPM method the second thing

we did was add keyword golden ratio

content and that was something I had

already developed in the previous year

and tested for you know 12 or 18 months

at least and I knew that it was going to

be a route to get more traffic and

probably improve rankings just on the

overall site third thing we did was add

white hat backlinks and coupled with you

know the fact that we were adding

content we just attracted more traffic

we were able to publish this content

without doing link building alright so a

couple questions um okay so Joan says

what with average monthly traffic an

average price per item okay so the

average monthly traffic it went up right

so at the start it was you know a

thousand twelve hundred fifteen hundred

people per day so that would end up

being what is that like forty five fifty

thousand per month

something like that on the conservative

side and as the traffic moved up or

sorry is as the revenue moved up the

traffic went up too so that means it was

getting you know monthly perspective

unique visitors it was well over a

hundred thousand visitors per month and

one of the other videos I haven't

drafted it yet or anything but I think I

mean for the month of December we were

making a thousand bucks a day which

sounds crazy to say out loud but we're

making a thousand bucks a day now sure

we made some reinvestments you know so

I've done the math somewhere else but

you know the we ended up spending on

content you know twelve hundred dollars

and on the link building portion you

know over the span of the project I

think we spent

you know maybe $5,000 or something five

to six thousand dollars however right

that was over the span of like eight

months so you know you got to keep that

in mind

additionally we were I mean we were

reinvesting the profits right this was a

project that we were working on we were

happy to invest money anyway but the

site's making money you could afford to

reinvest it so the profits were still

maintained and in that sort of thing

average price per item I don't know you

know the the thing is people buy other

stuff on Amazon so the idea that you can

I mean it's hard to say it was probably

50 bucks if I had to guess but like I

said I mean people would buy the one

item that was reviewed on the site or on

the page and then they'd buy like ten

other things right so average price per

item it's like under 100 bucks Lance

says once you have the site up and

running and accepted to Amazon do you

target buyers keywords or do you keep

the 50-50 keep the 50-50 for this

particular project we didn't do that

we were quite aggressive and just it was

80% affiliate post Steve what's up good

to have you on is that a dog is your

avatar that's cool what kind of dog and

then the average link for the article it

was about a thousand words

however the post that was making the

majority of the revenue was like eight

thousand words almost everything else

was about a thousand words

Bynum says in the key word golden ratio

do the key words have to be in the title

or can it be h1 h2 and rank as if it was

in the title so the it does have to be

in the title couple curry

actions on your question you should only

have one h1 tag on your page it should

be your title your title generally is

going to be the h1 tag and everything

else should be h2 or below okay so but

your real question is around the keyword

golden ratio it should be in the title

Bonnie yeah this stream will be posted

immediately after so feel free to watch

it later

jihad how do you choose the product the

price reviews I think you know it hasn't

published yet but I talked about how to

choose a product usually try and find

some premium price some middle price and

some economy priced products not

everyone wants to buy and expensive

whatever and then I try to make sure

that they have like four to five star

reviews in general feel free to do

whatever you want there there's no right

answer on that Barry says how long did

it take for you to start making some

money off the site and how much was the

first earnings that I don't remember the

site was around for a couple years

before I joined up but I think probably

the very first couple bucks were

probably in the first couple months and

then the first earnings were probably

you know under 20 bucks in the first

couple months so yeah that's that isn't

it's hard to make any conclusions based

on that question so Barry if you have

follow-ups up but you have follow-ups

let me know and Steve says it's a rescue

dog it's a mutt cool yeah we we just get

rescues we've oh my dog is dreaming down

there Georgie she's she's sniffing in

her sleep down there okay any other

questions out there cool and it's it's

good these are great questions to have I

am like continuing to log additional

questions that I get to shoot videos on

it so

the tricky part with the livestreams I

love to go back and forth get the real

questions that people are asking like I

said a lot of times if I'm doing a live

stream I'm like figuring out the cup

like I already know like what we did in

this case but like when people are

asking questions about it

then if I can go back to my notes

develop the idea more so when I talk

about this in the future I know the

questions that you asked here so I could

place that in the content

so again just tomorrow's the live stream

on the internet marketing blog that I

started and basically it's like there's

a lot of iterating over and over again

so I know when I first got started it

was it was hard to do that Stephan

