Blog or Affiliate Site and Clickbank - DS037 #DougShow #Best Education Page #Online Earning

hey what's going on welcome to the Doug

show

I'm Doug Huntington in this episode

we're going to talk about if you should

start a blog or affiliate site and a

couple other details and this question

was sent in by Rashmi and I think it's a

fine question a lot of people when

they're first getting started do have

questions like this so before we get to

it I am I'm gonna complain a little bit

I guess I guess that's what this is

gonna be that complaint it's just

interesting facts so I wear a Fitbit and

the Fitbit is you know it's pretty nice

I think okay I can't remember I think

it's like the charge to my my in-laws

got it for me a couple Christmases ago

so that's cool I like to stay active and

I like to count my steps so the Fitbit

works really well the other cool feature

that the Fitbit has is it can like

monitor your sleep so it has like a

little accelerometer or something like

that in there and it can tell if you've

been naughty or nice just like Santa

Claus now it can tell if you're moving

so it can give you an idea about the

quality of your sleep apparently and

also this particular one has like a

heart rate monitor so it can sort of

gauge that as well the reason why I'm

bringing this up is I know I don't need

a Fitbit to tell me that I didn't sleep

well last night

now I'm not a
hundred percent sure why I

think you know maybe I

I drank too much water you know close to

bedtime and I had to pee I woke up at

like 4:00 in the morning I I woke up to

go pee and then once I wake up you know

it like four it's pretty close to when I

maybe would wake up anyway I usually

don't set an alarm but a lot of times

I'll wake up at like five and then I'll

go ahead and go work out or something

you know I like doing that but the point

is I woke up at like four and

occasionally when I got a lot of you

know business things going on or or

whatever going on in my life

I will start thinking about it and

stress out a little bit and as I'm

laying there trying to fall back asleep

I just keep thinking about the impending

day the impending doom coming at me and

I started thinking about it and I can't

fall back asleep so that was kind of a

pain I did actually see that I think I

slept like six and a half hours last

night

the Fitbit also tells you like how how

long you spend in different areas of

sleep like the stages and I didn't get a

ton of deep sleep the reason why I'm

bringing all this up is well I had

enough coffee to cover it up but I

didn't sleep that well and the

interesting thing is last week my

average sleep per night went up by about

thirty minutes so like I mentioned I've

had this Fitbit for a while and even if

it's not a hundred percent accurate for

the amount of sleep that I get or the

stage of sleep or whatever it does give

me an idea of the trend and at least

it's like a it's a consistent measuring

tool so even if it's not a hundred

percent right it gives me an idea on you

know a day-to-day basis relative to

other days and ongoing averages so the

point is typically most of the time I'm

getting somewhere between like six and a

half to maybe six hours 50 minutes of

sleep on average and some nights I just

don't sleep as well and maybe it's only

six hours of sleep and then other other

times I'm able to sleep a little bit

better I haven't put it together to

figure out exactly what the issue is I a

lot of times I have I have a feeling

it's probably related to stress and

exercise versus like other factors but

occasionally right if I have too much

spicy food I may have like a little

upset stomach or something like that

I'll keep you up anyway I'm coming

around to it and then we'll get to

Rashmi's questions here the thing is

last week

I was sleeping more and I was like I

don't know what it is I have been

exercising a little bit more more cardio

which a lot of times for me personally

that will make me a little more just

physically tired and I often times will

sleep better as long as I'm not like

muscular LeSueur and the interesting

thing is I also the other thing that I

did along with exercising a little bit

more I started drinking a lot more water

so I typically drink it I think a pretty

solid amount of water but not

consistently every day and over the past

say 10 days the two weeks I've been

drinking a lot more water so I would say

it's probably closer to a gallon and a

half and I think probably most days

before that it was probably maybe three

quarts to a gallon depending on my

activity level and the weather and all

that stuff but over the last couple

weeks I've just been drinking a lot like

maybe even maybe too much because I have

to pee like you know every single hour

or more often and then I have to you

know lock it down before bed and maybe I

don't drink anything for a couple hours

before I go to bed because you don't

want to wake up through the night but

here's the thing before I started

drinking a lot more I was like I wonder

you know what do people say that

benefits are and I watched a couple

YouTube videos and people were talking

