in this video I'm going to tell you
about eight books that I really like
there in the marketing and productivity
sort of genres and I happen to own them
all I would just walked over to my
bookshelf and pulled them off so they're
not necessarily in order or these aren't
necessarily like my top number one books
but it definitely got a lot out of them
now quick note a lot of times I'll read
a book copy like an e-book I'll check it
out from the library and usually I don't
buy a physical book unless I really
really like it and oftentimes it's after
I've already read it once so that's
interesting to note just because like
books take up all of the space and a lot
comment below let me know some of your
favorite marketing and productivity
books would love to you know get your
feedback without further ado let's go to
book number one so first one in no
particular order so we're gonna hit the
marketing ones first but the first one
here is the 22 immutable laws of
marketing this here is like the original
version that was published back in 1993
they have a newer book these guys Al
Ries and Jack trout and they are the
authors of positioning as well so this
is a very good book here highly
recommended and it's a quick read it's
only about a hundred and thirty some odd
pages so it goes really fast in each of
the 22 just has a few pages then the
interesting part with this older 1993
version the case studies and examples
are obviously dated so sometimes they
are not necessarily relevant but it's
interesting to look back now many years
later to see how like things played out
so funny thing is some of the stuff is
just not as relevant at least a case
study wives however the lessons of the
22 laws are quite good and I got a lot
of insights for you know my business
just from reading this book number two
is all marketers are liars or actually
they tell stories so this is a Seth
Godin book and really it's about telling
stories and they mentioned it right in
the title Seth mentions
right in the title so it's pretty
straightforward but Seth gives a lot of
case studies and the tagline here is the
underground classic that explains how
marketing really works and why oughtn't
isset ii is the best marketing of all so
it doesn't necessarily go along with
some of the 22 immutable laws since
there is a bit of you know psychology
and I don't want to say manipulation but
in the 22 immutable laws they actually
caution they say violate the laws at
your own risk
so this is all about telling stories
which is very like Seth Godin esque and
this is more about not necessarily
telling stories but taking advantage of
like opportunities as they present
themselves in 22 specific ways this
isn't like a thorough book review I'm
just kind of hitting the high levels
what happened to remember next one is
influence so this is an excellent book
here and it is the psychology of
persuasion by Robert G eldini I heard
about this book for a couple years
before I actually read it and again this
is one that I read like trying to copy
from the library first and then it was
so good that I purchased it and I've
since read it again this one's a little
bit longer this is about 300 pages great
case studies and examples in here and
I've heard this book reference by a lot
of you know mentors from afar that I
look up to over and over again so if you
haven't read this book I highly
recommend it it'll give you great
insight to when you are being marketed
to and it doesn't necessarily mean that
it's bad right like sometimes you're
marketed something that you need and
you're happy that you found the product
and that sort of thing but in other
cases say like when you're gonna buy a
car or you're buying you know an
appliance or something kind of expensive
like a lot of times there's several
things happening that maybe you're not
aware of right when you go to a car
dealership for example and they're
giving out you know cookies or lunch or
maybe they're grilling out you know over
the summer they're you know feeding your
family like all those little things like
are doing a little psychological thing
is to persuade you to maybe buy a car
from that place maybe not to
to deal or to accept the deal this may
be not the best one for you
so when you start looking for that stuff
you're a little bit more skeptical and
again it doesn't mean that it's
necessarily bad but you can watch out
for yourself a little bit more closely
so there are six different influences
that Robert the doctor mentions in the
book with lots of examples and case
studies and ways to like implement it
for your business or if it's happening
to you what to do if someone's trying to
persuade you maybe in a way that you
don't want to be persuaded so excellent
book highly recommend it
a very classic marketing book all right
the next few are more on productivity so
first one here is essentialism and this
is by Greg McHugh and tagline here is a
disciplined pursuit of less I mean that
kind of sums it up it's really about
focusing down and figuring out what is
important what is essential and then
being vigilant to eliminate things that
aren't essential so that you could
actually do a better job at the things
that are essential and that are
important to you and I saw this
firsthand over and over in my business
the more things that I've tried to do
the worse everything is right am I'm
more stressed out I'm doing a worse job
on each of the little pieces and as I've
eliminated you know less essential
pieces of the business or tasks that
maybe aren't essential I do better
everything else and I need to do more of
that I mean the more you do the more you
focus the better you'll execute so this
book describes rags journey and then how
he was able to focus and how he's you
know turned it into like a specific
thing that you know he excels at now the
other part is around like how to
implement it yourself it's not easy to
do it's saying no to a lot of things
that maybe you're good maybe you kind of
like these tasks or whatever they are
for you but if you can eliminate them
you'll actually be happier so a really
good book if you haven't checked it out
I think this book and the one thing kind
of go hand in hand they're really saying
the same things however I like Greg
McEwan's writing a little bit better
it's a little bit more approachable and
like solid in my opinion next we have
deep work by Cal Newport another
excellent book and
this is all about again focusing up and
working on something you know very
intentionally so the biggest thing I got
out deep work was to set aside blocks of
time so that you're actually able to
focus get rid of distractions and really
get some good work done deep work so if
I just had to sum it up in a sentence
that is really it it goes a lot deeper
and there are techniques and ideas and
ways that you can implement it no matter
you know where you work but if you are
you know an entrepreneur or you're
working on for example affiliate sites
then this kind of gives you a good model
on like you know focusing on a specific
thing eliminating those distractions
where maybe for example you sit down and
you're like I'm not a hundred percent
sure what to work on you only have about
an hour I would have to work on
something on your business and then
you're searching around trying to figure
out what to work on for 45 minutes and
that leaves you just a few minutes to
you know actually work on the tasks not
a great way to get things done so if you
approach things a little bit more
