hey what's up duck Huntington here from
niche site project in this interview I
talked to John Robinson who was an IT
guy who quit his job and started
traveling the world and by the way if
you're new to the channel have a look
around and talk a lot about affiliate
marketing Amazon affiliate marketing
specifically and if you like what you
see please consider subscribing in our
conversation John and I talked about how
he got started online how he got into
Kindle publishing and then Amazon merch
which I'm not super familiar with but
John explains it for us and then John
tells us a little bit about his YouTube
channel and vlog and kind of why he got
started with that so let's just get over
to the interview right now hey what's up
Doug Pennington here from niche site
project and I'm here with my friend John
how are you today not bad can't complain
good good so John is a digital nomad and
he's sort of like living the dream
depending on you know what what dream
you may have but a lot of people may not
know you John who are watching from my
channel so can you give a little
introduction like who you are what
you're doing now where you're located
stuff like that yes so I guess as a
digital nomad I originally started
building an online business to kind of
give me this freedom back in maybe March
2015
started with Kindle publishing and moved
on from there to merch by Amazon
RedBubble like t-shirts and physical
products and I started going full-time
kind of nomadic lifestyle at the end of
2015 I quit my job you know the typical
story one way to get to Cancun so I did
that and I've just been in and out of
different countries for the past two
publishing and the t-shirts but recently
started trading trading cryptocurrency
so I I got into that trend - Wow pretty
cool well and what did you do for your
regular job before you quit I worked
corporate IT for a couple years okay
yeah so after a couple years of that
well after about a year that I was like
okay this isn't working out for me
especially in Minnesota gotcha
is that where you're from Minnesota no
that's where I have the job though I'm
originally from st. Louis but um
you know when you're walking into work
and you have icicles forming on your
eyelashes you're kind of like I need to
I need to do something about this
situation yeah it's it's rough in the
winter that far north so windy too right
so okay so you quit your job you were
like this isn't that cool and you
actually you got a one-way ticket you're
like I'm going to Cancun I'm just gonna
hang out and see what happens so did you
have like any income like at that point
where did you already start your online
work yeah so uh I started it actually
back in January of 2015 I got an email
from some big marketer I was following
and he hadn't sold anything up to me at
that point but he started to start
selling this online business course for
about 2 grand and I was like whoa whoa
you know I I trust this guy right but
now all of a sudden he's selling me
trying to selling me a 2 grand scammy
course you know right but he he had like
a 60 day refund so I was like what do I
have to lose you know sure and so I
tried it I did end up getting the refund
but it completely shifted my brain in
terms of like online marketing so then I
started trying out some different
courses and eventually it came on II
mastery it's the biggest course online
about Kindle publishing basically a
gotcha in a remember hearing about
Kindle publishing and it sounded like
very interesting some people were doing
really well but I'm like I never looked
into it so can you like for people that
aren't familiar with it Kindle
publishing platform and like the process
can you just like briefly describe it so
for somebody who's not familiar with
Kindle publishing at all what you're
doing more or less is using Amazon
keywords and you can use some different
software like Kindle spy but you're
basically researching what people are
actually searching on Amazon and then
you'll kind of study the competition see
what's what are the bestsellers and that
specific topic and analyze what people
like or don't like about the books and
then you'll hire ghost writers to write
competing books about them and they
don't have to be novel link a lot of
these are just like short reads up to
like 10,000 words gotcha how many pages
is like 10,000 words
they're trained ages something like that
like I know from my audiobooks if I have
a 10,000 word audiobook it'll average
about an hour long an hour-long read so
okay interesting and then like the
process of hiring a writer how does that
go like could you have to find someone
who kind of knows what the hell's going
on for that book topic right yeah
so there are services out there that'll
say for example if you're trying to test
out the Nisha golf you might want to go
in there and just like do kind of a
minimum of MVP a Minimum Viable Product
to just test out how much of a return
you can make unlike a small book so you
would use a website such as actually my
friend has a business called hot
ghostwriter calm just gonna gonna shout
him out right there but businesses like
that you can go to them and pay like
pretty low rates for to have a book
written and they'll you just kind of
describe what you want kind of a table
of contents or something no write it for
you but sometimes I mean depending on
the company you go through it could have
non-native English speakers and you know
you'll have to do a lot of editing for
that ideally you would have a link to
your email list at the beginning of each
book and be able to build a brand
outside of those books so you own the
email list you didn't mention this but
my assumption is because you did the
keyword research early then you're able
to not do much marketing it just works
within the Kindle ecosystem and because
people are searching for it they'll find
the book and if you get reasonable
reviews then you'll rank higher in the
