17 Conversion Tips for Amazon Affiliate Sites #Best Education Page #Online Earning

we're live now this is the webinar the

free workshop on 17 different conversion

tips and tactics that may help you on

your Amazon affiliate site welcome

please let me know in the chat if you

can hear me number one number two I'm

interested to hear if there are new

people if it's your first time attending

if you've been to one of these webinars

that I do before just curious about that

and it does take a few minutes for

people to to join up sometimes no clue

on how many people were gonna have every

now and then you know we'll have 40 50

60 people on other times it's like 20 or

10 so I think it may be a smaller crowd

today which is nice because then we

could answer more more questions and

have more discussion

welcome again if you're just joining up

let me know if you could hear me in the

chat let me know if you've been here on

other webinars before or if it's your

first time on pre times on what's up and

this is the session on 17 different

conversion tips you say the sound is

good which is great I think I've worked

through a lot of kinks over time for

hands-on as well awesome

all right I know I know both of you so

you've been here before

Melissa's on how's it going and while

we're just chilling and waiting for a

few minutes Tom's on as well I published

a couple actually three success stories

pretty young Amazon affiliate sites

ranging from 32 days to about 8 months

or so and people are making sales

already and these are like pretty pretty

exceptional examples so you should check

it out if you haven't checked out the

YouTube videos that I published today

would really I'm hoping you know those

videos are watched a lot

so if you can leave a comment on each or

all of them I would really appreciate

that even if you just say hey enjoyed

the video it was interesting or this was

not interesting actually I don't even

care what you put in the comment as long

as you comment like if you share it

that's even better to so things were

going pretty well I had I had some

issues against this we just have a

minute to to burn while other people

join over the past two weekends I have

had all sorts of like water issues in my

crawlspace so we had a lot of snow over

the winter and when it melts has to go

somewhere we basically had like a foot

or more of snow melt and like you know a

week or so to warming up which is nice

but it was like record snow and the

crawlspace even though it's a fairly new

house like 2013 so it's only five years

old they have they I have never had a

house like this right so there's vapor

barrier down there and then there's it's

like a thick trash bag right it covers a

whole like everything underneath there

and then there's gravel on top of that

and then another type of or another like

vapor barrier and then the water like I

actually seeped through there was just

so much water it actually got on top

that there were several inches of water

so anyway it was not not awesome so I

spent a lot of time doing that got a

little behind on a couple things

priorities shift when there's water

rising you know threatening damage so

priorities shift and you just have to

deal with it alright inference is you're

going to watch the videos later tonight

that's cool and I'll probably mention it

again before we get out of here pre time

says you're struggling with conversion

rate optimization less Amazon link

clicks less conversion rate on Amazon

and a lot more low CTRs from the Google

SERPs as well so across the

across the board okay got it and then

carries on as well all right it looks

like it's gonna be a really small group

today which is unfortunate I hope to

have a few more but all right and Kari

says you stopped watching those videos

just to participate in this webinar this

is that's actually a good point I'm

putting so much out in like a small

period of time people are like having to

make decisions on what you're gonna

watch so I'm gonna go ahead and go to

the presentation and we have a small

intimate group looks like it'll be under

20 all right

so it's kind of a mouthful of a title

I'm going over 17 tactics some of them

are gonna work for you some of them are

not some of them are gonna relate to

like how you're approaching things and

some of them won't but that's why

there's 17 you don't need to do them all

if you do a couple tweaks you know you

can have potentially some improvement

most likely there's not going to be like

one thing that you do I'll be honest

with you there's not gonna be one thing

that you're gonna do and all of a sudden

it's gonna like change your conversion

rate by like twenty five percent there's

no little magic bullet you're not gonna

be able to change the color of a button

or change your call-to-action and like

make a massive difference

it can't happen and when you see people

talk about you know like good like the

big screen when you see people talk

about you know hey I changed my button

color from blue to orange and the

conversion rate went up by you know

forty five percent those are such

outliers and if you take those and try

and implement them you're just gonna be

chasing your tail it might work but the

chances are very low and I actually

remember when I was you know getting

