hey miles here miles Becker calm in this
video you are going to see the exact
results from my year-and-a-half of
aggressive content marketing this marks
the 18th month of kind of this little
project or this little experiment that I
did I started with a hundred and twenty
day challenge 120 videos in a hundred
and twenty days with the sole purpose of
just getting everything out of my head
that I know about internet marketing out
on the page out into the world I chose
you to of my kind of initiation point
and after that I found a rhythm at three
videos per month and I've been doing
three videos per month for over a year
now at this point in time and today
literally marks the 18th month or the
year and a half anniversary I guess it
would be so we're gonna look at my
analytics of my blog we're gonna look
inside the analytics of YouTube and also
the three pillar content marketing
strategy it's about getting your content
out in voice which is the podcast in
video which is YouTube and in the
written word which is your WordPress
blog it took me over a year to get all
three of those things firing and if
you're just starting out and you're just
getting going or you're interested in
content marketing and you're like seems
like that's a long way off remember I
started with zero views zero subscribers
zero videos just a little while ago and
my goal the biggest takeaway I hope that
you take from here is that amazing
things happen when you stay consistent
when you stick with one niche one
platform one focus and you go deep on
one idea for an extended period of time
that's where compounding of your efforts
happen that's where you get that slight
little edge right there and that's what
we're all about in this space so let's
jump onto the screen and I'm gonna show
you some actual data from inside of my
tools and inside of the places that we
go so it's already loaded here to the
podcast so we'll start here this month
and you'll see that in this part in
February we're at about 2600 downloads
up to this date in February we're about
two-thirds of the way through February
so I'm assuming I'll end up somewhere
around the 3,500 mark for the month I
might email it once or twice to try to
boost those numbers but all
all the big kind of more important thing
I'm looking at is you know January was
greater than December was and total all
time since launching this around
November of last year I've got over
21,000 downloads now this is the exact
same content that's on my YouTube
channel I've eliminated the videos where
I'm doing a screen share so for example
this video won't go to my podcast but
all the ones that are just me talking
and sharing an idea with you all of
those make it over to the podcast and
the theory behind this is that there's
there's humans and I you you probably
were like really there's people who
don't love YouTube but there's humans
out there who don't do the YouTube thing
and they are so addicted or they're just
so into podcasts that I wanted to make
sure and take time to make my content
readily available for them where they
already are
so my content now shows up whether
you're searching in the iTunes podcast
directory or you're using some other
podcast app my content will show up for
a variety of keywords that are relevant
based on the titles of my videos which
are now podcasts over there etc so real
quick if you haven't yet downloaded my
podcast please go connect to it open up
whether you're on an iPhone just go to
the podcast app or if you're using
Android I use pod bean and search for
Miles Beckler I'm the only Miles Beckler
on there and when you find me go ahead
and subscribe download and leave me a
review if you wouldn't mind it helps me
keep those numbers going up and remember
you're able to turn your commute time
the time you spend washing dishes if you
walk your dog if you're vacuuming the
house whatever you're doing if you pop
in those earbuds to your headphone the
right pop in those headphones you're
able to turn that time into productive
time YouTube consumes all of your time
and energy it's difficult to do
something else while watching a youtube
video but podcasting allows you to do a
variety of other things mowing the lawn
etc while listening to the podcast so
it's a way it's a kind of a life hack
there for you if you're not yet taking
advantage of that let's go backwards
into we're going into my analytics for
my blog now I have a team in place that
is transcribing and copy-editing
my blog posts excuse me transcribing and
copying editing my videos into blog
posts and we've been working to get that
ramped up I'm gonna switch it out to the
30 day mark because
pretty much all the numbers on the other
platforms look at 30 days and we'll
start with a 30 day Association so you
can see eighteen thousand seven hundred
and fifty eight sessions from just over
ten eleven thousand users right this is
pretty fantastic just over a year ago
let's do a year over a year cuz I know
for a fact just over a year ago I was
still struggling to get my content onto
my blog and you could see that orange
line is last year and the blue line is
this year and I'm up almost 300%
increase so from getting under five
thousand visits per month to getting now
over eighteen thousand seven hundred
visits per month literally going from
about twenty five hundred individuals
see my website every month to over
11,000 individuals seeing my content
every month this is absolutely fantastic
for me really I believe that on your
WordPress blog the traffic that visits
your WordPress blog is some of the most
valuable traffic for you I'm just not a
writer natively like it's not something
I enjoy it's not something I find easy
so I had to leverage what was easier for
me which is making these videos for you
and then put systems and people in place
to make sure I get it onto my blog the
reason I think that WordPress blog
traffic is some of the best traffic is
number one a lot of these individuals
are searching google for answers to
their questions and when my content
shows up there's kind of a little
leveraged credibility there right these
people think okay well Google thinks is
miles Beckler com
it obviously has the answer to what does
