hey miles here miles Becker calm this
video reveals the three marketing
automations that generated an additional
my business in the last year marketing
automation czar when you leverage
technologies like your shopping cart
your email autoresponder or even
Facebook ads to dynamically deliver
specific pages or offers or emails to
your subscribers and users based on the
actions they take set another way it's
creating these little if this then that
type scenarios or formulas within your
business model so when a user takes a
specific behavior or an action then the
system gives that next step that you
pre-program what we're gonna do is we're
gonna look at the three specific ones
I'm explain how they work so you can
understand how this brought in more
income for me two quick other notes
number one on the marketing automation
systems I use active cam for this app to
campaign excuse me for this they run my
automations common one is Infusionsoft
or even ontraport can do these kinds of
things then when you're setting this
type of automation up make sure you
create a new affiliate within your
shopping cart and when you're creating
your actual links inside of these
automations to send people to whatever
that next step is you use your affiliate
link this allows you to track how much
profit comes in from these automations
that you set up it's always good to
track the effectiveness of what we're
doing that's how I know these brought in
over a hundred thousand dollars in
profit
without further ado let's jump in so
number one is a cart abandonment
sequence now active campaign allows me
to put specific tracking code on my
sales pages on my shopping cart checkout
pages and also on my product delivery
pages and when a user buys a product we
add a specific tag now with this in
place I'm able to track specifically
when a user reaches my checkout page and
they don't get the tag from purchasing
right so this if-then that kind of
scenario is if they clicked through the
sales page on the Buy button and they
did not purchase my system automatically
follows up with them either 30 minutes
or one hour after they went to that
checkout page give me time to check out
if they have that and then it reminds
them that this special offer they were
looking at
goes away soon and it encourages them to
complete check out the theory here is
that we're all busy and we're all
distracted and maybe that user saw my
Facebook ad and then they were in line
at the grocery store and they were
interested they got to the checkout page
but then they had to checkout and life
happen they picked up the kids went to
soccer practice
etc this way my system automatically
delivered a nice little email to their
inbox saying hey by the way if you're
interested there's here's access to this
product and it's closing soon to get a
little bit of urgency behind that action
in this specific scenario they do need
to be on my email list in order for that
to work right because the email system
is the brain behind it that one has
worked wonders for us especially when we
have time-sensitive offers that are
either closing or the prices changing
really really powerful in the cart
abandonment number two is what I call
the 30-60-90 series so after a customer
becomes a customer after someone
purchases we add a really specific tag
to them in the autoresponder sequence if
that customer does not purchase within
30 days we send a special offer to them
so the system is monitoring when the
last time they purchased were and then
how many days and once it hits 30 we
send a specific offer now it's dynamic
that the system looks in at what that
customer has purchased in the past and
it makes sure that they haven't
purchased this item before if they've
already purchased the item the system
doesn't send them the offer to buy that
at a discount it chooses the next one in
line I have nine different offers queued
up in here and again the offer goes out
at the 30 day mark at the 60-day mark
and at the 90 day mark I offer a 50%
discount so it's a very significant
discount on a variety of different
products to be honest I believe is
actually between 33 and about 65 percent
I think we increase the discount as time
goes on if my memory recalls correctly
so the user behavior here is that they
purchased something the theory is we
deliver them fulfilled on our promise
with excellence they listened to and
enjoyed that which they purchase it's
good to remind them every month or two
or three but hey if you're interested
and you like that thing why not grab
another here's a discount it has
actually created a very large volume of
repeat
customers that just weren't there before
so the 30-60-90 segment is brilliant you
kind of gotta set up all of those emails
like I said I've got nine different
campaigns that will go out so it can
choose and make sure that the user
hasn't already seen that offer it'll
find an offer that they haven't yet
purchased and it'll deliver that to them
that one is doing extremely well for us
and shout out to my boy Sean he kind of
came up with the idea on that one and
threw that out and we implemented it and
it's been working gangbusters so number
three is the choose your own follow-up
sequence now for a very long time
I ran only 100 percent on Aweber now I'm
still an a weber customer I still got a
list on Aweber that I do run but for my
follow-up sequence on my big site that
brings in thousands and maybe upwards of
10,000 new subscribers each and every
month we are using active campaign and
the way we've built out this follow-up
sequence is that every visitor will go
through one specific series of 10 emails
on that series we give them the
opportunity to learn more about our core
subject matters that we have products on
when they open and click on an email
that is related to one of the products
that we have a core offering on that
user moves to a sub segment so for
example on email number three that is
very relevant to product B if a user
opens up email number three and clicks
to read the blog post I didn't send them
a sales message just a blog post about
that topic the system identifies them as
someone interested in topic B and then
they receive a separate three email
follow-up series that leads them farther
down the path to learn about our product
about product B and then we have one for
product C and product D and we run three
separate ones of these little
automations within our main automation
now you can set this up on a weber today
with their campaign and tagging system
so it'll work on just about every actual
autoresponder can do this sort of thing
now but what it's allowed us to do is to
present more targeted offers and less
offers at the same time so if someone
just reads all of our emails and they
don't click and they don't really
express interest into our core topic
matters they're not going to see that
many offers the email series deliver
lots of goodwill and lots of value for
these individuals but users who click
and they explore these different topics
they will see offers specific to those
topics that they explored this
additional relevance between the action
they took which shows that they're
interested in a specific topic and then
presenting the offer that's for a
product that's about that exact topic a
looked at has really helped our
conversion rates all across the board so
users who just want our free stuff have
the ability to go through our follow up
sequence and see a minimal number of
offers but users who are hyper
interested in a few key areas where we
have a few key products they see more
offers than users who don't make those
clicks it's really powerful and it has
also increased our revenue its increased
our profits and increase the number of
new customers and then we'll drag a new
customer see well they will see the
30-60-90 segment if they don't purchase
anything else what else will they see
well if they go to the checkout page and
they don't buy it'll remind them of that
special offer that is time-sensitive on
that so all these automations start to
work together and what they're doing is
they're creating more revenue more
customers and more repeat customers for
me in my business if you're running a
marketing automation system I highly
recommend these three once again it is
the cart abandonment the 30-60-90 and
then the choose your own follow-up
sequence I'm building out more but those
three are crushing it for me so I
figured I'd let you know what's working
for me thanks for your time and I'll
check you on the next video
Cheers
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