Copy This Tesla Marketing Strategy #Best Education Page #Online Earning

- What's up Team Flynn, Pat Flynn here,

I'm in my Tesla and yes I'm gonna say Tesla

instead of Tesla 'cause that's what Elon says.

Anyway all of my favorite YouTubers

talk about their Teslas on their YouTube channel.

For example my good friend Ben Sullins from Teslanomics,

Marques Brownlee MKBHD,

and also the guys over from the What's Inside crew,

they all talk about their Teslas,

so I'm gonna talk about mine today too.

But I'm not gonna show you around the car

and some of the cool features,

and I love that it has will doors

like the DeLorean from Back to the Future,

anyway those are things that I could talk about all day

with you about, but I wanted to talk to you about

a very smart business strategy

that Tesla actually does that,

first off all they're not the first to do this,

but it's very smart and I think it's a thing

that we can all learn from

and actually put into our own businesses

in a very similar way.

And when I share this with you,

you might be like Pat am I even qualified to do that,

can I even do that, well I'm gonna show you how.

And it relates to something that happens on March 14th 2019.

I'm so excited about it,

and this is the kind of feeling

that you can have your audience feel

about you and your business too.

So I'm actually parked right now

to pick up my kids at school,

so before I get to that I just,

let me pick 'em up really quick.

(upbeat music)

Right I got the kids in the car,

and we're just hanging out a little bit

till traffic clears up and then we can go.

We're gonna get some juice right guys?

Alright so here's what's happening on March 14th.

Do you guys know what's happening on March 14th.

- Nope.

- Well here I'll tell you,

the Tesla Model Y is gonna be unveiled.

Yeah the Tesla Model Y,

do you know what the Model Y is?

- [Girl] Uh no.

- Well it's the next version of the Tesla car

But guess what, nobody has seen it before.

And that's why it's really exciting

because they set this day,

and this is what they do all the time,

and like I said Tesla is not the first one to do this.

Apple does this all the time

they have their Apple keynotes

and they sort of unveil the next generation iPhone or iPad,

everybody just anticipate whatever the next product was

and then it became news,

and for Elon, and the Tesla company,

this Model Y is their next sort of Keynote

or iteration for their next product

and their making a big deal out of it.

Too many companies come out with products

and they just let them come out

and don't make a big deal out of it.

And such a shame because you work so hard,

on these products they should be something

that you should be building excitement and hype for.

That excitement is sort of contagious

and you start to see, especially in the online world

and with tech things like new Tesla cars,

you start to see more people talk about it

and sort of share their theories

and guess what's happening,

what it's gonna look like,

you sometimes see what's called leaks.

So how might we be able to use

this particular strategy with our own businesses,

I mean a lot of us don't have seemingly

super cool slick cars and phones to make people excited,

but that's not to say that whatever you're creating

for your particular audience, isn't going to be exciting.

I know for example that I am teasing

something that's coming at the end of March for my audience

which is an advanced podcasting course.

I haven't unveiled the logo

or exactly what's all involved with that,

there are people who already have access to it

and I'm collecting testimonials about that,

but it is something that I'm building hype for.

I've been talking more about podcasting recently,

on the YouTube channel,

on my podcast, on the blog etc.

and I'm letting people know that something is coming

and this is going to help

sort of get people excited and hyped up

for this product when it comes out.

And it's going to make it more likely

that at least a person's going to be interested

in learning more about what this is

because you're teasing that thing.

So a good exercise for you to do is consider

what's the next big thing that you're gonna be

launching in your business?

It maybe your first product

it may be your upcoming podcast

it may be your upcoming book

whatever it might be,

it deserves its own event

and that's the big thing here.

The big lesson is that

the things that you create should,

especially at the higher level

beyond just content itself,

it should be treated as if it's an event

because then you can get people excited about it

and so there's a few things to know

when it comes to creating events like this.

Number one, you need to have a date

and a date that everybody knows about.

You let people know ahead of time

that there's gonna be some sort of announcement,

some sort of thing coming out.

You can let them know what it is

but you don't want to reveal everything yet

it's like a concert that you sign up for,

you know that that date is coming

and you can get more amped up for that experience.

Secondly, you wanna have a plan

and a plan in terms of the kinds of content

that you can come out with in and around

and especially before the launch

of that particular thing.

So if it is a book again for example or a course,

you can let people know ahead of time

a little bit more about

how this is gonna help them

and what it's gonna do for them

and why this thing exists

and again you don't have to reveal the whole thing,

you save that for the launch day

after you've gotten people interested

and excited about it.

And then finally, number three if at all possible,

try to get other people friends,

other people in the industry that you're in,

other podcasts that you've been a part of,

friends, networks that you're part of,

get them excited about this too.

It's not just about your customer

but it's about the other people

that can also bring either more people in

or at least talk about in a way

and hype it up for you.

There's some viral qualities

that come into this even at the micro level

with your particular niche

so with the Model Y that's coming out,

again we know the Model Y is gonna be announced,

it's been announced and that's public

but we had no idea of what it's gonna look like,

how it's gonna be

and sort of like what the details are about that,

but there are a lot of blogs

and people on YouTube already speculating

what that's gonna be.

And every time somebody shares

what their thoughts are gonna be about this,

it's another touch point for people

to know that this thing is coming out

that there's excitement here

and whether it's something

that a person's gonna buy or not,

just the talking about it is getting people excited

and that's gonna help

for hopefully a really great launch day.

Okay so to finish up,

big lesson here is for whatever it is

that you're creating next,

make sure you make a big deal out of it.

Build anticipation, get people stoked about it,

pick a date, let people know about it

and get people excited.

You don't have to reveal the whole thing,

heck you don't even have to have built the entire thing yet.

You can just have it be sort of an announcement

for a pre-launch of something.

But there are a lot of tools

that you can use make this happen

in addition to social media,

you can actually build excitement through

things like a webinar,

livestreams to announce the thing,

you can have people sign up

on a wait list through email

to get more announcements about it.

This is exactly what we did

with the SwitchPod when it came out

and then on launch day,

it was just like boom, everybody was so hyped up

on this product and nobody had seen

the final version of it yet

but man first day, funding goal, $100,000,

we reached that in 11 hours and 26 minutes

and a lot of that was due to

not just the network of people we built

who were there to help support it

but also the fact that we built hype

for that thing for over a year, right guys?

- Yep.

- Alright, Team Flynn, thank you so much

for coming to get juice with us

but most of all to juice up your next launch.

See what I did there? - Yes.

- Yeah it's good, right, it's good.

Okay guys, take care team Flynn for the win.

Hit subscribe if you haven't already

and I appreciate you all

for the support truly for what happened

after the break in to my office.

You guys saw that right?

- My office was broken into. - Yup.

- A very bad situation

but we're making the best of it

and we're doing videos on the go and likely,

you're gonna see a lot more videos from me

not at the studio but on the go like this

so again make sure you hit subscribe

and Team Flynn for the win.

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