everyone I'm joined at copy occurs on
Twitter today we are going to be talking
about a cool new acronym that I've just
or attention-grabbing optimization what
we're talking about copywriting we tend
to start out talking about ADA which is
this here attention interest desire in
action as you can see the first one the
one that starts it all off is attention
if you don't get people's attention
right off the bat then interest desire
in action you could put all the work in
to them that you want to but if people
aren't noticing what you're saying in
the first place they won't get to this
spot so we have to work really hard on
grabbing people's attention and that
I've seen recently called
attention-grabbing optimization or let's
do it on the board AG o
attention-grabbing optimization which i
think is awesome anything is as
important as conversion rate
optimisation will feed into it and it's
huge for SEO too so make sure you're
optimizing to grab people's attention
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