hello duck Huntington here from niche
site project this is the presentation on
the perfect Amazon affiliate review
we're gonna go over a template like a
pretty solid template for putting
together your reviews
you could write content yourself using
the template you can give it to writers
you can adapt it for you know use with a
review with like one product or ten
products whatever you want to do I'll
tell you how to you know customize it
and basically just how to use this
template I'll show you in a few minutes
and give me a shout in the chat let me
know where you're from we have Mike we
have a rune piece it sounds like people
can hear me otherwise you know folks
would say I can't hear you so this is a
good sign it's always good when it kind
of works so the format today is going to
go like this so we do have a QA section
that will be at the end you can ask
questions throughout although I do
recommend you you know write them down
and ask later
we have Santiago what's up yes I
recognize your name of course you're
already a member of five-figure niche
site appreciate that and looking forward
to working with you we have mark from
michigan jason from ohio bringing in the
midwest great and we have a Beebe from
Stockholm awesome very cool and I'm just
enjoying some coffee I have some tea for
backup if you have attended any of these
in the last I don't know month or so you
may recall that I am getting over a cold
and I was fairly sick before I feel much
better and I should remember I don't
have to talk as loud as I normally do
I'm right in front of the microphone
right so I hear it's it sounds nice if I
just kind of get close to it we have
Arun as well from Dubai and Osman OH
Arun is also in five-figure niche
if any by the way if you're in the
course already just give me a shot it's
always interesting to hear that and you
know a lot of this stuff a room this'll
and since ya go this particular like
segment of information that you'll learn
today is actually going to be in Unit
four which is content so we do take a
very step by step approach laying out
the foundation that you need we start
advanced I'll actually talk a little bit
more about it soon we have Matt from
Spain we have Florian as well and julius
from nebraska awesome very cool and i'm
gonna go ahead and get moving here we
have a handful of people on and you know
hopefully we'll know they'll catch up
quick I talk about myself a little bit
at the beginning to just establish some
you know credibility and stuff we have
sure Esch we have John also in the
course very cool in my man Duke from the
bay very very good to have everyone on
and again questions are at the end just
easier for me to consolidate that
portion let's get into the presentation
here boom in let's see okay cool Amazon
affiliate reviews that convert we have
dami from Canada as well which is very
cool very international group alright
again I'm Doug Huntington I'm the
founder of niche site project I also
have a YouTube channel I think a lot of
people probably eat that are watching a
webinar are more into YouTube just
curious if you are a subscriber let me
know in the chat just say I'm a
subscriber on youtube if you're not let
me know that too just curious and then
you know once you tell me that go ahead
and go subscribe and youtube i will
mention a couple things here one i know
it's it's it's common for people to have
multiple tabs open alright
tons of subscribers fantastic marks not
yet but hopefully I'll convince you by
the end basically it's common to have
other things going on you may be reading
a book maybe your work maybe there's
other stuff going on I encourage you to
focus up pay attention take some notes
get out of notepad of a big I've been
using a lot of legal pads recently that
just like legal pads are cheap and you
don't have to worry about like writing
anything permanent it's a great way to
just like take notes so I encourage you
get out something to write with I think
it's better to take hand notes versus
like typing them out even though it's
slower there are studies that suggest
that handwriting is better and you
actually retain the information better
mike is a subscriber dennis is - very
very cool so the point is pay attention
I am going through an intro so if you if
you already know who I am and stuff
now's the time to sort of tune out but I
will remind you again when we get to the
meat of it to pay attention people can
hear me I do know you can hear me and
another question for the group have you
created a site before that'll sort of
help me shape the content here I know I
recognize a handful of people on here
anyway but yeah just let me know if
you've created a site before and like
what the situation is so that's me and
my late dog there Brody Beartooth pass
that live fairly close to Yellowstone
this is one of the you know most
beautiful drives and the world that goes
up like 12,000 feet or so or maybe it's
about 10,000 there but great drive that
was a few summers ago you can see the
wildflowers and at this point in time
dem roads closed in the winter it
doesn't open up until like I think May
or so so it's it's snowed in
they don't plow it there's probably 12
feet of snow right there it's kind of
crazy so a lot of people have created
sites and peace once too badly sheriff's
just started and some people have
created sites but not affiliate sites