started and I was a lot more I guess

insecure I didn't know like what what

worked I would hear people that were

ahead of me they were like hey man I

just I just changed I just changed the

call-to-action and I put these these

buttons

in my table and then the conversions

went up I like you know 25% overnight so

I was like well I better do that too and

then I would make these changes and

nothing would happen in a similar way I

remember someone was like hey this is

unrelated to conversions but it's the

same idea someone told me they had a

long conversation with a person about

keyword density and then he this person

went and changed keyword density on

their site and they were like yeah my

rankings went up by like you know five

positions and something went to number

one and I was like oh I better do that

too so I spent all this time on it and

it didn't it didn't work for me right so

it doesn't mean it was it was wrong it's

just it's hard to replicate these

exceptional cases so when you do hear

people talk about you know some simple

thing I changed the button color in the

conversion rate went up by a crazy

amount it's really hard to replicate on

your own site so with that grain of salt

that huge grain of salt that I'm putting

out there let's get into some of this

stuff now it sounds like a lot of people

are a lot of people I recognize your

names so I'm not going to spend as much

time on my intro just because you know

who I am but let me know if it's your

first time on we have 17 people on now

so it's growing that's good give me a

shout now called deeps on

khari kauri says and i just want to get

I want to correct this or at least

challenge it not correct it but Kerry

says Yoast premium plugins gives you the

right amount of keyword density you need

to have all right I challenge that

because if you're using the keyword

golden ratio you may end up with a long

phrase if you follow the keyword density

that Yoast recommends and maybe you have

a sink so I would just caution you if

you're doing advanced keyword research

and

keyword density like analysis the Yoast

plugin may not be sophisticated enough

for for you right so if you're doing

keyword golden ratio keyword research

you may have trouble following like the

Yoast plugin in fairness I haven't used

the premium version of the Yoast plug-in

ever so I'm not sure and John is on

what's up okay now let's get into this

thing Sam check people could hear me it

sounds like it's really clear that's

great

curious a little survey you can just

answer in the chat who has a full-time

job just trying to gauge you know who's

out there who's out there and what

you're into I'm Doug Pennington the

founder of niche site project I have a

blog and I'm actually I'm hoping to

start writing more I'm I've been doing

so much video content that I've

neglected the writing portion of it and

actually enjoy the writing just as much

if not more that's me and my my old my

old dog who died last year Brody I live

in the mountains in a small city called

Bozeman it's near Yellowstone National

Park

so there's mountains and there's snow

and there's not much traffic I like it

here

my past track record and the reason why

I mentioned this is I want to establish

some credibility give you a reason to

listen to what I'm telling you so I've

created many successful niche sites I've

coached others I've done a lot of guest

blogging across the internet I'm a

project management professional PMP and

I've been featured on several different

places whether it's you know a podcast

or just mentioned on other blogs so

that's cool and I've guest posted a lot

as well so another question any you know

who what's the experience level for you

know creating a niche site and/or having

profitable niche site by the way I'll

also mention if there is you know any

issues with the video or the audio if

it's hanging for some reason you can

refresh it that usually will deviate the

problem not always but usually well and

I'll do it quick you know tech survey to

help myself for the people that watch

the YouTube live videos and you're on

here now is the quality of the video a

lot better on YouTube live versus

webinar Jam just curious on how the

interface is compare so it's another

story for another day

but I'm I'm very interested in the video

quality and that sort of thing so let me

know please let me know in the chat and

I was also featured on social trigger

triggers by Derek Halpern which is cool

so quick note I always put the timeline

up here just so I can show you that I'm

not just sharing my success stories a

lot of bloggers and video folks they'll

just share their highlight reel and it's

really fun to do that because it sounds

really impressive but the reality is

most of the time it either took a long

time for people to get where they're at

and or they had a lot of failures along

the way when you omit the failures and

makes everyone feel like they suck

basically so I could tell you I've had

many several I've had more sites failed

and succeed it's nice that you actually

don't have to have all of them you know

go perfectly in fact if you just love

them right you're probably going to be

in good shape so and okay my chat froze

for a second but it came back in so I'm

gonna say hello to everyone so we have

