in this video I'm gonna tell you how to
improve your on-page SEO my name is Doug
project I talk about Amazon affiliate
marketing internet marketing general and
project management as well if you're
interested in that stuff have a look
around the channel please consider
subscribing if you like what you see
let's talk about the three on-page SEO
tips I have for you so number one look
at the competition go Google the term
that you're trying to rank for check out
you know four or so of the top ranked
pages see how long their content is is
it perfect is it like a journalist wrote
it no grammar mistakes really
well-written compelling exciting to read
is it like that or is it completely
generic and bland so it's kind of a
subjective thing to judge the quality
but when you read it and you read it
like four of the top different sites you
probably will get a pretty good idea of
the quality one versus another and then
you can check out and think about your
own content and is it on par is it
better is it worse if everyone's content
is really good you're probably going to
have to you know meet or exceed the
quality that they have the other part on
top of the length is the keyword density
so if you use a tool like SEO quake you
can quickly see the keyword density for
you know various different keywords that
you want to check out so my
recommendation is to you know download
that free tool SEO quake and I'll put a
link in the description but basically
you could take a look quickly and see
the keyword density so so what you want
to do is analyze the competition so if
the top ranked sites are using a
specific keyword the one you're trying
to rank for I guess a certain percentage
of the time say one and a half percent
of at a time you probably should aim for
that same keyword density and this is
one of the reasons why you know people
ask what's the ideal keyword density
it's hard to say it depends on the
keyword it depends on the niche and a
variety of other you know variables out
there so the best way to figure it out
is to literally look at what Google is
deeming a good keyword density so google
it check the competition checkout that
keyword density the second thing you
could do is add images so as you're
looking through the different content
you'll see probably there's a few images
on the page and generally I think adding
more images is a good thing so just from
a consumer reader perspective having
more images is usually more interesting
as you're reading the text it's nice to
have an image to let you know you know
what's going on illustrate a point and
stuff like that I would suggest adding
more images and I would also suggest
that you put keywords in the file name
right so I wouldn't go keyword stuffing
in the file name but if you have some
sort of you know keyword rich long
phrase that describes the you know
what's in the image that's the right way
to do it additionally you'll want to
fill in the alt text with some kind of
keyword rich phrase and a caption as
well so all those things help add to the
you know overall on-page SEO and improve
it at a minimum I would say you should
probably have like two or three images
on any post depending on the post right
there's no maximum like if it makes
sense to have that image in there put it
in the only consideration is you know
you don't want to have really huge large
file sizes to make your page load slowly
so be mindful of that but otherwise you
can put ten images on a fairly long post
and that'll be great
and the third thing is to embed YouTube
videos so I'm a big fan of this there's
a couple reasons why so number one from
an SEO perspective it does add some
relevancy to your post so if you're
reviewing a specific product and you put
a YouTube video on that page Google and
YouTube understand what that video is
about and the type of people that watch
that video so if you can match that up
with a content that you're covering
specifically if it's like a product
review that's great because then it
tells that video from YouTube tells
Google what that page is about and that
relevancy is a good thing to have it's
useful for the visitor
right so if they're looking for
information on a specific product and
you can put a video that is relevant and
helps them understand that product
you're using the product or something
like that it's a good thing and if it
can help them you'll get a third benefit
which is they'll stay on your page
longer that is really positive so you
know one of the ranking factors with
Google is you know interaction from the
visitor some of the interaction is
staying on the page for a while so if
the visitor gets to your page they click
play they're reading your content and
they're watching the video that's great
all around they're spending more time on
your website they're consuming videos
from YouTube Google likes that YouTube
likes that and it's sort of good
positive energy that you want to have so
quick recap on page SEO tips you'll want
to check out your competition from a
word count perspective take a look at
the keyword density and the quality
you'll also want to look at the images
that's number two so see how many images
they have add more images if you don't
have many on your page already and the
third thing is to embed YouTube videos
it adds relevancy it lets Google and
YouTube know that your page that URL is
about a certain topic and it can help
people stay on that page longer very
good thing to do again I'm Doug
Pennington from niche site project if
you found this video interesting if you
liked the tips and you want to get more
details you can go to niche site project
comm slash 3 enter your name and email
address I'll send you these tips along
with a few others on link building and
just other things to help you get more
traffic to your amazon affiliate site
thanks
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