hey miles here miles Becker calm in this
video you're gonna get to see behind the
scenes of 32 months of content marketing
you're gonna see my exact analytics
you're gonna understand exactly what
I've done to create the platform I'm
using today and how I'm getting about an
85 87 % increase in traffic so if you're
new to the channel you're gonna
understand exactly what it takes to
drive massive amounts of traffic and to
really scale a YouTube channel to the
90,000 plus subscriber mark if you've
seen some of my videos like this before
in the past the other monthly updates
you're gonna get some really cool
insights on a few of the tests that I've
been running as well let's jump right
into the data and get into it so the
first thing is we start on my channel
ninety four thousand subscribers at this
point not bad for still under three
I've done five hundred and six videos so
five hundred and six videos in under
three years is the path and this first
takeaway is it takes putting on a lot of
great content consistently to create
massive results so here we are inside of
the YouTube analytics and I'm coming off
of an experience pyramid that was kind
of started by Neil Patel I went to an
event in January where I sat down with
Neil Patel and he told me that I needed
to be running paid ads to get more views
to my videos which I had been doing so
I'm coming off of that I've stopped the
paid ads his theory was you run paid ads
for 60 days and then you turn them off
for 60 days and your organic growth is
higher we're finally at a point where
the data shows what's actually going on
there so this is why I've got a negative
30% down on my watch time my average
view duration is actually up about 10%
when you're paying for views your view
duration on average goes down and then
you can see I'm 37% down on the number
of views but again that's because I'm
not paying any more so let's look at I'm
gonna go back to the beginning of this
year I'm gonna do kind of all of 2019
and you can see exactly where I paid
right so this is the literally I learned
from Neil Patel on January 6 I told my
ad guy immediately while I was in the
hotel that evening to start running so
we did a two-month block and then we've
dropped down let me zoom out even
farther and this is where it gets really
really interesting because I am
focus on experimenting using my money my
efforts my everything to kind of really
get an idea of is this something I
should recommend to you right I'm the
guinea pig I put my own $5,000 in on
paid ads so you can see I was in a very
consistent channel over the last I'd say
set six months seven months right here
and then my paid Channel but now if you
notice after the payment this low right
here which is sitting around I think
42,000 is about the low number I've seen
there compared to these earlier lows
32,000 that's actually like a 30%
increase compared to this last low I had
just before running the paid traffic
36,000 up to 42,000 that's about a 20
percent increase right 3,600 times to
7,200 give or take right we're in that
range might actually even be more than
that I'm using some napkin math here so
right now it's still early I still have
a very low data set which means one or
two of my videos and I've had a couple
of videos pop recently one or two of the
videos can actually skew the data but
honestly I didn't see any highs this
high or this high or this high in the
prior year before so it kind of looks
like Neil Patel might have known what he
was talking about and what he was doing
about I want to do one other quick
comparison here I'm gonna do the last 30
days versus the year before period so
let me set this up I'll be right back
with you here
so this is another way to analyze this
last 30-day period which I haven't been
running and either paid traffic in the
last 30 days here versus where that was
in 2018
so this is a year-over-year comparison
and this removes seasonality right month
to month we can have seasonality how
we're getting into summer we're getting
a camping season a lot of people take
weekends off and don't watch as much
YouTube in the summer compared to winter
when we're all cold and locked up in the
house with cabin fever anyways you can
see clearly here that it's I mean that's
like a 60% increase in traffic now again
I have I've had a video that just put
two videos in a row that just did really
well they've gotten a lot of attention
so so I'd always variables within the
data right but this data set shows
clearly the orange line which was 2018
compared to the blue line they're not
touching so two things have changed
number one I have more videos now than I
did then so I have that much more
channel authority I'm that much better
at optimizing my videos I continue to
geek out on the process of being a
successful youtuber and driving traffic
on YouTube but second I am coming off of
the heels of running that 60 day worth
of traffic my wife did the same
experiment I'm gonna go check her data
to see if this is a method that I can
put my seal of approval on I might need
to go through two cycles of it before
actually saying yes this is something
what Neil told me I went and did spent 5
10 grand of my own money running these