so very interesting it's always a cool
mix and I assume if you if you have a
site you want to make more money and if
you don't have a site you want to make
some money and then make more money so
this should all help as we go through it
my past track record and this is sort of
the why you should listen to me
stuff right Who am I what what right do
I have to say this stuff so I've created
several niche sites and a lot of them
didn't work out and I'll tell you about
those in a second a few of them worked
out and they worked out really really
well so I think it's valuable to know
the pitfalls it may be even more
valuable to know the pitfalls then you
know some of the other you know just the
highlight reel I think it's often
misleading if you just see the highlight
reel it's like a recipe to feel bad
about what you're doing it turns out
everyone that has started out started
out at zero and that probably made some
mistakes figured things out and slowly
got better additionally I've coached
lots of people you know well over a
hundred people at this point 100
different students over the years and I
do a small amount of like one-on-one
coaching and just in general people like
look at my blog they watch YouTube
videos and you know even if they're not
students I know there's some people on
the call right now they're not students
but they have started earning money
started earning more money and sort of
things clicked by following what I teach
additionally I've done a lot of guest
blogging and I'm a project management
professional back from my corporate days
and just curious if you do have a site
or you is it profitable now what's the
situation just getting started
and it's it's good by the way for
everyone to see
like where folks are at like again not a
highlight reel but like where real
people are doing real things and trying
to do trying to find their way with a
side gig so here are some of the places
I've been featured on or mentioned in
Abbe done guest posts I've been guest on
podcast and stuff like that about some
time last year I was mentioned
on social triggers which is super cool
big fan of derek halpern and social
triggers brand there so here's a
timeline like I said I've had more
mistakes and failures that have had
successes so in you know it's again I
think it's just relevant in real versus
you know having just the highlight reel
so in 2013 that is when I first
discovered an exercise that was via the
smart passive income podcast and that's
hosted by Pat Flynn and I just I'd ovum
headfirst became obsessed with the ideas
and concepts I listened to a bunch of
episodes of smart passive income and
then like had multiple hop off points
started listening to Mitch pursuits and
followed niche pursuits the blog as well
in 2013 I launched you know the first
few sites I launched like five of them
or so all at once and I didn't know
anything about like what I was doing at
all
turns out I once I actually got a decent
amount of traffic but I did like
terrible keyword research so it actually
didn't make any money or me like a
dollar a day or something which by the
way once you hit like a dollar a day
you're like hey this is possible and I
see some people are mentioning you know
not making money yet had a site that
made five hundred last year and some
people are making twenty bucks a month
some people made four dollars we made
four bucks and he's only launched in
January which is cool so that's awesome
some people are making 3 to 500 750 so
wide range of success here and the thing
is once you can make like $20 a month
you realize that you can you know do
more of the things that are working fast
forward a bit so I I launched a site
that actually worked out was it Amazon
affiliate site it was July of 2013 I
launched it and by December of that year
it made 6,400
$52.00 so I thought that's amazing I'm
gonna quit my job and then of course
like all good internet marketing stories
my revenue went to zero after my site
got penalized turns out all my you know
mentors from afar the people that I was
following like Pat Flynn like Spencer
Hawes like Hayden no hat and you know
several other people chris guthrie was
another like everyone was doing private
blog networks and gray hat stuff even
pat flynn back in that time period and I
was following them I thought it was all
good my site got penalized and I went
from 6,000 in December to like $100 in
January it was sad and I thought hey I'm
gonna kick up another set of sites I'm
gonna repurpose the content I'm going in
hard I launched five new sighs didn't
learn my lesson so much five new sites
in 2014 and started getting some traffic
I knew more of you know just what I was
doing and I had more of a budget more
confidence to invest and I don't even
know how much I spent but I probably
dropped you know ten thousand dollars
investing in those sites and by
September they were penalized again and
that is the one the period of time where
like I think Spencer Hawes niche
pursuits got caught up and his sites
were penalized
he swore off using any sort of grey hat
tactics at that point and you know I got
caught up in that mess as well it was
very sad again because at that point
like I didn't have a site that was
making much money now moving on I
eventually got laid off for my job of
like nine years in 2015 and I thought
hey I'm gonna make this affiliate site
stuff work so I got laid off no real
