it is Doug Huntington here from niche
site project today I'm going to talk
about three mistakes that a lot of
people make when they're starting their
first Amazon affiliate site or you know
maybe they just don't have as much
experience in general these mistakes are
quite common and thank you folks for
coming on live
maneet is here what's up and just give
me a shout in the chat say hello let me
know where you're from always interested
to see where everyone is from and
hopefully you could hear me it does seem
like people can hear me so today I'm
going to go over three mistakes that new
Amazon affiliates often make and how to
avoid them of course that is the
important part how to avoid these
mistakes couple announcements basically
the course is open five figure niche
site is open for enrollment it only
opens for enrollment a few times a year
so you should check it out if you're
interested and there's a link in the
description or you could find it a
five-figure niche site com you'll be
able to get all the information there
there are three different packages and
it's you know a great course if you're
interested in it so and we have the FIR
man in yah yeah as well thanks folks for
hopping on so I'm gonna get into it
pretty quickly here so I can hit the
material so just making sure we got a
handful of people on and funny thing
with the notifications I'm figuring out
that well people don't instantly check
their emails all the way and sometimes
the emails go out a little bit later
right here sometimes they are right on
time other times they are 30 minutes
later and yeah we'll see how it goes so
sometimes there's an influx later
Robbie is on and Don is on also good to
have you on so the first big mistake
that people have
is they don't know what to work on and
one of the most frustrating things that
could happen is you sit down to your
computer and you're ready to work
limited time and you sit down and then
you're not sure what to work on you know
you want to work on your niche site but
you're not sure which area to spend time
on now part of it is you know there's
just so much information out there and
I'm guilty of it too putting out you
know so much useful information out
there and basically it's overwhelming
and it's hard to know what to actually
work on because you have a thousand
different options on what you can work
on so it becomes overwhelming right you
have a common term is you know analysis
paralysis you're just confused
and for the sake of argument let's say
you have about five hours a week to work
on your niche site by the way that's
what I do recommend for five figure a
niche site if you have you know if you
have an hour per day that's great but if
you can you know weekends maybe you're
not able to get an hour in maybe you
work only on weekends but roughly five
hours a week that's just one hour a day
now that's a lot of time but most people
can carve out about an hour to work on
you know certain things and basically
that leaves you just with a couple hours
to do your real work if you are you know
confused on what to work on so the last
thing that you want to do is to sit down
and have to read you know five blog
posts to figure out what to work on or
maybe listen to a podcast or watch
YouTube videos you know one of the
downsides with YouTube is they keep
showing you more and more videos they
know what you want to watch they know
what you're interested in and you know
before you know it you're accidentally
you know watching you know television
clips from the office or something that
happened to me earlier this week because
it's a good show and YouTube knows that
I like the office and I'm
if they you know have a video so it's
frustrating you know first of all if you
don't know what to work on it's annoying
and you don't work very effectively and
if you want to create a successful niche
site you do need to know like exactly
what to work on especially when your
time is limited in you know news flash
everyone's time is in fact limited most
of us have full-time jobs families other
obligations hobbies and whatever most
people don't have just like extra free
time so you need to be very clear about
what you're gonna work on and when I
worked with say Rob Atkinson or some of
my you know other private coaching
students I was able to say like hey you
need to focus on you know this specific
work you know in Rob's case a lot of a
lot of that if you refer to the coaching
videos was around you know spending time
on templates spend less time on like
trying to hire and train people and
reproduce you know the same results by
using templates and not having to do the
same work over and over again and Nick
so on I see all out Wayne's on as well
brain Jam is on awesome going over three
common mistakes that people make so
basically if you're able to remove the
noise if you're able to really
understand what you're gonna work on
before you sit down at your desk it
makes the time that you're sitting there
way more effective so instead of you
know let's say you have one hour a day
instead of spending 30 or 40 minutes
trying to figure out what to work on and
then you only have like 15 minutes to
try and do that work you're sitting down
with a plan already and you know what to
work on now the solution for this is to
know the process for creating a niche
site now I know we don't understand that
right away and so we've done it before
but if you can sit down with a process
in hand you know what to work on when
you start
or maybe you have like a weekly plan
then you know you're going to be able to
make process progress you know as you go
right so each day you can spend you know
most of the time that you have allotted
to work on it now there are some gotchas
and I'll tell you right away that you I
mean I ended up making these mistakes so
this is one of the reasons why I know
