hey miles here miles Becker calm this
video is going to review the results
from 26 months of content marketing
we're gonna go inside of the analytics
on my youtube channel my podcast as well
as my blog to look at what's been going
on right what does the data say the
results are from all of my activity now
the big major idea that I want to share
before we jump in is you know at this
point I'm 26 months in and that might
sound like a big deal to you but not
very long ago and honestly it feels like
it was yesterday I just started I didn't
know what I was teaching about I didn't
know exactly what topics I was gonna
cover I knew I needed to create and
publish content to really grow the
audience and then I've just kind of
stumbled forward I did a hundred and
twenty videos in 120 days so that was a
video per day published every day for
four months and then I shifted over to
the three videos per week kind of paste
that I'm still on to this day and I
still barely know where I'm going right
like I might have one or two video ideas
but everything is really done in the
spur of the moment it took me six months
of putting out videos every single day
or down to three a week for the last
last two months in that period before I
even started growing my email list I
didn't even get my opt-in my lead magnet
done for six months into the process
because it was just so much work and
energy for me to just give and do the
videos give value through the videos
that was all I could do at about year
one I got my blog system to where I was
getting the videos transcribed and
published on my blog and then about year
one and a half about 18 months in is
when I got the podcast system going so
they're all kind of varying at different
and been alive and ultimately really
that big key is if you start if you
haven't started yet if you start today
and you just get going and you stick
with it eventually you'll be able to
look back and say wow I've been doing
this for twenty six months and that's
where I'm at today and it doesn't feel
like I've been really doing it for
twenty six months even though I have
time's tricky like that time is gonna
keep on going whether you're taking
action towards your goals towards
growing your business or not so you
might as well just start taking action
towards your goals and towards growing
your business alright I'm off the
soapbox at this point
and I want to jump in and look at some
data so you can see here on my channel
that I've got seventy one thousand six
hundred and eighty-one subscribers at
this point at the current growth rate
that I'm on I'm assuming about ten
months or less I'll cross the hundred
thousand mark unless something changes
but about three thousand subscribers per
month is where I'm at you can see I'm at
four hundred and twenty nine videos in
that time frame so I've done I think
I've deleted about four or five videos
from my channel over over the years but
so I've done about four hundred thirty
videos in just over two years and twenty
six months two years and two months for
you if you weren't on top of that right
away now you can see my watch time is
down a little bit but it's only down
1.6% my average view duration is up a
little bit but only 0.3% and my views
number is down about two percent roughly
so relatively even here inside of
YouTube nothing major going on I'm gonna
scroll back to the last ninety days
because I think kind of zooming out a
little bit could really be helpful and
you can see I'm in a very clear channel
right like the the highs don't get much
higher than this right here about fifty
four thousand views in a day or minutes
in a day watch is about my highest and
then that kind of correlates right here
with about seventy seven hundred views
in a day and my lows seem to be you know
between forty five hundred and seventy
five hundred seems to be where I'm
currently operating in the number of
views per day and this is the power of
doing consistent content marketing is
you get consistent results like I'm
putting in a lot less effort today than
I was when I first got going and I'm
getting significantly more results now
when I do the ninety over ninety okay so
we're looking at this time the the last
90 days is blue and in the ninety days
before that is the orange color and you
can see that I'm up approximately 10%
roughly give or take on this so from
three point three million minutes view
to three point six million minutes view
that's about three hundred thousand
increase and then on the views number I
went from about four hundred and eighty
thousand to five hundred and fifteen
thousand that's approximately a 30
thousand increase so that's maybe eight
percent or so just some some napkin math
right there so you could tell that I'm
slowly growing but it's not drastic
right and nothing on this channel ever
has been and nothing ever probably will
be there's not gonna be a viral video
that that just blasts me or most of you
off into like the next level right it's
actually the compounding effect of doing
the work day in and day out for month in
and month in and year in and year out
that creates massive results because my
10% increase that I'm getting this year
versus that 10% increase last year is
much larger because those 10% increases
are compounding on each other I have a
great video on the power of compounding
and that's what the results here show
I'll have that video pop up above my
head it'll be in the top right corner
maybe top left corner click on that if
you want to understand and really really
help your brain get that compounding is
really the ultimate power that you're
after in this now one more thing I'm
gonna go ahead and cancel my comparison
and then we're gonna look at the
lifetime of the channel just so you can
get a view of what it ultimately looks
like now I had this gmail account and I
had this account up and running for many
years before I published my first video
I published my first video in August of
2016 which is right about here on the
timeline and man it took about six
months to nine months to get up into
this operating range and you can even
see while consistently putting out
videos somewhere around here - I hit
this really low low and I'm now off of
the low it looks like this trend is
moving upwards even more which is
exciting means I'm in a new positive
trend but the goal of showing you this
is that you are going to have highs and
you're going to have lows nobody goes
straight up in the right direction
