competition analysis for niche sites I'm
gonna give you three tips on looking at
niche is too competitive or just right
my name is Doug Pennington I'm the
founder of niche site project if you
want to get a list of the topics I'm
going to talk about today and a few more
details go to niche site project comm
slash three enter your email address and
I'll send you the list picking a niche
is a little difficult there's a lot of
different factors you have to first
brainstorm a bunch of niches then you
have to do keyword research and then at
that point one of the things that you
have to look at and just one of the most
confusing things that you have to figure
out with very limited knowledge is the
competition and it is one of the most
common questions that I hear how do I
know if a niche is too competitive and
even if someone just tells you the niche
it's really hard to answer there's so
many factors so many variables involved
I will go over three ways it will give
you a relative idea how competitive
certain niches are compared to others
which is just about as good as you can
get in this area the first thing that
you should look at is whether or not
there are niche sites in the top ten or
fifteen positions in general so you're
looking for other affiliate sites
usually monetized with Amazon Associates
and a lot of times it's pretty easy to
pick those sites out you'll be able to
look at the domain names they'll usually
have some niche related name and when
you go check out the site you'll see
it's not like a normal like person's
blog it's a review site and if you are
looking to create an Amazon affiliate
site you probably know what these sites
look like so if you see no other
affiliate sites in the top ten or twenty
that probably means it's not a good
niche to be in right so either it's not
profitable or Google doesn't rank those
kind of sites or something so if you
don't see any other niche sites it
doesn't necessarily mean that the
competition's like too much it just
means maybe that's not a good one to be
in
so at that point I would probably ask
around ask people that are ahead of you
as niche site entrepreneurs and figure
out if that's a profitable niche or why
there's no other niche sites out there
the second thing to look at is the
content so there are two main areas of
the content that you should take a look
at one is the length so just the pure
word count you may run into certain
niches where almost all of the content
is 10 to 15,000 words it's just super
in-depth and very long you'll obviously
be able to see that it is very long
right away there's a useful tool called
SEO quake that you can install it's an
extension for Chrome and I think Firefox
and all you have to do is click the
keyword density within the tool and
it'll tell you the word count in like a
second so check out that plug-in and
super helpful the second thing to look
at on the content is just the quality
now the quality is really subjective so
you have to read it early sections of it
and you know if there are spelling
mistakes if there are grammar mistakes
if it doesn't make sense you could just
kind of assume that that's low quality
now because it is so subjective it may
be hard to differentiate like super high
quality medium to high quality so if you
just have like ranges like you know this
niche has several sites with low quality
content and only a couple with high
quality then you know it's probably not
too competitive but if everyone has
super high quality long-form content
that probably paints a picture of a much
more competitive niche in the third
thing to look at is the backlink profile
so again you'll want to take a look at
some of the other niche sites that are
ranking for specific keywords that
you're looking at and then go to tools
like eh roughs and majestic have a look
and see how many backlinks they have how
many referring domains do they have and
what are the quality of those domains
you should have a pretty good idea based
on like the domain rating or the trust
flow but when you start looking at the
specific places that they have links
it'll give you a good idea how
competitive it is now the thing is most
of the time you're gonna have to at
least match the number and quality of
links that they have to be able to
compete so if you have that in mind and
you see that they have 25 referring
domains versus 250 referring domains you
get a relative idea about how
competitive that niche specifically that
keyword might be so take it one step
back and think about it from a higher
level like when you look at one keyword
you'll get an idea of how competitive
that keyword is you do have to look at
the few keywords that you're targeting
and then you get an idea how competitive
the niches so you have to look at each
of these on the keyword basis and then
group the keywords together you'll get
an idea like how competitive the
keywords are collectively and then
you'll sort of get an idea of how
competitive the niche is you may be
getting the impression that it's a
little fuzzy this isn't a science that's
correct
there's so many variables involved and
when it comes down to it the overall
like niche competition isn't that
something you could just put a number on
if you try and simplify it that much you
lose a lot of visibility into some of
the factors that I mentioned so if you
have any tips on how you look at
competition please let me know in the
comments below and if you have any
questions about the points that I
covered also just ask in the comments
below I'll definitely take a look thanks
I'm Doug Huntington from niche site
project
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