warning my wife and I just moved from
Atlanta to Bozeman Montana where we live
now the job market here is much less I
mean the population is smaller so
Atlanta like the metro area is like six
seven million people
Bozeman is like 45,000 the actual the
whole state of Montana only has like a
million people and it's like the fourth
largest state for the geography buffs
out there the point is is much harder to
find a job up here because there's not
as many companies there's not as many
people so I got laid off and I thought
hey I'm gonna make a go of this online
stuff and through the last couple years
I've done better this is you know still
an upward trajectory I do list the site
in June the large green arrow that you
see there in June of last year I worked
on a project called Project a white hat
where I took a gray hat site transformed
it into a white hat site that means it
didn't violate like the Terms of Service
and sold it with a business partner my
friend named Rob Atkinson we sold it for
$235,000 still boggles the mind
additionally I have another site
occasionally I reference it made about
70,000 last year so real amounts of
money you know some people may think
70,000 is not that much and some people
may think 70,000 is plenty of money so
wherever you fall I think we could all
agree seventy is a decent chunk of
change for most people even if you're
you know really well off like seventy K
means a lot to a lot of people okay
moving on the highlights here are I have
failed many times and I think you know
one hopefully it's a little bit
inspiring realizing that most people
fail quite a bit and most people just
don't talk about it and then the other
part is I learned a lot from the points
in which they're the low points here so
I learned a lot in the these screw-ups
basically so again reminder Q&A is at
the end if you have the you know memory
to mark a question as a question please
do that it does make it easier for me to
see it should be something like this
here so you can just mark it as a
question versus a chat and
now is the time you should pay attention
so why niche sites I think a lot of
people do have sites or you're
interested in it at the very least and
I'll tell you a couple reasons why niche
sites are very good so one you learn a
whole lot skills just in general and it
sort of gives you a well-rounded
education in digital marketing the other
part is it's like easy to set up cheap
to get started in general right and this
is a reference point if you're in the
course I know a couple people sent in
this question or if you're thinking of
joining the course or if you just want
to start your site in general you could
probably get started on your niche site
by the end of the weekend like have a
sign up by the end of the weekend and
it'll probably cost you under two
hundred dollars you need to get hosting
probably sign up for a year it'll end up
being like you know four to seven
dollars per month and then you probably
want to get a premium theme the theme
doesn't matter that much to be honest
with you and then from there you can
write some content or buy content but if
you get hosting and you get a theme you
literally can have a side up I say by
the end of the weekend but you could do
it by the end of the day I mean there's
nothing really complicated about signing
up the longest thing that you're going
to do is probably like try and pick a
theme because there's so many choices or
trying to pick a hosting company the
longest part of signing up and putting
in WordPress is like typing in your
credit card number as I mentioned you do
get a wide breadth of like stuff that
you're going to learn so you learn about
the hosting like I talked about you
learn about themes responsiveness just I
guess setting up a website right you
learned about SEO a big portion of this
is SEO you learned about content that's
what kind of what we're talking about
today so we're gonna look at content
you'll learn you know how to write how
to write better I was a terrible writer
I have like an engineering degree and
had low interest in English I did a lot
of like technical writing but when it
came to it I didn't know how to write
anything interesting so through time you
do get better at it and the other part
is even if you decide you hate like the
niche site concept the affiliate model
if you can set up a website you can sell
that as a service right if you know how
to get traffic to a website via SEO
that's a cert like you can have a full
time job doing these things if you know
how to you know provide a service to
someone and literally the steps that you
learn again it provides like a
well-rounded education in digital
marketing where ever you want to focus
and the other cool part is if you start
a site for 200 bucks
you have the opportunity if you want to
grow it into a huge site remember I sold
a basically simple niche site with like
a hundred pages for multi hundred
thousand dollars right it was multiple
six figures kind of crazy and it was a
simple site and the raw amount of
investment of like dollars and effort
and stuff was pretty low like overall so
you have the ability to grow if you want
to or not you could just let a site run
and just use it as a cash flow mechanism
the thing is you do have to have a plan
and there's a lot of steps there's a lot
of resources if you just search the web
if you search YouTube you'll find you
