Aged Site Case Study – Listener Questions [ASCS] – DS056 #DougShow you have like some data about like what#Best Education Page #Online Earning

hey what's going on welcome to the Doug

show

it's Doug Huntington here and in this

episode we're gonna be doing a little

bit of Q&A around the age cite case

study so if you are unfamiliar with this

case study then you know scroll back a

couple episodes and you can catch up but

here's the quick the quick summary

I bought a site from human proof designs

it was an aged site so I'm not sure like

the minimum age but it's it's been out

there for a while it was ranking for

some keywords and I wanted to generally

outsource almost all of the work done on

the site so that is the main idea of

this case study just outsource almost

everything and the cool thing people

seem to be pretty damn interested in

this one so for me it was just like kind

of a no-brainer to give it a shot and

that won't like re recap the whole like

intro episode for this case study but

generally I had an assumption that

done-for-you sites weren't so good in

most cases for most people and I was

actually really interested to see if

these aged sites would skip the sandbox

and earn money faster so I've got a lot

of questions and one thing that I can

point you towards is the sort of raw

notes page on niche site project so go

to niche site project com slash ASCs age

site case study this kind of it's just

the initials for that and you can kind

of see like the general game plan some

notes there's a few screenshots of like

earnings and traffic and stuff like that

so let me tell you a couple of questions

that came in one was around

budget one is around like the word count

for each of the articles that I am going

to be publishing someone was asking

about the publishing schedule and

publishing

on a regular basis or whatever someone

else asked about ordering content from

different companies versus from human

proof designs so I will go through at

least those questions now before I do

I'll let you know the case study is only

a couple weeks old and the site's still

getting traffic seems to be around 50

visitors a day or so on average which is

great considering I basically just got

it in my possession and I have been

ordering a lot of services right I've

been ordering a lot of stuff to be done

again the the goal here is to outsource

it now again I don't want to recap too

much but I think in the context of what

I'm about to tell you it like it's

important for me to mention it so a lot

of the activities that I am buying

services for I typically do on my own

because that's just kind of my you know

my nature I like to get in the weeds and

do stuff and I'm generally like a frugal

guide like I try and watch cost and keep

expenses to a minimum but in this case

study and exercise I am outsourcing

things that I maybe wouldn't typically

outsource so we'll get into some of that

in a second now let me just tell you

some of the things I've been working on

so I ordered keywords from human proof

designs

I ordered content from content

development pros about 50 articles to be

written and I've been testing out that

service for a little while so we have a

decent rapport and we've ironed out any

of the kinks that inevitably show up

when you're doing a large amount of work

further I hired content refine to

improve existing posts I have been

testing basically all the pieces of this

puzzle that we're putting together

already and I was like alright we could

probably get a nice win just from

improving content so I outsourced that

as well

I've ordered links for

both the Hoth and another company that I

haven't mentioned before called Logan

Nix and I'll put a link in the

description and show notes for that the

one of the key distinctions with Logan X

is they allow you to like approve the

site that your guest post will be posted

on so that's um you know a little bit

like a higher level of service a little

bit more control on your end and it

actually you know it comes at a cost you

have to pay a little more because of

these handoff points in the white glove

treatment that you get so I will be

seeing how that works out as well

I my impression is the site loads a

little bit slower than it could so I'm

hiring a company to improve the site

speed as well I think it's a WP speed

fix so I have like a discount code if

you want to get hooked up with that by

the way any of the you know links and

services that I'm gonna be mentioning

I'm probably an affiliate for like I

think all of them I'm in affiliate 4 so

I get a commission if you use it and I

appreciate it if you do depending on

what it is you may be eligible for a

bonus to like you know get a little bit

more like I guess details around the

templates and or interactions or job

aids or whatever that I provide to the

services and companies not all of them

some of them you just get a discount

some of them you don't get a discount

but it's it's an affiliate link so it

doesn't cost you any more but I may get

a commission

I appreciate it if you do use them but

no pressure further as far as the link

building I have also gotten started with

blog commenting so I have a VA at a

service called okay relax doing blog

comments out there so I supplied him or

her with the you know the the blogs and

URLs to go comment on and they're just

working through the list so very

straightforward for that

a couple other things that I'm gonna be

doing where you know I'm actually going

to be doing this just because I don't

know of a service to do this and I

should do these couple of activities one

is just to review the content and see

you know how it looks in my opinion like

the calls to action and the buttons look

pretty I don't I don't know how to

describe it it looks like overly salesy

and there's these big giant buttons it's

like you know something something on

Amazon and it's just at my style I don't

like buttons that much and I need to go

have a look input like proper calls to

action with some you know thought behind

the copywriting behind it and stuff like

that

where it may just be like hey check out

the image on Amazon check out more

details at Amazon whatever versus these

big-ass buttons and I think just don't