about drinking you know two gallons of

water a day said it was really hard at

first to force down that much water but

all of the accounts that I watch they

were like I started sleeping better

after about a week and I'm not sure why

but maybe it's a matter of like you know

getting the right vitamins and minerals

and having the right you know who knows

just hydration seems to be good and I'm

gonna keep drinking a lot now there's

something else to add on the drinking

water thing but you know what I'm gonna

move on to the question because I

realized

about drinking water and sleeping here

for a little while so rash me since in

this question Rashmi's sent this in on

the niche site project email list so if

you're not signed up for the niche site

project email list you can go over to a

niche site project com

click the green button enter your name

and email and then I will send you a lot

of goodies templates and stuff like that

and Rashmi mentioned that he actually I

don't know if it's a he or she

so I'll just say Rashmi

every single time so who rushed me asked

about getting started and didn't know if

starting just a blog was the right move

or starting an affiliate site was the

right move and really it just depends on

what your goal is so a lot of a lot of

times questions will come in and it

almost always depends on your goal so if

your goal is to you know get better at

writing build a platform and you know

have a blog then the blog is probably a

good idea

now the blog probably right there's no

there's no defined way to monetize a

blog you could have ad revenue you could

sell your own products you could just

build an audience and then figure it out

later but there's no like set path for a

blog maybe your writer maybe you're

gonna write a book and you figure hey

I'm gonna start a blog so that when I

write my book and publish it

there will be an audience to buy it you

know that sort of thing so you have to

define your goal and like why you're

doing things maybe look at your skill

set although I would say most people can

learn to do the activities associated

with building a website either a blog or

an affiliate site now on the affiliate

site you know that's sort of that's the

area that I've spent the most time in

and I like affiliate sites for many

reasons over you know selling your own

products developing your own products

and that sort of thing if you're an

affiliate

you don't have to manage the customer

support you don't have to come up with

the product to sell if it's a physical

product you don't have to come up with a

capital to have an inventory and there

are just so many other things that you

do not have to handle if you're an

affiliate and in a lot of ways it's a

it's a good way to get started even if

you think you will have a physical

product in the future or you will have

your own products or different

monetization because as you're getting

started the cost are going to be lower

for an affiliate site than like I said

if you have physical products and you

have to buy inventory obviously that is

going to take capital a lot of times

it's gonna be fairly expensive to you

know get the business set up as an

affiliate you can get started for

cheaper build up the skills probably

from a content marketing standpoint and

then you'll be able to use those skills

in the future should you have your own

product now my answer that I emailed

back to Rashmi was either ones fine you

just have to choose what you want to

work on and do it there's not a better

path right we could throw in to the

question right should I start a blog a

podcast a YouTube channel or have an

affiliate site and again any of them can

be fine we could throw in another one a

freelancer should I do like freelance

contracting and what we'll just say

Rashmi is a as a technical writer and

has a background in I don't know like

audio design I'm looking at a microphone

so I'm not very creative and like audio

acoustics and he could do technical

writing for that right so any 100% any

of them can be successful

in 2019 even a blog even a YouTube

channel a podcast like everyday someone

starts something and yes there could be

a ton of competition you're competing

with the rest of the world you're

competing with other distractions that

people may have but every day like

someone starts something new in a

competitive market and not everyone

makes it but maybe the people that are

obsessed enough to do so anything can

work if you stick with it long enough

and you actually are trying to improve

as you go now I can also tell you what

won't work so if you jump from one thing

to another and you don't give yourself

enough time you're not going to make it

work it's gonna feel terrible because

you're gonna fail in multiple different

areas and it's very easy to do this

because especially in the internet

marketing area there's a lot of

marketers as you can imagine trying to

sell you something and I'm one of them

right now trying to sell you something

every now and then I'm not above it but

I also try and give out a lot of free

information and just try and help people

you know generally so the point I'm

