hey miles here miles Becker calm I'm
currently in Vegas I'm attending the
Affiliate Summit West conference and
this video I'm gonna share three things
three big takeaways from Neil Patel's
speech and if you're interested in
seeing more videos on kind of updates
from this conference go ahead and say
yes in the comments so I know you want
me to make more videos like this back to
day one at Affiliate Summit West 2019
and Neil Patel's keynote Talk now there
were three really really big takeaways
that I'm sharing with you this is super
super important number one is the power
of branding he was talking about how
search engine optimization and gaining
traffic with your blog is getting more
difficult specifically it's getting more
difficult to maintain good rankings
because of the volume of blogs there are
now he said there was something like a
billion blogs which means there's a blog
on average for one for every seven
people so there's just such a large
supply how do you stand out and his
answer to that is brand building it's
all about brand building and when your
audience begins to search for you in the
search engines it actually helps your
rankings for all of your other longtail
keyword phrases that aren't about you
let me give you an example so this makes
clear sense when someone searches for
miles Beckler DIY sales funnel right or
miles Beckler SEO Google and YouTube are
both noticing that miles Beckler is in
those search volumes that's the branding
right when they actually search for my
take on a specific topic Google is
realizing wow this individual this
publisher is actually building a brand
based around in my case obviously it's
miles bechler it doesn't have to be your
name it can be based on just a brand
name that you come up with but when they
see that they realize that you're doing
the the hard and laborious work of
building a brand
therefore when people search for just
the main keyword phrase there's a higher
likelihood of you ranking so really to
extrapolate SEO in 2019 and beyond it's
not just the keyword research it's not
just the on-page and off-page SEO you've
got to build the brand which means
consistently showing up for your
audience delivering great value it's
another way of reinforcing kind of that
what I've been teaching here on the
channel couple of notes right here for
you
so number
- he's bullish on both video and
podcasting and he thinks that right now
for the next few years two to three
years is going to be a very very good
time for people to grow YouTube channels
and podcasts he feels that they're gonna
get more saturated just like what
happened with the blog world right now
so right now there's kind of a
opportunity for you so if you're doing
the podcasting if you're doing the
videos or if you've been thinking about
it
it is absolutely go time capture market
share now while you can before more and
more people are moving from the blogging
based content the written content over
to these other mediums right you have a
chance to stand out and there's
something about doing videos that scares
a lot of people it's relatively easy to
go outsource a piece of content to be
written on a specific keyword phrase but
you here are the outsourced videos that
easily and not everyone's willing to
jump on camera so if you push through
that learning curve you get comfortable
with the process of making videos go for
it run with it I thought it was cool to
hear that he's bullish on podcasting
right now as well obviously my whole
three pillar content marketing strategy
idea that I teach on the channel is all
about doing all three of them right I
start with my youtube channel this
content I'm giving to you right now on
YouTube is gonna end up on my podcast
and then my content team will pick it up
and write it and it'll end up on my blog
so I'm kind of doing all of them but I
thought it was really cool to use
bullish right now on both video and
audio so if you're looking for what
channel to get going with choose one of
those and run with it finally the best
ROI on adspend
now I want to put a little caveat here
because he works with big businesses I
mean like Google literally hires him as
a consultant Facebook hires him as a
consultant coca-cola like he's working
with major major major level brands and
he has a lot of data from hundreds of
clients in this space and the data
proves that the best return on
investment for these corporations for
their advertising money is search engine
optimization and search engine marketing
which was kind of one thing that was
clustered together and conversion rate
optimization and he said most of these
companies are not doing conversion rate
optimization at all a lot of them are
doing brand based advertising so there's
nothing
to do CRO on but in the world and he was
comparing that to so in the kind of paid
ad world of where they're putting their
actual money right not just their energy
their money so it be social advertising
if the Facebook pay-per-click ads it
beat out AdWords it beat out everything
to be honest which I thought was really
cool so interesting the SEO search
engine optimization the process of you
know pouring your hard your energy and
for them it's their hard-earned money
but putting your efforts and your money
into creating great content making sure
you're doing the keyword research the
on-page the off page etc that's still
driving a bigger percentage of ROI
compared to Facebook Ads compared to
YouTube ads compared to Google ads and
then also conversion rate optimization
you know I talked a lot about split test
you should be split testing your opt-ins
you should be split testing your offers
and that was clearly the winner in the
situation but not enough people were
doing that to make it on the graph so
the graph show the bar graph he showed
was all about SEO and that is the three
big takeaways from Neil Patel I got to
sit down with him afterwards in a really
kind of cool VIP experience where we got
to ask him questions it seems like a
really cool dude I actually I got a lot
of respect for him at this point if you
enjoyed this video give me a thumbs up
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notifications as they come out and again
if you want more updates from this
conference and what I learned from the
conference Ryan Deiss is one of the
other keynote speakers be sure to drop a
yes in the comments so I know thank you
very much for your time I'm gonna go
enjoy dinner and a show with my
beautiful wife here in Vegas I've got a
couple more videos coming out soon you
will
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