know dozens of people telling you
multiple different ways to do things you
should probably just follow like one
plan and see it through and then you can
add to it later so the point is you
should have a plan of some point and if
you don't you're probably gonna spend a
lot of time just trying to figure out
what to work on very confusing so again
it's very good to pay attention or
getting started with the presentation
here the perfect Amazon review
so let's have a look at the actual like
format the template here we're gonna
zoom out so this is what it looks like
and I should have grabbed the link so
that I could just post it in here but
I'll paste it in a little bit later
like straight to the URL of this image
so this is the format and we'll go over
each section why it's there and what to
put in it in general just at a high
level we have the title we have the
intro paragraph in the title and the
intro paragraph you want to hook someone
in right you want to have sort of a
catchy title and you want to have an
intro paragraph that tells the searcher
the visitor to your site that they're in
the right place we'll talk more about
that it's good to have images sort of
near the top I prefer a half width image
from a copywriting perspective it seems
to be like a better way to do it and
I'll explain that more as we get to the
specific section next a table it's great
to have a table it's a good way to
prepare information that is complex and
I see a mention in the chat that you
lost me so can other people hear me if
you're having any issues usually if you
just refresh your feed that should
alleviate the problem but let me know
sometimes the whole thing goes away so
next after the table you have a couple
things you could do so I mentioned one
or two key features here and basically
this is one of the modular things again
I'll go it's a deeper detail but like
you can mention as many features as you
want and next you if you are looking at
one model you can mention it here or if
you're mentioning like ten models or
something you can mention each one of
the models and then have like a mini
review for each one of those the next
section here is the customer sort of
impression right so
think Amazon reviews I'm gonna tell you
what you can and can cannot do based on
the Amazon affiliate program and then
finally the conclusion so again modular
customizable its general in some ways
and I know that it may make it like when
we're looking at it right here because
it is general you may have questions
like what if there are ten features that
you want to cover we'll talk about in
that in a second but the reason why it's
more general is it makes it more
versatile so you literally you know you
could use this for non review content
and you have to generalize it more but
the point is this is a good format for
like content you could technically write
a blog post using this type of a format
nothing magic about it I looked at
different formats of content and that's
how I arrived at this the other part is
I analyzed a lot of successful
best-in-class type sites I looked at the
wire cutter I looked at outdoor gear lab
baby gear lab several other very big
affiliate sites and basically if you go
and analyze and look at other stuff
you'll see a very common format and
Florian asked shouldn't the comparison
table be above the fold it's up to you
Florian if you prefer to have the
comparison table above the fold totally
up to you
the technical thing here is how do you
know this is not above the fold an intro
paragraph could be like two sentences
and then the half width image could be
right there
maybe there's not a huge image right we
don't see a huge image noted up here I
don't like feature images so the point
is this is modular this is customizable
Florian's so if you think what I am
suggesting isn't right I recommend you
try it out test it for yourself every
niche is different I'm not saying this
is the only way to do it I'm telling you
this is the way I do it
so okay as we're moving on
the title so the title or the headline
right so basically you don't want to do
clickbait type stuff you want it to be
descriptive a lot of times I just stick
to like the key word and that sort of
stuff so the key word and maybe a couple
filler words so it makes sense we'll
actually look at a couple of examples
but I can just tell you that like if you
just put like the best like what is the
best product for a specific type of user
so it'd be like what's the best action
camera for wakeboarders so you have some
flexibility but don't be clique baby
it's just not not a cool thing to do so
next we will look to the specific
examples and I again I mentioned the
wire cutter and that's where we're at
here the wire cutter and outdoor gear
lab so we see best Wireless workout
headphones and best ear buds you see the
best and then product type best ear buds
under hundred dollars right so it gives
you a really good idea of how to craft
titles right you want it to be catchy
and descriptive and then as we look at
some of the outdoor gear lab we have
best snow shoes of 2017 for deep snow
and trails so a specific product we have
best a specific product and then for a
specific type of usage you don't have to
recreate the wheel here if you just go
look at some sites then you should be
fine next and I see again a couple other
questions I will come back to them