that a few things don't matter even
though some sources out there may say
they matter a lot so finding the perfect
WordPress theme it doesn't matter that
much if you pick a theme that is clean
and easy to use that'll be fine your
domain name you know I spent weeks
trying to figure out domain names and I
probably should have like just picked
one and moved forward like the domain
name didn't make the site it's a
component you can mess up on the on the
domain name but most domain names are
probably gonna be okay additionally some
people are like well I would I want to
get the logo right and I want to make
sure the header is perfect and I wanted
to look good before I launched another
thing that you could end up wasting a
lot of time on and you know for me a lot
of times I just want a you know a plain
logo with you know Arial font and just
nothing or pick any like web friendly
font and you're good to go
and then another thing is like design
and colors and all the extra things
where you know we're probably unless
you're like a designer or you have a
background in graphics or something like
that like we're not expert designers and
if you try to make things perfect you're
going to basically waste time so trying
to find anything that's perfect or
making your site perfect is kind of a
form of procrastination and should be
avoided it's better to be you know
shippable and good enough like this is
passable I can improve it later once you
can do that you're in good shape and the
the other thing that I'll mention is
like it's really best to pick you know a
model a plan and follows one person
follow one person that you trust you
think they're good and then you can you
know follow through until you you know
reach the end of their process and then
you can like study another process and
bring the good parts from the process
sees together and then you're able to
you know combine ideas and end up with
something better than the sum of the
parts right that's sort of the ultimate
but the problem is a lot of people will
go - I'll just use real examples and
I'll mention I see the Fermi and ask a
question I'll come to the questions just
a moment basically like if you say
follow authority hacker then you follow
me you follow mich pursuits and you
follow cloud living and you try and do
little pieces of each like
implementation and you haven't and you
don't understand the process yet you may
be picking the sort of least successful
pieces from each part or maybe you know
things directly contradict each other in
the process and then you end up not
understanding why it didn't work I mean
this is a you know a complicated long
endeavor right it's going to take some
time it's going to be a little difficult
now each one of the individual steps
they are not hard but putting together a
string of you know 100 steps in a row in
the right order in doing each one right
well that is difficult to do all the
steps you need to do but each individual
step is actually pretty simple you can
finish it fairly quickly okay am i live
later with Alex no I don't think so I
haven't talked to him about going live
so the answer to that is no I have some
other stuff that I'm working on today if
he happened to ping me just at the right
time and be able to join in for a bit
but I wasn't planning on it and we have
[Music]
Mitton from Bangladesh cool and then
Oscar says you've turned off
notifications that helps me as well Nick
mentions having an awesome theme at one
point but it made your site slow so you
switch back to a simple theme and have
better results yep simplicity is usually
like favored usually if you have you
know a great theme with tons of options
it's going to be more complicated
I hate complicated stuff and generally
not always but generally the less
complicated the process or idea the
easier it is to not make mistakes and if
you can do something it is to not make
mistakes martens gee what's up good to
have you on MIT hunt says is it wise to
select smart phones because smartphone
is always moving please answer me
MIT hunt that is totally up to you I
personally would prefer something that
is not so fluid and dynamic new phones
come out all the time so that means
you're gonna have to update the content
all the time additionally it's a
profitable niche right so it could be
more competitive the thing is I've never
done keyword research and the smartphone
niche so I'm not sure I recommend you do
keyword research and if it looks good to
you then go for it so I'm gonna
summarize the first one so number one
not knowing what to work on is the
number one mistake people make and if
you can just find a process from someone
that you trust that is probably the best
way to go because you'll be able to you
know sort of follow a specific plan and
that is quite useful next the mistake
number two and this plays right into
what you're talking about mitt hon
picking a poor niche so let's say you
have the perfect list of all the tasks
that you need to complete for a niche
site right by the way if you don't have
that if you sign up for my email list
niche site project com click the green
button there's actually a task list of
all the steps divided into phases I'm a
project manager if you didn't know
I basically use the project management
you know framework to divide things up
so it's a little easier to follow so
let's say you have the perfect perfect
list of all the tasks you have to do and
one of those tasks is to pick a niche
and you've probably heard before that
getting the right niche and picking the
right keywords are critical and they up
that is a key step it happens early and
it's hard to tell if you are gonna you
know get that right if you've never done
it before there's a lot of niches out
there and I picked the wrong niche
several times before I found the right
niche and
the thing is you just don't know what
