if you're not sure if you want to get into Amazon affiliate marketing this
video is for you a viewer sent in a question the other
day basically there was an article out there written by me shacks or niche
hacks as I say the word and it was all about why the Amazon affiliate program
is no good if you're new to the channel awesome I'm really glad to have you here
valid points in there and they also make some points that I kind of want to just
answer right it doesn't mean the points that they made
weren't valid but I have my own spin of course I'm biased I really like the
Amazon affiliate program and it's not for everyone so I'm gonna tell you some
of the pros and cons and I'm gonna go over a couple of the great points that's
me shocks me so let's get into it right now the five things I'm gonna go over
are these so number one the Amazon affiliate program is not a sustainable
business model number two the commission rates are too low number three most of
the time these Amazon affiliate niche sites they rely on organic SEO traffic
number for these sorts of review sites that are based on product reviews
usually don't get natural backlinks and number five you can't do email marketing
with the Amazon Associates Program here's the question of the day which of
the five cases against the Amazon associate program do you think are most
valid leave a comment below I'll take a look at each of them and if you think I
missed any leave a comment and tell me what you think it is number one they say
Amazon niche sites are not a sustainable business model so here's the downside
this is why they say that there's three main areas so number one because it's an
affiliate program we have virtually no control over the Commission rate Amazon
can change the commission rate the second issue is Amazon could potentially
end the Amazon associate program altogether and no longer have affiliates
at all it's unlikely but it's possible and number three because it is an
affiliate program any person in the affiliate program could be kicked out
they could terminate your account and I've had friends and colleagues who
have actually been kicked out and they lost their earnings and they had to
figure out another thing to do but my argument is that if you have traffic on
your site you could figure out how to monetize it some way so even if you
can't say work with the Amazon associate program for whatever reason you can work
directly with the manufacturer you could put ads on your site there are
a lot of different things that you can do if you have traffic on your site you
have a leverage if you have traffic on your site as far as other options there
are a lot of other affiliate programs out there so Walmart has one there is a
company called share sale and they have tons of different companies that use
their platform to do their affiliate program so if you have traffic you could
usually figure out a way to monetize it and as far as being kicked out of the
program well that's not good we do have rules that we need to follow in the
operating agreement there are a number of things that you need to watch out for
but if you follow the rules you should be an okay shape the thing is the thing
that people don't really talk about is it doesn't matter what industry you work
in it doesn't matter let's say you have that billing company for healthcare
right a lot can change and literally your business could go away it could
just be eliminated based on one law one amendments or something like that so it
doesn't matter what business you're working in there are always external
constraints that you have to deal with so the second point is around the Amazon
Commission rate and the actual Commission amount rates can change so
I'm not actually going to mention any specific rates here but I'll put a link
below so that you can see whatever the current Commission rates are essentially
the Amazon affiliate program pays out generally lower commission rates than if
you work directly with a manufacturer or if you work directly with a larger
company or something like that so a lot of times you'll see other commission
rates in the 12 15 20 percent range if you're looking at different affiliate
programs sometimes through Clickbank maybe it's an info product they may be
able to offer you like a fifty or seventy-five percent commission rate
which is very very high the downside is if you're working with one of the
other you know companies other affiliate programs your conversion rate is often
going to be lower it turns out people just buy a lot of stuff on Amazon lots
of different things on Amazon - when a person goes to your site and click on
your affiliate link maybe they were just looking for a ballpoint pen for example
but they also bought a digital camera and a microphone for a few hundred
dollars you would also get a commission on the expensive equipment right so the
thing is if you're working with some other affiliate program you only get a
commission on the single thing that the person purchased by the way it's not
going to convert as well because people trust Amazon more than they trust other
brands so typically if someone gets onto Amazon Amazon will be able to convert a
little bit better so even though it's a lower commission rate a lot of times
it's worth it because people buy so much other stuff on Amazon so point number
three is that the Amazon niche site model relies on organic search traffic
now that's true that's the ideal situation if I could have it that way a
hundred percent that's what I would do the reason why is you know the visitor
intent if they came through search traffic in my model where I look at the
keyword golden ratio and if you're unfamiliar with it I'll put a link about
the keyword golden ratio for you but you can write content that is underserved on
the internet using a data-driven system called the keyword golden ratio and
essentially get traffic to your site where you know someone is looking for
the best ballpoint pen for journaling so you know they probably want to buy a pen
maybe even a journal and that's great that it is exactly the kind of traffic
you want to have now the argument that's made is the traffic could go away if you
lose your rankings the traffic can go away that is a hundred percent true the
upside is if once you start ranking and by the way if you use the keyword golden
ratio you can probably start ranking your posts just about as soon as you
publish it usually within a few hours maybe a day or two if you get that
position you're usually gonna stay there for a little while and you'll get
traffic even without doing any additional work so you have to do more
work up front if you get that post ranking and then the traffic should come
over time it should keep producing that revenue
hopefully right if people are buying stuff because you know they're searching
for like a buyers term that's great the argument is it's better to have traffic
from social channels like Facebook or Pinterest or reddit or Instagram my
issue with those social platforms other than I'm really bad at social media and
I kind of ignore it and don't pay attention
the downside with that Facebook traffic or that Pinterest traffic is it's not
well targeted it's random people right trying to waste time on Facebook or
maybe they're looking for projects and stuff on Pinterest it's rare when
someone is scrolling through their Facebook feed and they're thinking hey I
want to make a purchase right now that's know what they're thinking they're
trying to get distracted from work pay attention to something else and for
Pinterest I don't know I'm not big on Pinterest at all so my hunch is it
