$50,000 In Loans To Full Time Online Entrepreneur In 8 Months (Chilling With Miles Beckler) #Best Education Page #Online Earning

so we should be live yeah I got the live

what up I don't see any eyeballs yet

let's double check there we're all good

on the Groot I will live I can see

myself I think it's really a long long

delay though the group for this right

yeah people will catch up we'll get

questions like a minute thirty after

nobody's got questions alright we'll

sign off and there's like 500 questions

so hopefully um yes I'm gonna quit and

hey Ally

is it lagging for you we'll be good what

a stay off Facebook I'm pretending it's

not there there it is okay so I'll just

wait for it when I get on they're all

kind of um go through the the story of

how we got here alright guys so that no

leg okay

so we're good right guys if you don't

know who miles is I found him on YouTube

probably about a year ago now when I was

searching for a

clickfunnels really views so I'm cutting

that I went fans video to be honest and

we're gonna ask them some questions

about Facebook mainly there's probably

no Shopify stuff for this video we'll

try and keep that out of that because

Shopify you guys know about that anyway

but he does mainly leads and stuff that

have any leads questions me it's really

cheap leads and I'll start the first

question miles how did you get into

Facebook like what I know you did

SEO for your blog yeah what kind of what

kind of boogie to Facebook like yeah and

so I guess first let me address why we

started with SEO and it was a flat broke

I was fifty thousand dollars in student

loan debt I don't know if you understand

what student loan debt is as a Kiwi but

here in the United States they like to

label us with tens of thousands of

dollars for pieces of paper from

universities that mean nothing so we

started the business like bootstrapping

and s

was the only thing we could leverage our

energy because we had time and energy so

we went all in on SEO content for about

three years at that point we started

generating cash flow I had paid down my

debt and we were looking for what's the

next most advantageous way to reinvest

in our business because I'm a big fan of

not going after the Ferraris and not

increasing my lifestyle but reinvesting

back into my business because that's my

asset right this is gonna pay for my old

self and everything and it was in them

that I realized that Facebook Ads were a

worthy platform for me to go after the

learning curve was tough I tried to go

out at on my own for about I'd say like

a year almost before buying a couple of

courses and getting some coaching and

really kind of like learning what I was

doing because I was just flushing money

down the toilet but then seeing that

cost per lead and I'm just everything I

do is really functional around building

a list and to me Facebook Ads

like is a pretty quick way to run split

tests to really dial in messaging and

really really kind of get things working

I'm not all in on it i'm still i'm so

grateful we have that SEO content cuz

that stuff just it's it's really

powerful but as long as the game

continues to be fiscally viable for us

i'm buying as much traffic literally why

we were trying to get on here i was on

the other screen loading up new

campaigns my $5 facebook ad campaign

which works really well for Shopify so

I'll probably talk about that but um and

yeah now that was 2013 I started and in

2014 is when I got some guidance and

things just sort of taken off 30 40 cent

leads and I've done over a hundred

thousand leads on Facebook at this point

so you paid off fifty thousand dollars

with a day from search engine

optimization alone basically yeah that's

in prison yeah and we we've condensed it

down to about eight months just like

just I'm tired of this it's it's bad

debt it doesn't make me feel good like

boom so anyone listening to this right

now because I get a lot of people that

always contact me I'm in student dealing

I would we get student it here as well

my friend that's in about twenty five

dollars

and they were said how do i how do I get

rid of it well here you go guys this is

the prime example search engine

optimization you can use Facebook and

you've just got a it takes time like you

said it takes ignore took them around

about eight months and that's pretty

quick to be honest yeah that's actually

very quick so you know if you guys are

in did $5 Facebook heads equals

clickbait once I saw that I liked that

well they're saying that that's like

they're calling it bull they're calling

me out they're calling on the

five-dollar Facebook Ads idea and I

think we need to talk about that cuz

it's a really good way but on to real

quick touch about that debt my last debt

payment I paid over eight thousand

dollars in one month all my student

loans to wipe them all out so I increase

I increase it incrementally and at that

time I was doing WordPress design

services for people I was doing SEO

services I was running my wife's

business I was doing dozens of different

jobs for other people and what it was I

was just non-stop hustle like 12 15 16

hours a day I was doing work for anyone

who wanted work getting tons of

experience making twenty to fifty

dollars an hour and just 100% like I

have time to go out I didn't go out for

beers I didn't go out food nothing

literally it was work sleep debt pay

works and like once it was done all that

extra income just I had I got to put it

where I wanted to

I changed my life ever since then I've

had no I have this extra that doesn't go

to debt and it's like okay cool by house

do these other things reinvest in my

education it's powerful it's crazy

because life can get to the five dollar

heads and a second of these jokes I've

got some I've got a very strong opinion

on that as well but it's crazy like you

say you sacrificed and sucking on the

same sacrifice the last four years in my

life I want a friend's party drink they

go through drugs and whatever and and

and then now now I'm starting to reap

