Bing Ads vs. Google Ads - Why I Chose Bing Ads Over Google Adwords [VLOG 8] #Best Education Page #Online Earning

in this video we'll tell you why I chose

Bing ads over Google Adwords

hi guys Alex here and welcome to my

channel money is also well share how to

succeed online and I also document my

own journey so this is vlogging video

number eight and in this video I will

tell you a little bit of update on my

being as plus Clickbank project and I

will also tell you why I chose Bing ads

over Google Adwords

so as to the update of my Bing gas plus

clay bank project it's been taking quite

a lot of time and actually longer than I

expected because I never use Bing as

before and I'm not really that very

familiar with this platform although

it's pretty clear and quite intuitive

some some things and some things are

extremely counterintuitive and well one

of the thing is that they take

officially take from a 48 to 72 hours

for review to review all your ads and

landing pages and keywords so let's say

after you launch your first campaign it

will take you to three days working days

to get approved or disapproved and so I

didn't know that and I was expecting

that it will take I don't half an hour

maybe like a couple of hours but it was

taking quite long longer times than I

expected and that was tweaking the ads

and trying to kind of like I thought

something was not working and I was

trying to find the solution another

thing another confusion about being ads

is that they don't really have very

clear and easy to understand

notification system in terms of what is

the current state of your ads and

keywords and you are not really sure if

your ads are running or they're not

running sometimes you can see exact

reason for example that the ad or

keyword is in the review process and

that's very clear

no problem with that but sometimes you

can see some notifications that don't

make too much of a sense and I've tried

to google and look into their support

and I couldn't find clear answer and

kind of like to understand whether or

not these ads will be running another

reason why I didn't have any clicks for

the first couple of days was that I put

too low beats I'm I'm using my not

bidding and I put the bid way too low I

decided to climb from the bottom to the

top for example if I don't if my ads are

showing only like on the sixth or eighth

position I would increase the bid but

the problem with this is that your ads

are not going to be shown even if you

put the bid too low so then I tweaked

all these like changed and I put very

high bids and so that to see let's say

how much I would be paying as a maximum

my product is in relatively low

competition kind of niche and my highest

bid was probably about 79 cents

maybe 70 maybe 69 cents so it's not to

hide either way so I put the kind of

maximum bid like kind of like to the

maximum and I saw what is the bidding

kind of level and then I started

lowering the bids and looking for cheap

keywords and adding negative keywords

and you know basically optimizing the

campaign so the results for the moment

of this campaign is that this campaign

had only three active days when I was

getting clicks and I was spending full

daily budget and I had 90 well to be

precise 89 clicks to my website average

CPC is 36 cents so it's pretty low the

every

click-through rate is 3 point 33 percent

which is kind of not too bad to be

honest but it will be increasing my

third day of the campaign is the best

day because I lowered the budget the

daily budget and I lowered some beats as

well and I introduced like added some

additional keywords with lower CPC and I

added some new ads as well to test like

to split test because some of the ads

are you know you always have to run at

least two ads for the same keywords just

to split test and then kill the one that

is underperforming so in total I've

spent 32 years I didn't have a single

sale for now but the things are going

pretty well and improving in terms of

increasing of CTR click-through rate and

the decreasing of average CPC average

cost-per-click so let's see let's see I

will I keep updating my campaign and

playing with beats with keywords adding

negative keywords and killing the ones

that are very expensive and and so on I

also lowered the daily budget I started

with daily budget of 10 years then I

load to seven now I load to six because

also speaking what it happens like at

the beginning of the campaign if I put

for example I know 50 euros a day budget

that would be wasted right away like

within a few minutes maybe an hour it

will it would depend on my bids when

you're like starting the campaign and

putting their maximum bids and then

whatever budget you put it gets like

kind of used and wasted like that like

really really really fast so it's not

like Facebook for example spreads the

campaign like over there kind of like

you know gradually over the working

hours own during the kind of uptime of

the region where you're running the ads

in this case in my case of this big ass

campaign all my budgets were kind of

spent within human

now like on the third day since I'm I

loaded the B's and it was kind of like

looking for the best opportunities it

lasted a little bit longer and I also

lowered the budget to kind of to

optimize better and find those winners

and then after I find the winning cures

the best ones then I will be able to

increase the budget and be sure that I

will not be wasting too much money for

nothing on the other hand if you have a

lot of money to spend on testing then

you can just pretty much take 2-3 days

to spend a lot of money right away and

see like together the collect the

information and like to optimize the

campaign but for this it's better to do

only after you have good experience with

PPC ads and you know what you're doing

because in my case I'm just starting out

with Bing ads and I still have to get

used to their interface to all the

things how how things are going and

optimize new campaign new keywords and

look for the best opportunities so as to

update this is pretty much it for now

and now let me tell you why I chose

being ads over Google Adwords and what

are the main differences between these

two platforms although they are very

very similar they're basically direct

competitors at the moment so the main

advantage of Google AdWords is the

amount of traffic the volume of traffic

any keywords that you're running on

Google AdWords will have way more volume

of traffic down on being gas and if you

know what you're doing if you know how

to set up a winning campaign how to test

things how to optimize the the ads the

whole campaign and make it profitable

then I recommend you to go with Google

AdWords because it has higher volume of

traffic and high potential in terms of

profits however although Bing gas has

lower volume of traffic it has its

advantages as well and

I would like to highlight two main

advantages the first one is that Bing

ads is cheaper platform the same

keywords that you would be running on

Google AdWords on Bing ads you will be

paying less usually well it depends on

the niche as well it depends on the

keywords itself but usually you can

expect lower pay per click cost per

click on being as in comparison to

Google AdWords this is one of the

advantages and the second advantage of

being as is that Bing ads is not as

strict and demanding towards your ads

keywords and landing pages as Google

AdWords Google AdWords is the affiliate

demanding and especially if you want to

run a campaign in a health niche Bing

ads will be way more forgiving and more

likely to accept your landing pages your

articles content and ads them Google

AdWords because Google AdWords pay close

attention to your ads as well as to your

landing page and if your ads leading

visitors to your landing page that has

content for example I know misleading

information or false promises or

anything at all against or closely

against Google AdWords policy then they

will disapprove your ads and your even

risking to get banned from Google

AdWords you can compare Google AdWords

to Facebook ads where Facebook ads are

very strict and picky in terms of ads in

terms of freezing wording and the

contain content that you're trying to

promote so bear this in mind and one

more of the last difference between Bing

ads and Google AdWords you have to think

about demographics and who uses Bing

search engine and Google search engine

so being search engine is being used by

demographics in let's say kind of older

aged people who use Internet Explorer

because being comes

the default search engine with Internet

Explorer and younger generation uses

mainly Google so if you are promoting

some products for example for more

younger people then maybe being ads will

not be the right fit for you but if you

are promoting something that may fit for

kind of older demographics then being

asked by all means maybe even will be

better platform for you to start with so

guys that's it for today I hope you find

this video useful and interesting to

watch to follow my journey and case

study of being S Plus Clickbank and I

want to attract your attention that

these kind of updates are real time so I

have no idea how this campaign how this

case study is going to finish and if I

ever will make a sale but I'm very

positive about this case study and I

hope I can see I will continue testing

this product these keywords did this

whole set up and I will keep you updated

guys and how things are going so for now

I see a positive tendency in decreasing

the cost of the ads and increasing the

amount of clicks on my ads so for now

everything is going good and let's hope

that I'll be seeing making sales pretty

soon if you guys have any questions just

drop a comment below in the comments and

I will get back to you as soon as I can

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