intentionally and if you're able to set
aside time for the deep work you'll
really make more headway and it will be
much better more enjoyable and you'll be
less stressed out so deep work Cal
Newport really good pretty inspiring
like once you read it you could try a
couple things and see what works for you
next we have the checklist manifesto and
this is by tool Galland and this is a
great book I remember I actually got
this book at a project management
conference that I went to a few years
back and I think it was pretty new back
then the general idea is get things
right and make it simple checklist is
right in the title so you can imagine
that they reference checklist and there
are great case studies in here a tool go
on does a great writer so there are
stories and then there are ways to
implement the ideas in whatever your
business is or whatever you're trying to
do so he references a few like
checklists from like pilots for example
so they need to be very concise very
simple to follow in a stressful
situation for example and the
consequences are quite high if a mistake
is made
Atul Gawande is actually a surgeon and
he implemented checklist in the medical
field worked out pretty well I don't
know all the stats here but he
implemented these checklist and it
helped surgeons and doctors you know do
their job better and you know help
people basically if I had to sort of
summarize some of the you know main
ideas is with the checklist you can take
a very complex set of tasks or process
and you have to simplify it like you
really need to make it simple and easy
to follow
otherwise people won't use the checklist
so when you're thinking about for
example hiring a freelance contractor to
do some work for you it's probably not
the best thing to give them an a you
know 32-point checklist that they have
to follow with a bunch of steps it's
gonna be a little bit harder alright
it's gonna be hard for them to follow
that it'll be overwhelming when you're
first working with them for example it
would be better to you know break it
down into you know something a little
bit easier to deal with now maybe you
could work your way up to like a longer
checklist or maybe even here's a better
idea
maybe divide it up into multiple phases
so there are you know maybe only five or
six things at one checklist and then
they can move on to the next phase and
five or six things but again the main
idea is to like simplify things so you
can make something very complex simple
to work with and hopefully simple to get
right so checklist manifesto really good
to check out especially when you're
thinking about scaling a process and or
trying to get things right obviously
it's important to get things right next
is the power of habit this is by Charles
Duhigg actually reviewed this book on my
site niche site project a few years ago
and for whatever reason right I didn't
reach out to Charles Duhigg specifically
but he saw it on Twitter and actually
like tweeted back you like checked out
the article which is kind of cool
he's a multiple like New York Times best
seller I was a little embarrassed about
my writing at the time but he checked it
out and were like responded back to me
so that was pretty cool anyway this book
is great talks about habits and working
with your own habits whether you want to
form new habits that are positive or get
of habits maybe you'll like so much
there's a lot of ideas and techniques in
here one of the best parts in this book
is well they give great case studies or
fantastic examples Charles Duhigg is a
great writer as well at the end of the
book there's like a 15 or 20 page how to
implement the power of habit and it's
sure it's actionable and it's something
that you can you know read the book you
get a good understanding then you can
skip on to the end and actually figure
out how to implement this stuff for
yourself it's very straightforward
there's a few techniques again kind of
like some of the other books like deep
work and essentialism you can take some
ideas try them and see how they work for
you and then you know keep the ones that
are great then maybe some you don't like
that much it's fine get rid of them if
you don't like them if you if it's not
working for you then just get rid of
them to stick with the ones that are
working for you right last book here
this is smarter faster better again by
Charles Duhigg so I really like the
power of habit and when this book on
productivity came out a couple years ago
I was really excited actually like
bought it right when it came out got the
hardcover and everything I knew I was
gonna like it so this is one of the
books that I didn't read beforehand
before I actually went ahead and
purchased a hard physical copy so again
great book it's really about
productivity and the interesting thing
in this book is Charles goes over
individual productivity and how you can
manage your own tasks and overall long
term goals
he also talks about team settings and
there were a few studies that Google did
in the last few years it's referenced in
the book so if you're building a team
and you want to increase the
productivity from your team there are a
lot of tips about that couple things
that may seem counterintuitive
you should have team meetings like once
a week and you should have one-on-ones
with you know your manager or with
people that are reporting to you so a
couple things happen when you have for
example the team meetings or maybe you
just have like 10 minutes of casual
discussion about hey what's going on in
everyone's life and people are talking
about things that are unrelated to work
at all and it feels like a waste of time
I remember sitting in conference rooms
and people were just chatting you're
thinking hey let's get
the point we have an agenda let's go
ahead and power through so we can get to
work and stop wasting time in this
conference room just chatting about
meaningless stuff it turns out that's
really good for a team to have that bond
and to know each other outside of work
and not just work on work at work to be
really redundant so that's one aspect
and then one-on-ones with your team
really important I always did this when
I had a team in my corporate environment
back in my corporate job it gives you a
chance to make sure everything is going
ok they can talk to you a little bit
more freely than perhaps in the group
environment maybe people are a little
bit shy and that sort of thing so this
book gives you tips for individual
productivity and team productivity same
deal Charles at the end of this book
there's like a short implementation
guide 15 20 pages so you can read the
book get the core ideas and then skip to
the skip to the end but you can go over
the implementation guide at the end so
you have like specific actionable things
that you could tribe and again like
always test these out you know some
things you're not really going to enjoy
other things are gonna work great for
you so test them out don't discount them
automatically and don't feel like you
have to do something that you really
don't enjoy or maybe doesn't work well
for you so those are my eight books on
marketing and productivity just a few
that I personally know and let me know
have you read any of these thanks for
watching I'm Duc Huntington I talk about
affiliate marketing productivity and
project management if you're new to the
channel please have a look around and if
you like what you see please subscribe
thanks
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