the rewards I've got some property and

my friends are only just starting to

realize that they need to change your

life but it's not too late for them but

they're stuck with but they don't

understand like we sacrifice for for a

particular reason and now yeah I just

think it's people understand some of

stuff that we sacrifice to get where we

are and get did

stuff like that and then you meet people

who are like oh you're so lucky and

you're like yo seriously lunge like now

you don't understand whatever the last

ten years I've been slipping through it

I think it's the willingness to delay

gratification and entrepreneurs who are

successful cultivate an ability to delay

gratification and I'm cool working right

now for something that's gonna pay out

in six months two years five years down

the line it's my whole YouTube brand

Ryan I'm not a pension anything like I'm

delaying gratification on all of that

like all something's gonna work way way

way in the future most people are

thinking a pint tonight is gonna make me

feel better right like I need instant

gratification and that's that's a huge

shift oh one of my own pictures of my

emails is cut as five of the $5 edge

that's how people you come you can start

a Facebook game with the price of a

coffee right yeah and they still go and

buy a coffee the next day and now

there's nothing wrong with that but they

think they'd understand that you can

just change things of life little things

like that increased our Facebook Ads

whatever stuff that's just crazy but um

I just want to go to the five dollar ads

real quick someone's in there or the

clickbait but five legs guys are for

testing and what miles doesn't what I do

we test with the five dollars and then

we upscale we don't just run these heads

on five dollars consistent when it's in

$20 we upscale we are still so I think

miles probably has a bit more experience

than someone else but there's just my

opinion we don't do it it's a weenus

yeah and my wife and I we just finished

up this little micro launch cycle and I

kind of stopped all my ads for my main

list because we were advertising this

kind of little product that just ended

yesterday so today I'm starting over

from scratch all my ads are off and I'm

ready to get a big bulk of ads going so

what I do is I set up one campaign and

then I set up one ad set and one ad and

then once that's up and live on Facebook

I go duplicate out my ad set over and

over and over and over again so it's one

campaign I end up with like 30 40 50 ad

sets each one at $5 a day and what that

does is it allows me to test interest a

versus interest B versus look like a

versus look like B versus my fanpage

audience versus my

people who have reached certain blog

posts of mine and I'm separating it out

so I can get data on what actually

produces customers and I look at my

costs for lead I'm always monitoring my

cost for lead and if I got a cost for

lead that's out of whack I turn that ad

set off but I want to find the ad sets

that bring me money and then after about

three four days or after I've spent as

much as I make rice let's say my average

values 50 dollars I could let it run for

up to 10 days till I spend 50 bucks

before I make a decision to turn it off

and if I get one sale and I'm break-even

at 10 days I let it go again if I've

made it to sales I start to

incrementally increase so I'm only

putting more money in where I've proven

to be able to get money out and I

eliminate the ones that prove they don't

give me money and the whole meanwhile

I'm growing my list grow in my list

growing my list it's really it's really

simple you just you just minimize the

risk on the front end and only put more

money in what's already proven to work

you know exactly I'm actually a question

here so I don't know you can see this

question right over laughing yeah oh

yeah wait wait duplicating well there's

overlap with the same reach so the over

that guys like it doesn't always happen

and what miles are saying is he kissing

distances and he turned off his losers

and he runs as winners and things don't

always overlap um but if they do you

just turn it off or just exclude another

thing and working out like you better

this way yeah and I don't exclude all of

them right so what I'm making this ad

set a I don't exclude ad sets BCDE I

just run ad set a and you're right

there's gonna be some people who like 15

pages and if they're on all of these so

one thing I exclude is when someone

engages with a post they are excluded so

the moment somebody likes it they

comment on it they do something with the

post they're removed from all of my

different ad sets so if they see my ad

on ad set a they click like and then ad

set BCDE moves them to an exclusion list

I don't really care who or what ad set

they get connected on another thing to

remember is that also on the conversion

based campaigns you're using Facebook's

like machine learning system

and that is based at the ad set level so

your conversions for one ad set don't

the information and the data for the

conversions from one ad set don't go to

the other ad sets so if I have one ad

set that a person buys on ad set a but

they for some reason didn't buy on ad

set be great I want as many conversions

and as I can on each ad set that's

converting because that seeds the

machine learning with more data so they

can then in turn bring me more customers

because they paint profiles of each one

of us and that's what we're trying to do

is find the ad sets and the individuals

who buy and then let Facebook go find

more of those people for us and this

really only works with conversion

campaigns and you need to be able to see

them with about 25 conversions per week

in order to see the Facebook machine

learning with enough data and to do that

I don't set my conversion pixel as my

customer sale I set my conversion pixel

as my opt-in so my goal is to get the

opt-in in the eyes of Facebook because

that's something happens hundreds of

times a day so I'm able to seed them

