[ASCS] How To Select the Site - DS071 #DougShow #ASCS #Best Education Page #Online Earning

hey what's going on it is the Doug show

and this is duck Huntington speaking

welcome to the show

today we're gonna talk about age cite

case study and a lot of people were

asking how I selected the site that is

what we're gonna talk about today we're

gonna have a normal little digression in

the beginning maybe at the end possibly

throughout the whole darn thing but uh

yeah we're gonna get into it today now

if you're unfamiliar with aged aged

sight case study the general premise is

this I'm gonna buy a premade sight I'm

gonna outsource as much as the as much

of the work as I possibly can and

hopefully I'll make money as soon as

possible and not just make money but

have a positive ROI as soon as possible

so that's the main idea and it's simple

alright I stated it in like one sentence

but even though we're outsourcing it it

can get fairly complicated so I'll just

hit sort of the brief outline on like

what's gonna happen and I will talk

about the selection process so the

general the general process is this I

will buy the site migrated over to my

like hosting company I currently use

psych room I'm gonna order about 50

keyword golden ratio compliant keywords

I'm going to improve some of the

existing content I'm going to prioritize

the keywords and then have a Content

company write 50 articles and publish

them I'm gonna do some blog commenting

so that I can get a little bit of

promotion going on and I'm also going to

get backlinks guest post most likely

from a couple different companies by the

way I am using companies that I've

tested in the past and I'm an affiliate

for each of the

companies that I mentioned so keep that

in mind if you happen to purchase

anything through my link I appreciate it

very much thank you for doing that it

helps me well it helps me understand

that you actually care about this

content that I'm putting out there so um

you know if you use the affiliate link

that's awesome

I'll buy beer with it and I'll be able

to produce more content like this

so anyway keep that in mind so that's

the general idea by the site outsource

everything I've done other pieces of

content like over on the YouTube side

where I explain like who the site or who

the case study is for aside for myself

obviously I'm gonna have an asset at the

end of the day you know that's the other

part of the goal here and yeah so

basically one must have a budget this

sort of case study is for people that

have more money than time and I know a

few people emailed me they were like hey

Doug this is way too expensive I can't I

can't afford to purchase these products

I totally understand I came from that

same spot I started with basically

extremely small budget and I just did

all the work myself so if you want to

outsource it then you got to pay for it

if you don't have much money but you

have more time then you got to do the

work yourself so a lot of my other

content is oriented all around doing the

work yourself

in fact I kept trying to I mean I've

tried to encourage people and push

people to do more work themselves don't

outsource but people just want to know

like what companies I use it bla bla bla

so that's the sort of you know origin of

this whole case study now before I get

into the site selection stuff and how I

picked it I'm gonna digress a little bit

and I recently had a physical and I'm

gonna I'm gonna tie it together to some

other conversations that we've had

together here on the Doug show but I had

a

physical it's been like about two two

and a half years I'm about 40 I am 40 so

it was around the time that I should you

know have a physical again check out my

cholesterol my my family has a history

of high cholesterol on one side and then

like high blood pressure on the other

side so um you know what I have always

been aware of that and I think it was

like in my late 20s my cholesterol was

sort of like creeping a little higher I

was in the I think was like in the 220

range maybe crept up slower so it was

like like 205 and then it was like 220

the next year and then maybe a couple

years later it was 225 and people were

like oh you know what your cholesterol

just goes up when you get older there's

nothing you could do about it it's in

your family

bla bla bla now that it wasn't the

doctor telling me that by the way but

just you know matter-of-factly my

friends were telling me about it there

we go yeah we got it we had to get on

the cholesterol medicine and it knocked

my cholesterol down blah blah blah well

I don't want to take a bunch of

prescription drugs and stuff like that

and over the past couple of years like I

mentioned my cholesterol was creeping up

so I guess it was two and a half years

ago actually it's probably further back

so I knew it was going up and I was like

oh I need to get a get a hold of

this so I would I would actually try and

cram for my physicals which doesn't make

sense because you can't really cram but

I would go like six maybe six weeks out

from when I was gonna have a physical or