look good and I mean the one the one

other thing to mention like if you're

buying it done for you site they're

probably mass-produced in some fashion

right these are templated sites for the

most part so a lot of them are going to

look pretty similar I either want mine

to look like plain vanilla just getting

information out or at least not like all

the other sites okay so that's just the

way it is

and with you know the customization that

you could do on WordPress and stuff like

there is a lot of flexibility for that

sort of thing and there's no reason I

can't you know take out the buttons and

put in a better call to action and you

know not make it look like so pushy with

those big-ass buttons alright let's get

to the questions here and some of these

are probably going to like explode out

into their own episode or series of

episodes just because there's so much to

the topics the reason why I mentioned

that is the first one is one of those so

one is around budget now I know a lot of

people that are listening may be in a

position where they don't have you know

an

capital to invest and like I am in this

case study right so I don't have a

specific budget set out which would

probably drive my wife insane so I kind

of had a ballpark like figure in my head

and that is somewhere between like ten

and fifteen thousand dollars for roughly

like the first four to six months or

something like that so there were many

factors involved obviously I had to

purchase the site and Human proof

designs everyone should take a look at

the sites that they have out there in

their marketplace but like they have

different levels of sites so you could

buy a nonage site it's just a

done-for-you site but it's pretty new

right there's no history to it it may or

may not be ranking for anything at all

and it's just a brand new site that

they've built for you so obviously

there's there's some good time savings

with that but you don't have the

advantage of the Aged site they also

have sites that are aged and some of

them are ages longer than others so

there are very few of their sites that

are aged for like a really long time and

I don't know like what amount of time

that is but we'll just say like over 12

to 18 months like there's not so many of

them obviously they have to be aged and

they're kind of a you know rare

commodity not a commodity they're like a

rare gem out there so like if you see

one that's aged for like a pretty long

time typically it's going to have like

more keywords that it's ranking for

potentially like getting more traffic

and in that case there's like higher

value thus it will be more expensive so

that said I don't know exactly the price

ranges because you could be listening to

this at a different time when the prices

are different but I will just give a

general range sort of the I think the

entry level age sites are roughly around

$2,000 and then if you get one of the

you know

vintage longer age sites it could be

around $5,000 somewhere around there so

don't quote me on the prices check out

the marketplace

your mileage may vary depending on when

you look the quality of the sights the

supply and demand and all that stuff the

site that I got was aged fairly long it

was one of these vintages so I was able

to get a site that was ranking for like

more keywords than some of the others

which is what I was looking for right I

was ready to take a lot of action I'm

confident in the process I'm confident

in the services that I'm using and I was

confident in the site that I was

purchasing because I had some age so the

site that I got was around the $5,000 so

breaking it down a little bit which is

why like I said I didn't know exactly

how much was the budget was gonna be but

roughly you know to get rolling you know

over $10,000 basically half of it for

the site the particular site that I got

it looks like it has roughly like 30

pieces of content or so I honestly

haven't gone through every single piece

of content every word or anything like

that I haven't even looked at all the

URLs to be honest with you

so there are you know roughly 30 post or

something like that and it was ranking

for several hundred keywords so as just

a bit of a reference point that'll give

you an idea and I'll just mention a

couple other things with a budget I also

knew that I wanted to you know buy some

more keywords from human proof designs

so that's a couple hundred bucks right

there I wanted to get 50 50 other

keywords so that's two packs of there

kgr custom packages there so that's

exactly what I got next I wanted to you

know publish content around this 50

keywords so I knew that I wanted to work

with content development pros big shop

that was going to be able to you know

publish the content very quickly and as

I mentioned before I

working with them for a little while

testing them out see if I wanted to work

with them in this case study so

everything panned out well and yeah so I

hired them to do the writing again

another like forty five hundred five

thousand dollars to have that content

written now I know some people out there

shaking your heads you're getting upset

you're like man there's so much money

like you don't know if it's gonna work

and it's you know you're already in

almost ten thousand dollars so there's a

couple things going for me

number one I'm - and this is a case

study so I have some leeway I don't want

this thing to fail but if it fails I

mean still people are like man at least

I learned something from what Doug did

so even if it fails like we've all

learned something here right I don't

think it's gonna fail 100% it would

actually be kind of hard for it to

completely just explode and not work

additionally like I knew the site was

getting traffic and very quickly I saw

like things were weird going okay so

with that said I was like you know what

I'm gonna I'm gonna go for it so so

that's number one

I mean let me at list these things out

so number one is doing the case study

like even if it didn't work out exactly

how I wanted or even if it wasn't a huge

success it's probably still gonna be

valuable to other people and probably to

myself as well the second part is I have

confidence in the system so not only

