[ASCS] Q & A: Flipping and Which Site to Buy – DS073 #DougShow #Best Education Page #Online Earning

hey what's going on

welcome to the Doug show my name is Doug

Pennington and in this episode I'm gonna

answer a couple questions about the Aged

site case study and they will be about

like flipping the site versus keeping it

and deciding like which site to purchase

especially when you have a limited

budget which is basically everyone

everyone has a limited budget

no one has an unlimited budget so if

you're new to the show welcome I really

appreciate you checking it out if you're

new to the case study as well and you

don't know what I'm talking about when I

say aged site case study let me quickly

explain here basically the premise of

this case study is to buy a premade site

happens to be an aged site and outsource

as much of the work as possible so that

we can get a positive ROI as soon as

possible as well so again if you're

brand new you should probably listen to

some of the other episodes as well I

talked about this case study quite a bit

in in fact I sort of have a like raw

notes page over on my blog niche site

project so if you get a niche site

project com /a s cs4 aged site case

study you can see some of the notes and

I'm basically like consolidating

information there's no narrative around

it it's just like my raw notes page so

at some point I'm very much looking

forward to actually like documenting the

process and putting that narrative

around it but it's been interesting to

work on the case study sort of in real

time talk about it here on the podcast

talk about it on youtube and just

execute and I'm not worrying about like

documenting it yet because I'm still in

the middle of it I don't know how it's

going to turn out what I can tell you is

basically things are looking good

I'm recording this at the tail end of

August and it sure looks like we're

gonna hit a hundred dollars already in

one single month the month of August and

that's great because the site is under

or it's been in my possession for less

than I think like 70 days or so right

around 70 days anyway that's looking

good

now one of the questions we got in is a

voicemail which is really cool I kind of

I kind of wine I guess to get these

voicemails it's nice to get someone else

to you know lend a hand I do interviews

of course but I do probably have for

these episodes are solo just having some

interaction with audience is really cool

you can leave a voicemail yourself

there's a high likelihood if you send

one in I will play it on the air I'll

give you a shout-out in fact this is a

hundred percent you know I actually I

realized that when people are listening

to podcast much like myself you're out

doing something else you really don't

have like the opportunity really to like

leave a voicemail in a convenient way

and I've literally thought hey I'm gonna

leave a voicemail for you know it was

specific podcast or whatever and I never

do even though I'm like a huge fan and I

really want to leave a you know a

voicemail I've never done it so anyway

if you do have a chance that's really

cool if if an email is more convenient

feed back at Doug - oh that is the best

way to get your question on the air so

I'm not gonna do too much rambling on

today at least not at this point let's

let's go over to the voicemail first

[Music]