that's why extreme patience is
absolutely required and let's jump into
the analytics on that note because
you're gonna get a kind of a another
vantage point of why patience is
required so in the last 30 days from
September 24th through today October
23rd
maybe those yesterday at this point
19,000 sessions right so about 20,000
visits from 12,000 300 so about 12,000
individuals for a total of forty
thousand page views 2.0 pages per
session my
average session duration is 2 minutes
and 32 seconds now I really like my
average session duration I think a year
ago or so it was down in under a minute
so I've been working really hard to get
better longer quality content on my site
and indeed that's exactly what we're
doing and now that I'm doing a 30 day
over 30 day comparison you're gonna see
that I'm actually down 10 percent in
traffic in the last 30 days I'm down
about 8 percent in the number of
visitors and I'm actually down on
pageviews the pages per session is up my
average session duration is pretty close
my bounce rate is pretty much even at
that point so what I'm showing you here
is that even in this this path I've got
my blog team publishing more frequently
than ever I've got a new system in place
with the WP publish procom kind of team
publishing my blog posts for me they can
publish your blog posts for you if you
would like as well it's kind of like an
outsourcing team so in the last month
I've actually published more blog posts
in the last 30 days than I have in in
most months up to this but you see I'm
actually down on sessions and this is
kind of funny and ultimately it
generally takes time for the search
engine spiders to really analyze what's
going on to index all the content
properly they test me in different parts
in different places inside of the search
engine results and there's always a you
know there's a given intake there's an
ebb and a flow to it there's a process
of from when you publish it through that
point when you actually land on the
first page and stick your claim on that
first page of the search results so I'm
in that little bit of a period and I
fully expect these numbers to go up
significantly but here's where I want to
really look at because I want to do the
previous year instead of the previous
period so now we're gonna look at the
same month last year versus this year
and you can see I'm actually down from
last year at this point so 13 percent
down from right about 20,000 22,000
visits down to about 19,000 visits right
now my page views is also down my
average page duration is up my pages per
session is up and someone might be able
to look at this and be like oh my
goodness like you like the traffic's
down what's going on I have been in the
game long enough that I literally ignore
this personally if it wasn't to show you
these results and show you what's going
on
I would probably rarely if ever maybe
once every three months or six months
log into analytics because my
view point at where I'm at in the game
and what I'm focusing on is my job right
now is to put out as much helpful
content as I possibly can there's
bloggers who have been blogging for a
decade longer than I have and I got a
lot of catching up to do
so now for me personally is not the time
to look at these results and make
decisions based on the results and and
ultimately care about what is going on
with the results could it potentially be
an identifier for for optimization needs
here and there sure there is kind of an
argument to be made on that but every
one of my posts is optimized based on my
learn SEO video that's doing really well
so I'm doing the work and I need to
really make sure that I'm able to spend
the next two to three years of really
just doing the work doing the work doing
the work not second-guessing the process
not second-guessing anything I got some
big-time people who have been publishing
lots of content for years and years and
years that I have to catch up to so
that's why I'm able to look at this and
just be like oh okay that's interesting
it's not terribly scary to me now I want
to run one more year comparison and I'm
gonna drop it back yet another year here
so now we're looking at this versus the
year before and this is where you're
gonna see so this is the last 30 days
versus the 30 days from when I first
started in the 2016 right so I did my
first video in August of 2016 so this is
showing you the difference on my blog
from the September of 2016 through today
so this is two years growth and you can
see I've got like an eleven thousand
percent growth on the sessions fourteen
thousand percent users I was getting
traffic but literally it was under three
people a day on average is what I was
getting back two years ago and this is
really the big kind of aha moment and
this is again showing the power of
compounding if we zoom in too much the
month-over-month the little changes that
happen in our business we sometimes can
can kind of lose the four you know we
lose a tree from the forest or forest
from the trees there's some fancy saying
around that but if we look at the wrong
metrics we can maybe get ourselves
thinking or doubting our approach or
reconsidering other approaches or
thinking about shifting into another
niche and those are all the most
dangerous
for an internet entrepreneur the big
goal ultimately is to create a plan
stick with that plan and work that plan
for three to five years not even three
years in not I'm not even like - I'm ten
months away from three years in at this
point and then boy I'm not even you know
I'm two and a half years away from being
five years in I'm actually more than two
and a half not even halfway to the
five-year mark which to me that's where
all of this is really going to get
interesting and that's kind of the level
of patience I have is I'm just gonna go
do the work do the work do the work for
five years straight and ultimately I
know for a fact I'm gonna have some
drastic results I'm already seeing these
results here which is where I started
two years ago to where I am today and
now I know that if I just keep with it
over time those little ups and downs I'm
seeing right now are going to vanish
because ultimately I will at some point
in the process of publishing at the pace
I'm publishing now over the course of
five years I will outwork everyone and I
will have more higher quality better
more valuable content on my blog than
other people who currently hold that
title right they've got the belt in
their hands and I'm sitting doing my