have I created sites of my own I have

taught dozens of people to you know

hundreds or thousands or you know

several thousand dollars per month and

they have implemented the system so the

framework I'm confident in additionally

I mean even if I guess I mentioned it

before but even if like I partially fail

it's still gonna be like worthwhile and

at the point where were like valuing the

size

we have some leeway in that we could

probably look at the monthly profit and

then multiply it by somewhere between

you know 25 and 35 or so and that would

be like the valuation so we have some

you know financial like business math

that we can say oh well Doug invested

15,000 and within say nine months or a

year or something like that the

valuation is much more than what he

invested so he'll be able to potentially

could sell it and then have more money

than he started spending on it right so

there's an ROI that's what I'm trying to

say in a very long and confusing way so

if you are scoffing a little bit at the

cost that is sort of the justification

and further

I mean I've I've tried to give people

advice like hey you can hire someone to

write the content you could hire someone

to edit it you can get a Content Manager

to draft it in WordPress and you're in

for each post between maybe like say 35

and 50 dollars or so and people

struggled with it they were like I can't

hire people I'm having a hard time

finding a Content Manager the editors

don't do a good job people were copying

content blah blah blah right I've given

you all the tools that you specifically

but I've provided the tools and people

still have a little trouble like pulling

the team together for whatever reason

I'm not sure why so this group of people

may benefit from paying more and just

having like one project manager to deal

with who interfaces with all the writers

and instead of you know paying thirty

five to fifty dollars per post maybe

you're paying eighty to one hundred and

ten dollars per post but you have far

more money than time so that is part of

the like sort of justification for the

budget and further I don't have like a

solid plan or idea on the link building

Porsche

of this but I do know that like working

with a Hoth outsourcing that guest

posting portion in Logan X I think I'm

pronouncing that correctly is a great

way to get like high quality links

without you know spending so much time

on it now you could do that on your own

as well but again that is another area

where people like wanted to outsource it

they don't want to do the link building

in fact I've been sort of on a small

mission quiet a quiet in the small

mission to let people know you you

should build backlinks like you need to

get out there and do it all else being

equal if you're just publishing content

and your competitor is publishing

content but they're also getting say to

backlinks per month in a year right

they're gonna have like 24 more

backlinks than you are so they're

probably gonna they're probably gonna

win so I talked a lot about you know

publishing content and not having to

link build but if you build links you're

probably gonna make more money probably

gonna get more traffic your rankings are

gonna be higher and it's it's pretty

well-documented that links matter quite

a bit if a site has more links high

quality links that is they're probably

gonna rank higher they're gonna get more

traffic like they're generally just

gonna do better on the SEO side then a

site with fewer links so the remainder

of that sort of broad budget idea is

going to go to backlinks primarily I

will sort of review how things are going

like after the 50 post or publish after

I get sort of a lay of the land and then

I'll have a better idea like okay should

I just like build some more backlinks

here and improve the rankings that are

already there or publish a lot of

content now I think it's a little bit of

a selection bias a lot of the people

that I interview for success stories on

the Doug

they follow the keyword golden ratio and

they generally publish a lot of content

that is not necessarily required you

could spend your time in other areas

like the link building portion so maybe

you know there's less than a hundred

posts on the site but maybe it ranks

really well for a few keywords and it

gets a lot more traffic on those posts

so I mean there's a lot of ways to do it

and generally when you have choices like

that a blend is a pretty good idea

that's probably what I'm going to do but

I will probably spend a decent amount on

link building because I I know that it

is very valuable moving on to the next

question these are a little bit faster

so how long is the word count for the

articles that I'm going to post so

roughly between a thousand and two

thousand words some of them are going to

be a little longer some maybe a little

shorter it just depends on the topic and

how long it needs to be you probably

will run across like case studies or

like blog post out there that say you

know the ideal piece of content is you

know 1800 words or 1300 or something

like that but if you're just trying

imagine yourself right if you're just

trying to Google something simple and

then someone and it's like a one

sentence answer or it should be a one

sentence answer and then someone like

rambles on for like 1800 words that's

super annoying right like just say the

answer so it will be however

long it needs to be as far as what I

have contracted with content development

pros it's in the you know 1500 word

range there so 1500 word range and they

they're usually pretty pretty good about

hitting that they're very close

sometimes they go over but typically

it's like right around the

you know whatever the threshold is next

question related to content as well are

you gonna publish all the articles at

once the answer is no I'm not going to

so the cab I think what the person is

getting at is like should you hold all

the content and publish it all at once

or or like how is that gonna work

basically I'm gonna publish it as

quickly as I can so content development

pros or whatever a Content company

you're working with they're probably not

going to finish everything all at the

same time so I will publish it as