hi dad my name is Pierre I'm four I'm

from Valleyfield Canada I'm sorry

English is not my first language so of

my best year I had a question about the

the H side case study I was I'm about to

to buy a site from human pool design and

I was just debating buying a premium

site or an H side my question was more

about like the difference of the

purchase price I could applied to more

content on a premium side I will have

less money to feel also the outsource

the content within each site in the

beginning so yeah I was looking to have

your thoughts on that and the budget the

budget would be like 150 a month

something like that if I buy a new site

all right thank you thanks for sending

in the question of course and I think

your name was maybe Darren or Garrett

I'm not a hundred percent sure I

couldn't hear exactly in the the

voicemail the transcription wasn't sure

either I know you're from Canada and I

do appreciate you sending it in

so let's get down to the answer

basically I think the most important

thing that you need to look at is how

quickly you want to start earning money

so most likely if you get one of the

aged sites or human proof designs now

offers like revenue generating sites so

these sites are already getting traffic

there they're proven because people are

already purchasing from the site via the

affiliate link so if you you know really

want to see that revenue coming in more

quickly that is what I would do in my

case I they didn't have as many

offerings of

like when I purchased the site in June

the Aged site was sort of like the

premium level now it looks like it's a

sort of in the middle and you can get

you can get like a an authority type

site which you know the definition could

vary depending on where you're coming

from and your context but there's such a

thing a product that they sell it and

it's an authority site and there's

another one that is like the revenue

generating and then like I said I think

whatever I bought was sort of middle of

the road and it's just an aged site it's

aged over six months and depending on

which site you get and maybe ranking for

you know a couple dozen or several dozen

keywords and it may have a certain

amount of content I'm not sure I don't

know all the offerings over there I am

an affiliate so I'll just mention I'm an

affiliate for any of the products I'm

going to mention today so I get a

commission if you buy through my link

which I appreciate it if you do I will

most likely buy a beer or a couple beers

for myself so you know it's going to a

good good cause it's a good place so

anyway you have to look at if you if

you're like I want to make sure I'm

pulling in revenue as soon as possible

so that you get that quick win or these

are at least two possibilities I think

there's probably many others so the

other possibility is okay you have a

fixed budget and you'd rather I guess

invest in the content and you'd rather

not have the revenue coming in as

quickly you'd rather maybe have to deal

with the sandbox a little bit more but

it would in the long run probably be a

higher leveraged like expenditure so

let's just say for example I should have

wrote out some numbers here so it'll

make sense but I'm just gonna make it up

on the fly and try and do easy math in

my head or I'll just avoid numbers

altogether

how about that that's easier I'm just

gonna avoid actual number

I think so if you invest more money in

one of the revenue generating sites

let's take it to the extreme level so

there's really some contrast here so

let's say you have a revenue generating

site and you're paying some amount for

it a lot more than a 1 of the starter

sites that basically has a small amount

of content it is probably not ranking

for any keywords and potentially its age

is only a few weeks or a couple months

or something I don't know how old they

are but basically you have a pretty

strong contrast there like brand new

site not ranking for anything and then

an aged site that is bringing in traffic

in in fact that is making sales as well

so let's sort of like do a thought

exercise and see how it plays out over

time

so with that pun age like starter site

you are probably paying something like

one tenth or maybe you know twenty

percent of one of the more expensive

side so five to ten X is the

differential there again I'm just making

this up for the sake of the example the

pricing will be different so refer to

human proof designs over there for the

exact pricing but the point is you would

spend a small amount up front and then

you're not going to be getting much

traffic maybe no traffic and you may not

be certain if if it's gonna make any

sales right because it hasn't happened

yet and I can appreciate the fact that

if you haven't built the site before if

you're new to affiliate marketing and

you're not sure if it's gonna work you

may be hesitant just because you haven't

seen the business model in place for

yourself so that said if you you spend

the smaller meal then you hire a

different company for example to do some

of your content or hire a company it

could be human proof designs it could be

content development pros could be

constant refinement dividuals from up

work or whatever you want to do

basically you potentially could get a

more content if you buy it like in the

after market basically because it's not

all tied up in a pretty package with a

nice bow on top when you're when you're

paying for these services upfront and

everything is sort of but well it's like

buying a house or something like that

like if you serve as the general

contractor like you have to deal with a

lot of BS and you have to do all this

admin keep people and schedule and it's

a lot of work I've never done this by

the way but if someone is the general

contractor you can save a lot of money

and you can get a lot more value but it

does take a lot more work on your side

if if you're willing to do that and you

happen to maybe you like doing that I

don't know why but maybe you you like

doing that sort of project management