John Renee and Michael we have oh and

Cara said you didn't even think about

the kgr so cool we got Duke on

pre-time doesn't care about keyword

density just make it natural cool Rudy

Tom has a full-time job Carrie doesn't

Duke says don't use Yoast keyword

density for keywords over three words

along true pre Tom is doing internet

marketing full-time John is full-time

freelancer Melissa as a full-time job

Duke is full-time pastor and pre-time is

internet marketer in Wesley's full-time

job is consuming my YouTube content

that's funny

John is self-employed Jeremy's on Rudi

has built a site but it's not profitable

at all pre time is oh sorry just a

comment card says webinar you think

webinar Jam is a little better but both

are good Duke is gonna hit your first

thousand dollars this month and John

likes webinar Jam better a cleaner

interface and okay and quick note Duke

we may need to connect I know I got your

information previously and it made I

mean if you're up for it we may just do

like another YouTube interview and

people I mean I hope people like like

those interviews okay now back to it

back to the presentation the Q&A is at

the end but since we only have like 20

people feel free to ask questions as we

go and I should be able to even answer

them as we go

so 17 tactics I think it's 17 so number

one get the right kind of traffic with

buyers keywords and the problem the

reason why I mentioned this this should

be sort of a prerequisite as you're like

launching your site you should be

targeting a number of buyers keywords

and for the people that have sites out

there Duke for example since you're

doing while you're gonna have your first

four figure month congratulations the

thing is you have a number

of keywords that you're targeting not

all of them are buyers keywords in fact

you should have a blend but you need to

have like the right people on your site

if you have people who are like frugal

and they're never gonna buy anything

that's the wrong kind of visitor right

they're just not gonna buy anything

it doesn't mean you can't have that kind

of content but it just means that

traffic is not gonna buy anything so a

good example of this stuff is like you

know if you think of the buyers final

right and I'm I'm small on the screen

down there but if you think of the

buyers final I'll just pop back up

the buyers final this is the the picture

of the funnel here I'll get out of the

way so it's wide at the top and there's

some people that are just doing research

but it's like they're searching for

stuff that indicates that they're

eventually gonna buy something so a lot

of times I'll just use my standard

example of a ballpoint pen actually less

using markers so a sharpie marker and

it's like best sharpie marker for

journaling right doesn't quite make

sense but it doesn't matter so a sharpie

marker and they're doing research

they're trying to figure out like which

marker to use and that sort of search is

what people use over and over again for

you know across all industries it's like

best product type for application right

best product type for application that's

a great buyer's keywords are probably

gonna buy something in the next you know

a couple days now that's good for us

because you don't want someone who is

just learning about the product right

you know what is a sharpie marker you

know they're probably not gonna buy

anything right away they might but it's

much better to get them further down the

funnel and you know of course at the

bottom of the funnel you end up with you

know a small subset of people that are

actually gonna buy something so now

everyone's searching for it it's gonna

buy in fact it's just a small percentage

probably in the single digits but the

point is if you have the right kind of

users or

the right kind of searchers you'll have

a much better time buying something now

as I share the screen again a bad type

of keyword would be like DIY you know

chains for your truck which I have to

put chains on my truck and the the

winner here because it's all snowy and

slick but if you're looking for like a

DIY solution you're probably not gonna

buy anything it's literally a

do-it-yourself situation so buyer's

keywords if you're unfamiliar a lot of

times we'll be in this sort of format

where it's a product name and then a

review best product name or what kind of

product name should I get now giving you

a specific example like kitchen faucet

you can see you just fill in blank

it's like Mad Libs and that is pretty

much all there is to it there's a lot of

different formats another great one is

like model of a product versus another

model of a product that really indicates

the person has done additional research

ahead of time and they're comparing two

different products together that is a

great one as well

converts really well in my opinion

number two longtail traffic and low

competition traffic so this isn't always

the case but a lot of times longtail

traffic will end up being you know well

targeted because there's more words in

there and I may have to think my dog is

getting herself tangled up and some of

my lighting equipment so I may have to

help her get untangled in a second but

basically you end up with more specific

type searches which could be you know

pretty helpful as far as like getting