quickly as I can like whenever they

deliver it now I will give them login

access to draft the post within

WordPress for me and then I'll have half

of my like editor I have a quick look

peruse it and then go ahead and schedule

it for me you could do whatever you like

like if you don't have the editor you

can you know edit it yourself or have a

look or you could let content

development pro schedule it like they

they would schedule it if you tell them

what you want to do they will schedule

it for you

me personally I just want to have a

quick look at it beforehand or someone

to have a quick look at it but I don't

think there's much risk in allowing you

know content development pros to

schedule and publish it and then you

know you come back afterwards and have a

quick look like once it goes live and

then you can make sure it's up to your

standards or whatever I don't think

there's any you know big issue with that

moving on to the the next question here

let me pull up the the list here okay

this is a little bit longer but I'll go

ahead and read it all out I'm a big fan

of you and congrats here to your new

human proof designs age site I bought a

new custom site and they just delivered

it a couple days ago you said that

you're about to order 50 articles from

content development pros may I know any

reason you don't want to order articles

from human proof design

okay good question and further they say

I'm thinking of outsourcing a few

articles to or for human proof designs

to them a little wordy there I think I

read it wrong basically the person wants

to have human proof designs right more

the content and they're interested about

the content service from human proof so

I wrote this person an email back thanks

for sending that in by the way really

appreciate that so number one you know

you can order the content from human

proof designs if you want to

you obviously have a good sample of the

content from human proof designs so if

you're like hey I want more of that go

for it

obviously if they have a pretty good

handle on the site there we have logins

and stuff like that so it's pretty like

easy for you just to order from them

from my perspective I'm doing a case

study and technically I can order

everything from human proof designs

however for me as a marketer right when

you take a step back that would be super

boring and it would also look like I'm

just running an ad for human proof

designs which I'm not doing I paid for

the site I'm paying for all the services

along the way and it like from a case

study perspective if I order different

services from many different companies

it's far more interesting and I will

probably learn more other people will

probably learn more - and I potentially

have the opportunity for this case study

to be shared by different services and

vendors out there so if I just did

everything with human proof designs it's

very boring

and people would get sick of it but by

doing it this way I can compare and

contrast like certain services together

I could say hey it was great working

with this company not as much for this

one and I may order some content from

human proof designs but I'm already

doing some other content stuff elsewhere

so it just makes for a far more

interesting case study

so actually I'm curious for the people

out in the audience there so shoot me an

email

back the Doug show and let me know what

you think but that was sort of my logic

just overall instead of like ordering

everything from one place I can order

many things from many different places

and just end up with a richer case study

here a more interesting one and it's

kind of fun to test out these different

services so here are a couple other

questions that I know people are

interested in but maybe I didn't have it

on the list in time for this episode

specifically so number one I ordered

more content from her sorry I ordered

more keywords from human proof designs

and I asked for a 50/50 split

informational versus product focused so

I wanted to have a nice spread there so

I wasn't putting too much commercial

content and then I know that

informational and how-to articles

potentially have like less competition

and can rank a little more quickly even

though they won't be like directly

generating revenue that is okay with me

so 50/50 split informational versus

product reviews and I advise people to

you know keep that sort of distribution

that ratio as your site grows if you

want to publish more informational

content even up to you know 75 90 % like

you could do that and it would be just

fine you may want to you know review

like how much money you're making or

potentially like how much money you're

making from the informational post to

make sure it's like a good ROI but you

could put ads on there you could put ad

words could put media net you can put or

Adsense I guess rather and just run ads

out there right so that would be a

viable way to make revenue from the

informational post in the long run like

having traffic on your site and ranking

well is a good thing it's not going to

be a bad thing at any point in time

the next question that I know people are

curious about and I've already inserted

a couple of times but I'll just mention

it again here if I'm going to like

reveal the site at any point in time the

answer is no I'm not going to so it's

funny a guy named Mike on YouTube he

watches a lot of videos it was like hey

you're gonna like reveal the site like

maybe maybe not cuz I know you don't

really do that Doug and maybe like show

us a different site this like smaller or

something like that

and like from my perspective there's

very little upside very little upside

because I'm trying to build this as an

asset like I do I make more money from

affiliate sites and like practicing what

I preach then selling my course or other

products or whatever so it matters to me

a lot and I'm not trying to sell like a

plug-in or anything like that to like

get attention I'm just doing my thing

and sharing some of the framework and

strategies and like what I'm doing

that's helpful like on its own even if

you don't follow what I'm doing exactly

you have like some data about like what

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