you don't know I think it goes for
beginners and actually goes for advanced
folks and you know there are portions of
like things that you don't know because
you haven't experienced it yet so if you
haven't picked the right niche if you
haven't had a profitable niche site then
you won't know exactly and by the way
the advice is right it's very critical
to pick the right niche in the right set
of keywords you do need to have a great
set of keywords if you want the site to
be extremely successful and we're
talking you know valued in the you know
high five figures too high six figures
range or mid six-figure range now most
sites have a valuation of you know
roughly on the very low end you know
twenty times the monthly profits or up
to you know mid to high 30s in the
monthly profits it depends on a variety
of factors but basically if you have a
site that's making about $500 a month
consistently you should be able to sell
it for $10,000 at a minimum and
potentially up to you know eighteen
thousand or something like that it
depends again on a variety of factors
now
you pick a niche that's not profitable
that would be bad when we look at the
task list and you see all the work that
you would have to do just to launch a
site it's kind of a bummer if you pick a
bad niche and that's you know one of the
early steps in the process everything
else is sort of dependent on that so
once you do some keyword research you
can evaluate the competition in the
niches and then sort of figure out if
it's profitable if you pick the wrong
niche then here's what happens you do
the keyword research you pick a niche
you create the site you publish content
you get backlinks and people visit your
site but people don't buy anything right
this actually describes exactly what
happened to me for my first few sites so
I know from firsthand experience I you
know was able to learn a lot right it
wasn't a total waste but I learned you
know the number one thing is to pick a
profitable niche profitable keywords are
important the other thing is you know I
learned other skills you know working
with the themes working with plugins
working with WordPress and general
hosting domains all that stuff I learned
some of the foundational skills that are
very important but the fact is people
went to the site hundreds of people per
day by the way I think I was getting two
to three hundred visitors per day for
months on end but no one really bought
anything in the results is you you feel
sad because you worked hard
and you didn't get any satisfaction of
actually making money right having a
profitable niche site and it happens not
all niches are going to be profitable
and like I said I've picked a couple
poor ones in the past and sometimes it's
hard to tell I thought I found like a
great set of keywords when it happened
to me there were thousands of searches
per month and the kicker was that no
other niche sites were even targeting
the term so I thought I found something
like a hidden gem right I found
something that other people aren't
looking at other people don't seem to be
going after it so I should be able to
like get in there and
the niche right I did find you know some
other signs which made me think maybe it
is profitable I found in like a couple
forums on the topic they seem kind of
active there were some content but they
weren't really targeting it weren't
really competitive and you know what
happened was I ended up getting in doing
the steps that I mentioned I got links I
got traffic I got hundreds of visitors a
day and basically no one was buying
anything cuz it wasn't a buyers you know
niche it wasn't a buyers keyword so I
made a few bucks or so maybe per day I
think from Adsense but it was really
nothing significant and you know I set
out to you know create a big niche site
but it just wasn't working out so the
main problems were the you know people
run into so the main problems would be
like not people not enough people
searching for the term and the niche so
there's just not enough potential for
even people searching for it
another issue could be the competition
is too tough so sort of the opposite of
what I talked about you know some niches
just have tons of sites a lot of you
know established sites that have been
around for a while and it's hard to
compete because a lot of those sites
that have been around for a while they
continue to reinvest and they get better
and better over time the other part is
around products just not being expensive
enough in a niche so your affiliate
Commission's could be low and that's
just a factor of you know the cost of
the products so you know if you're going
after like pencils or something pencils
and erasers it's just they're not
expensive enough so even if you sell a
lot of them you know making 4% or 6% on
it is not going to be a lot and then the
other one is like targeting a product
that people don't buy online normally so
there's so much information out there
about keyword research some of its old
you know I could be guilty of this too
just through you know old blog post old
videos the
old information out there and at this
point you know it's it's like you need
to study like the more current stuff the
keyword golden ratio is you know a huge
thing that I bring into you know this
this world and it's sort of touching on
sort of interesting I see some questions
coming through and I'll come back to
those
after I finished this second point so as
far as like things that people don't buy
too often and I can give you a real
example washers and dryers and like
refrigerators on the Amazon so they
could be very expensive but do you know
anyone who's purchased one of those huge
products online before from Amazon I
don't either most people end up going to
like a big box store like Home Depot or
Lowe's or some other you know store they
buy it there they kind of want to like