ads it does seem to have increased the
rate of growth organically because
that's really the goal here final note
on that I was over two years in before I
ran those ads I was just reinvesting
profits right the whole growth of this
channel you can watch all the past ones
really was from organic effort of just
putting out great videos so on that note
I'm gonna go ahead and jump over to the
analytics maybe a quick note here the
view numbers are also up year-over-year
my likes are up about 50% year-over-year
my subscribers are up about 20%
year-over-year so to organic periods
compared with one pay period in between
all the metrics are trending up which is
what I like to see now on to my blog
traffic now me and my blog are there's a
interesting relationship here so I use
YouTube videos as my core content
creation method you need to have a core
content creation method also it's easier
for me to rap out this video with you
I'm
totally freestyling off the hip I just
got my tabs open and I'm just going with
a nominee notes so my DNA my personality
type it's easier for me to make videos
than it is to sit down and write
long-form great blog posts with that
said my wife is great at writing blog
post and she started all of her growth
through just blogging so the key that I
want to communicate to you is do what
comes naturally to you first and find
ways to syndicate your content to the
other platforms I have paid I've been
paying I have a content team I spent
probably 25 maybe thirty thousand
dollars in taking the content I'm
putting out through this YouTube channel
in turning it into blog posts okay so
that's how much I value this traffic
method because that written content is
what gets picked up by Google that's
where most if not all of this traffic is
coming from so I'm investing
aggressively in a process to get my
video content into the written blog and
it's been about two years we've really
been working and trying to dial this in
for two years maybe just under it could
be like a year nine months here in eight
months but I'm just gonna say it's
around two years because I'm just kind
of using rough numbers I now have two
hundred and fifty blog posts on my blog
each one is hyper optimized it's focus
on a specific keyword phrase right I'm
doing all the SEO stuff that I teach in
my other videos so what I'm wanting to
point out here again is the flat-out
volume of blog posts if that's a hundred
and twenty five blog posts per year on
average that I'm doing that's somewhere
around ten blog posts per month that my
team is publishing on my behalf because
again you need to be a consistent
publisher over long periods of time to
start to move the traffic now in the
last three months or so so it took
almost two years for my traffic to
really start to climb I've invested
twenty thousand dollars and then I had
to go back and that's more money to
reoptimize all those things we did so it
just proves that it's a long process but
here's the cool part ready for it we're
gonna do some basic comparisons so I'm
gonna do a month-over-month comparison
now month-over-month can include some
seasonality but generally this time of
year the seasonality means people are
spending a little less time and not more
time winter people spend a little bit
more time on their phones on their
devices etc thirty percent increase in
traffic month over month forty-one
percent increase in users twenty percent
in pageviews my other numbers aren't
aren't right but these are these are
small movements in the other numbers
let's do a year-over-year we're gonna
eliminate seasonality on this this is
where I'm getting into the 87 percent
increase and you can see there was one
day back here where they actually cross
and from there this line I mean it is
just massively going in the right
direction so this is the first place I
want to show you now what we're gonna do
is we're gonna go into the actual Google
traffic because am I just driving all
this traffic from YouTube am i paying
for that I don't pay for any traffic to
this just so you know but that's the
question when you see these graphs this
is all of my traffic right so let's go
in and go down by source and medium and
you're gonna see we're gonna show you
the exact numbers from Google alone so
you can see Google right here Google
organic is up a hundred and eighty six
percent year-over-year I went from
getting about eight thousand visits from
Google every month last year
now I'm getting twenty three thousand
visits my site's getting over a thousand
visits a day at this point my list is
growing faster than ever my brand is
growing better before everything is
working wonders let's do the month over
month so you can see real quick if the
Google organic traffic increase is also
carrying month over month and you can
see I'm a 61% increase month over month
right now so everything that I'm doing
in the SEO optimization world I've
taught it all on my free videos my learn
SEO playlist has all of the information
a lot of click-through rate optimization
and then I've got a new tool that's
inside of my content and conversion com
membership program where my inner circle
members have I've been just going to