knew that I was going to schedule one

and I would like have a little more

green tea I would eat a little bit

better maybe not have quite as many

beers and you know have some oatmeal

like you know four times a week or

something not this stuff but like the

whole whole cut you know rolled oats and

like it takes a few minutes to cook it

you can't just like pour hot water on it

stirred up and good to go this is the

oatmeal ya know you know

for five minutes or whatever so anyway I

would cram for my physicals and it

started going back down so I think I was

at like 210 or 215 a few years back and

then the last time I had my cholesterol

checked two and a half years ago I was

like 201 or 205 something like that and

it was like yeah I'm doing better I'm

eating a little bit better and I don't

think it has anything to do with the

exercise that I was doing because I

generally have had a fairly like static

like exercise regimen over the past 20

years like I've always done a decent

amount of like activity so that said the

way it ties into other conversations is

I have been intermittent fasting for say

like 1 to 4 days a week for the last few

months

say like 3-4 months and anyway the whole

punchline here is my cholesterol dropped

down so it was like 205 before 201 205

whatever and then now it's like 185

which is great like anything under 200

is really good but the really super

awesome thing is my cholesterol is now

lower than my wife's so my wife is like

at 2:00 or sorry

189 but you know what the numbers don't

lie I'm just I'm just a little bit ahead

of her

my HDLs or through-the-roof LDLs or

maybe a tad high but like the HDL very

high so anyway the whole point here is

like I'm feeling better with the

intermittent fasting I trimmed a little

fat off just my my frame just a little

bit of fat off and my cholesterol is

lower and I'm still I mean so having

some beers here and there not quite as

much as like last winter time when it

was you know very cold dark and bozeman

and I was uh I was just drinking more

beer because it was a winter time but

the the intermittent fasting is working

for me really well and I like feel

better I enjoy it

my cholesterol is lower and like my

brain seems to be firing on all

cylinders so you know things are good if

you're thinking about maybe you know one

cutting way your maybe your cholesterol

is high

I'm not saying intermittent fasting will

work for you it happened to work for me

and that wasn't even my goal like I was

just trying to trim a little fat off but

the byproduct was I'm eating like better

foods even though I wasn't intending on

it because one funny thing that happened

and we'll get into the topic of the day

selecting the site one thing that

happened is if when I'm fasting for

example the meal that you have to break

your fast the first meal you have in the

day what you have is like really

important so it's not just like fasting

all right it's not just fasting through

the day but like if I were to have say a

bowl of pasta versus like like three

eggs and a few slices of bacon and a

little bit of avocado like big

difference there like one is full of

carbs and the other ones full of fat and

some protein and the fat and protein I

would I'd be able to eat that I feel

pretty full and I just I'd be able to

like do whatever I needed to do whether

it's like working out or continuing to

work in the afternoon or just you know

chill out walking around maybe do a

podcast like this versus if have pasta

after the fast I'm probably gonna fall

asleep for a few hours or feel really

tired and you know those carbs are not

gonna be doing me any favor any favors

versus like the Fatma protein so do your

research

I barely know what I'm talking about but

my cholesterol dropped a fairly

significant amount and like I said I've

just been told hey it's in your family

there's nothing you can do about it it's

kind of

turns out I think a lot of people in my

family we're just eating it

exactly the same kind of garbage that

they used to eat from you know years ago

so let's talk about let's talk about

selecting a site so in this case study

by the way if you haven't followed along

you can check out the rod notes page and

just some of the actually it's just sort

of my blueprint and outline so there's

no narrative there's no b.s you go to

niche site project comm /a s cs4 age

site case study then you'll be able to

get the links some of the explanation

there's some screenshots and I've been

trying to sort of consolidate all the

different pieces of content associated

with this whole case study alright so if

you go to a SCS there you'll be able to

check all that out so I bought the site

from human proof designs my friends over

there they've been doing this for a long

time they have a pretty wide range of

sites and products that you can get and

by the way you can't save 5% if you use

my coupon code which is in the show

notes I don't remember what it is off

the top of my head but it's in the show

notes and you can get any of their

products or services say 5 percent all