overall if again it sounds like people
are having some connectivity issues a
lot of times it's because it were
located in far distances like you're
just so far away so there is a replay
you'll get an email with a link later
and a lot of times that you you know
you'll be able to buffer more
effectively versus this
I've stream right here sorry for any
issues you're having I tried to reboot
earlier so I and I I am NOT unweii am
literally connected to the fiber in my
house is right under my seat okay next
is the intro paragraph this is where you
hopefully hook the people and my general
format is looking for the best product
type for a user type so once you have
that then you're like qualifying the
people so are you looking for a specific
product then you're in the right place
and then you should put this in your own
words but basically if you have that
sort of information you're telling the
people you're in the right place a lot
of times it's a very connected to the
keywords that you're looking for and the
user type I recommend you do add a call
to action with an affiliate link within
the first three or four sentences now
that helps get people over to Amazon
quickly and you shouldn't mislead them
again you shouldn't tell them like find
the best price the lowest price ever or
anything like that but you could say
here's my favorite you can find it on
Amazon if you click this link and again
I'm gonna give you an example here so we
have the action camera mentioned from
the wire cutter so they have a call to
action and they have an affiliate link
in the first paragraph so again this is
effective this is a best practice I do
recommend that you do that and as we're
going through next image so again having
an image does two main things for you
you're able to break up the text and not
just have a wall of text the other thing
is if you put a half with image like I
described you end up with a shorter line
and that means people could read it
faster and they'll start scrolling down
when they start scrolling down they kind
of keep scrolling down and the image
helps make that line shorter this is
like a copywriting thing so if you study
copywriting if you study some of the old
direct response-type copywriting stuff
they try and make short lines so people
read it quickly and once you start
reading hopefully you'll keep reading
the second like great thing that the
image does is it helps the view the
visitor like know that they're in the
right place again most people kind of
want to see what the product looks like
and if it lines up with what they expect
that's a good sign helps it be more
engaging more interesting and they know
they're in the right place so normally I
do use that half-width image and I do
put a caption I do put an affiliate link
and we can actually see that the wire
cutter does a similar thing here their
whole feature section and it's filled
with you know affiliate links so there's
the images an affiliate link we have an
affiliate link on the text and we have a
button here so I skip the graphics and
stuff in the button and basically just
have the image and then I'll have a
caption with an affiliate link and do
you see some questions related directly
to the stuff we're talking about here
and let's see okay Nick asked a question
so Nick remember that question for later
when we get to the features okay and
then on the titles are those generic
titles will Google rank you if someone
already has it how do you go about
switching it up to make it more unique
so I'm just gonna click back I think
right so some of these are generic but
most of them aren't so best Wi-Fi router
for most people best Wi-Fi mesh
networking kit for most people yeah some
of these best your buds that's too
generic but do your keyword research and
if you know what are targeting that may
be appropriate I usually don't do that
more likely to go after best snowshoes
for deep snow and trails but yeah
basically you would want to make it
specific to the keyword in which you're
targeting so don't you know here's the
other thing in a general sense
let's go high level again let's zoom
back out if you just copy stuff from
other places it's probably not gonna
work so yeah you're right best
headphones 2017 probably not really good
to go after but if you like understand
the principles behind what people are
doing you can take those principles
apply them to other areas apply them to
your titles your niche and all that
stuff and you'll end up with something
unique something unique that you thought
of and that is indeed important right we
don't want to just have a cookie cutter
site that's not gonna get anywhere so
through everything that I'm mentioning
if you're if you think hey I'm just
gonna copy someone else you're going to
always be behind that person or group or
site or whatever like you'll always be
behind if you're just copying people and
Nick not to suggest that you were
talking about like copying people but
just remember yeah these are generic but
you shouldn't do generic stuff you
should take this template as a starting
point make it your own
alright as we're moving on images sure
Esch is asking how many images are good
for any blog post like all good complex
answers it it depends write as many
images as it needs to have I would say
at a minimum you have two images at a
maximum however many images you want so