Amazon search like ecosystem right yeah
that's kind of how you would get started
and then once you kind of know what
you're doing there's a lot of
promotional services out there that you
can pay like a hundred two hundred
dollars a book and they already have
these email lists built up of like tens
of thousands of people so uh gotcha what
you'll do when you release a new Kindle
book is they'll give you five days of a
free promotion and you'll use all these
promo services during that five days so
you'll promote your free book but that's
kind of - just get it in the rankings
and get a lot of reviews during that
time got it interesting so can you give
us an idea like how many books you have
in your
or folio I think I have between like 70
and 100 Wow
okay I mean I I haven't been too active
with it lately but they add up over time
once you start testing different niches
and stuff but sure that's cool and I
guess some of them probably like or a
little bit of a flop and some of them
like really exceed your expectations and
stuff like that right yeah I have some
that actually right when I started some
of my first books that still make me a
consistent few hundred dollars a month
and I haven't even touched them since
the beginning amazing that's quite but I
have some that even after I kind of
figured out what I was doing
they've just flopped completely so
interesting crazy in play you don't have
to share your income or anything but can
you give us like a ballpark of like are
you are you making like a full-time
income just from the Kindle side of your
business or whatever you want to share
just so people have a scope of like how
much a person can make with like a
portfolio of like 70 hundred books or
whatever I don't want to specify exactly
but I am this being a full-time income
to give you an idea of how far you could
take it though I do personally know some
people who make upwards of $30,000
$40,000 a month so if you really put in
the work the sky's the limit as far as
that but but I I make more or less a
full-time corporate salary gotcha
and you don't have to sit in the IT
office or whatever you were doing before
yeah yeah all right we weren't really
deep in that I've always found the
Kindle side of like the Kindle
publishing stuff super interesting so
thanks for divulging me there so let's
get into the travel stuff so you got the
key and kun you started like you know
getting more traction on the Kindle side
like how long were you in Mexico where'd
you go next can you just tell us like
where you've traveled like over the last
couple years here yes so I started in
Mexico for a few months in clean town on
Rue Cancun Playa del Carmen area just
because I didn't want to go too far in
case everything just fell apart
underneath me yeah but it didn't so then
I continued on to Southeast Asia for a
while like the motorbike through Vietnam
set up in Thailand for a bit and then
went on to India Sri Lanka and after
that let's see I came back to the States
started again in Mexico that's
that seems to be my kickoff point Playa
del Carmen I'd recommend it and then I
went down to Central America lived in
some home stays in Guatemala studied
Spanish for a month and a half and went
to Nicaragua and then I just got a
little burnt out on Central America so I
went to Europe so I'm just finishing up
but three months across Europe probably
over like 10 countries so I'm actually
in Belgrade Serbia now gotcha
amazing so in how many countries have
you been to total I think it's about 22
now 22 so I guess yeah in two years yeah
crazy and like I guess you kind of knew
what you were getting into for your
second sort of tour when you left but
like were there any big surprises doing
this digital Nomad stuff like once you
got on the road there I mean there's
always a surprise you have any good
stories were like you showed up and you
were like oh this did not work out like
I thought it was going to well just in
terms of travel stories yeah when I was
in Vietnam a friend actually that
recognized me from one of my youtube
videos I met him in Thailand and we just
became friends from there so that was
kind of weird cuz I only had a couple
thousand views or whatever but um just
shows you how small the world is but we
decided to motorbike through Vietnam and
on our first day out of Saigon he was
just kind of bored we had been on the
road for about eight hours or so and so
he was trying these I think it's called
well well HOF breathing exercises
oh yeah well I've heard of that yeah he
kind of took off in front of me and I
lost him for a bit but uh he just
started doing these breathing exercises
on his bike and apparently he crashed
because he blacked out like too much
oxygen to the brain so I I didn't even
see him I thought he was just like way
far ahead of me so I I get to the next
city maybe like 45 minutes or an hour
away and I'm gonna
we arrived like I rushed to a cafe to
get internet access and he messaged me
on Facebook like hey I crashed got
stitches but I'm okay now like I'm at
this Vietnamese family's house so he
ended up staying with them for like
seven days why and I ended up booking a
hotel nearby so it was it was just kind
of cool cuz they barely even spoke
English you know we didn't know any
Vietnamese but they just took in this
random American guy for a week crazy
I guess he's okay now it's good to go
yeah he's good maybe I'll meet him on
the next adventure but yeah in like for
like a reference point for the people
that don't know the wim HOF like
breathing stuff he was on the Tim
Ferriss podcast so that's the only
reason I know but he has these breathing
exercises where yeah you get like more
oxygen to your in your body or whatever
and I guess he does a lot like wim HOF
there's a lot of like temperature
extreme things so he'll like like hike a
very tall mountain with like in shorts
or something is super cold like crazy
stuff like that or do ice ice baths or
like swim under ice like sand I'm not
