a common question I get is around how to
contact this is like informational
content this is not product reviews so a
reviews right best iPhone case or
whatever right like you you understand
you need to have other content aside
from just product reviews now it's good
from you know an SEO standpoint from
Google's perspective they want to have
sites that aren't just affiliate content
and then from the Amazon affiliate side
as well they want you to have additional
content not just a bunch of affiliate
reviews so that's at least two major
parties that are involved in this
affiliate site model that wants you to
have how-to content so sometimes people
they just draw bling they don't know
what to write about they don't know what
topics to put on their website that are
not necessarily product reviews so I was
taking a look at life wire here and if
you haven't seen the other videos there
are two others one is on their homepage
and the about page the other one is me
critiquing one of their reviews and what
I want to do is show you some of their
how-to articles in in fact they have a
whole how-to category in section over
here so I'm just gonna click on that and
see what pops up so it's tech how to's
and guides and tutorials right so they
have a little tagline and they just go
through and teach you stuff it's helpful
right they want people to spend time on
their site they have it narrowed down to
subcategories too so you know I
encourage you to have a look at a site
like life wire if you're looking for
ideas just in the text space there's you
know about 18 different sections here
that you could dive into there are
dozens of you know articles how-to
articles for each one of these and I'm
just gonna arbitrarily choose one email
and messaging
so then when we get here there are a few
other subcategories like sub
subcategories for email and messaging
and if we scroll down this is a
nice-looking page it's almost like a
mini homepage here where they allow you
to click to you know various articles in
the topic area so again we have the sub
the sub sub topics the the basics the
guides and tutorials installing and
upgrading tips and tricks and key
concepts so the point is if you are
unsure arbitrarily chose this one but if
you're unsure about helpful articles you
can go to a site like livewire and look
around additionally you can look at
different sites like say Cora and see
the questions that people are asking out
there right so you don't have to come up
with brand new ideas all on your own
you know rarely we come up with brand
new ideas all on her own
usually you're inspired from something
in some format or another and let's just
quickly look at a specific article and
see sort of how they format it and what
they do so this particular section that
I'm scrolling then doesn't seem to be
too interesting so I'm going to click on
Tips & Tricks and look at I'm a gmail
user so let's look at Gmail tips and
tricks and tips to get the most out of
Gmail labels sounds super interesting
let's check it out so as we scroll down
we see the standard layout which is an
ad banner up here and then a sidebar ad
as well and as we scroll down it's a
little sticky until it goes away for
that top banner and we're scrolling down
in a similar way to the other review
they do have a navigational section over
on the Left sidebar they have ads in the
right sidebar contents in the middle so
they are basically writing a fairly
straightforward blog post here you'll
notice they actually are doing a better
job formatting the stuff versus the
reveal and if you haven't watched the
toothbrush review video you should check
that out and basically they are using
more subheadings and they are using
bullet points which makes it really a
lot more readable and it makes sense
here they are listing out steps to do
certain things so creating a label
opening a label and that sort of thing
now one would think that you know
potentially screenshots would be useful
and maybe you know something like a
video could be really useful for a
process like this so in general they're
just kind of listing stuff out listing
things out step by step which I know
that google has decent pretty good
actually
technical documents their documentation
and stuff so if you just looked up this
stuff they're probably just formatting
the steps that are already outlined by
Google and they're not really painting
much as far as commentary on here it
looks pretty bare-bones and there's not
many images so what I would suggest if
you found this topic and maybe it was
relevant for your site you could check
out what they have here and then my
suggestion would be you know it's a good
topic labels are a powerful thing to use
in Gmail I use them myself I use them as
a project management tool actually and
the improvement that you can make is to
either do screenshots so you're
illustrating each one of these steps
which is really helpful or shoot a video
you know much like I'm shooting a video
here you could go through do each one of
these steps create a label in Gmail open
a label in Gmail and so on and then put
the video on YouTube and place it in
here in fact I'm sure there's probably
already videos for each one of these
specific items already but you could
shoot it yourself if you wanted to right
so you have a lot of opportunity to come
up with how-to
informational articles so you really
shouldn't you know if you go and look
and investigate you shouldn't be stumped
by informational articles they're pretty
easy to come up with if you just look at
the right sources and have the right
frame of mind if if you're constantly
thinking about product reviews then you
know take a break for a little while and
read some other informational articles
and you'll probably get tons of ideas
after that again I just looked
arbitrarily at Gmail and tech stuff here
but you know you can easily go down
another route and you know find
something relevant to just about any
niche out there there's always you know
information on how to topics out there
so if you have any questions about
informational topics coming up with
other ideas or if you have specific
ideas that you want to see suggest and
share with other people please put them
in the comments below I take a look at
every one of them and thanks again for
watching
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