it depends on what you have access to
what kind of images you want to put on
there all that stuff but you know how
long this content need to be as well as
long as it delivers the value to the
visitor that's how long it needs to be
so it depends all right and I'm gonna
keep going some of the
if you are asking questions and they're
more general remember them and ask them
at the end so it it will be better trust
me if we wait alright next comparison
table so Florian asked about the
comparison table where should it be
located again this applies everywhere
should be located wherever it needs to
be located oftentimes I find it good to
have a small table after sort of the
intro stuff now do you want to have it
above the fold I would say no I don't
think a table is really good to hook
people if you go look at best-in-class
type sites this is the wire cutter these
are the you know outdoor gear lab these
other big-ass sites right there is not a
table above the fold they are using
narrative they're using their copy to
draw people in you want to tell a story
early on somehow even if it's hey I was
interested in these products and I
didn't know which action camera to get
so we investigated and looked at a bunch
here's our findings right it hooks you
in a table yeah this is a bunch of data
right and we'll look at some but I don't
think putting a table above the fold is
the best way to do it and I've never
tried it right I've never tried to put a
table right at the top but I encourage
you to check it out if you are
interested I don't think it'll be the
best way to do it alright tables the
best way to illustrate and summarize
data in a small area is with the table
right so if you have technical specs
specifically which almost all products
will have some kind of tech specs you'll
see what I mean in a second you'll be
able to summarize the data and compare
multiple products is literally a
comparison table so if you're able to
put that in a small view it can help
someone make a decision one of the
values of having an Amazon affiliate
site right people ask why would they go
to your site versus just going to Amazon
there's too many choices on the Amazon
if you go to Amazon and you're looking
for you know an action camera and you
put in you know best action camera
you're gonna have a huge range of
products starting at like 40 dollars up
to you know 500 dollars and it's really
hard to compare the specs and if you are
you know I just picked action cameras
cuz that's the example we use here but
like any product there are dozens and
hundreds and maybe even thousands of
options that you can make on Amazon and
people don't know what to pick even if
they're into it they start reading some
reviews and it's hard to even figure out
if the reviews are authentic if someone
just got bad version of it or what the
value is like curating the list right
and if you curate the list and place
those in a table hugely valuable from a
conversion perspective a lot of times
you'll be able to get people to click
over to Amazon from your table now you
don't want to overload the the page or
the table with the like affiliate links
it's really easy to overdo with the
table I would say if you have one
affiliate link per product that's
probably enough I know some people will
debate me and and stuff like that but if
you have the right kind of visitor on
the site who's interested in buying
something they will literally want to go
to Amazon if you write the copy well
they want to go the to Amazon and check
it out learn more details and all that
stuff you probably will just come off
pushy
if you have too many affiliate links too
many buttons too many calls to action
and I say less is more okay outdoor gear
lab is awesome at comparison tables and
if you go look at outdoor gear lab or
baby your lab they're like best-in-class
I only put a portion of like the table
here I think there are like 10 more rows
or something but a couple key things to
note number one if you don't know what
to put in the table you can look at
other tables and get
ideas so go to outdoor gear lab and
check it out actually go to amazon
amazon has comparison tables that's one
of the reasons we know that it works
well because amazon uses it amazon
obviously has a ton of data on
conversions and if you go look at gopro
cameras you'll see tables comparing
different gopro cameras the point is you
can get good ideas even if you're
looking at like hiking shoes like we're
looking at here you can get an idea on
like stuff that you could cover
additionally you know if you're running
out of ideas or you're stumped go to the
manufacturer and see what they have
comparing their different models
together you get a good idea from a
simple perspective you don't want to
have too many right so if you look at
some of these best-in-class sights you
basically don't want to have more than
five items in the main table okay again
one of the values of an Amazon affiliate
niche site is you're curating and
simplifying the number of decisions that
a person has to make so if you put like
15 things in your table you have the
same issue again additionally trying to
fit that sort of data into a table it's
kind of hard ok features okay moving on
to features this is one of the
expandable sort of customizable sections
you can you know keep it minimal why I
do recommend if you're just launching a
site if you're just getting content up
