hey miles here miles Becker calm in this
video you're gonna follow along as we
review 22 months of content marketing
efforts specifically we're gonna drill
down inside of the analytics of my
youtube channel my wordpress blog and my
podcast the goal is to help you
understand exactly what it takes to
create success online and if you've seen
these in the past know that I'm gonna
work to actually show you a little bit
different analysis of the data so it'll
be kind of interesting in that regards
the goal again here is to show you that
consistent effort applied over sustained
periods of time is actually how you
create the goal create the results
create success online so let's jump
right in and actually take a look so the
first place we're right here inside of
YouTube and you can see that I've got
fifty seven thousand eight hundred and
fifteen subscribers at this point so
probably will be well within the sixty
thousand subscriber mark and you can see
by the time I do the next update and you
can see right here I've got three
hundred and seventy-five videos
published at this point in twenty-two
months I'll let you do the math believe
that's an average of about twenty or so
per month and then I want to go inside
the analytics because this is where
we're gonna get into the interesting
numbers now my analytics right now kind
of month-over-month
aren't moving a ton and they haven't
been moving a ton for a while and
someone who doesn't really get the power
of compounding efforts might think we'll
but it's flat right you're not actually
growing so you can see I've got a
million minutes of watch time a hundred
and forty four thousand different views
a really quick comparison and we're
gonna compare the previous 28 days just
so you can see what I'm talking about so
you can see I'm actually about thirty
thousand down on my watch time thirty
thousand actual minutes watched and I'm
down maybe six thousand or so views
those numbers are like I don't even
think that 2% to be honest with these
tiny amounts very small figures so in
one way of looking at it my numbers are
flat right now but what I want to do is
I want to start to zoom out because this
is where most people forget is that
you're really actually making generally
very large gains over longer periods of
time so you could see when I go out to
the last 90 days versus the previous
period which is essentially 90 days
resisted 90 days before you can see
at this rate I'm almost ten percent
better right like I've got 230,000 more
minutes watched in the same time frame
and here we've got 30,000 more views so
that's somewhere between five and ten
percent with my rough kind of off the
top of my head math but this is really
where I've wanted to get with you
because now that we're close to let me
see here last 365 days now that we're
close to the two-year mark I can start
to run full year-over-year numbers and
this is where you can see the change is
absolutely massive
now again I'm at about 22 months so
right here the first two months on this
orange line there's nothing you can see
my first video pops up right about here
on the timeline so you've got to take
that with a grain of salt right the four
million views that are the orange line
or assuming four million minutes watched
that are the orange line down here it
doesn't include what's left of my cursor
right now but still even if it did you
notice it ran pretty flat here for the
first several months in fact it took
about six months for me to really start
to rise up and almost an entire year for
me to get in the channel that I've been
working with now and you can see clearly
I've got over 300% increase
year-over-year again less that 2 month
period what most people do is they'll
get started they'll publish videos for a
month or two or maybe even three they'll
get to about here in the book wow this
is a ton of work this doesn't generate
the results that I want from these three
months of effort I'm gonna move on to
something else and they jump over to
drop shipping or they jump over and try
a new niche site maybe it's the niche
that's broken maybe now they're trying
to do Facebook Ads and they they jump
from one thing to the other to the other
but the goal that I'm trying to help you
see is that this whole year - in this
upper range the blue line here and down
here the blue line here this is a 4x
increase almost right here that's where
you get all of your results the power is
in the follow-through so that's really
what I wanted to show you from here and
real quick I want to do one more I
cancel the comparison i'ma go here and
let me do a quick adjustment here now
I've said it's a lifetime and lifetime
is a little it's not truthful because I
have this gmail account for this whole
time here so a lifetime for me action
started literally twenty two months ago
I had no videos I had nothing published
before that point in time and you can
see right here this watch time I've had
17 million minutes viewed and over the
life of this channel in 22 months I've
had almost 2.5 million views that is
absolutely incredible to think that I
can just take a little bit of time out
of my schedule to put these kinds of
videos out for you and I'm getting
literally 2.5 million views 75 thousand
likes over 20,000 comments about half of
those are mine and again over fifty
seven thousand five hundred subscribers
so that's the power of really sticking
with something for a long period of time
and let's go look at what this means
inside of the blog so here we are in my
blog and you can see 11,000 visitors
19,000 visits in the last 30 days so
what I'm gonna do is I'm gonna run a
quick comparison here to go 30 over 30
you're gonna see it's it's kind of
similar again right we've got about a 4%
increase here about one and a half
percent here about three percent
increase there small incremental
increases
I like incremental increase increases
but let's go out to the year-over-year
this is where it gets fun and you can
see your year I'm sitting at a 71
percent increase right so the blue line
is this year and my highs are higher and
my lows are higher and in fact it
doesn't even look like the highest point
where I was last year even touches my
lowest day of where I'm at this year
eighty-five percent more users on the
website 71 percent again new sessions
and over 66% more pageviews this is
really exciting content really exciting
numbers to me but what I want to do here