and you have more time than money and

you'd rather stretch your dollar a

little bit I would maybe consider

getting you know a cheaper site or maybe

a site maybe an edge site but maybe one

that isn't ranking for as many keywords

for example there's a quite a range of

products that you can get so looking at

the other extreme if you get a site that

is ranking it is getting traffic it's

actually making sales you're gonna be

paying a pretty high premium for the

however you may really need that right

like from a sort of psychological

standpoint to have those purchases to

have the site like generating revenue on

day one day zero is already generating

revenue like you know Google likes the

site at least a little bit you can get

Google to like it more and you could

publish more content right so and

obviously the big the big issue is the

budget right so if you if you're

stretched thin to purchase one of these

more expensive sites then you may have

to wait a little while before you can

invest more

into content and again like either you

have time or you have money or if you

have both then you could really get a

lot done so I think at the end of the

day you have to look at your specific

like budget what's most important to you

specifically which you know I I can't

say for you for the purposes of this

case study I thought it would be way

more interesting and people would care

about what I was doing a little bit more

if we could shorten the sandbox prove or

disprove that the sandbox is like valid

is it is it worthwhile is it worth the

money to spend extra on one of these

aged sites from where I sit right now

under 80 days and I gotta look back and

see how many days it is under 80 days it

sure looks like it's working

great and I mean I put a lot of work

into it recently recorded a YouTube

video where I talked about the budget

and how much I've spent I'll do one of

these episodes for the podcast as well

but I mean I've put a lot of money in it

not anywhere close to like breaking even

but I see a path to it and I think it's

gonna work but it like from my

perspective I had to look at it not only

from like what's important to me like

making money day one or being able to

get more leverage for their the content

that I'm I guess paying for or writing

myself or whatever and for me it seems

most interesting again to make this a

more remarkable case study where people

would actually like remark on and tell

other folks about it it's like hey how

quick can we get some revenue in and can

we like challenge assumptions in fact

there's assumptions and I was trying to

challenge on my own because I thought

that these like aged sites maybe they

really didn't work much also

done-for-you sites for probably a couple

years like two to three years I was

generally against them if someone

ask me if they should buy an edge or not

an age site but had done it for you site

for years I was like no I think you

should probably like pass on that unless

you fit into you know pretty narrow

category of people so anyway hopefully

that's helpful

as a normal I can't answer like exactly

I can't give you the answer

if it were me alright fine gun to the

head if it were me and you told me I had

a limited budget most likely I would go

for one of the either cheaper age sites

or something that is more middle of the

road

I think there's I think there's a value

and you know taking that shortcut you

know there's not many shortcuts you

could take but this looks like a pretty

good way to cut out six months of

sandbox time so you know you also can

look at like how long not just your

budget but like how long have you been

like interested in doing this I recently

talked to actually this conversation

happens all the time but there's a

person that I hadn't talked to in a

while and I caught up with him and he's

like yeah you know I've been I've been

researching affiliate marketing for like

three four years and I kind of know how

it works I've built websites for people

and I understand like the mechanics I

just I haven't done it before and like I

think it can work but I'm not really

sure this person has a relatively like

high budget so I believe that you know

he would be a great candidate to

potentially buy a site just to like get

the business model working and have

confidence in the process and confidence

like in the business model in general so

the big thing is like he's been waiting

and stalling and hasn't executed yet so

that's one thing like it's sort of like

shortcuts it and like you have money on

the table you have some skin in the game

and you're probably going to follow

through on it

especially if it starts working within

days or whatever just like my age site

the other side of it is if you're just

like if you just discovered affiliate

marketing you're just learning about it

it may be good to pump the brakes and

maybe do a little more research and it

may turn out that for whatever reason

you don't like the business model I

don't know why I really like this

business model but everyone's different

people may want like just a different

way to spend their time so I can respect

that

of course anyway so you may have to look

at like how long you've been thinking of

doing it and if you've been stalling and

not taking action spending some money

sometimes not always is a great way to

kick your ass into gear so again thanks

a lot for the question and we're gonna

shift this other question was sent and

via email feedback at Doug - oh and it's

from my devoted follower it says Rudy

all right I'm gonna try and read this

out I'm gonna do my best to read it out

and it's very complementary so I'm gonna

read the whole damn thing alright hi

Doug I'm eagerly following your ASCs

journey you're giving me and I am many

and I am sure many others a viable

alternative to the long and tedious

tedious task of building a successful

website on our own after years of study

I like you know what it takes to have a

successful site unfortunately I don't

have the right mindset nor the skill set

to personally do all the hard work