the right sort of traffic now I'm big on

like low competition so the keyword

golden ratio is is critical I believe

and people are having good

you know as I mentioned earlier I

published three success stories of sites

ranging from 32 days to 8 months and

people are making money right they're

making good money those are you know

those are good examples of implementing

the keyword golden ratio adjusting along

the way and then you know making money

so if you aren't familiar with a key

word golden ratio I have a playlist out

there but in short it is a data-driven

way to find the supply and demand of key

words we're looking for a kgr keyword

golden ratio of 0.25 or lower the kgr is

calculated with all entitled results

divided by the local monthly searches

where the LMS is under 250 and it works

pretty pretty darn well and you just

type in like all in title colon you type

in your search phrase no space no quotes

type it in just like I have displayed

here and then you get some value which

would be you know some number right it's

some number then you plug it into the

formula and you go from there you have

to do it manually there's no tools to

help you out to do this it just it takes

a little while number three use the

internationally Amazon Associates

programs not all of them are gonna be

worthwhile so you have to check your

traffic see where your traffic is coming

from some countries are not like you're

not gonna be able to create a program

because I don't have ok Amazon associate

program and then some others like you

just won't be able to open an account

there because you'll have to open a bank

account in the country that's not always

the case but there are a couple like

that so the best way to to deal with it

is well these these are the seven

countries to focus on in my opinion your

mileage may vary

you just go to google analytics or

however you're monitoring the traffic

and then you see where your traffic is

coming from if it's a small percentage

it's not going to be worth your time so

for you know several sites of mine it's

basically like half a percent or 1

percent of the traffic is coming from

countries where I could actually you

know take advantage of an associate's

program so it's not even worth my

trouble to do it and then you know

you'll see in this example 8 percent of

the traffic and 1/2 percent of the

traffic is coming from India however I

wouldn't be able to I think you have to

open a an account a bank account in

India to be able to get paid so for me

it's not worthwhile to do it however we

see that we have about 40 100 sessions

in the u.s. then we have so we have UK

Canada and Germany and that is 1,300 and

then another 700 so that's like 20 20

120 that's roughly 2500 so if we do the

math really rough in my head if we have

4,000 sessions from the US but those

other others and cumulative make up like

2,500 or so that's something like a 56%

you know increase if we would just

monetize those others which is big right

so it's only a fraction of the traffic

but when you add those other three up it

becomes pretty pretty significant when

you compare it to the us-based traffic

so check your traffic make a decision if

that is worthwhile or not number four

now we're getting into the like a little

bit deeper for like straight-up

conversions on your page now I'm going

to show you some examples of these as

well so number four

it's called action above the fold now a

lot of people actually I just took over

site and

and by the sight basically there were

note like you couldn't get to an

affiliate link until you scrolled down

like three-quarters of the way down this

is like one of the number one things

that I see when I ought it's um one site

they just have you know they're they're

trying to do you know good long form

content it's three thousand words and

you have to scroll down you know three

quarters of the way before you get to an

affiliate link to even make a purchase

if the person wanted to right so at that

point it's like you have to go so far

very few people are gonna read that

whole thing it's just the reality of how

people consume content you know when you

look at YouTube videos or like the

written word on blog pages people are

skimming they're hardly paying attention

and basically if you don't have a

call-to-action high enough people are

not even gonna click on it so be sure

you have one above the fold the fold is

like a newspaper term right so if you

had your article

imagine newspapers folded in half if you

have like an article or a headline you

wanted it to be above the fold if you

had your story above the fold that's a

good thing it denotes importance right

that's where the term comes from if

you're not familiar for a website you

want the call-to-action with the

affiliate link to basically be on the

first screen I'm going to show you an

example right now so we're going to use

this example throughout this is from the

wire cutter the old version of the wire

cutter but it basically holds true so

number one little throwback the best

action camera so this is a buyer's

keyword and I just want to point that

out specifically that's a buyer's

keyword best action camera next sorry

I've scrolled too far they have an early

call to action in the first paragraph I