right so they have a lot of different

sites over there at human proof designs

I'll say HPD from here on out and

basically you can get straight-up

ready-made site these are like well

research and reading some of the

information there so they're well

researched

they have content they do on-page SEO

and they say it's researched and

validated profitable niches so those are

the ready-made sites they also have

custom made sites and those are similar

to the ready-made sites but they

apparently have a hand-selected niche

just for you the team will get to know

your interest and then they'll find a

niche for you something that you're

hopefully at least interested in maybe

even passionate about about well it

seemed like I was from Canada there so

and

hey you got the ready-made sites where

basically they're pre-made you could buy

them get them in your possession and

probably like a week maybe maybe a

little bit less those are gonna be a

little more expensive and we're starting

at cheapest and we're gonna go up to

most expensive I believe so

the custom-made sights are very similar

except you like work with the team and

then they find out like maybe what

you're interested in and they'll try and

find a niche in that area age sites is

the option number three that is what I

picked so these are pre-made affiliate

sites and they've been aging for six

months or more and basically I think

that this is one of the areas where I

really wanted to test my like

assumptions because I I talked against

these done-for-you sites for I don't

know like three years or so I had links

going to several different companies

that had services like this but I didn't

even put affiliate links in my content

because I was like I don't even want to

encourage people to purchase these so I

had a pretty strong assumption that

these sites were so like a year

ago I was thinking maybe I need to

revisit my assumptions right I think it

takes a wise person to you know review

what they think and then maybe consider

that they were wrong for a little while

and then to you know in a political

sense like flip flop I know it's not

cool a flip flop is a politician and I

don't like politics by the way so I know

no one send me anything about politics

but basically I was like hey I need to

test the assumption I assume that these

sites suck but maybe they don't so that

is like one of the I guess little seeds

that was in my brain and then it grew

into this case study and it took some

time for me to formulate what I was

going to do but basically like that's

how it started I was like hey I don't

think these are good maybe I'm wrong

let's see what we can do

I think I was wrong and I'm glad that I

am reviewing like the options out there

so anyway you got the age sites there

six months or older they publish content

out there and they let it chill I think

at least at some point in time some of

these aged sites did get some like a

backlink activity I don't know exactly

what kind or how it was done but as I've

reviewed some of them in the past from

some of my clients and some of the ones

that I reviewed I was like hey there's

some backlinks there and I didn't know

where they came from so I'm not a

hundred percent sure the origin but I'm

sure HPD would be able to you know let

you know what's going on we'll come back

to the age sites that give a little bit

more description in a second next they

do have what they they brand as starter

authority sites and this the description

here I'm going to read it straight up

because I honestly I think there's some

buzz words working in there so starter

Authority sites a valuable online asset

with multiple monetization opportunities

in the niche of your choice ready to

gain traction quickly and provide a

great return on investment alright I'll

be honest with you that sounds a little

bit I'm not sure what it is it sounds

like an affiliate site where maybe they

have multiple income sources so maybe

you could put some ads on there maybe

there are different affiliate programs

maybe their Clickbank products that are

associated or something else so I have

some content out there around like

authority sites versus niche sites

versus micro niche sites versus

fill-in-the-blank of some other term

basically they're all affiliate sites in

some manner right there they're content

sites and then they sell something now

some people may put some definitions on

there but the problem with that is a lot

of times a definition there are

exceptions to it so maybe someone tells

me hey an authority site has

really long-form content well you could

have really long form content but maybe

you don't have that many posts and maybe

someone else's definition says hey you

need to have at least 400 posts

I'm just making all this up by the way

you need to have 400 posts to be

considered an authority site which is

obviously arbitrary but the same

situation you could have a site that has

a lot of content but it's very short

form and not very high quality content

so someone may try to add more criteria

but in each case you can kind of find an