what's up okay

the question is do you use something

like ez Azon or how do you handle the

layout so I don't use ez Azon that is a

plug-in to help place affiliate links

they have some calls to action and stuff

like that

basically I'm a minimalist when it comes

to like plugins and tools and stuff like

that so I typically don't use that stuff

on this particular site we were using a

fairly standard theme and it was I think

was a thrive theme right so Robert II

haven't met that set up I'm not a huge

fan of thrive but it's pretty it's a

clean-looking theme I don't remember

what specific theme from thrive but it

was a clean-looking theme we weren't

doing anything fancy we use different

tables right so Rob would do some tables

and that sort of thing

but the tool that you use doesn't matter

too much I usually just use a site

stripe I don't pay too much attention

and Steven says you lost a job similar

to what I had that sucks man I yeah well

I'm kind of I'm at this point I'm glad

that I lost

but yeah it was definitely surprising I

guess you're doing IT project management

of some sort or you were so weird market

out there too especially where I'm at so

any other questions on the topics today

and I do see we have quite a few people

if you found this helpful it would be

amazing if you click the thumbs up the

like button it helps people find this

video so it would be really cool if you

did that and if I answered your question

or you found me somewhat helpful and

potentially not maybe not annoying or if

I'm annoying you can you know leave a

comment below hopefully I'm not but you

know if you let me know I'm always

interested in improving what I'm doing I

hope it was helpful and what I'm gonna

do now there's a couple playlists

that'll be super helpful for doing the

stuff that I talked about and videos so

under each point I'm probably gonna

paste a link down there and it'll take

me just a minute to find that stuff

because it's just a little it's a little

tricky

alright yeah like I said any other

questions and again just a reminder I do

the Friday Q&A out there on you know

whatever questions you want to ask

basically so Friday Q&A is out there and

same time same place I encourage you to

set a reminder so that you're you know

able to attend you don't forget

additionally you know I'll just point

out a couple other things I've been

working on a few playlists and I think

people really like the niche site tear

downs so definitely check those out

there's many hours there's one playlist

where the videos are like

oh I don't know they're very long

they're like 30 30 40 minutes and then

there's some others that are much

shorter and I see a bunch of people are

joining so I did take a niche site from

ten thousand a month to 32,000 and about

a hundred days so if you're just joining

up now I encourage you to rewind the

video and then I talked through the

points and if you have questions you're

watching the replay or something if you

have questions leave a comment I'm

actually scheduling time in my day to go

and answer questions now

so there are turns out there's a lot of

comments out there and I appreciate it

and I am a believer in you know sticking

to like goals right I don't have my

notebook next to me but I'm a believer

of you know one of my focuses for today

was to you know create a Content

schedule and it's tempting to go and

insert comments because like there's a

lot of comments out there but I usually

find that if I allow a couple little bad

things to happen like it takes a couple

days for me to get back to comments or

maybe there's comments from months ago

and I'm gonna have to go back now and

realize that I didn't answer this

person's question from a long time ago

little bad things happen but I am

focusing on you know bigger things so I

accept that and I accept the

responsibility but if you do have

questions ask I you should i hope get

faster responses then us in the past

so alright cool i don't see any new

questions coming in but I know there is

sometimes a bit of a delay so I'm gonna

snag one of these playlists that I was

describing and I'm gonna paste it in the

description so that people can check

those out the first one I'm gonna do is

the keyword golden ratio so I put that

playlist there and the other one I'm

gonna have to playlist it's actually a

video so again the big things are the

RPM the research paper method the other

is the keyword golden ratio and the last

part is around white hat outreach and

overall none of it was complicated but

it did require us to ignore several

things when we brainstorm the things

that we could do to increase earnings we

had about ten ideas we threw out seven

of them we had seven other good ideas

that probably could have helped but

instead we poured all of our energy all

of our intention and resources into

these three and we you know far exceeded

any investment that we made into it we

invested I think around ten thousand

from each of us which of course it was

actually just a reinvestment of the

profits so no actual money out-of-pocket

all right that is it thanks everyone for

attending again if you found this

helpful

enjoyable please click the like button

if you're not subscribed I encourage you

to take a look at some of the other

videos if you like what you see please

subscribe I publish five times a week

often live streams and yeah it'd be

great to have you on thanks everybody

we'll see you on tomorrow and on Friday

- thanks

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