this is an affiliate site teardown so
we're taking a look at life wire and
we're gonna look at a specific review
interest of everyone who brushes their
teeth which I hope it's everyone so
everyone should be interested in this
we're gonna look at electric
toothbrushes and we're going to just
kind of critique what they've done here
now this is the second video that I've
done a life wire if you're interested in
seeing my analysis of the home page and
their about page be sure to check out
that video I'll put a link in the
description for this we're just gonna
look directly at this review so you'll
notice right away that there is an ad at
the top and there's a toothbrush ad on
this toothbrush review which is
appropriate so that is right up front so
some people may click on this before
they even read the review but as as we
scroll down we'll see that the ad is
sort of stuck up there at the top until
it Scrolls away so I'm gonna do that
again so everyone can see so they have
the ad sort of sticky so I am trying to
scroll and then it goes away and then
what we see here we have a nice strong
headline the best electric toothbrushes
to buy and 2018 there's a nice little
subheading here and then we have a
couple sharing buttons so that's all key
to note and then we see a large
high-quality image it looks like it
could potentially be one of the stock
images just because the colors match so
while in the background there but this
you know looks like they actually put a
caption so this is a photo from Amazon
the photo from Amazon so keep that in
mind this is one of the photos from
Amazon so it is a stock image and you
know just everything is too
professional-looking so that's not
always my favorite type of image by the
way I kind of prefer to see an image the
it's more real like the person actually
had the toothbrush in their hand
there's toothpaste on it maybe a little
messy yeah maybe that's too far maybe
not messy but at least it looks more
authentic if it's more of an amateur
looking image Amazon has great images so
we can't argue with that okay as we
scroll down we see just pretty straight
up stuff there's a sidebar on both sides
so quick quickly noting there's a
sidebar over here so that you can see
different buying guides and then there's
a sidebar over here with an ad ok so
that aside we do have the content front
and center in the middle and then the
first paragraph is decent they sort of
open up they tell you you know some
general stuff quickly
there's no affiliate link in the opening
paragraph so another side the wire
cutter they often will have an affiliate
link within the first section of text so
not a huge deal because this right here
is actually an affiliate link there and
then the image is an affiliate link the
button here is an affiliate link and
this price and the prime logo is also an
affiliate link so a couple things to
note they're able to list the price here
because they're probably pulling from
the Amazon API and that is okay so if
you're not pulling the price from the
Amazon API that's violating the Terms of
Service that can get you into trouble
can get you banned from the Associates
Program so if you are listing prices on
your site be sure it's pulled from the
Amazon API if you don't understand what
that is look it up as we scroll down
they have two paragraphs a decent amount
of text here I would say that's 150 to
200 words or something like that so
couple paragraphs here for the first
best overall and then
they follow a similar format over and
over again so they have a runner up they
have a budget option and you can see
very easily they just have a wall of
text and then another section same
affiliate links or appears to be four so
the the title is an affiliate link the
images an affiliate link the prices and
affiliate link and so is the button ok
so that is for affiliate links per
product here for you know whatever
tickles the visitors fancy right so they
could click on whatever they prefer
they're giving the visitor options here
now what I don't like and I hope you saw
it too there's just a wall of text they
are listing technical specs in here they
are listing just rpms the rotations per
minute for the brush and just it's just
a wall of a paragraph right this would
be a great area to put bullet points
lists things out and just make it a
little more clear and they are listing
eight different toothbrushes here right
so we're not going to read each one or
anything like that and basically they
have an opportunity to put a comparison
table here but they did not they just
have these images the wall of text and
in my opinion if I'm looking at this
like there's like 8 different choices
I just want to brush my teeth now I'm
looking at toothbrushes that costs from
a hundred and seventy five dollars to
thirty bucks like what's the difference
why and it sure would be cool to just
have a table that maybe tells me the
number of I don't know revolutions per
minute the RPMs for the different
toothbrushes like why I care maybe
there's some sort of extra special
battery for some of these I have no idea
right I have just a regular manual
toothbrush
I don't know how these things work
sounds expensive to me I just get my
toothbrush for my dentist and he doesn't
charge me for it
so last thing that I noticed here is
they have a disclosure a short
disclosure here they mentioned that they
are thoughtfully and editorially
independent reviews of products and they
get a commission if you buy through the
links now what is unclear right I don't
think they purchase all the products
right so a company like the wire cutter
for example they buy all the products
and independently actually test it they
don't accept donations they buy the
products at the wire cutter or like
outdoor gear lab or baby here lab they
buy the products and test it and they
have in my opinion a higher credibility
if you just see those sites and you know
that they purchased it independently
that's a little better than you know
just mentioning the the products now to
be fair you know this sites that I have
and a lot of sites out there people
don't buy all the products that is
prohibitively expensive and what are you
gonna do with like all these
toothbrushes anyway so it's a little
tough to actually run the test in a
practical fashion or even purchase on
the toothbrushes and then you know
document it well it would take a very
long very very long time to run those
tests or you you would have some sort of
severe receding gumline from brushing
your teeth too many times in one day I'm
not a dentist so be careful with that so
a couple things to summarize here
they're giving multiple different
options for affiliate links they have
the title they have the image they have
the price and then they have the button
a couple areas to improve would be
potentially adding a table they're
comparing you know several different
products with different specs it would
be super helpful to have
some you know just table like a simple
table just to compare the most basic
things even if it was just price and
their overall impression just to
simplify things and then lastly they are
not making use of any sort of like rich
formatting or any sort of complex
formatting or even bolding or anything
so they could reformat this and just
make it a little bit more readable now
you know the fact is it may not like
skyrocket conversions or anything like
that but from a readability standpoint I
would probably you know start to learn
that life wire doesn't format their
reviews very well and I would slightly
prefer other sites instead just again
over time if I ended up on the site a
couple times I maybe would realize that
so that is my overview of this specific
review if you have questions or comments
or anything about it let me know in the
comments I try to get to all the
comments in a timely manner I am NOT the
best at it but I do try and get to the
comments over time so if you have any
questions or requests or anything like
that let me know in the comments and be
sure to check out the other videos
actually I have a full playlist with a
bunch of other teardown so have a look
at those
appreciate your time again I'm done
cutting tin from niche site project
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