training doing my work to get ready to
go challenge them for set belt and
Google will begin to give me more and
more and more traffic over time so
that's really I think it's good for me
to show you the Downs in with the ups
I've had a lot of up months on these
videos but there's a down one for you
and that's my perspective of it like I
really don't care I probably wouldn't
even have noticed if I didn't have that
monthly like oh yeah I do this video for
you every month at this time and
ultimately I'm just excited about where
I'm at on the two-year phase looking
back over two years and thinking about
where I'm gonna be in five years three
years from now that's the really
exciting point for me
that's where extreme patience is
required lastly this is the last pillar
I got going on the three pillars or
content marketing strategy is the
podcast itself and you can see on the
podcast the last few months I've been
well into the solid 6000 range we've got
about a week left in this heat in this
month and I think over the next week
looking at the math 3/4 of the way
through so if I add 25% I'd say I'm
gonna be right about 6,600
downloads this month which is really
cool I've got these really high highs
popping up which is exciting hitting the
high 500 marks my lows are down into 87
you know what is that 46 so so 50 to 80
up to 550 or more is my operating range
here on the podcast really ultimately
the podcast is just the audio format of
my videos that don't share the screen so
it's simply a process that my virtual
assistant does to get my content on to
yet another platform if you haven't
found my podcast feed yet go search in
your podcast app for Myles Beckler and
I'll pop up be sure you subscribe leave
me a comment if you wouldn't mind if
you're on Android and you don't have an
app stitchers a good app so is pod bean
and you can find me in either of those
apps if you're on iTunes just search in
the podcast app and that's how a large
segment of my audience write upwards of
500 people a day or more are able to go
consume my content while they're doing
other things they're commuting they're
driving to work they're on the train
they're walking the dog they're in the
gym and they're building their mindset
right they're expanding their mindset
they're learning they're really working
on forging that entrepreneurial mindset
for success because it's a long path and
you really need to be sure you're
filling your mind with positive ideas
and not everyone has the time required
to sit down and watch YouTube videos so
they like to go to my podcast and this
is the third pillar in the three pillar
content marketing strategy I produce
these videos first this is my goal is to
get these videos out I have a team that
turns my videos into blog posts for me I
have an assistant who turns my video
audio feed into podcast episodes I stay
focused on what is most important for me
which is creating more great content for
you in the kind of medium that's easiest
for me right these YouTube videos happen
to be easy for me if I could wave a
magic wand and declare myself a writer
and just write a great blog post every
day I would do that but it takes way too
much time and energy and I have too much
doubt around my writing so I really just
focus on making these videos three times
a week and now I have teams and systems
in place to make sure that video gets as
much reach through syndication as
possible I've even got videos that teach
how to how to syndicate those if you
want to search my channel and that's it
so I hope you found this video to be
helpful I hope you've enjoyed seeing
that I've got a down month in there as
well it happens to us all nothing goes
up
in a straight line ever everything has
ups and downs as you are going to see in
your business and one of the keys to
your long-term success is to stay
focused on the long term and the big
picture and to really stay focused on
your mission because when your mission
is to create and give more value than
anyone else in your space which is what
I'm after here in this space then
ultimately I'm more focused on how many
videos that I put out this week how many
blog posts did I put up this week how
many podcast episodes have I put out
this week and it's that constant focus
on giving value giving value giving
value that is continuing to grow my
audience at a massive pace even if the
month-over-month
looks small if we zoom out far enough to
the couple of years it is a drastic
fourteen thousand percent increase from
ninety visitors a month to fourteen
thousand visitors a month that's pretty
ridiculous if you ask me and my email
list is now well over seven thousand
subscribers on its way to eight thousand
subscribers the business is bringing in
more cash flow than ever before it's a
very very healthy business and
ultimately I've been able to create yet
another two assets the miles vector
brand and the content and conversion
membership program both of those are
based off of these efforts here and it
has revolutionized my little internet
publishing business that I have with my
wife you can do this too you need to
stay focused on giving value and being
of service to an audience that is the
ultimate key you need to be able to kind
of emotionally kind of disconnect from
the ups and the downs
sure celebrate your victories but
remember that the big victory is
following through for five years
straight that's where you can make all
those gains that will create that
lifestyle business that you ultimately
desire it's in that three to five year
plan that ultimately creates the success
that you desire we underestimate what we
can do in five years we overestimate
what we can do in one year so get that
mindset right get patients on your side
and blaze forward giving value to your
audience you'll be amazed at what you
create if you've enjoyed this video give
me a thumbs up here I do appreciate it
be sure to subscribe if you haven't yet
I got three videos a week coming out
Monday Wednesday Friday I got another
video coming out in a couple of days for
you and ultimately if you have any
questions feel free to get at me in the
comments below I'm happy to chat in the
comments when I have time and I thank
you for any engagement for sharing for
whatever you do just thank you for being
you I appreciate you I look forward to
creating some more great
for you and I'll catch you on the next
video until then be well
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