think it's in the I think maybe maybe

that's one sentence it's just a long one

or maybe two but it's in the first

section there you can see it right off

the bat and what you can do is look to

sites like the wire cutter or thoroughly

reviewed

or top 10 reviews see how like see what

they're doing these sites get enough

traffic where they're potentially like

testing on a on a larger scale their

best practices in a lot of ways so if

you go look and see what they're doing

then that's a good idea

Macari mentions 10 beasts and I wouldn't

put 10 beasts in the same class as any

of the sites that I just mentioned by

the way so I just want to point that out

it's an interesting site but it's not

it's not what I would describe as

best-in-class or a site where they're

thoroughly testing stuff it's an

interesting site but yeah not know what

we're talking about we're talking about

like the wire cutters owned by New York

Times it's making you millions of

dollars per year millions of visitors

per year or per month probably so ok

moving on test different calls to action

so as I mentioned before it's rare where

there's like a cure-all of you know hey

just put in you know this call to action

you should be good to go it varies for

site varies per you know niche and you

never really know you know like I said

the orange buttons may convert great for

someone else but maybe blue is better on

your site who knows you got a test so

the example here is really around like

different kinds of affiliate links and

we can see here that the wire cutter has

a nice sort of layout it gives people

different options so the button is a

link you know they have the price in

there so that that's something that if

the pull from the API you can't hard

code that you can't just type it in it

has to be pulled you know basically in

real time the image is an affiliate link

and the name of the model is the

affiliate link tube so the interesting

thing it depends on how much your

you know how many people are viewing on

mobile for most people it's a

significant amount although often not

the majority but a lot of times like if

you're scrolling on your phone or a

tablet you don't know that an image is

an affiliate link just imagine you know

if you're looking at an image on your

computer on your laptop or desktop

machine you're you hover the mouse over

an image you see it's a clickable image

so you know it's an affiliate link or

some type of a link but if you're just

scrolling on your phone you may not know

that an image is linked so it's good to

have the different options then other

people are just drawn to you know click

on a text link versus a button a button

feels very like bye-bye oriented so if

someone is not as interested they may be

more likely to click on the text link

versus the button since the button feels

more like they're about to make a

purchase again not always so you do have

to test use text links throughout the

content now this is kind of my primary

thing I don't actually use buttons I

rarely put affiliate links as images I

mainly use text in sorry text affiliate

links because you can put a strong

call-to-action and if you have the right

kind of traffic on your site you don't

have to you know put that many affiliate

links so I like text links and you can

see again the wirecutter does it

whenever not every time but most of the

time when they mention a product they'll

put an affiliate link there and you can

see a couple examples in this review

here and

the recommendation I would make is to

you know maybe put a stronger

call-to-action I mean they're just

giving people the option since their

reviews are so long they're giving

people the ability to click on the

affiliate link in various places

number seven use comparison tables so

you can see here Amazon uses comparison

table so again we're going best-in-class

and Amazon tests alive they obviously

have a lot of traffic they have the best

sales data they understand like what's

working and what's not if you're not

sure what to put in your comparison

table go to Amazon go to the

manufacturers website you'll see what

they use and you shouldn't copy directly

or anything like that but you could use

it as inspiration so you are aiming in

the right direction so that is you know

a great thing to do you have to be

careful right I've seen some instances

with you know comparison tables where

basically people put so many products on

there and they put multiple affiliate

links for each one of the products that

they end up putting you know forty five

affiliate links in a very small space

and it's not gonna really boost your

conversions if you are just putting a

ton of different a ton of links in a

small space like the best way is to sort

of introduce curiosity so this may be an

18 but if you use a good call to action

that adds curiosity that's a good way to

view it so I actually have one coming up

another other tip coming up where you

can it's a specific way to use curiosity

so I'll tell you that in a second I

think that's one of the later ones but

the point is comparison tables they're a

great way to present data right

especially tech specific

kind of specifications right in a small

space so it's much easier to see this

sort of data in a comparison table

versus like written out in a sentence

[Music]