look and see what these appliances look
like they want to open the doors they
want to you know open the refrigerator
and freezer they want to you know look
at the washers and dryers and basically
see what they look like a lot of times
those companies have free delivery so
it's not a factor anyway they have a
where I mean I can walk to a Home Depot
they have like a warehouse right there
so I mean it's very simple for them to
deliver it to me for free and you know
the keyword research is really at the
root of picking a right niche and if you
get that wrong you're probably going to
have a hard time so the solution to this
is to use proven metrics for your
keyword research and you know make sure
you understand how to do competition
analysis and make sure that you
understand like why you would pick a
niche over other niches and if you can
you know quantitatively look at you know
the competition you can have a much
better understanding on you know how to
pick a better niche and I'm gonna just
quickly scroll through and see if there
are
any questions directly related to what I
just mentioned and if not I'll save them
for the end so I'll save them for the
end it doesn't look like anything's
related third mistake that people make
is just not knowing how to get traffic
so even if you pick the right niche and
you understand all the steps you still
have to get traffic and even if you have
the best content in the world no one's
reading it doesn't matter and if you
have traffic and you have a profitable
niche where you know people are actually
purchasing it you have buyers keywords
then your site can make money so if you
can basically find products that people
are buying there's enough people
searching for them if you write reviews
and recommend certain products get
people linked to Amazon you can make
money and if you can just get them over
to Amazon Amazon converts really really
well the conversion rates are much
higher than other affiliate programs so
even if like you're not getting as high
of a commission rate from Amazon people
buy so much stuff there and so much
additional stuff on top of what you are
recommending that it works out fine so
in general I just stick with Amazon
versus other affiliate programs now
basically if you can get people to
Amazon then they they do the job there
so the thing with traffic is you
generally need to get links now if you
are using the keyword golden ratio I see
a couple questions on that by the way
for using the keyword golden ratio the
links are less important however if you
really want to like have a very
profitable site and make more money you
do need to build some links and it
doesn't have to be complicated I keep it
fairly simple basically Google has like
200 plus factors that figure into the
algorithm for rankings and links are
probably arguably the most important
thing you can get so there are many
other factors we don't know the all the
factors we don't know the ratio of
importance or priority that certain
factors are given but links are super
important in fact there's you know
that's why SEO agencies and link
building companies exist in you know
it's for sure a you know probably tens
of millions of dollars potentially
hundreds of millions of dollars are
spent on SEO in link building activities
so for our model if you're watching this
you probably want to get traffic from
Google you want to get you know free
organic traffic where people are
searching for buyers terms right and the
biggest mistake that people make is they
are using old out-of-date techniques now
back in the day before I started online
which was in 2013 you used to be able to
like build a website stuff it with
keywords and buy some links from you
know I'm not sure exactly where back
then but probably some forums you could
buy links and then you would rank pretty
quickly this was probably about ten
years ago or so and I got my start from
a smart passive income I learned from
Pat Flynn I listened to a ton of the
episodes of the podcast watched a lot of
his videos and read his blog I consume
everything that he was putting out and
Pat Flynn basically started with niche
sites you know he had some other stuff
going on but if you're unfamiliar he
like gained a huge following through
public case studies and different case
studies on niche sites where he would go
through and show people like how to
build these sites now funny thing is you
know Pat Flynn now is a you know
successful you know business person and
entrepreneur he's on the speaking
circuit and that sort of thing but he
started just like us so he was a grey
hat niche
guy and if you go back I think it's
still on his blog he talks about using a
link wheel he talks about using build my
rank in article spinners he talks about
using article spinners and if you're
unfamiliar with build my rank it was
like a network that was penalized and
the indexed in 2012 and an article
spinner basically goes out and pulls you
know content from the web and uses like
a fancy AI driven just thesaurus and
puts together an article that's
gibberish and it's kind of garbage right
and it's crazy that Pat Flynn was
recommending that but this was back in
like 2011 ish 2012 now the thing is that
is one of Pat's most popular posts you
know if you look historically back at
you know traffic and this was in the
2010 2012 period it's called the
backlinking strategy that works and I
read it in 2013 when I got started but
the problem is it was already old when I
read it and if you do those things that
Pat Flynn recommended back in the day
it'll get you penalized quickly it is
very spammy stuff the other a mistake
that people end up making is you you
will end up not always but you hear
about people saying you know just
publish good content and people will
just find you because you're publishing
good content the thing is it's a