exception or just kind of you know

define or find an example that

contradicts whatever definition so it's

really just a branding thing in my

opinion my website is called niche site

project so I kind of stick with the

niche site vocabulary but really it's

just an affiliate site so anyway the

authority site it sounds like maybe it's

a more broad area maybe there's already

a little more traffic so have a look

there if that sort of interests you and

the cool thing is you could just you

know set up a consultation with human

proof designs and they can probably

steer you in the right direction all

right last one so this is revenue

generating starter sites so these

websites have all generated income and

they're just getting started their

starter sites with proven rankings and

sales commissions so this is basically

like the newest product that they have

out there and you know I think it's a

great move to sell a site that's already

making money and you know my if I step

back and I'm just if someone told me

about the idea I'm like yeah that's

fantastic but why wouldn't they keep the

sites

I still wonder that you know it's you

know I didn't get into the services

business because I had some reservations

about selling sites like this so other

people they're crushing it with it

people like buying the sides other

people like making the sites and selling

it so there's a supply and demand there

and it's a market blah blah blah not a

market I really wanted to be in but

obviously there's a lot of crossover

between my my content and human proof

designs and it's kind of awesome that we

don't step on each other's toes too much

as far as like the content that things

were selling so last quick or actually

yeah so we got the revenue generating

sites and if you could buy a site that's

already making money like you kind of

have proof that there's traffic people

are buying stuff so that's kind of the

it removes a lot of the risk because so

many people are like I don't know what

niche to pick I don't know if it could

possibly make money ever but if you can

get a site that even if it's only making

a little money like you know that it can

get traffic and convert so kind of big

quick recap so number one you got the

ready-made sites very basic not aged and

you know they kind of take care of some

of the early heavy lifting number to get

your custom made sites so very similar

to the first offering except it's made

just for you based on your interest and

what you want to do number three you got

the Aged sites so these are going to be

older they're aged of course so six

months or older they will have

potentially a little bit more content

but not always and number four you get

the starter Authority sites which seem

to have multiple amount of monetization

possibilities and number five you got

the revenue generating sites getting

traffic making money already so those

are your five options I went for the

middle alright so number three you're

aged site so I'm gonna tell you finally

right now we have the baseline knowledge

so I'm going to tell you the criteria

that I used to pick the site and it is

shockingly simple so I mean actually I'm

almost embarrassed and people are gonna

want to

have like more criteria but basically I

just wanted to know which website had

the most keywords that it was ranking

for based on a report from aged refs

that's pretty much it so I looked at the

stable of sites that were available

though there were quite a few I mean if

you go over to niche site project comm

slash HPD you will see there's a ton

about it that'll take you over to human

proof designs you'll see there's a lot

of sites for sale there's a lot there's

a lot of options for you out there so

you can you know pick what you need

based on your budget

I was flexible on the budget so I had a

range I was like alright I don't want to

get the cheapest ones I want to get an

aged site so that was like the number

one criteria I want to make sure it's

aged that was I want to skip the sandbox

or I don't want to I want to just get a

site skip that first six months so I can

start making money right away if you

listen to some of the other episodes you

know within like three days of me

putting my tracking ID on the site made

a sale I'm recording this if the it's

like the end of August in August very

close to crossing the hundred dollar

mark man it's so close and we're getting

we're getting towards the end of the

month I'm not sure if it's gonna do it

but it'll be super cool if it can hit a

hundred bucks before the third month is

over all right so that that is

potentially the biggest thing so I did

one an aged site so that eliminated some

of the selection and then I just looked

at the number of keywords that were

ranking as a secondary area because

there were a couple other sites that

were similar in the like general range

of the number of keywords and I was

looking at the positions of the keywords

so if you look at the age refs report or

the report from like Sam Rush very

similar sort of reports you can see the

number

organic keywords that are ranking most

