let's say you have a name is on
affiliate Mitch site and you're trying
to ring for a keyword but it's not
ranking yet what do you do that's what
we're gonna answer in this video today
what's up my name is Doug Huntington I
talk about Amazon affiliate marketing
and project management today we're gonna
talk about what to do when you have a
keyword that's stuck and let's face it
this has probably happened to everyone I
remember when I first got started with
my very first niche site I thought hey
I'm gonna publish a good content I'm
gonna build some links and you know what
I think my contents better than the
other you know competitors out there I
think my links are better and I think
I've done a better job overall my site
looks better but it still wasn't ranking
higher so what gives I'm gonna go over
three scenarios and even if you are an
experienced niche site owner I think
you'll probably get a couple good ideas
out of this because there's always some
tweaks that you can do and if you're
brand new and you just started your site
in the last say month to about six
months or so you definitely will need to
pay attention to the first couple items
and then you know of course you'll grow
and your site will be more established
in the future you'll be able to take
techniques once your site is well
established so number one the first
scenario is your your site's new lips
say your site is under six months old so
turns out every single site at some
point in time was under six months old
so you're in good company even big sites
start in you know sort of slowly and
they started small don't worry about it
the number one thing you have to
remember is be patient now I did a video
with a friend of mine named Rob Atkinson
we talked about the thousand day rule
I'll put a link to that but the idea of
the thousand day rule is from the
tropical NBA Dan Andrews came up with
the idea it's quite popular if you
search around for you know people
talking about it thinking about it it's
quite common and what happens is roughly
in the first third the first 300 days or
the first year you are kind of impatient
when you look back once you're past that
first year you realize that you were in
the
patient so I know if you're in that
first year period if you have a site
this young you're probably thinking hey
I'm working hard I'm doing the right
things my contents better
I believe I'm doing a good job and I'm
trying really hard trust me if you are
just patient usually you'll be able to
pull through and you probably don't
believe me if you're in that period but
if you were beyond it in fact let me
know in the comments if you are in the
first year of working online working on
your niche site let me know say hey I'm
in my first year or if you're beyond the
first year let me know that too and I
guess provide some support and advice
let the whole community know if you're
past the first year or so and you were
able to be patient and push through and
let me know where you're at now the
thing that you can remember is there's a
Google sandbox right so this is a
potentially mythical thing but it seems
like most sites if you start a site if
you register the domain you start
publishing content you start promoting
the site through say blog commenting and
guest posting you'll get a little bit of
traffic and then something magical
happens when you hit the six-month point
a lot of times it's almost to the day
and your traffic will start going up a
little bit higher and then higher and
higher and it happens time and time
again I've seen on my sites I've seen it
on my student sites and just anecdotally
across the internet you hear about this
sandbox so I believe the sandbox is a
real thing so if you can push through
the first six months like some cool
stuff is going to happen along with the
patience and understanding that
six-month sandbox period the other thing
you have to do is stick with the plan
so I hope you know if you're watching
this channel I hope you've checked out
some of the other material and you
understand that it's good to have a plan
it's good to have you know a project
plan on what you're trying to do what
you're trying to accomplish across the
time line and you should have some plan
that you're working on it should have a
task list all that kind of stuff and if
you haven't gotten ahold of that stuff
yet you can go to niche site project com
click the green button sign up for the
email list and you'll get basically all
my templates the task list is there
there's some other useful tools as well
the point is continue with the plan so
in
first six months you need to keep doing
work probably not every single day but
if you could do say five days a week or
so about an hour a day like that is a
significant investment in time and
additionally that effort each day will
help you get closer to the goal can you
cram it all in in one month
probably not there's something magical
that happens when you work on something
day after day week after week for a long
period of time I'm not sure why you know
part of it is probably mental and then
the other part is you know steady
progress towards something usually works
out well scenario two is past the
six-month period so we're talking like
six months to about like a year or so so
it's still sort of younger site maybe
you have a decent amount of content it's
not necessarily huge and you're still
you know on the uptick you know after
that Google sandbox period this is where
we start getting into some of the
specific techniques so the number one
thing you can do is add more content now
you can add more content to existing
post this is a great technique what I'd
like to do is go over to a tool like
semrush I'll put a link below an
affiliate link if you want to check that
out but you can see what pages are
ranking and you can see the keywords
that your ranking for for certain pages
right so why does that matter here's
what you can do let's say you have a
post that you know it's getting say the
majority of your traffic go check out
that specific URL on SEMRush and then
you'll see the other keywords that your
ranking for now you can also do this in
the search console as well the interface
is a little bit different but you can
get the same information for free if you
use the search console so when you have
that data you see the other keywords
that you're ranking for you can simply
be strategic about the content that
you're at and go and add a few hundred
or a few thousand more words to posts