doesn't convert that well because people are looking for projects or some
inspirational stuff they're probably not looking to make a purchase in the next
24 hours so even if you can get traffic from a social channel it's not going to
be well targeted it's literally not going to convert as well the other
downside in my opinion because I'm not a big social media person is if you were
getting your traffic from a social media platform then you're going to have to
keep feeding that machine right think about your Facebook feed or Pinterest
you have to upload and make status updates you have to feed the Machine and
keep trying you have to keep adding more content are there tools that you can use
yes but it is not trivial to set those up you do have to load the content and
guess what you may not have the same reach over time there are plenty of
documented case studies where people built their platform they built their
whole audience on say Facebook and then Facebook change the algorithm and
basically guided people forced people if they wanted to get the same kind of
reach you had to pay for ads right they have to make money somehow so they
charge for ads and the platform went away right their whole audience
basically they couldn't reach him anymore it's not that great in my
opinion I'd rather have the search traffic where it's gonna convert better
you do the work up front and then keep paying off overtime the social
media front if you're into social media may be a great option me not my thing
number four is around these affiliate sites actually earning natural backlinks
the reality is there's a lot of gray hat SEO that's prevalent in this niche site
area right these Amazon affiliate sites have a lot of folks that are doing
things that are against the rules put out by Google now they're not illegal
this is gray hat so it's not illegal it's just against the rules of Google it
doesn't mean you can't do it it doesn't mean it's not effective it just means
it's a little more risky you can literally this happened to me a few
times I wake up one morning I have an email in my inbox and it says your
site's been penalized it's terrible because you could be making you know
hundreds several hundred dollars a day and it literally goes away overnight
just because you don't do great hat activities doesn't mean you are without
risk usually if you do white hat which is following the rules put out by Google
if you do white hat stuff your risk is lower
it doesn't mean their risk is zero it just means it's lower so the argument
here is if you're creating a review site you're probably not gonna get backlinks
on one hand I know that's true if you look at the full set all the data if you
go look at all the different niche websites that you could find out there
there's gonna be some terrible content there's gonna be content where you know
people didn't know what they were doing they don't understand how to write a
review and it's just and I would say yeah that none of those sites you're
gonna earn backlinks however I know my sites are natural backlinks and my
students also get natural backlinks and it's because they put time into their
site they have a legitimate looking site to have good reviews with good valuable
information and their networking within their niche alright so if you spend the
time you know producing good content and networking and making friends within
your niche then you're probably going to be able to get backlinks if you look at
niche site project I'm in the internet marketing space and it is extremely
competitive however my site snichlt I project does get natural
backlinks niche hacks gets natural backlinks too I can tell you for a fact
that I got out there and I networked within the niche I made friends with
people I helped them out and I know for a fact that Stuart did the same thing so
Stuart is the founder of niche hacks and he did tons of networking was able to
make connections to help get his brand off the ground so if you think that
you'll be able to just put a site out there and get natural backlinks without
doing anything that's crazy it's just not gonna happen it doesn't matter what
industry you're in just because you build a site with
really interesting content people are just not going to show up to your site
you have to tell people about it it doesn't have to be pushy or anything
like that but like I said if you go make friends with other people in your niche
in your industry then you may have the opportunity to help each other out in
some way and backlinks could be one of those ways number five you can't do
email marketing with an Amazon affiliate site that is largely true basically what
this means is you can't put an affiliate link directly into your email and send
it out it's against the Terms of Service with Amazon right so they spell it out
you can't put it into an email so if you see something like that affiliate link
in your email from you know some website then they're breaking the rules right
they're not supposed to do that I don't know how often the Amazon goes and
audits that and checks it out but I'm pretty sure they could figure out if a
link is coming from like Gmail a lot of links are coming from Gmail and going to
your account it's probably going to set up some sort of trigger and they'll know
that you're sending out those type of links so you're not allowed to do it
that's 100% true it is a bit of a downside however there is a way to get
around it and that is to write a post right you publish a post and you can
send out an email and if you write good copy you can get people to click look at
your post and hopefully go to Amazon so it's a bit of a workaround but if you
really want to you know get people to your particular offer you should be able
to you know write compelling copy so they go check out your post and then
hopefully go check out the item and/or buy something now I actually tested
like this or in the Black Friday time period last year and it worked out
pretty well here's the deal you have to start somewhere just pick something and
do it it doesn't matter if it's an Amazon affiliate niche site or Adsense
or maybe you saw this cool idea about clickfunnels and you want to do that
really it doesn't matter you just have to pick something each of these
arguments and all the arguments on this niche hacks article are valid right but
they're really just excuses right it doesn't matter if you found all of these
really compelling and you don't want to do an Amazon site guess what you're
gonna find issues and any other business model if you want to work for yourself
there are going to be a lot of hurdles there's gonna be things that are hard
it's gonna take a longer than you think and if you find excuses in this business
model you're gonna find excuses and other business models so like I said
you're okay to just pick something and move forward because once you start
you're going to encounter problem but if you try and solve the problems you'll
learn you know ask people that are a little further ahead of you how to solve
this problem and then you'll be further along most of these business models will
work just fine if you want to do a podcast with your YouTube channel niche
site anything can work but you have to do something and you can't make excuses
key thing right if you can find opportunities where other people see
excuses then you're gonna win it doesn't really matter what you're working on
because you have the positive mindset you're going to be able to solve the
problems when you encounter them
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