trying to make is if you jump from you

know one business model to another you

basically start from scratch every time

you switch and you don't give yourself

the opportunity to learn about you know

the mistakes that you made to not make

them again so little example when I

first started my first very first domain

I did the keyword research wrong all

right this is a classic mistake someone

asked me ask me this just the other day

so on a lot of tools you will see the

search a lot of keyword research tools

you'll see the search volume per month

but you'll also see some other values

like the

petition and the CPC that's the cost per

click and the competition level that's

listed often it's a like high medium low

something like that is kind of a range

so high medium low that high medium and

low competition is actually for

advertisers all right that's actually

for advertisers and it's important to

understand the tool that you're using

because sometimes there's another like

keyword competition or keyword

difficulty metric that is separate from

the quote you know AdWords competition

all right

so AdWords competition is for the

advertisers so when I saw low

competition for the AdWords competition

I thought that was good I thought it was

a low competition for the keyword but

it's not it's low competition for the

advertiser meaning no one's advertising

for it meaning it's probably not a

profitable keyword otherwise people

would run ads for it so the thing is I

made a mistake I screwed up I picked a

bad keyword that no one was searching

for and I didn't have a very good search

volume and didn't have a good way to be

monetized if I actually got traffic to

the site which I didn't so that I

learned that and if I would have moved

on to let's say drop shipping and drop

shipping business model I really

wouldn't be able to utilize that idea

directly right if I move down to

podcasting maybe that's a better example

if I moved on to podcasting I wouldn't

you know take advantage of the fact that

I made a mistake and I learned from it

I'm moving on to another another medium

a whole other business model where I

will make beginner mistakes again and I

see it all the time people will move

from you know a blog and affiliate site

or something like that and then though

they'll try and do a YouTube channel and

they'll buy equipment and then they have

all this like video stuff that they then

have to figure out like lighting and

audio and editing and uploading and then

doing

descriptions and then tags in hashtags

and blah blah blah and it ends up being

pretty difficult to learn new things

over and over again now maybe if you

fast-forward you know 10 years and

someone has become a jack-of-all-trades

and they've dipped their toes in many

different areas it can work out but I

can tell you that it's quite frustrating

to go from you know one endeavor to

another endeavor and make some make some

mistakes right if you're certain

something new you will make mistakes and

in the main thing you have to remember

is like don't make those mistakes again

if you can stick with you know one

business model I would say at least four

you know six to twelve months or so that

should give you enough time to iterate

to learn some things to figure out like

if you even like doing that kind of work

now as a side hustle and you know just

things you want to experiment with

usually it's not too expensive to try

things out all right

you could try things out and see how it

goes usually your time is probably not

for everyone but a lot of times the time

is going to be the most valuable piece

of or the valuable resource that you're

giving up versus the money so if you

wanted to start an affiliate site or a

blog probably for about a hundred bucks

you can do that for a year all right

just thinking about the hosting just in

general and mostly it's going to cost to

you time so so I reply back to Rashmi

and I said hey either ones fine buddy

just pick a lane and he wrote back right

he or she wrote back and said should i

do clickbank you know I heard from this

one marketer and they said you know

Clickbank is a way - way to go Amazon

affiliate sites are no good and you know

Amazon doesn't pay enough blah blah blah

and which one should I do

should i do Clickbank or

should i do amazon and after this 20

minute rant I think you probably know

that either ones fine you know what you

can pick either one and it can be

successful now for me personally I think

I like Amazon a little bit better now

there's some pros and cons to each right

pros and cons to each so first Clickbank

if people aren't familiar is a

marketplace it's just a sort of an

affiliate marketplace people have

products a lot of times or information

products so courses ebooks and that sort

of thing

there are also some physical products on

there as well

and there are thousands of products

right every single niche every single

whole category topic they have something

basically I think they also have

software out there as well

and it's a fine company all right one of

the cool things with Clickbank is a lot

of times the commission rate is very