different time now there is so much
content being published on blogs there's
content on social media so there's
Pinterest and Instagram content is
coming out so fast and then YouTube
videos right I don't know this the
current stat but there's some alarming
amount of like video content coming out
each second because we can you know do
live streams like this people are
putting out as much as they can and just
because you're putting out great content
doesn't mean people will find it I know
that income school guys
Jim Ricki friendly with him those are
good guys they will say that you know if
you just published good content people
will find your stuff and I challenge
that I think it is possible I think it's
great to leave out the whole link
building part but it turns out if you
want to have a five-figure niche site or
make five figures a month or just have a
highly valuable site you're gonna have
to do the extra stuff and that is link
building so if you think that you're
just gonna be able to publish stuff and
people will find it you're gonna have to
dig a little deeper or wait a little
longer right so if you could wait for
one to two years you may start getting a
little more traffic but if you just do a
little link building then you'll do
better now if you do realize that you
need to do some link building the issue
there comes back to our first point
where there are so many things that you
can do with link building and there are
so many people giving advice a lot of
times that advice is the foundation for
them to sell a service like say social
sharing or something like that and
people will tell you how important it is
they'll show you like a one-off case
study and then they're trying to sell
you like you know Facebook shares or
Facebook Likes or Pinterest pins or
whatever right so the idea here you must
focus on stuff that actually works to
actually help you get traffic so if it's
anything free if it's anything super
cheap or super easy it's probably not
gonna work
basically the harder or more expensive
or the more time-consuming something
takes the better it's going to work and
if you are unsure right what to work on
and you look at the body of knowledge
around building links you will probably
be confused you will probably not know
what to work on and you may you know
latch on to some piece let's say there's
one that I heard about is there's a tool
called if this then that and basically
it is
a you you could set a trigger on
something happening like publishing a
blog post and then you can take some
action based on the trigger it's a very
powerful tool very interesting for
certain applications one of these
applications is to like build links via
you know a trigger when you publish a
blog post it would maybe share it to a
bunch of social media channels and then
maybe it'll publish it on web 2.0 blogs
or something like that and a lot of
things are happening but can you
actually rank a site by using some
strategy like that probably not it's
probably not gonna work all that stuff
is basically free you could set this up
inexpensively and basically if there's
something you could do for free or cheap
or it's easy probably not gonna work
same thing for like buying links from
Fiverr I get this question probably once
a day or so I see someone is offering
guest posts for cheap over on Fiverr do
you think it's a good deal probably not
right if everyone can go over to Fiverr
and buy it if it is working it will
quickly not work once a bunch of people
are doing it because there's no real
value that's being added it's just
someone who's you know selling links
essentially so I'm gonna get to the
point here the solution for getting
traffic is don't try and take shortcuts
don't follow old tactics make sure
you're learning from you know people
that know what they're doing they know
how to get traffic they have a track
record of you know traffic and getting
the right kind of traffic
don't buy links that's gonna probably
get you into trouble my recommendation
is to you know follow a white hat
strategy it's less risky if you're more
interested in PB ends private blog
networks and buying links it's a viable
strategy not my thing right I have more
time I am fairly risk-averse
I don't want to spend you know a hundred
and fifty or a thousand hours on a
project they can like explode and go
away in an instant I don't want to do
that
so I do recommend less risk in patients
so if you are trying to network within
your niche that's a good thing you
probably can make some friends maybe get
some guest post that is my
recommendation and if you are taking a
grey hat route if you're using PP ends
or other strategies make sure you're
following someone who knows what they're
doing
make sure you understand the risks and
how to avoid you know issues that you
may run into so I'm going to quickly
summarize the three points and then I'm
going to go over to the questions over
there so basically number one is not
knowing what to work on the solution to
that is to find somebody you like who
knows what they're talking about follow
their process
don't try and piecemeal a process
together by following like multiple
people unless you're an expert you've
already done this then you can sort of
pick and choose what you want to work on
because your experience could tell you
what you need to work on the second part
is picking the wrong niche if you pick
the wrong niche and you do everything
else right you're still not going to
make any money so pick the wrong niche
you're in trouble understand how to do
competition analysis that can give you
an idea of you know profitability you
can let you know if there's too much
competition stuff like that and then the
third mistake is not knowing how to get
traffic I see this a lot with people
that buy premade sites they buy the site
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