it's another affiliate site teardown this is podcast insights
by the way if you're new to the channel have a look around have a look at some
of the other videos I talk about Amazon affiliate marketing and internet
marketing in general sometimes project management and if you like what you see
please consider subscribing let's get to the teardown I love this site they're
there's this pop-up get notified when new posts and giveaways come out this is
a popular thing where they push updates now me personally I don't want to get
updates I try and limit my update so on a personal level I don't implement this
stuff a lot of other sites do but you know for me it's a little heavy-handed
and here's the thing so I'm gonna click right now just moving my mouse up here I
guess URL bar an exit intent pop-up came up so it's like a little heavy-handed
initially but I understand what they're trying to do and I'm sure they're doing
really well now they're obviously building an email list we're going to
start as normal on the home page I'm going to take a look at a few of the
guides this is going to be a you know fairly concise and I think I'll do more
reviews of this site because we're doing such a great job if you leave a comment
so if you want to see more tear downs of specific areas leave me a comment let me
know like what areas you want me to check out on this site and then we'll go
from there so let's get to this one homepage very simple design they have a
nice simple like header area here so it's a menu of course and they have a
search bar here which is nice and then they have just a text title no fancy
logo or anything like that they have a very high quality image of a microphone
which is great and it's obviously oriented towards podcasting so it's sort
of like an old radio style alright so they have just a simple headline and
we'll click on see what you need and then it drops down to the next part so
just move to stand a little bit they have a pod
microphone guide here and they're trying to build their email list so totally
cool and I get you know why they're doing this so this is a great way to
sort of lead in with a two-step opt-in so we haven't even gotten to any of the
review stuff yet but here's the thing if you're just starting your site you
probably don't need to start an email list like this there's a lot of moving
pieces and I'll leave it at that so they are building an email list but you don't
have to do this in fact most of the time I would say it's better not to build an
email list when you're just starting your site as we scroll down they are
trying to segment to you so are you just a beginner or are you intermediate and
then when you click either one of these it pushes you towards like a podcast
starter kit so we'll open that up in another tab and then turning pro so you
kind of know what you're getting into and they push you towards like more
sophisticated microphones which are XLR so we'll open that up these are in other
tabs we'll take a look at in a second and as we scroll down
they have recent posts so this is a recent post section and I actually have
quite a few of these so typically I would say don't have too much on your
homepage but the way they have this laid out I actually kind of like it so
sometimes I think people put way too much in their homepage but this they
just have a couple of the you know more recent one it looks like maybe five or
six of them and then they have a pretty healthy excerpt so I think this is fine
of course at the bottom they have you know a standard affiliate disclaimer and
they have some other links so we'll take a look at as well before we head over to
the about page let's look quickly at the podcast starter kit and then XLR
microphones and quick reminder if you are interested in seeing more tear downs
of different areas on this specific site let me know in the comments and I'll do
another video or two here's the start section so first thing we see is they
are heavy on the email list so this is probably very smart for a number of
reasons we'll get to the email list in a second but I will get to the review in a
second the email list is great because they're able to you know sell other
products there I assume they have a podcast we'll get that into a second in
a second they have a podcast so they could push people to their podcast and
it's a whole you know it's a bigger brand when people talk about authority
sites I expect this is what they're probably talking about so so we scroll
down I would say just a little little tiny thing it'd be interesting to you
know make this section with opt-ins stand out a little bit more not a huge
deal but you know I would maybe check that out they do have a we've been
featured on section so this builds credibility and these are you know these
are big ah sites these are big sites ensures a microphone company in fact I
have a couple sure mics and if you're wondering the mic that I'm using here is
a Onix I five so it actually works pretty well and I'll put an affiliate
link in the description if you care but it sounds pretty good right okay so they
have best podcast starter kit their qualifying it and for you know 1 to 4
plus hosts which I guess that basically force everything one two three or four
or more okay so as we scroll down they have a good hook so ready to start a
podcast audio quality as you add more people so they're really like like
roping us in and I'm thinking hey you know what else do we have going on they
have the the share bar here and yeah I guess in this specific area it could be
like for podcast it could be you know viable it could be useful as we see here
only six people shared on Pinterest and and three on Facebook so nine total not
super effective and it's just taking up real estate I don't know I'm not I don't
think on a lot of affiliate sites people are really sharing stuff so it's not bad
to have them on but just an observation so again they have
an opt-in area this is a nice way to do opt-ins by the way there's a nice box
it's called out just a bit and then you have to click a text link so that's a
nice way to do it as well when we click the the text link
I'm sure pop-up is gonna come up so it's uh looks like a monster
optinmonster which is what I use as well so this is a very nice-looking
you know opt-in box it fits with a brand a beautiful image and all that stuff so
this is pretty good I like that overall alright as we're scrolling down we see