high so depending on the product you

know it could be whatever 10% but a lot

of them are like 50% or 75% some of them

are really high if the vendor has a

sophisticated sales funnel where perhaps

they have many different products and

just the first few are fairly

inexpensive and it's just a gateway to

get the customer into the vendors sales

funnel in those cases sometimes it could

be like a hundred percent commission

alright so when you look at the

Commission there that is Georgie barking

over there so if you're only considering

the Commission rates then Clickbank is

going to be much higher than most other

affiliate programs and like I said

Amazon affiliate program the Amazon

affiliate program the Associates Program

is the one that I typically work with

and a lot of times the

affective commission rate is going to be

around it's a range right so it depends

on the category but it's probably gonna

be say between four and seven percent

somewhere in there alright give or take

depending on the products that that you

have and what the customers Buy and all

that stuff so obviously the Commission

rate is going to be a lot lower but I

think some people are nodding their head

you see the punchline that I'm getting

to here the Clickbank products are not

going to have as high of a conversion

rate and that is for a variety of

reasons all right so a lot of times

Clickbank products are fairly expensive

they may or may not be like some

commodity type thing a lot of times

they're like extra now people have

problems and they want to solve the

problems but they're like I said a lot

of times their info products and in

those cases the conversion rate is going

to be a lot lower I don't know any stats

to throw out there but I could just make

up an example and say like if the

conversion rate per visitor or something

like that was half a percent on Amazon

it may be much higher many times higher

so and the other thing is I don't I

shouldn't have to tell you but I mention

it anyway

Amazon converts pretty well you know

Jeff Bezos is doing pretty good and the

prices are cheap a lot of places you

have you know two day prime shipping if

you're in a big hub you can like get get

a product the same day like within 24

hours Amazon does pretty well people buy

a lot of stuff on Amazon people buy a

lot of stuff over the holidays on Amazon

and if you make an order on Amazon a lot

of times I know I do this I'll like get

the thing that I was gonna get and then

I'll start browsing around a little bit

more I'm thinking hey if I'm gonna make

an order why don't I just order a couple

other things maybe some things that I

don't need

and volume is where Amazon or other

programs like Walmart has an affiliate

program as well I haven't done any work

with Walmart but the point is you sell

that you specifically but like Amazon

has the ability to sell a lot more

product than Clickbank and people

typically not always but typically will

trust Amazon over some random other you

know company selling a thing in fact

going back to that you know if I make an

order on Amazon I'll get the product

that I want and then I'll shop around a

little bit more the Amazon affiliate

gets a commission on all this stuff that

I buy alright if you buy something on

Clickbank the affiliate only gets the

Commission on you know whatever they

purchased and if it's an info product

and is there's nothing else for me to

buy right so I buy the info product on

how to grow hair back or whatever then I

can't go and get extra you know

volumizing conditioner I don't know what

I'm talking about

I can't go out there and buy more stuff

basically so on a Clickbank it's like

you buy the product and then you move on

there's there's no other stuff that you

can buy so that's just a minor thing

right but it makes a difference in

aggregate and just in general not always

but in general you're probably gonna

have more search volume and more traffic

for you know a site based on products

that you can buy on Amazon again I'm

making a huge generalization here but

the search volume for terms to get

Clickbank products or reviews or sales

or whatever it's just gonna be smaller

so a lot of times as a smaller market

now we're gonna go a little bit deeper

here I have experimented some with

Clickbank products

I had a site while back that there were

quite a few products on Clickbank to

sell and it was fine I think I was

working

with a partner this is a few years back

all right but I was working on it with a

partner and we were I think the height

you know a thousand fifteen hundred

dollars a month something like that it

was fine you know it was fine and people

bought the Clickbank products it was all

good we're getting those high commission

rates 50 to 75 percent in products we

were selling and it was it was pretty

cool you know we had a big email list

and we would send out an email I was

having fun doing copywriting for the

emails and then you know send out one

email you make a thousand bucks I mean

it was cool it was it was fun to do that

stuff now

the problem now is some of the products

are not kept up to date so you let's say