that are already doing well maybe the
ranking number one maybe they're ranking
in the top five or so but you want to
look for posts that Google already likes
are already giving you traffic you will
improve the content on those posts by
you know having sessions by
having more content if it's an affiliate
review maybe you can add more products
if it's an affiliate review and there's
a buying guide maybe you can make the
buying guide better I would refer you to
the FAQ method in the RPM method again
I'll link up in the description so you
can check those out and do further
research on how you can beef up a post
and even higher you know writer who
doesn't know anything about the topic to
do research for you and then add more
content to those posts part two on an
established site is having more rich
media so you can add more images you can
add some YouTube videos actually embed
videos onto your page both will add like
some SEO on page relevancy to the
specific topic now for the images I
highly suggest renaming the images to
something keyword rich don't keyword
stuff but maybe you put a keyword in
there so that it is relevant the image
file names relevant you should put a
caption in there you should do alt text
and you know basically provide all the
information that you should with an
image for the you know the YouTube video
a lot of people ask if you're even
allowed to embed videos the answer is
yes if you click on the share button on
YouTube and it has the embed option sort
of an embed tab you can click that copy
the code and embed it YouTube wants
people to watch videos whoever publish
the video wants people to watch that
video so if you embed it everyone's
happy you get good content
YouTube has people watching and the
content creator also has people watching
that video so everybody wins it's a
great situation so images and videos and
the third thing has two parts links so
there's two areas where you can add
links one is internal so you can link
from other posts on your site to the
post that you're trying to rank so
that's a great way to do it
you can obviously control the anchor
text there you can control the number of
links and I would suggest just you know
adding three or four or five links from
other posts that are hopefully relevant
to the post that you're trying to rank
again I would probably use partial
matches that are keyword rich for the
anchor text that wouldn't necessarily go
all out and put you know exact match
anchor text but have a look at your
anchor text profile make a decision
based on the real data
part two of Lynx's external links so
links aren t the number one factor
contributing to rankings so if you can
get guest posts or other types of links
out there external links outside your
site that's one of the best ways to
improve your rankings in those cases
again I generally like to be
conservative and I would say you know
partial matches for the anchor tag so
there's some keywords in there but it's
a longer phrase there's tend to be more
natural and you end up not being you
know too aggressive in my opinion it's a
scenario 3 if you have an established
site basically you're able to do more of
the same so you can add more content you
can add more links both internal and
external and when you look at the
content that you can add you can go
pretty deep and I highly suggest again a
tool like semrush where you can do some
deep analysis on keywords that your
ranking for already and you can really
add you know targeted content where it's
a post that you're already getting
traffic it's a post that you already
know is doing well Google likes the post
already and by adding more content that
people are actually searching for on the
page already you're going to be able to
rank for more longtail keywords just in
general the additional things that you
can do if you already have an
established site and you're trying to
push you know rankings up a bit at this
point right you potentially maybe have
an email list maybe have a YouTube
channel maybe you have some social
presence so this is the point where you
take advantage of the fact that you have
an established site so you can for
example send an email out to your list
and ask them to you know visit the page
share it with their friends if they're
interested on various channels right if
you have a big YouTube page you could
share the content there and ask for
interaction ask people to check it out
and share it on Facebook Pinterest same
deal you can ask people to pin it you
can take advantage of the fact that you
have an audience in different areas you
know ask people to share it that is the
thing sometimes people don't share
things if you don't ask so even if a
small percentage of people do it can
make
big difference further on let's say you
have a YouTube channel if you make a
youtube video you know covering the the
topic maybe you just read it out you can
just pull up your phone maybe do a live
stream talk about it and then publish it
in the description for that video you
can place a link to the page you're
trying to rank and you can actually
verbally tell people hey if you want
more information check out the web page
over here and you can go ahead and send
people over there if you can you know do
a couple of these things
it will definitely help now I'm not
saying it's gonna like change overnight
or anything but if you start sending
traffic and you start trying some of
these more advanced techniques usually
through your social channels you can get
a little traction so even if you don't
move up in rankings necessarily right
away you can get referral traffic and
that's a good thing Google understands
that people are coming from say
Pinterest over to the site right to that
specific page question of the day what
tactics and techniques and strategies do
you use to help improve your rankings in
Google leave a comment below and
remember take a look at the comments
some of the best ideas are from the
community and I would love to learn
something new today too so let me know
in the comments I'm Doug Huntington
founder of a niche site project if
you're interested in learning more be
sure to subscribe to the channel there's
a lot more information out there I do
free workshops I do live streams QA
stuff like that so definitely check it
out
additionally check out my site niche
site project com if you click the green
button and sign up for the email list
you'll get a ton of free goodies thanks
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