they're talking about the different things you would need so again this is
for beginners so they're like giving you lots of information potentially this is
a minor tweak right potentially I would say
like make the links a different color just to make them stand out a little bit
from a design standpoint you know this looks really clean and good I like the
way the site looks in general but to make your links at different colors kind
of a standard thing to do so they've obviously made a decision not to do that
they're pushing a lot of affiliate links here so they have recording software or
sorry that's not an affiliate link but that's a link to somewhere else but they
do have hosting listed them WP engine and they have another DreamHost over
here domain name cheap so they have a lot of stuff going on here as we scroll
down they do have the starter kits that we're talking about so they have a table
of contents down below and one thing that I'd like is they're doing a table
of contents but it's not too big they're just like outlining it a little bit I've
seen some table of contents where it's two or three pages everything's in there
it's just too much and it takes up too much space this is really good it can
get you right to where you need to go okay as we're scrolling down we see the
audio technica 2100 so I actually have one of these mics as well it's really
nice for travel they referenced Tim Ferriss using it and you know this is an
affiliate link right here right so they're using genius link so that's an
affiliate link on the image the text is a link here it has they talked about
some of the features but not many all right so this is interesting so they
have one person starter kit or not really giving you too many details about
it they could list out specs and and that sort of thing now they do have a
full review if you check this out right here so we have a full review right here
and I okay so that's a little bit bad on the user experience but again I
understand they're trying to build are you hopeful this so I opened another tab
and I just wanted to click over to the tab and then their pop-up came back I
don't really want to see the pop-up again all right as we scroll down this
is the individual review and I'm just thinking
you know this is probably more thorough that do talk about the specs and the
pros and highlights and all that stuff frequency response I assume they got
this from the manufacturer so it's a decent sized review and they have some
accessories that go with it that that is a great move right you probably want a
shock mount it does come with a little tripod deal right here but you probably
want this shock mount and they tell you why you need it so that's good more
thorough I think it could be interesting if they had a few more details in this
beginner section as we scroll down they give you an intermediate option so this
is really good this reminds me of the wire cutter reviews so check that out if
you haven't seen those tear downs but the wire cutter often gives you multiple
options so in this case it's like beginner intermediate intermediate plus
and then a pro option now it's interesting this is literally in the
podcast starter kit but does it mean that you're literally a starter so if
you wanted to go high end you could do this high lpr 40 they talked about you
know the broadcast quality and it's so highly recommended that it's nearly
unanimous as we scroll down they have two three and four person podcast
starter kits so they're just qualifying this a little bit more and they give the
same sort of details quick observation so they don't have many images in this
section but the spacing is you know sufficient and they're using bullet
points small sentences and this is a good thing this makes it easier to read
alright so this makes it easier to read even though there's no images here so
they're breaking up the text they're using short easy to read sentences and
it's just a good way you know to write content for the web and if you're you
know if you're writing a novel or your professional writer or something you may
get frustrated with people writing in such short sentences or you know not
even complete sentences I'm guilty of it as well but for online and web writing
you write in a simple way so that's just okay it goes okay because we're
scrolling down to have an intermediate option and this is a pic here so they
have there's just so many sections here I'm like oh this
is an intermediate option for what is it again and we're in the multiple person
section so it's an intermediate option for multiple people now it could because
I'm scrolling through fast and I'm at reading the whole thing but it just
makes it a little bit slightly confusing if you're just scrolling down you may
forget where you're at okay they have sufficient links through how one thing
that I really like that they're doing is they're not slamming it full of images
all over the place because a lot of people get very concerned about you know
I need to put images in I need to put big beautiful images in you see here
they have a few images but there's usually you know looks like about ten
text links per like image affiliate link that they have so there's a there's an
image here but there are several other affiliate links below it the point being
if you're describing things well if you have the right kind of visitor on your
site you don't have to hit them over the head with images and affiliate links you
know it's just not necessary to have some of the Amazon native ads here which
have the price as the rating and an image you know it's good to place these
at the bottom if somebody got all the way to the end and they are you know
pushing those specific models this is a nice way to do it for me these ads
didn't convert super well but I mean the chances are if somebody scrolled through
all of this they've clicked on several of these items already okay at the end
they have another opt-in section looks a little bit different that's nice they
keep it brief three bullet points on why you would want it and of course is
highly targeted podcast microphone guide okay in that that's pretty much it here
for the beginner for the XLR this is an intermediate I'm not gonna go as deep
here but again just a reminder if you want to see more Tyrion's of this site
podcast insights let me know in the comments
okay so this is a little bit longer of a table of contents which is generally
fine they do have a hook at the beginning and then they are covering