important are the keywords that are

ranking in positions 1 2 3

those get most of the clicks if you're

ranking like 4 to 10 that's good too you

know you're in striking disk is this

striking distance and you're able to

move up hopefully in the future if

you're ranking like 10 to 100 which is

the other portion of the graph and a

report that you may see well that's not

as good because people are rarely going

you know into deeper pages yes you may

get some longtail traffic people type in

pretty crazy obscure long phrases long

tail phrases key word golden ratio

phrases and basically 11 to 100 it's not

really gonna bring in much traffic so

the most important ones are what's

ranking in the top 3 so I mean you could

even flip it and just say I'm picking

the site that has the most keywords

ranking in the top 3 positions that

would be totally valid but that's my

main criteria how many keywords are

ranking and let's go back to the the

opening the premise of this is to this

whole case study is like buy the site

house outsource things get traffic make

sales as soon as possible

so to get sales as soon as possible it

was very important for me to have as

many keywords ranking is it cut so that

is why I took that route just looking at

the number of keywords should narrow it

down quite a bit for you but here are

some other things that I looked at one

was just like the niche and the products

that were available and the branding of

the site so what I wouldn't want to have

is something where I'm like painted into

a corner and I won't have like anywhere

to go so you don't want to be like

painted in the in the corner right so

best ballpoint pens for 2019 dot-com

and that agreat you know not a great way

to start it off and I've given that

example many times but basically you

want to go a few department levels up

when you're just looking at like the

Amazon like a shopping area right when

you're just looking at Amazon you just

check out this specific product go up a

few departments and then you end up at

like office products which would be a

fine

you know niche there's tons of products

there's electronics

there's old-school stuff there's just

everything that could be in like an

office depot office max or whatever so

you want a brand more broadly and that's

one of the things that I would look for

is like just to make sure that you have

the ability to grow so look out for that

I know I think human proof Designs has

really adapted and they've like grown

their scope of what they cover for sites

and stuff but I know some other vendors

potentially have very narrow sights and

they're really like the kind of sites

that you would see in 2013 and 2014 and

we don't really do that anymore so just

make sure you got room to grow for my

position I also like to see like a range

of prices for the products so if

everything is like 20 bucks then not

great you want to find something where

there's a big range of prices cheap

stuff is good you know under 20 bucks

expensive things are good too right like

you don't have to sell as many of them

but the flaw in picking a niche with

just high ticket items is people don't

buy those products is often so your

volume is gonna be lower yes it's true

you don't have to sell as many but I've

definitely seen some people with sites

to get plenty of traffic but the the

price of the products that they're

expensive so they just don't push that

much of the product so all things being

equal I would try and find

nitch a department a set of category

categories out there where there's like

a big range of prices and it actually

it's quite common in many different

areas I just pick an example out of thin

air here just thinking of clothing

because I'm standing in my closet

recording this just thinking of clothing

you can get a plain white t-shirt for

like a couple bucks in Walmart or Target

or whatever I can get a really pretty

inexpensive plain my t-shirt if you go

to a very trendy like boutique store you

could find a basically visually exactly

the same plain white t-shirt for like 90

bucks or a hundred and ninety dollars

and they're both like just 100% cotton

t-shirts just normal like there's

nothing different but there's like a

very cheap one and there's a very

expensive one and it's all about you

know the branding the labeling and like

what the person wants to feel like after

they make the purchase so some people

they always want to get the cheapest

item no matter what it is some people

they always want to get the most

expensive item no matter what it is and

if you have you know a range you can

give people that option some people

they're always gonna pick the middle one

that's probably where I end up you know

I'm gonna pick something kind of in the

middle or just like just above average

so a range of prices is really good

what's the perfect price well I don't

know I would say usually the advice I

give is like if you could find a lot of

products that are in the 75 to 100

dollar range

give or take that's pretty good you know

you're gonna make a little money if