real quick is set up another
year-over-year in a different way give
me one moment to set this up here
alright so what I have showing you right
now on the line is the last year of blog
traffic okay so this is a 365 day view
and you can see I was kind of in a lower
channel it bumped up and I wiggled
around for a while and Here I am in a
very consistent channel in the last year
I've had about four hundred thirty seven
thousand page views from a hundred and
fifty hundred sixteen thousand people
for a total of two hundred and twenty
two thousand sessions that's pretty
powerful when you realize that a hundred
thousand plus people have entered my
real estate to see what's going on and
most if not all of those people see my
pop-up and they get the opportunity to
join my list but let's do a
year-over-year on that so now we're
gonna look at the last 365 days versus
the 365 days before now I was blogging
at this point in time you can see all
the way back here I had 17 sessions 17
visits that day so I was blogging in
this whole time three hundred and fifty
three percent increase in the
year-over-year so that means the last
365 days versus the 365 days before this
this is where I'm getting the two years
plus of consistent effort really
starting to leverage that kind of the
results that compound on each other it's
really the compounding of the results
that's starting to happen and you could
just see it's so clearly this is
practically flatlined and I started
let's see it would be around here I
believe I actually know I started my
videos here right about here is when I
started my videos on this orange line so
down here I started the videos you can
see absolutely nothing going on with the
blog and right in this range here is
when I started to actually get a system
in place and I started by transcribing
the videos myself putting my blog here
and now I've just been really consistent
recently I've been publishing a lot more
of my emails on my blog as well as a lot
of my content that gets put out on the
blog and then one more view I want to
show you the lifetime of the blog as
well so zooming way out through June
20th of 2010 so that's literally eight
years ago you can see I've got this
little flutter of effort of results
right I was actually trying to work on
this blog and grow it as much as eight
years ago you can see here six years ago
I had a little bit of effort you can see
even about four years ago three four
years ago here I had some effort but it
really wasn't until about where my
cursor is there then I started
publishing videos and once I started
publishing videos I became a content
creator then I built ways around here to
start to get systems and teammates to
get my content off of YouTube onto my
blog and I have been on an absolute Ram
age of publishing ever since then and
now I'm starting to see the results you
can see a hundred and fifty thousand
users in my blog over the entire
lifetime of it but as you saw a moment
ago most of that happened in the last
365 days right it's amazing at how much
the results compound over each other and
now I'm building a foundation for higher
highs and higher lows again which means
I can level this up I've just got to get
a little more creative and my goal of my
strategy right now is to not just have
my content from my YouTube videos put
onto my blog but I'm also adding my
emails because my emails I'm starting to
write are very value packed
I've written some emails that were as
much as 1,700 words I'm going off the
script I'm teaching more or more in
depth than I am teaching just on the
YouTube videos themselves so it really
is this extra value add and since I'm
sending out these 700 word to 1500 word
kind of emails that really teach key
lessons to entrepreneurs I might as well
get that onto my blog too so now I have
two types of blog posts going up and
this is still very very new this is only
within the last couple of weeks that
I've been publishing them in this manner
so now I know that I can keep going
forward with this new plan over the next
year and that is my goal to really level
up my blog traffic for that next level
I'm at this point if you're curious I
got about 50 350 400 subscribers on my
email list if you're not on my email
list you can go two miles back or com4
slash free - course you can get the free
course and you be getting my daily
emails within about 2 days I just send
you the access for the first day so
that's really what's been going on in
the blog I'm really excited with I mean
think about it like back in 2010 2011
2012 I was trying to get this going
2014 2015 I had a little flurry a little
bit a little bit of traffic going on
there but it wasn't until I just got
consistent until I turned pro that
things really started to change then
finally we're here inside of the podcast
and you could see all time at this point
I've got 43,000 about 44,000 downloads
to my podcast this just launched in man
like October November of last year you
could see since November 1st it's been
40,000 so I do think it was mid October
of last year which means this has only
been running for
about eight months and over eight months
I've generated about 43,000 downloads
you see last month May I did cross the
6000 download mark in a month that's my
first time if you look at it March 4700
April 56 May 63 here we are on the 20th
day of June which means we got 10 more
days of June maybe 11 more days of June
so that would be maybe another third and
if we look at that number I would say I
might be able to cross that 6,000 mark
again again putting up higher highs and
higher lows and you can see my highs
this is actually a new all-time high for
me 4 and 34 downloads in a day the
number of days that I'm having below 100
downloads is at an all-time low
and the number of days that I'm having
above 300 downloads in a day is at an
all-time high
I do email my list over to my podcast at
least once or twice a month
I don't overdo it but I do want to help
make sure people realize they can get
this kind of content that you're getting
right now especially the ones that don't
have a screen share you get it an audio
format so they can listen to my content
when they're walking the dog they're on
the treadmill they're commuting to work
you can continue to fill your brain with
marketing tips copywriting tips business
growth tips entrepreneurial tips and
mindset tips all while doing other
things it's a powerful way for you as a