a clickfunnels alternative they're gonna
click they're gonna view and there's
this kind of leveraged credibility that
happens there number two I'm in control
of the environment on WordPress I have a
pop up that offers access to my free
course I've got internal links that
links them to other content and since I
own that racecourse and since I control
that user experience I actually get more
leads from traffic that visits my blog
than I do from any other platform out
there and I think you will see that in
your business as you move forward also
we have definitely seen that in my
wife's business which we've been running
for nine years now so I really think
that the WordPress blog is the ultimate
goal but for me my personality I don't
love writing I'm not necessarily a
blogger so creating the video
was what was fun and easy so I can make
sure that gets done week in week out
week in week out and then I put systems
in place to get it to my blog these
results are really exciting to me and
I'm excited to see what happens as I
continue this pace and as I continue to
get more content onto my blog because
you know there's millions and millions
of potential search phrases out there
that I should be and could be ranking
for so it's just a matter of time
processes and really staying consistent
over long periods of time to get all my
content onto my blog in written form
Google's gonna keep indexing it my
domain Authority's gonna keep rising
which means more and more visibility in
the search engines more clicks more
leads etc etc finally let's go over to
the YouTube dashboard you can see at
this point I've got 1.8 million views
that's actually kind of cool that
actually for having 18 months that's a
pretty close correlation there and I've
got forty five thousand seven hundred
and six subscribers as of this moment
and you can see down here at the bottom
right there it says view all 325 I've
recorded 325 videos in again a year and
a half but let's jump in and go into the
analytics and get a little bit deeper on
what's going on with that numbers here
because although my goal isn't the
growth right I'm not doing this just to
see the audience growth it is fun and so
I am doing this in part for audience
growth the real reason I started the 90
day challenge was because I felt like I
need to teach this stuff that I know and
what my wife and I do so when I began
this path it wasn't to grow an audience
it was just to get this stuff out of my
head I'm always engaged I've been doing
internet marketing since 2000 making
money with internet marketing since 2003
Phil my first websites in the late 1990s
so I'm bringing like 20 years or so
experience to this world and I felt that
so many people were teaching it and
trying to gate it and trying to charge
for such basic information or even worse
they charge for Miss information which
happens more than I'd like to admit in
this industry I was like man I just got
to share what actually works now so it
was that that kind of place of I just
had to share what I do and what I know
in the world now I do enjoy kind of
looking at the grass and seeing is my
audience growing is it waxing is it
waning
going up is it going down because even
if you're even when you're consistent
over time you're gonna see your numbers
are gonna go up your numbers are gonna
go down they're gonna go back up they're
gonna go back down
some of it is seasonality some of it is
algorithm changes if you ignore all the
noise and stay focused on putting out
optimized for search engine content and
you do your keyword research time into
time out and you just stick with that
plan for a long enough period of time
you will generate massive amounts of
traffic so in some regards don't pay
attention to the numbers too much it's
not about these numbers but it is a good
kind of feedback measurement it's kind
of a finger on the pulse of how things
are going the first thing I noticed
right here even though it says that my
month-over-month
watch time is down about three percent
this trend line is up the lows are
getting higher and the hires are getting
higher not by a lot but a little bit I
can see that I'm trending in the upward
direction you can see the average view
duration it says that it is also down
but it's one point six four percent and
to me it looks like that line is
trending up a little bit which I'm
excited about
my number of views is down about two
percent here that looks pretty pretty
even on that trend line what I'm really
interested in doing here is running
comparisons cuz to me I think the
comparisons are really really where we
get the kind of the broader comparisons
is where we get a little bit better data
right we got to zoom out to get the big
picture of what's going on so here you
can see I just did 90 days over 90 days
right so it's a quarter over a quarter
and I'm looking at the last 90 days is
blue and the 90 days below that is
orange so you can see there's a
difference here of four hundred thousand
watch time minutes essentially just a
couple of seconds in average view
duration so that's pretty much even for
my for my take here and it looks like
the views have gone down a little bit so
I'm kind of up and down a little bit
here and there I'm not too concerned
about these trends I'm just getting in a
gauge of what's going on if you're
interested you are able to really go
back and look at what content have I
been putting on in in the different time
frames right like what content actually
worked really well and what content
didn't because if you go through
different syriza's and you're noticing
that your your traffic numbers are
dropping that
is YouTube's algorithms way of helping
you understand what's working what's not
working
I just wanted to zoom out you can see
I've had this gmail account I was a beta
user of Gmail back in the day so you can
see that over the full duration I've got
over 12 million minutes viewed and you
can see that it just absolutely climbs
as a spike up I want to get a little bit
closer view of this so give me one
moment I'm gonna set a better lifetime
view so we can get a little bit better
picture of that all right so now you can
see this is the full scale from when I
started publishing videos again you saw