required achieving success through

investment of money versus time and

effort makes more sense to me it's a

great line there by the way I'll read it

again achieving success through

investment of money versus time and

effort makes more sense to me the fact

that I'm 70 years old is also a major

factor I'm anxiously awaiting each new

episode as you continue on this project

that's great that's great love to hear

that

I haven't looked at the compensation for

being an affiliate but I guess if you

get enough followers to take advantage

of all the resources you're using your

affiliate commissions will will more

than pay for the investment you make on

the site that's very very good

observation there Rudy however I'm not

I'm not sure that it's going to pay for

what I've spent already especially in

the near term but sure is interesting to

think about okay

back to what Rudy is saying here this of

course is above and beyond what this I

will earn during this lifetime in future

value if you decide to flip it if I'm

correct you're a SCS project cannot fail

in parentheses unless you choose a port

niche of course that's true with your

knowledge and experience that is very

unlikely so I'll continue to pause and

just add my own commentary in here

otherwise I'll just freakin cats but

yeah I mean that was a whole that was a

whole deal Rudy and you got it I

recorded an episode a couple times or a

couple episodes back which you may have

not heard but at the time that you sent

this in but basically yeah this is a

whole meta situation here so I'm doing

this case study I

you know contacted a few vendors I was

like hey I'm thinking of doing this I'm

going to be working with a variety of

people I don't want any deals I'm gonna

pay for it but I just want to let you

know I'm doing this and everyone's

obviously people want me to talk about

their stuff right I want other people to

talk about my things too so most people

are like yeah yeah that's great too let

me know if you need anything and the

cool thing is I probably can get these

the people that work at the companies

the marketing directors the content

folks at various different places human

proof designs the Hoth organics etc I

can have them on the show talk about you

know the work they do and they will

promote what's going on I mean it's

I think it's a pretty smart move on my

part it took me many years to figure

this out and then at the end of the day

extremely meta I've only thought of this

I can do a case study and discussion of

running a case study to earn affiliate

income by doing interesting things that

I mean it's like so recursive it's

making my head spin here alright in

quick note instead of you know pumping

myself up here and pat myself on the

back here is when when they got 10

comments on from Rudy so it he says

unless you choose a port in it the cool

thing is like human proof designs

they've done enough research they build

enough sites where like generally I

would say I haven't looked at all their

sites of course but I would say the vast

vast majority are going to be just fine

to earn money so I would be pretty

surprised if there's any like duds in

there I would just be surprised

human proof designs wants to sell like

multiple things to the same customers

and if you have a bad experience that's

not good for them

so I'm pretty certain they're not

putting out you know sites that are

targeting a poor niche so also I've done

a few of these things in the past so

yeah I picked a good one I believe or at

least one I knew that could be

successful all right

so Rudy has two questions all right so

we'll get to the questions now first

what procedures did you go through to

select the niche for the site and the

decision process I used to select and

purchase the site so I did record an

episode on this topic and I went pretty

deep into it so there's a whole episode

on this which should be coming out soon

or it's already out I may play with the

schedule to be honest with you but there

are a couple main things so number one I

didn't like do any procedures to select

the niche

I talked to Brian and Brad over human

proof and just kind of explained what I

was planning on doing and you know they

were like hey do you have any

preferences I was like yeah you know

what no I really don't care at all this

is just an exercise to see how quickly

we can you know break even start making

sales and all that kind of stuff so I

literally didn't care about the niche I

did I went through zero procedures zero

thought process other than hey are there

enough products out there for this to

work and the the other thing is I guess

I internalize this part but I'll mention

it I know there are some niches out

there that just aren't going to work as

well or they could be in an area that

seems to be having issues or at least

there's a lot of churn and change with

Google and organic search

so that would be anything health-related

anything related to like money or

investments as they say there's this set

of topics your money or your life and

basically it's like anything related to

money anything related to health or

medical or anything like that so from

what I saw I didn't I didn't notice any

anything in that area so it wasn't in my

decision-making process but I know that

if I saw something like that there are a

few that I would just avoid so that's

the answer to part one of the first

question part two is around the decision

process to select the site basically I

just looked at the number of keywords

that it was ranking for and that's about

it

there's a few other aspects but that's

the main thing again my my goal was to

buy the site and start making money

pulling in that revenue as soon as

possible so that was pretty much it if

you have other preferences that is fine

it can help you make

decision a little bit more I guess

tailor-made to you Rudy but I mean at

the end of the day you have to look at

like what's important to you maybe you

want to pick something that is you know

that you're interested in right like