with good data so they can bring me more

people who are going to opt-in then is

my job right like mr. headline writer

mr. VSL writer it's my job to convert

those leads into sales I don't think

Facebook's algorithm play as much in my

actual back-end conversions so I monitor

and keep track of that all on my own but

that's a way to seed them with the most

information that's gonna get me value

and kind of minimize risk moving forward

yeah see so guys listen to me because

it's exactly how you should be running

your heads it's data it's data it's all

data their data what works what doesn't

cut scale cut scale and then many people

try to focus on it just not working for

them um or trying to go being out of the

gate and trying to like pile onto ad

sets and cool $300 a day and man

Facebook is gonna waste your money if

you put in big numbers like if I put in

$100 a day ad campaign on something that

was working really well and start at

that my cost per leads gonna be three

dollars four dollars per lead if I said

that same thing up as five dollars it

forces Facebook to

find me conversions for cheaper and

they're giving me out of the same

audience 30 40 50 cent leads and then as

I incrementally increase that Miley I

monitor that lead number and if it

starts to creep up I stop increasing it

and for you in Shopify it might be Add

to Cart right like I do 25 conversions

and not doing 25 sales can you do 25 add

to carts because then it's up to you you

gotta make sure your cart converts right

that ain't Facebook's problem if your

carts not converting or if they're

clicking on your sales page and nobody's

buying that's not Facebook's problem

like how's your wording how's your

layout on that sales page right you

gotta like there's conversion

optimization stuff that has to be done

in tandem did you know about the

Facebook update this week by the way the

FOB 50 plus conversions

oh really not so 50 and and that's

probably so the engineer there's that

Facebook auction live group I don't know

if you're familiar with that group where

they interview the engineer who actually

built and runs that system they haven't

dropped anything from there but he's

very specifically kind of on the older

videos was like minimum of 25 like he

made it he was like this is the like you

really you don't want to shoot for 25

you want to shoot for like hundreds and

that's why I do cost per lead so I can

do 100 leads a day for like 30 bucks 35

bucks right like 50 bucks a day that's

100 Li and that's plenty of information

for them and when I say I've got a

hundred thousand subscribers from them

you know price scrubbed 150 thousand

people off my list over the last four

years to rise so they're looking at who

doesn't engage you're out like it's just

filtering there I want to touch on

something because a lot of people always

say to me are Franklin um you know it's

five thumb doesn't work for this phone

doesn't fit a lot of people need to

realize it there's different objectives

so of leads you can do $5 tip dollars

because you can get tit you can get 50

100 leads a week out of their five or

ten dollars but for example if you guys

kissed on $5 purchase pixel that's fine

we need to have scale guys because

you're sitting there on purchase and

you're not getting the 50 plus a week

but you guys need to realize that each

should objective is different solely to

get tons of leads and to capture you get

tons of edit attached purchases you

don't technically get lots of purchases

that straight away so you have to work

with that so you want

maybe do a little bit of a bigger budget

but we're talking about mainly in this

stuff as leads so miles can go out there

and run these $5 $10 ads because he's

getting his 50 100 whatever plus a week

so he can run those $5 $10 fine without

any problems but I think what a lot of

people get confused with as leads antica

purchasers initiate Chicka all

completely different things guys and

each one has its own specific thing that

it does like obviously purchased isn't

going to get enough aesthetic touch so

you just going to click keep that and in

your mind I just won't talk about one

thing guys a lot of people haven't here

so I'll get some questions up in a

second but a lot of people like you know

people say to do PPE first and then go

to conversions guys again is changing a

little bit I don't do much of that now

but the reason I personally do PT

thirsted my Shopify stores pairs and I

don't really want to personify too much

but it's because you have a message

chance of going viral

okay that's really one of the main

reasons we just had an ad recently get

over 10 million views okay and it's

doing a hundred thousand dollars a month

that's awesome yeah right and the profit

isn't huge it's about 20% but guys

that's because that he came in viral all

right for didn't go viral like we're

getting we're getting cost for pennies

right now I'm purchases for pennies

because of the borrow ethics so TV isn't

always about clicks and data first one

of the points about the fact that you

throw viral because you're never really

going to go viral on a conclusion air

because that's not what they're for

sorry right just just touching on that

guys like the PPE think it's not always

about collecting data and the totally

the data you get from PPE does not roll

over when you start a new conversion

based campaign you ad set completely

starts the machine learning so they're

the seeding the or maturing or seasoning

the pixel idea like if you want to see

the engineer explain it himself it's the

Facebook auction live group there's the

first video he did where he interviewed

the engineer in Facebook who's like he

totally debunked that myth and there's

some fake gurus out there saying that's

the way to do it but you're right it's

about going viral

and when you have a product that has

that kind of like wow factor or you have

an ad I mean Chubby's shorts for example

you know like six million views on their

Mario Cart down Lombard Street in San

