in this interview I talked to Dave Fox
and we discuss accelerated mobile pages
or am Dave has some experience with amp
and I have none so it was an interesting
conversation and hopefully after you
watch it you'll have a better handle on
whether you need to look at amp or not
and maybe you know put it on the back
to the discussion now hey what's up it's
Doug Huntington here from niche site
project I'm here with my friend Dave
looks like a rock star having a
Frappuccino there or something
mango smoothie cool so some people may
be newer to the channel they don't know
you so you and I work together a little
bit a few years ago I helped coach you a
little bit with some of your early
Amazon affiliate sites and you've been
doing it Sencha lee full time for the
last about three years or so and can you
tell everyone just a little bit about
yourself otherwise outside of you know
that sure so yeah basically I was
teaching music for the past ten years
before I got into niche sites and then I
got into niche sites and it helps
supplement some on the income that I
needed through you know teaching being
somewhat inconsistent and then
eventually I moved into full time and
that's what I do so yeah this video
we're gonna talk about amp or
accelerated mobile pages which I to be
honest have pretty much ignored that I
have a few websites I generally use like
WordPress and I generally use actually
always a responsive theme and I just
felt like hey I'm covered but dave has
began diving a little bit deeper into it
so Dave since you've studied a bit more
can you just sort of describe what amp
is right for the people that don't know
so my understanding is it's like a
Google sort of run initiative that it's
like they're trying to like speed up
mobile pages so they have this special
thing that basically strips off like
excessive code to make it so your mold
pigs are super fast and it gives you
like a little lightning bolt when you
achieve your amp amplitude or whatever
so that's so
the idea behind it and then there's a
you know when I first got it it was
because I was seeing like one of my
sites was getting like kind of pinched
for some reason I was like well it could
be this or that but I'm like one thing
that seemed like it could be a solution
is I was speeding up the mobile pages
right because we were getting more
mobile traffic so that was why what
prompted me to get into it essentially
awesome okay so in general it's making
making the web pages load faster for
mobile users yeah yeah okay
does it also impact like non mobile
users too like does it compress the code
or optimize things otherwise I don't
think so I think it's just no because
what it does is it makes like a an
alternate set of URLs for your site that
are amp URLs so it's just like only on
the mobile pages that load does it do
that and so and that's what it strips
the code away and that's working cause
problems too if the code is like not
easily strippable okay got it
so in general it sounds like a
no-brainer it sounds like a good thing
today like try to implement amp although
like any sort of implementation or
anything we're doing technology stuff
problems could happen right so did I
mean you had some issues when you
returned to my grade right yeah
basically so I took my one site that's
like that what would be the easiest one
to turn into an amp site and basically
tried it tested it on that site and then
that still gave us problems because we
like you know we're not really coder
people but we have a sort of big concept
of coding and so right away we bought
once we got the plug-in there's a
plug-in that makes it easy supposedly
and then we put that on there and then
we ran into like your typical like
indecipherable error messages and that's
where we're like okay now what will you
so yeah so that's we didn't get stuck
though we basically like bought that
premium plug-in and got the support
which you know immediately they were
kind of helping us solve solved with
sort of the puzzles that were happening
as far as the coat there like that error
messages and stuff so then and we got it
up and running and it was working so got
it and I guess from when you
installed the plugin until things were
resolved with the help of support how
long did that take you definitely like a
few weeks but I think it was sort of
more like we were trying to fix it first
so I mean like this could have been
condensed into like a couple days but we
were like no no we can fix it it's like
no big deal like we can figure these
errors out because like my buddy was
like I'll just research this it'll be no
problem but of course it was like it was
a problem so that's what we're like okay
fine we'll get support I know the
feeling yeah you you're like oh that's
not too bad in an every time you pull
the thread like the whole sweater comes
undone right I think yeah
all right cool now earlier you mentioned
like your site had a little bit of a
pinch that did that mean like the
traffic went they own is that what you
were saying yeah I was kind of like at
first you know you're thinking like it's
is it the season or is it one of Google
as many updates or what's causing the
traffic to flag a little bit and so we
were just like you know in that you know
when that happens you kind of start
brainstorming and what can we do what
can we do so you know amp was just sort
of seemed like a no-brainer like you
said to like possibly solve some of the
problems like you get some the traffic
to come back if that was the issue
because we weren't sure at that point
all right
well and I think based on what you were
saying we were chatting beforehand so
like once you got amp going did like the
traffic like go higher or was it pretty
much like the same or Wow well basically
on that one side we lost the problem was
that we lost our mobile tracking on
analytics so we lost half the traffic
and just disappeared because the
tracking wasn't working on the mobile