that line was at zero before I started
with zero video zero views zero
subscribers and I just decided after a
personal development seminar to
challenge myself doing something that
was out of my comfort zone that I felt I
needed to do in this world to help make
the world a little bit better place and
for me that was putting out a video day
for 90 days and then I decided to stick
with it so in this this is an 18 month
chart here and you'll notice it kind of
went up and is down and it's going back
up a little bit and that's what I'm
saying is there's some seasonality in
here there's just algorithm changes
there's just things that happen that
will you're never gonna see a straight
up line but what I'm really really
interested in showing you is if you
break this down if you cut this in half
right about where my mouse is there
that's half right so that means that's
nine months of aggressive marketing and
I'm just now after nine months if you
look on this scale it took almost nine
months for me to hit this peak channel
that I've been in for a very long time
now I met at a DM SS which is a digital
marketing Skillshare event I spoke at in
Bali I met a guy who is I mean he's an
absolute gangster with YouTube marketing
he does YouTube consulting he helps
brands like really big brands to get
millions and millions of millions of
views on their videos and we were
talking and he was like okay so do you
do everything in the marketing space I
said yep he's like so what do you get
about about a thousand fifteen hundred
views per video that's it I was like
yeah that's about it he was like you
know that is actually a viral video in
the marketing world so he helped me
understand that my types of videos
simply don't get the large volumes of
views that lifestyle videos get that
some of these blogs get that celebrity
stalking videos get etc and that's one
thing to keep in mind right like my
numbers are you new to me your number
gonna be unique to you when we look at
my wife's channel her numbers are very
very different the view time is very
different the number of views is very
very different so it does move around
per audience but the trick that I really
want you to understand is that nine
months in is when I really caught my
stride and I was putting in a video a
day every day here for months and months
on end this is at least four months in
of putting in a video every day every
single day video it was a very very
large undertaking and I still at that
point of doing it every day for four
months I barely had the momentum that I
see on my lowest day today in this kind
of area I'm at right so this point here
this highest peak that I had ever hit at
this point in time is about as high as
the lowest point that I ever hit which
was probably right around Christmas when
everyone's with their family and not
watching YouTube videos the perspective
here really proves that the bulk of your
views the bulk of your viewership the
both of your likes the bulk of your
subscribers are all gonna come after
you've put in months upon months if not
years upon years of effort towards your
content marketing results and that's
really the big point here that's really
what I wanted to help you understand you
can create a very successful business
online you can grow an audience online
you can I mean I've seen it in so many
niches many of the sub niches those
little crossovers the the vegan dog food
example right
that's where there's less competition
and there's more potential for you to
quickly capture a large market share if
you're going into a big saturated niche
like internet marketing or make money
online or Fitness know that there's a
lot of competition in the space and it's
gonna take even more energy there's room
for you the top you can work your way up
to that point it's just potentially
gonna take a little more energy to get
that momentum on your side because
there's some established players and the
real big trick if you're able to figure
out how to find I had to go into a
really really interesting sub niche so
let's say you're doing to make money
online but you decide to focus on baby
boomers and you tailor everything for
baby boomers or you're doing the the
Fitness right and you decide you're
gonna do Fitness for race car drivers
and you
when those two overlaps for people
trying to get those two things going at
the same time that's where you could
really niche yourself out and really
gain market share because you have
created potentially a new niche or at
least you're going into a much less
competitive niche and you're able to
dominate that much more quickly I hope
this video has been helpful for you I
hope it's a good perspective for you to
understand that the real value in
audience growth the real value in
growing a channel or our WordPress blog
or a podcast really shows up in the
later months or years of doing it all
for long periods of time so many people
start something they'll do it for three
months six months they'll look at the
results this isn't working
and at that moment that's a correct
statement but if they were to keep with
it for a couple more years they would
surprise themselves as to what they
create so if you're along that path
somewhere know that it not only gets
easier I put in less time on my platform
today than I did when I was first
getting started I produce less videos
now than I did when I was first getting
started but my results are magnitudes
greater now than they were when I first
got started with this
you got a persevere through the
challenges to get to the promised land
that's just the only way it works I've
seen it so many times over again I hope
this has been helpful if you enjoy the
video give me a thumbs up
if you have not yet subscribed click the
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videos come out and other than that if
you have any questions for me about this
video hit me in the comments that's
where we can kind of chat back and forth
a little bit if you have any questions
about my approach or about what all
those means I'm happy to share as best I
can
and I look forward to connecting with
you on the next video so until then be
well
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