Francisco video like those kinds of

things can be valuable and Facebook will

get your ads in front of people who

engage and to help it go viral when you

use PPE

because Facebook wants to deliver you

what you're asking for right so if you

set it up saying I want conversions face

looks like cool here's conversions if

you like I want engagements face was

like cool these people engage will show

it to those people so it's really need

you need to be really specific about

what your goals are from the outset from

the outcome exactly I'm sorry at least

year that was a video that was 10

billion views on the video just so you

know um so yes so sorry there's a lot of

questions pumping up right now okay

China I tried to filter through the ones

that yeah well I saw one that all I'll

comment on so for me a lead is when

someone joins my list I'm not using

facebook lead ads I'm using just my

email opt-in when they opt-in and they

reached the next page that is where the

pixel fires with a custom conversion

that says a lead has occurred that page

for me is a one-time offer I have a

video sales letter that sells a product

on that page so every lead for me is an

email on my database and eyeballs on a

sales message and that's my whole goal

is I want the person in my database so I

can follow up and I wanted to look at a

sales message 1% of people buy I got a

up still after that and 30% of people

buy that and it's all about break-even

at this point and it just it's free

leads essentially once your breakeven

Shopify is a little bit different I get

that you got your margins to play with

too but once you find this audience

likes this product at a break-even level

great go get as many of those people as

you can as many of those customers and

then sell them more stuff right it's so

easy to make additional sales to people

who've already bought from you that

lifetime value is something you can

always play with and tweak with and

that's my whole goal is not to make

money on the Facebook app it's to get

leads and customers and then I make my

money on the back end I make my money on

sales from people who have been

following us for 2 3 4 years now because

we

the liver value to our customers I am on

the topic of that Shopify and lifetime

value it's all ugly we understand like

let's just say you have a store and

you're breaking even right for example

and you know that's not great but we say

you're breaking even guys you can

literally go out there and stuff

automatic email campaigns and you can

make back 20% you know you can make 20%

on the backend so a lot of people are

like frustrated they can't make a ton of

money on the front end but you can make

a lot of money in the back in guys so

it's not always about massive profits

from your store straight away yeah

whether you're retargeting your past

customers on Facebook whether you're

sending them emails giving them blog

posts how to use the thing they bought

like you gotta mix in the information

from time to time and there's a thank

yous and the goodwill content but then

like yeah just some more stuff like

people buy right like humans we're in

consumption beings like this say if I

was spending a thousand bucks today I'm

trouble spine I was making a thousand

bucks in return and right how's it even

and then at the end of they said email

campaign stuff at the end of 30 days I

turned that thousand dollar a day for

three times so I was making thirty

thousand into ninety thousand dollars a

month and it's possible guys don't even

look that and that's that delaying

gratification thing coming up again

right like Network now and hustle now

I'm like I'll make my money on the back

end yeah and then if guys if you are

making um you know 100% profit turns a

profit of the front any Shopify stores

then you've got an advantage because you

can soothe

beki and stuff you don't have to but

keep them and make way more money this

turn I just want to answer this question

real quick because I'm Wilson I just

want to know like what's your goal like

you have a brick-and-mortar store what's

your goal like do you are you trying to

get leads for first obviously we're

peers but like what are you repairing

you kind of need to think of you're

lucky you can preparing Xbox consoles

you appear in washing machines and

dryers so for example if you over

appearing washing machines and dryers

you're probably target did specific ages

so you know middle age maybe and then a

few other period consoles phones maybe

younger age so you just going to think

about your audience really in that case

and cozy in this situation I would go I

would recommend they go 100 percent on

Google and I would make sure you're

showing up on the Google map pack using

Google my business I would optimize the

bejeebers out of that cuz in in my

opinion solicit an iPad right or like an

electronics thing like if I have an

electronics thing in my house and it

breaks what am I gonna do user behavior

I'm gonna go to Facebook and look for a

recommendation hell now I'm going to

click I might actually where in my town

can someone fix my broken blank enter

and then what Google shows in the top

three with a map I'm gonna choose one of

those three because I trust Google so I

would be doing paid google ads for it

and I would do just a ton of keyword

research and I would absolutely dominate

the Google space and then I would do

content marketing to dominate the

organic SEO and I would like because I

think to me user behavior it it's it's a

Google based sale it's like the plumber

idea right like when your pipe breaks at

your house and water is leaking you

ain't got time for Facebook you are on

your phone dude you do Google I need a

plumber now it's one for our plumber

enter and whoever comes up with a number

one spot

boom phone done they're out they landed

the deal because they showed up in that

user search and you always gotta gotta

go back and so a lot of Shopify stuff is

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