town with my team on these core
optimization pieces just advanced SEO
stuff
it works that's what I'm trying to show
you but again the the magic secret sauce
here is the fact that I put over 250
blog posts up
that's pretty massive so I just want to
do a fun comparison real quick let's go
back to a few years out I'm gonna show
you essentially some from when I started
publishing videos all together
okay so this is the full graph I started
publishing my first videos back here and
you can see I was literally getting 0 1
327 you know a handful of visits per day
to my website when I started this is
when I started really trying to dial in
kind of trying to start to figure out
the blog content stuff and here's where
I really started to implement these kind
of advanced SEO techniques to really
start to work this and I'm in this
massive growth curve right now how high
is this gonna go is it gonna keep going
parabolic I don't know I'm gonna write
it out as best I can
this is the potential but again 250
posts have been published in about this
time frame in addition to 506 I think it
was videos that's 750 plus pieces of the
absolute best content my team and I can
come up with that's what it takes to
really grow online the cool thing is
that traffic I've got from Google now is
a momentum monster it will be around for
a lifetime I'm building an asset that
will drive traffic
it'll drive leads for years and years
and years to come with all of my efforts
I'm putting it today that's what I love
about organic traffic is the residual
results the compounding results that we
get that pay me for years and years and
years and years to come so that's my
ultimate goal then finally we're here
inside of the podcast now I had a little
bit down last month so I'm looking at
the numbers here January of this year
was 8200 then it went up to 90 300 in
February March went down to 90 200 but
this month it's the 20th which means I'm
2/3 of the way through the month which
means we have one third remaining so I
can kind of cut this number in half and
say about 4100 more downloads is what I
would expect in a month conservatively
we could expect three thousand more
downloads in the month which means I
should be crossing the 10,000 download
mark again this podcast is 100%
hands-off for me my virtual assistant
goes in takes my videos that have
talking-head only we don't do the screen
shares she removes the mp3 she id3 tags
that she puts it up in place it goes out
to the podcast people so I've got
thousands and thousands of people each
and every month downloading my content
because they can't always watch a
YouTube video they might be on a train
there might be commuting the
might be in their car they might be at
the gym they might be walking the dog
they're doing something else and they
still want to get my ideas this is why
I'm putting out my content in podcast
format it is not a way I'm not
cannibalizing my main audience in any
way shape or form I'm just making my
content more accessible for all of the
learning types right so I start with my
video that's the easy thing for me to
create because it's in my personality
I'm kind of a performer right then my
content gets out in the blog because
there's a lot of people who prefer
reading there's more Google searches
every day than there are YouTube
searches it's a bigger search engine and
it's a different format so I get that my
content edited and formatted for the
readers of the world which there are
many of them then I also get it format
and tied in to all the podcasts asked
because there's a lot of listeners in
our world so it's one piece of content
that goes out to the three major
strategies of people those three ways
that people learn the three kind of
learning types within our world that's
the three filler content marketing
strategy real quick note before I let
you go I did videos for one year
straight
nothing more than videos before adding
on the blogging then I've been doing the
blogging for about a year before I
really added on the podcast I did not
try to do all of it once that would have
overwhelmed me I would have made no
progress and I would have burnt out
I went all-in on video production to
really get the hang of this to really
learn this before adding on the next and
then when I had comfort then I added on
the next so my videos used to take me
three four hours a day now they take me
3045 minutes a day when I make a video
that extra time I began to deploy
towards syndicating my content how did I
get that extra time back I just got
better at making videos I got easier it
got faster I built processes I got more
comfortable to process less false starts
etc and that's it that's the trick to
the game I can put out lots of great
content make sure each piece is
optimized and insyndicate when you get
some breathing room you can do it too if
you have questions get em in the
comments thank you for time thumbs up
like share do what you do I appreciate
you and I'll see you on the next video
Cheers
#Best Education Page #Online Earning
online earning,make money online, earn money online, online earning, online earning sites,
make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site
Posts
No comments:
Post a Comment