people buy one of those products but

it's not so expensive that they're

spending you know a couple weeks

researching and then like checking with

their friends and spouse and like trying

to figure out like which 3d printer to

get like that's kind of a big purchase

you know you got to figure out a lot of

details around it versus like hey I just

want to get a

USB microphone that I can you know use

to record podcast that's a little more

straightforward a little less expensive

all right so moving on a couple other

things that you can consider that

basically I didn't so I looked at the

number of I looked at the number of

keywords I looked at where they were

ranking just to make sure there wasn't

it wasn't misleading me by the number of

keywords so there were quite a few

ranking in the top three by the way and

then I looked at the products just to

make sure there was a range of products

I wanted to make sure it was a niche

that I thought was fine

which was all the ones that I looked at

seemed fine to me nothing was alarming

and then that was it I didn't really

care how old the site was I think it was

like about a year old I can't remember

off the top of my head

it wasn't the oldest site in in this

like inventory but it wasn't like just

at six months so it was I think between

six months and year old that's all you

need for the Aged site right so age site

just needs to be over six months out of

the sandbox so here are the other things

you could look at the age of the site

the number of words on the site so some

of them may be 20,000 some of them may

be 50,000 I just looked at the inventory

earlier this morning and yeah it looked

like there was a little bit of a range

and then you could also look at the

number of posts that are published so

obviously not all of the content is

going to be the exact same link so you

may end up with a couple like pretty

long like buying guide type articles or

pretty short informational ones so you

do need to have a look at the number of

words in the number of posts but in my

opinion it doesn't like really matter

all that much it just happens to be like

how the site is laid out so you could

look at that if it's really important

but for me I didn't care I just wanted

to make sure it was ranking and lastly

there's a couple a couple other

pieces of criteria that you could look

at depending on the site that you're

interested in so this may not be

applicable to some of the other sites so

number one the number of items sold and

the earnings so again human proof

designs now has like sites that are

earning money so those two pieces of

criteria those are the ones that would

be relevant there so you can have a look

at those as it's you know relevant for

those sites or not depending on what you

need so anyway all I looked at was the

number of keywords that were ranking and

I just made sure that I thought it was

gonna work out

so I mean one of the big things people I

mean I get a ton of emails and people

ask questions on YouTube and stuff and

basically like picking a niche it's like

scary you know like if you pick the

wrong one and you don't know what you're

really looking at with the keyword

research and you know you need to have

some searches and maybe you just learned

about the keyword golden ratio and you

got to figure out hosting and then

there's the WordPress themes and like

there's a lot of moving parts and it's

overwhelming

once you start listing out stuff it's

stressing me out right now but basically

like if you can buy a site and not have

to stress out about picking the niche

like that's what people want and I I

mean I still argue like hey you need to

have the skills like it's pretty

important to understand how to like

repeat the process here and I mean I

have an engineering background I think

it's important to know why you do things

and how things work and it's interesting

to me so I've always said like yeah you

know I really think you guys should

learn guys and gal should learn how to

do this and like understand all the

mechanics but some people don't have

time and that's like why this case study

is resonating with so many people now by

the way I got a couple questions that

were sent in so in the next or coming up

an episode soon I'm not sure if it's

going to be published next year in a few

weeks but keep an eye out so it's a

someone sent in and questioned very long

thoughtful question about flipping the

site versus keeping the site for cash

flow so that's coming up in a few

episodes and then someone else also sent

in actually it's a voicemail thanks for

sending in a voicemail I think it was

Darren so I'll play that on an upcoming

episode but basically it was like hey

should I buy an aged site or a not aged

site so that I can keep my initial cost

lower so it's just it's like which one

should I do

should I show you the cheaper site so I

have more money to spend on other

services and stuff or just buy the site

that already is aged so got a couple of

those questions coming up and if you

have questions by the way

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