many different microphones and this kind of makes sense to me so if it's someone
who's more intermediate they know more about microphones or they're gonna have
more background knowledge and they're gonna geek out on microphones and stuff
I'm surprised I didn't you know read this when I was picking and buying new
microphones and stuff alright so they have a couple quick things so they're
giving us a definition and letting us know like dynamic verses condenser and
as we scroll down we see they again use this smart sort of qualifying technique
where they say there's budget considerations and then there are I
guess higher end where did that where did that go and then the best XLR mics
for voice recording so they qualify it and then they have a bunch of these mini
reviews throughout they have upgrades here so they these
again are affiliate links but they're saying hey paired this microphone with
these accessories very smart advanced stuff that they're doing here so nothing
really notable here other than these are generally short so technically if they
wanted to they have an opportunity to make these longer
I suspect they may have like longer reviews for you know certain models of
these but the point is they could you know put more bullet points in here they
could put more details in each of the mini reviews all right so that's that's
like the main thing here as normal I'm going to cover the about page so I saw
like down at the bottom so I'll click on about well we could take a look at their
affiliate disclosure as well you'll notice they have a floating bar over
here for Amazon it looks like an Amazon link not a hundred percent sure of this
specific manner but it's a great you know it's obviously super target and
yeah this indeed I'm looking at the where this link goes to so it's an
Amazon link and it's you know it looks nice super targeted and it's just the
right thing for the stuff they have on the site so on the about page this is an
awesome about page it would be really good if they had a picture of themselves
on here but they don't and it's okay but they do talk about like the right
equipment they guide us to different areas on the site so the the starter
page that we were just looking at the starter kit they have like hosting
options podcast directories and then they're just guiding us all over the
place now the thing is the person says hey I run paid insights which is a you
know marketing consulting agency and they're out of Littleton Colorado and we
you know they talk about other stuff that they're interested in so it's more
personal they keep it brief and the thing is they
talk about like what they're offering you so they're saying our goal here is
to help you that's a great way to start if you're going to keep it in this sort
of anonymous fashion this is a very nice way to do it where you're focusing on
the visitor for a podcast where people are obviously trying to learn stuff and
buy things that's a good way to handle it so no image of the person but they do
give you like there are other businesses and stuff so they're able to you know
connect in that way if someone's actually interested in learning more you
could go over and learn more about this person now we will notice they have set
sail which is a obviously a podcast so they have it's it's good they're talking
about podcast equipment and then they also have podcasts so you can see this
stuff over here good branding looks nice and it stands out right so it's very
contrasty with the white background black text and this you know the black
blocks with a white text on here so I think this is great and moving to the
affiliate disclosure they keep it pretty tight this is what they're supposed to
have on here so they're a participant this is pretty standard text and they
say they may use other affiliate programs to generate revenue when
linking to products and so on like the hosting like the software stuff like
that at this time no free products have been provided to influence our reviews
if they are we'll make it clear in the post is we want to make it honest and
transparent as possible so that's great to know so they are not getting free
products occasionally if you have a site that's getting traffic you'll start
getting offers for you know hey we'll send you this stuff to review and you
have to disclose that it's an FTC regulation
okay so that sort of covers that we've looked at a couple of the reviews we
looked at the about page this is a great site and we haven't even gotten into
some of the other sections that they have so they have various guides and in
fact we'll just take a quick look at this I won't dive into them but I'll
just click on guides and see so they have guides and resources so this seems
to be you know somewhat of a category type page so these are all the guides
that they have out there so we see there's a lot of you know different
posts and they tell you how to do something so this is a great way to
divide it in you know they're not overwhelming this with too many options
here so overall I think this is an awesome site and like I mentioned a few
times they have a focus on building their email list which if you if you
know you know how to get the traffic if you already know how to write the
content and you're trying to layer on you know more marketing channels an
email list is fantastic if you're just getting started I really I usually
advise people don't try and start an email list until you have you know a
certain number of visitors per day say 500 or so or you're experienced or your
site's been around for a while now the thing is if you start an email list and
you're just like beginning your site you're gonna get a very small amount of
traffic and to learn the skills to you know build an email list and and
copywriting for the emails and all that stuff it's kind of involved so it's too
many things going on at once and that's why most of the time I say don't worry
about an email list until you're more experienced let me know in the comments
below what do you think of this site what do you like do you have any tips
for them and I'll mention it again if you want to see more tear downs of
specific areas on this side they obviously review a lot of different
items here let me know in the comments and I will shoot another video but I
have to get you some insight if you guys are interested
or not see you next time on Tuesday tarry outs
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