pages because of the amp and then by the
time we fixed that came back and then it
seemed to be about the same essentially
like so we did get our little amp
lightning bolt on mobile and I think we
might have gained like a slight amount
of load time like this faster but we
didn't like see crazy results or
anything which is kinda like this is
okay sure
now can you can you tell us where you
find that you're talking about this
lightning bolt thing
no where's
where would I see this lightning bolt um
when you load it and on mobile like page
and it works there's like a circle with
a lightning bolt to be like it's like
you know you got the amp going so it's
like like it's a router like going on
your rug yeah like it's in the top
corner there's like a little circle okay
I'd have to load it up again see exactly
where it is sure okay I think that's
like the symbol for app got it it is
that on like I have an iPhone and use
like Safari the default this do you have
to be using Chrome to see the lightning
bolt or is that like ubiquitous on all
browsers I'm gonna say if you think what
is I don't know all right cool cuz I
I've never noticed a lightning bolt but
you know I've never looked for one so do
you have it on there I mean like for any
site ever that I've oh oh yeah so I I
have no amp enabled anything so I
started seeing it the first time I saw
the lightning bolt I was looking at with
like some kind of like meme site or some
kind of like image repository and we're
like there's the lightning bolt so these
like image guys they were like doing
like act like was like I gag or
something like that is that they had it
we're like okay so that's what we're
looking for so that's what we we
eventually found saw it on our own sites
look okay yeah so I'm gonna go out on a
limb and you could correct me since you
actually have worked with amp a little
bit by the way will place links for the
amp project in the description so you
can check it out and learn about it
you're on your own do some investigation
but here's my assumption if your site
generally is like a fast loader for
mobile you're probably not gonna see
like a huge benefit by moving to amp and
my assumption is if you have a slow
loading or less optimized site on for
mobile or in general you'll probably see
more of a benefit from load time which
potentially could have better like user
visitor interaction because your site
will load fast and they'll be happy to
be there do you have anything that I do
not is that accurate from your
observation or yeah I'd say like I mean
if you have a like for instance my my
buddy he has a real estate site which is
like full of like crazy code from the
real estate listings and why not so aunt
belated HAMP process is that it kind of
goes like okay well just like scrap all
this listing crap and whatever and and
so that the board loaded the code is the
more amp is gonna try to like slice
through it I guess so certain sites
would really probably benefit more than
like if your sites already kind of
responsive and mobile-friendly then it's
like you're probably just like splitting
hairs a bit but then with like some
giant like real estate site it's like if
you can get an amp to work on it and it
actually doesn't like ruin the whole
site then you're probably gonna see some
serious benefits I would assume you want
because like that code that's causing
such havoc with load time is not there
so it can't be in the amp environment
right cool that totally makes sense yeah
and so I think we could tell people you
know check it out do some investigation
maybe see how your traffic is like
interacting on mobile you know through
Google Analytics and stuff and then if
you decide to go the route of
implementing it I would oh like always
highly recommend if you're messing with
your site have a backup that you could
easily and quickly restore mistakes are
always made 100% at a time yeah so do
you have anything else to add Dave to
the migration or anything yeah I would
say like yeah again like if you have a
site that's not going out like that's
pretty simple to apply it to that's not
gonna it's gonna cause the least
problems like and it's you're not gonna
lose money the second you apply it and
it screws up and do it to that site so
that's what I did I apply it to a site
that was like not a mother site and it's
just like that way when it it can
crashed for a bit there I was like well
at least I'm not losing money right
sure well and the other thing is I'm
pretty sure you could hire someone a
contractor that is an expert in
implementing amp and they could go and
do this probably pretty quickly and then
solve the problems pretty fast as well
and in fact this will tie in a little
bit to our next conversation in the next
video so people we're going to talk a
little bit about you know working with
contractors paying them and some other
stuff like that so
be sure to check out that other video
yeah that will link up as well yeah I
just want to throw on there that like if
you are a total noob and you have no
concept of codes and errors and stuff
like that and it's gonna be like my
experience and frustration when you see
some weird coding error pop up from amp
so just like keep that in mind that you
soon a season could run on on the amp
thing you might encounter an error so
just be prepared all right on cool well
thanks Dave for joining us where do you
want people to follow you and like that
sort of thing as as always I'm trying to
promote my my youtube channel which is
flowtown records and it's just my little
music project so if you can check that
out subscribe all that good stuff then
head over there it's fau
xt o WN records and yeah cool well
thanks a lot and we'll link up your
youtube channel of course in other
videos cuz you've been on the channel a
bunch and we appreciate you taking the
time out
so thanks Dave see ya yeah thanks
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