listener to keep growing your mindset
and keep growing as a kind of keep
skilling up and becoming a more valuable
individual to your business and those
local businesses that you're helping
while also doing other things that
you're already actually doing so my goal
is to help get more people subscribed
here because I know that this will
eventually get over a hundred thousand
downloads and then eventually it will be
over a million downloads and it will
continue to grow also and that's
ultimately the game plan this is my wife
and my this is our goal this is how we
built her main website that has had over
25 million visitors since it started I'm
a little bit of a late bloomer myself I
never got consistent with content
marketing my wife got consistent with
her content marketing in 2009 I didn't
get consistent with content marketing
until 2016 but you can already see the
results that I'm generating are massive
and they're gonna continue to grow and
I'm gonna continue to document the
process as I teach you all
nuts and bolts of how to build a
business online how to grow a business
and market your business through digital
marketing I also want to show you the
results of my efforts because everything
that I'm doing is exactly what I'm
teaching you and as you watch my channel
you can watch what I'm doing to see
exactly how I'm approaching it and you
can learn from what I'm teaching you I'm
running zero paid traffic to the miles
Bechtler platform at this point and I
have zero desire or intention to do so
I'm gonna let this be an organic effort
because it started with the cell phone I
had in my pocket the webcam that's on my
laptop I got about maybe a hundred and
twenty dollars worth of lights around me
and that's it right I got a thirty
dollar headset and we are running and so
I'm trying to prove beyond a shadow of a
doubt for our third brand now in my
family that it really doesn't take any
fancy tools it really doesn't take any
fancy courses it takes the willingness
to put in the work for years on end to
grow the audience and then you got to be
of service to the audience everything I
do funnels people back to my email list
that is my main goal is to get people on
to my email list because that's where I
can take the relationship further and
that's where I generate the revenue when
I mention things like my DIY sales
funnel video series that teaches for
free how to build a sales funnel on
WordPress there's a fuel affiliate tools
affiliate links in there that's when I
earn my income is when I mention the
tools and the resources that I use as an
affiliate because there are a few tools
I use and I'm honest and open about
which ones are affiliate programs I'm a
part of but they're all things that I
actually use to grow my business
surprisingly it's like four things and
that's it but I'm gonna continue to
putting out the helpful content I'm
gonna continue to be a leader in the
fact that I'm gonna show it takes this
consistent effort over long periods of
time so I'm doing my video today to make
sure you see that not only here's the
results but I'm also publishing because
that's my job as an internet marketer
that's my job as a content marketer is
to publish helpful content on a very
regular basis so I can help you realize
that miles is here for you and if you
got a question you can go to the miles
Beckler channel or the miles Beckler
blog you can search for to the keyword
phrase around your challenge whether
it's Facebook ads or funnels or content
marketing or SEO or
keyword research and you will find
helpful content because that's what I do
I share helpful content for you to help
you grow your business you can rely on
me as a resource and you can also use me
as an example of someone who's creating
the kind of results that creates yet
another multiple six-figure per year
business because this brand the miles
backer brand at this point within two
years is definitely a multiple
six-figure per year brand and it is on
its way to becoming a million dollar per
year brand in and of itself and this is
really still my side hustle right this
is my part-time thing working with my
wife on our main brands is still the the
big focus for our family this is still
what we're gonna be tripling down on in
this next year bringing on a couple of
new teammates to really grow that brand
and I get to document that process for
you to show you all the things we're
doing to grow that brand to help you
grow your brand so you can see what I'm
doing you can learn how we're doing it
you can see my wife and I are three-peat
winners in this game online and I just
want to make sure you know you can do
this it doesn't take any special tools
or techniques it takes a lot of work it
takes putting in the time the effort the
consistency for years on end when you
really understand that you start moving
forward excited to be helpful to share
helpful kind of tips and items and
helpful videos and blog posts for your
audience that's when you've really found
and uncovered the magic key to success
then you just got to stick with it for a
couple of years and you will be amazed
at the kinds of results that you can
create thank you very much for watching
this video I hope this has been helpful
if you have any questions get at me in
the comments below leave me your
question in the comment I will answer it
when I have time I'm happy to answer
your questions if you enjoyed this
obviously give me a thumbs up here feel
free to share this video with anybody
you know who's currently doing content
marketing or if they're doing a 90 day
challenge give them a little encouraging
video here that shows little things done
consistently over long periods of time
create significant results we're talking
hundreds and hundreds and hundreds of
thousands of people visiting my site at
this point and again my wife site has
been doing this for even longer it gets
like 25 million visitors she gets
literally 5 million different people
visiting her site every year at this
point it is amazing what you can create
I wish you nothing but the best success
and the biggest success in the world I
hope you accomplish your dreams and I
real
hope that this video has helped you a
little bit on that path again get at me
in the comments with anything you need
hit the thumbs up give me a like here
and I look forward to connecting with
you on the next video until then be well
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