number eight recommend related products

so you know from a conversion rate

perspective you can I guess basically

some more products in the same order

right and that'll help your conversion

rate as as noted on Amazon and again we

can go to Amazon to get really good

ideas because you can just go to the

product that you're reviewing and

they're gonna tell you other stuff that

people are interested in it may be

competing products you know but

customers who also bought this item or

customers who bought this item also

bought blah and you'll have a ton of

recommendations right so this is a great

way to go and get ideas for other

content you can get ideas to just

mention hey here's accessories you may

want to buy if you're interested in in

an action camera which for an action

camera is like a no-brainer you need

memory cards you're going to need extra

batteries and some sort of accessory kit

in fact I got an accessory kit a lot

like this thing here so again you don't

have to recreate the wheel here you can

go check out and see what other people

are doing on Amazon right Amazon tells

you they make it easy use high quality

header images now this is one where I'll

I'll mention have like a couple thoughts

on arrived a couple opposing thoughts so

the cool thing is if you have an image

like this one which was from baby gear

lab another best-in-class type site

number one it is an image that is not a

stock image you can tell they're

actually testing it and it's out in the

wild you're using this diaper bag out on

a trail or something like that you can

see they're outside they're actually

using it that's a good thing when you

see that image it's like you know you're

in the right place and that's what you

want to tell the people right away if

you're gonna use a big image like that

and needs to convey that kind of story

I'm in the right place based on the

search that you're trying to get people

there for so that said I often like to

have an image that is like half-width

so still you know hopefully a high

quality image but I prefer that it's

half-width so you can get to the copy

immediately the issue with this giant

image this giant feature image is you

don't see any words yet you just see

like the Chelsea review so in pre Tom

mentions if I use featured images at the

beginning of an article the user needs

to scroll down to see any content that's

true and that's why you know like I said

I prefer a half width image so that you

could at least get some you know some

words in there and that is what I prefer

however there are many sites and I can't

ignore it right there are many sites to

use the full width image this is an

example where you need to test it right

so freedom is asking for preferred size

whatever your half width right so

whatever you were you know your size is

for your the width of your column that's

what I would pick half of that typically

what I do is I just whatever image that

I upload I usually just pick the medium

size image I align it to the right and

then you end up with the text on the

left side you get short lines from

writing perspective that's a good thing

and yeah so a lot of times like the

feature image featured image within a

specific like theme is too big and I

don't like it so I don't do a featured

image earlier I don't display the

featured image on the blog post instead

I have the half with image next we have

don't offer too many choices so this

goes back to decision fatigue

essentially and you know it makes sense

right just if we we don't think about it

too deep it makes sense if you want to

sell more things to give people more

options however I can tell you when I

walk down like the cereal aisle there's

like 4,000 different cereals I have no

idea right I just want to pick between

like three things most at the time and

I've definitely I'm trying to think of

like other other examples right okay

here's a great way I have a couple

external hard drives that I've had for

you know four to six years I've had him

for a little while and I know I need to

replace him they're two terabytes I'm

starting to fill up one of them and I

need to get new ones so when I started

looking on Amazon there's just there's

way too many options I mean even within

the same within the same company there's

like this year's model versus last

year's model it's hard to tell and

essentially I don't know what hard drive

to get so I'm like trying to narrow it

down but I'm having trouble right if it

was easier if I only had a few choices I

would have bought a hard drive like two

days ago but I'm still researching

because I don't know what the hell I'm

looking for so as we look to the

best-in-class

sights this is

baby gear live again and you can see

they only display five options in the

default view now you can view all ten of

them right this one out of five or one

through five out of ten and you can view

all of them at once if you want to you

know have to they only show you five off

the bat when you look at the wire cutter

I or betrayal each owes this projector

section they only reviewed for now

there's another section in this specific

article where they talked about like

five other models that they didn't