that would probably be better if you

pick something you're interested in but

for me it was a you know purely a

business decision and I literally didn't

care but if if it's your first sight if

it's your only sight if you're just

dipping your toes into this stuff then

you probably want to pick something that

you know something about maybe that you

could do something's writing for or

whatever I'd like to keep things super

simple and I was just like okay what's

the fewest number of things I could look

at because there's a lot of data that

you could look at you can go analyze the

backlinks going to the site if there are

any backlinks you can look at the

content and read it all I've had the

site for whatever I said 70 plus days I

haven't read I read like the intro for

like 1 or 2 posts I literally haven't

read any of the site and I ordered a

bunch of articles like 50 of them I

think like 1200 words a piece something

like that I haven't read any of those

either

so I mean you really can't do this

hands-off and I went on vacation for

most of you know the time that work was

being done I wasn't I was incommunicado

as they say I was unreachable in fact

like they didn't have a way the content

folks that were doing work they didn't

even have a way to reach me all right

okay second question here is why don't

you see flipping as the best course of

action for financial independence I

understand you prefer the monthly income

but why way two to three years to

receive your ROI okay so who will read

the logic here

Rudy says this I'm not a financial

expert but here's my logic you stated

you can sell the site for 25 to 30

the monthly earnings probably the profit

most likely let's use 30 for the example

when or if the site earns $1,000 a month

you could sell it for 30 K with the 30 K

you could purchase and build two more

sites when they earn a thousand saw them

both and get 60,000 buy four more sites

and rents it and repeat until you're

financially free I may be looking

through this through rose-colored

glasses but I would love to hear your

thoughts your devoted follower Rudy cool

Rudy I love all the compliments yeah if

people send emails like this I'll read

the whole thing you know a smart

question here so a couple things in it

you know I'm trying to stretch this out

so I'll I'll review each little aspect

of this question so why don't I see

flipping is the best course of action

for financial independence so number one

I talk a lot so I do these videos and I

do these podcast and who honestly who

knows what I say alright I have no idea

sometimes I have too much caffeine and I

maybe said that flipping is not the best

course of action I don't think I said

anything about what is best for like a

certain thing so like normal you have to

look at your own situation there Rudy

yeah flipping could be the best course

of action but I don't think that I made

a claim one way or the other so I do

prefer the monthly income and you know

generally hi um I'm interested in the

monthly revenue but that's just me right

now I have looked at like trying to just

like so like what would happen if I sold

everything and just lit it on fire and

burned down you know the website oh my

god you know at that point like

I'm not answering to anyone you know

insert a very few folks now anyway but

like at that point it's like well any

any Content that I would publish would

be 100% pure because it would just be

like I'm not pandering to anything so it

basically like I'm not sure it could be

very interesting to do that but at the

same time it's like well I do sort of

enjoy working on the sides now what I

I'm not sure and Rudy your example here

is just fine you know get the site to

some amount of revenue sell it buy a

whole bunch more sell it sell them buy

buy more sites and just keep doing it

so yeah potentially that could work what

I know for a fact that I don't want to

do is have like all these plates

spinning and having to like mess around

with you know six different sites each

one of those has a certain amount of

overhead just to do the admin bs right

so that is one aspect of it the other

part probably worse cuz admin stuff I

potentially could hire some folks to do

the management right I can hire people

to do this stuff that I don't want to do

however there is a level and this is

worse for me there's a level of stress

for each one of the sites were you

thinking hey what's going on with this

one and yes again I could delegate

certain things but at that point I've

created a job where people are waiting

for me to tell them what to do or I have

to do like check-in and status meetings

all the time that sounds like my old job

I don't want to do that anymore

especially like you know if you played

this out again kind of like the last

question if we play this out and it's

successful then potentially I have like

a bunch of websites that I have to like

mess with all the time or instead like

what if I just keep

the few that I like know or working well

and then um I don't have to do anything

else with it so so yeah technically you

could claim the two to three-year ROI

right away you know I could get that and

then just move on take the money off the

table or reinvest it or whatever now the

one thing that you did mention in here

Rudy is if you sell the site okay

actually let's just talk about me

specifically and then I'll talk about

how it could be for an individual

actually let's talk about the individual

first since that's probably more

interesting to other people so I'll hit

that first basically if you Rudy if you

did this and you sold the site through a

great broker like Empire flippers or Fe

international you're gonna have to pay a

broker fee it could be around fifteen

percent so that's a significant amount

so about fifteen percent you have to pay

the broker and if you do reinvest in

buying another couple sites that's great

you generally check check with your

accountant in tax professional but you

generally wouldn't have to pay taxes on

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