if you're just starting just do like two
or three features that's the minimum
that you should have and basically you
list as many as you want
so some complex products like an action
camera a GoPro there's a bunch of
different features I don't have one of
those devices but I can imagine you know
you have resolution you have battery
information perhaps you have frame rates
you have wireless capability Bluetooth
capability waterproof
you know specs and stuff like that so
just me making up something where I
don't even know about the product you
know I came up with several different
features of which you could probably
write hundreds of words potentially even
thousands of words for each one of them
it's a great way to beef up your word
Kalyan and it seems like a stretch to
have like a dozen features or something
with long explanations but if it's
something that an owner would need to
know it's a fair game to mention again
if someone's gonna drop 500 bucks on an
action camera they're probably into it
right they are gonna spend some time
reading about the topic they're gonna
really want to understand the difference
between one model and another model and
if you talk about that you're providing
value we could see here from outdoor
gear lab so here's like the opening for
a feature section so again we're talking
boots here so not tech stuff there's a
comfort section so they talk about the
nuances of the comfort for this boot
there were actually like four paragraphs
I think for this particular one and if
we you know think back to the number of
boots that were comparing there were ten
there were only five in the table but
there were ten total so if you can
imagine now right so each one of the
boots has three or four paragraphs just
on comfort so if you think about that
you realize there's a lot of content out
there next features and specs for each
model so this applies mainly of course
if you're reviewing more than one mA no
more than one product in a single review
which is common and then you can break
out each mono and describe it now
basically you can format it in a way
where you have like an image of the the
model if you can and then maybe you have
some
sections like a mini-review for each one
of the models where you have the
features right so the features that we
talked about in the previous section you
can provide the technical specs I
recommend using like a bulleted list or
a numbered list if you want to you can
even put another table with the tech
specs again it's much more interesting
and easier to read like the size the
weight the resolution I'm just making up
stuff or you know I guess like the
capacity the bandwidth or whatever
product you're dealing with in a table
we really don't want to read like
weights in dimensions in paragraph form
we would much rather see it in a table
again I refer to Amazon so go look at
like any product the Amazon and you'll
see they use bullets that use tables for
tech specs and let's take a quick look
at the wire cutter here and you'll see
that the wire cutter you know has a
little call-out featured sections and
they're actually you know quick note
they have the best action camera for us
most people the specific user they have
an action camera for a budget and then
the best action camera that's stabilized
with the best quality and 4k footage
right so they qualify their different
types of products and who its best for
all right piece is asking what do I mean
by wire cutter it's a website the wire
cutter is a big affiliate website so
that's where a lot of the sample stuff
is coming from next
customer or user impressions so these
are one of the reasons why Amazon like
took off people wanted to hear what a
real product was like to own and use and
people want authentic and honest reviews
and that can be hard to find I mean if
you think back before Amazon and before
the internet basically impossible you
would just have to read like the feature
section of like a product and it's just
you know a few sentences you really
didn't know what to expect so if you
mentioned what real owners think about
the products then your readers will be
happy most of the time you won't have
access to the product after all not
everyone can let go by like five
different action cameras and test them
so the main thing to remember is you
can't copy the reviews from Amazon again
you can't copy the reviews from Amazon
it's against the Terms of Service for
the Amazon associate program so if the
only thing you remember is like not to
copy the reviews don't copy the reviews
Amazon owns the copyrights it's their
content and it violates their Terms of
Service if you copy it so generally the
best way to work around is to read
multiple reviews research the products
and go read like some forum reviews or
other reviews from like the
manufacturers website or wherever you
could find reviews and then you
summarize and consolidate that
information so you're not quoting from
any one source you're just like copying
and curating the information not copying
but you're curating the information and
sort of summarizing it so you end up
with a unique piece of information and
generally from a copyright perspective
as long as you are drawing from a lot of
different sources
you're usually okay if you go study like
fair use law which I'm not an expert but
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