review they put affiliate links to those

as well but they talked about why they

didn't review those and you could do

that too I I don't think it's an issue

to mention other products but when

you're comparing them especially like in

the table you want the table to be

helpful you don't want the table to be

overwhelming so keep that in mind don't

offer too many options four to five is a

sweet spot and if you want to add

additional options and have a table I

recommend you put another table lower

lower in the the article if someone you

know squirrels all the way down and

they're looking at the last 25 percent

of the post you know they're interested

all right you know they're interested

and that is fine to put a lot more

options down there because if they've

gotten that far they're gonna be able to

handle the other options or they could

scroll back up to the shorter table

alright and I see the questions coming

in which is cool come back to them since

we're we're in the homestretch here

oh well we're only at 11 so maybe I'll

answer a few here so provide accurate

reviews so one thing that often happens

gonna go ahead come back on the full

screen here so we can answer some

questions so one thing that happens when

you get writers to write reviews a lot

of times they make every

product sound like it's the best product

or when you're just starting out maybe

you are writing the content and you you

say like all the products are good all

five of the products are really good and

that's just not true some unless they're

all like the same like same price and

they're all really comparable it's just

not true

some products are cheaper because the

materials are cheaper they don't have

this kind of quality and you can say

that right it's fine to say that you

could frame it in an appropriate way so

instead of saying like this product is a

piece of junk don't buy it you could say

you know for the less discerning user

who's on a budget

this product that work well you'll ask

you you know there's a lot of plastic

used on this particular device versus

you know some of the others that are

more expensive but if you just need a

blank then it's a fine option it's just

you know it's an economic version so you

could frame it that way but honest

reviews are important so if you say

every product is great people are not

going to see you know you as a credible

source out there okay now some questions

come through so I'm just gonna answer

those and hopefully I'm not gonna miss

any John mentioned something that I want

you to clarify John says I quote I think

the wire cutter is spamming their site

with best product review articles what

do you mean by spamming can you just

clarify cuz I don't think that's the

case I think maybe you mean they're

publishing a lot of articles that are

competing with stuff that we're trying

to do and if that's what you mean then I

would agree with you there but I don't

think they're spamming in any fashion

Rudy says

isn't by now hard sell yeah I mean I

don't use that term I don't I don't put

by now it does come off more aggressive

and I'm you know I'm not pushing

anything hard so yeah I kind of agree

with you it doesn't mean you shouldn't

test it you know some people say that

that's good

other people say they don't like it

pre-jump says do I prefer to show

breadcrumbs at the top of an article I

mean I have before I don't know that it

matters that much every now and then

depending on the site that I'm on I like

to have those breadcrumbs so I can

navigate differently but I think it's a

personal preference Duke says you're

wondering if the image size depends on

the customer demographics baby gear

might be targeting women do women prefer

large images interesting that could be

that could be something although oh yeah

I have no clue no clue I think that

would be much deeper like studying and

testing or whatever John says should the

header image have an affiliate link I

would suggest no Ruby says when

split-testing CTAs how long should you

run the test well Rudy I don't think you

should probably run split tests those

are eager you know most of the time

you're not gonna get much like you know

I keep talking about testing I'm more

talking about like anecdotal like well

change your link see how it converts and

then see like if you should change it

back the problem with like split testing

like real split testing is it takes a

lot of time and it's basically a

full-time job

and you know I do mention tests and I'm

just I'm more or less saying to I'm

contradicting myself a little bit I'm

telling you to test but I'm telling you

to not put too much time into it the

reason being is if you talk to people

that do cro conversion rate optimization

they'll tell you it's a process and you

have to test continually and like stay

on top of it nowadays right the tools

used to be super expensive and I think

they are still super expensive however

Google has a tool called optimize within

Google Analytics which is free it

actually is very easy to use and you can

actually like run tests however for like

people like us to set up tests 

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