you have a small sales funnel on your

site set up for a particular product

let's say you're ranking for a couple

terms related to it people sign up for

an email list and then you can market to

them a little bit after that and saw the

product well let's say the product is no

longer offered anymore and the company

just stops making it then you're screwed

right like you have you built this

funnel

maybe you've spent a lot of time on the

content maybe you spent a lot of time

doing the you know email copy and all

the marketing material and then it's

gone there's nothing you can do you can

try and find an alternative product but

sometimes the keywords are based around

like the brand name or some very

specific criteria and you're just out of

luck now similar things could happen for

sure on the Amazon side but from my

perspective you know that was another

flaw in the Clickbank model now can you

have the two working together the answer

is yes the answer is yes you can do that

so let's say you have I'll just stick

with the the hair loss hair regrowing

analogy here

see what kind of creative products I can

come up with but let's say I have this

Clickbank product how to grow hair back

so I got a smear like goose

you know goose feathers on my head or

something like that and put honey on

there and that that's the play all right

that's the product all right

this analogy is going weird but

basically let's say there's a Clickbank

product around hair loss cool very cool

all right

you can have a few pages on your site

about that you can also have content on

your site where you talk about the

products on Amazon you can get related

to hair loss or the problems that you

know folks that don't have hair have

like maybe you need a wide brim hat to

keep that Sun off your head that sort of

thing

or some sort of a wig or toupee or

something like that so maybe some glue

or adhesive to keep that thing fastened

to your head you don't want a gust of

wind to blast through and blow that

expensive to pay off your head that's

the worst thing in the world so the

point is you can have these two business

models on your site working together now

you should always check the terms of the

affiliate programs that you're working

with generally you know they're going to

be okay with that

but you should always check and the

customer service from you know the

affiliate programs should be able to

answer it for you

and you can just be specific and say hey

I have some Amazon products on the site

too is that okay is there any conflict

of interest I just want to make sure I'm

adhering that sort of thing they should

be able to answer for you so let's tie a

bow on this finish it up so Rashmi

thanks for sending into question the

answer is well first you're in a you're

in an exciting time right now in your

journey you are just learning about

affiliate marketing all these different

possibilities out there I advise you to

do your best to stay focused pick

something that you are most interested

in right maybe let's say it's affiliate

marketing let's say you you really like

the Clickbank model you know not my

thing

but it's a valid business model you

stick with a Clickbank thing you get

obsessed with that you work on that for

a while and you can make it work

right you definitely can make it work if

you want to pick something different

let's say you just want to you know

create a podcast just making this up

let's say you want to create a podcast

and push in sell and market Clickbank

products that could be valid as well you

know it could be yeah I wouldn't

necessarily recommend that route but

maybe you know you were on the college

radio station and you happen to be a

good broadcaster you don't ramble on too

much you stay on topic and you have a

great voice and you have all the

equipment and you happen to browse on

Clickbank you see some products that

could be great on the topic that you

want to talk about well I think that

could work you know that could

definitely work if you were a

videographer and a storyteller and you

wanted to be you know you went to film

school you can do this on YouTube as

well even though it's you know a crowded

space you can do a video and people

start businesses all the time all right

even in super competitive spaces so I

hope that is helpful

maybe I hope it's helpful I'm just

telling you you got to pick something

and then I recommend you stick with it

for a while be sure you give it a chance

don't jump around too much if you jump

around too much you're gonna drive

yourself crazy you're gonna feel like a

failure

because everything that you're trying

seems to not work and when you look

around you're like everyone else is

making it work and then you'll feel bad

so don't don't do that

don't don't don't fall into that trap

all right this hopefully was a great

episode if you want to call in and leave

a question check out the show notes in

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that and you obviously get a shout out

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everyone have a great day

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