sure it's crazy so it's good your friend
made it through that's insane
okay in getting sort of back on track
yourself you've traveled to a lot of
places you're you're finishing up
traveling in Europe like I guess where
you headed to next or you coming back to
the States for for Abed us or in the
holidays right now and stuff so yeah I
was originally gonna go back to to the
States for Christmas but for some reason
I just really wanted to see Israel on
Christmas time just because in I'm not a
religious guy or anything but it would
just be cool like yes I'll do that and
then I'll go to Athens and I'll be back
in Asia I'll be in Chiang Mai again for
a bit so cool very cool after that maybe
uh Indonesia and Taiwan
we'll see wow this is very cool it's
just like how far do you like plan out
ahead I mean what time period is that
through usually I'm not I don't really
plan out past a couple months just
because usually I'll get
I'll get the edge after about a month in
a place the next year I'm trying to like
slow it down a little bit and just so I
can get some work more work done you
know build some more businesses yeah
it's pretty spontaneous I'd say yeah it
sounds like well speaking of spontaneous
like so you had your IT job you know
your family and friends we're probably
like all right you know John's Duman
doing well and then what was it like
telling people that you were you're like
hey I'm gonna quit also I have a one-way
plane ticket and yeah I'm doing this
thing so what what did your family and
friends think about that I still
remember calling my mom actually this
must have been like a month and a half
before I was about to quit maybe even
two like I had already booked my ticket
so there was no going back but they were
just shocked at the idea and I think
everybody everybody is shocked when it
actually happens because for the longest
time if you're like all I'm gonna make
money online I'm gonna build a business
home they're just like oh it's just him
being him again but um yeah they were
pretty shocked especially when I said I
was getting a one-way ticket to Mexico
so yeah interesting so like have they
come around or when did they come around
and they're like oh well this is
actually working out pretty well I mean
I'm not really sure yeah okay
exactly I guess I guess after six months
a year goes by eventually more and more
confidence develops in terms of oh I
guess this is just his life now yeah
crazy yeah it's pretty I mean I think
it's it's tough especially like with
your friends or your peers who may also
have corporate jobs I mean a lot of us
have friends where we work just
naturally so yeah my friends are still
like oh you're still doing the online
thing or whatever but meanwhile like our
businesses are growing like we're doing
better than like we could have in a
corporate job and we're like happier
about it get to travel and do cool stuff
so yeah so when you were when you were
just getting started like did you look
up to anyone specifically you're like oh
I sort of want to follow in that
person's footsteps or anyone that you
followed specifically online I followed
through meet
Satie a lot I will teach you to be rich
calm he has just the way he presents
himself and his sales writing his sales
copy is just like it's superb if you
want to get it to that level but in
terms of Kindle it was Stephan Paul
Erdos
like I followed a lot of his videos
about self-improvement as well and
there's just a lot of things I still
remember that he really nailed into my
brain gotcha very cool yeah I like for
me as well
he's a net abrasive I think like to some
people he's probably like really
abrasive
I appreciate it it sounds like you
appreciate like his style and the way he
talks and you know he expects a lot out
of you and if if you're not gonna if
you're not gonna you know bring your
a-game like he you're not one of his
customers but I bought a couple of its
courses actually they're really good so
did you ever get any of that I will
teach courses or actually I will say
there's a lot of fundamentals that I did
learn in that course that are still in
my brain today yeah and it's like the
course that or the couple that I have
like ones like a copywriting course and
the other one is like a mastermind sort
of coaching group situation and yeah
it's they're both expensive they're both
like you know in a way you can probably
read and learn a lot of this stuff
elsewhere but like the way he puts it
together I'm happy with the course
overall so yeah it's I've heard it a
couple people who have gotten refunds
from it I will teach you to be rich
course but generally it's like they're
professionals they do a good job so cool
yeah ramiz awesome and tell us about
your YouTube channel some so that's
actually how we connected I checked out
your YouTube channel like what do you
have on there and well for a while I
started doing tutorials related to merch
by Amazon and those blew up I mean I
just did a few but then I just kind of
started I started my Vietnam trip and I
was like that was when Casey nice that
was kind of blowing up so I was like oh
I don't know I want to try this vlogging
thing so I blogged the entire way
through that blogged a lot in Thailand
in India as well what which I never got
editing bindiya videos but I haven't
uploaded anything in a while but I'm
thinking I should kind of rebrand it and
be on the lookout for some new tutorials
and some new ways to read online
businesses or make some extra cash right
on yeah and like well like most things
I'm coming like two three years behind
so like I didn't find Casey and I stat
until like the last few months but yeah
yeah it's it's really good so I can see
why you would like get enthusiastic
about it and you're like I'm doing
interesting stuff all you have to do is
like show up and the editing takes
forever so I could appreciate that
actually have an editor now that helps
me which is why my videos looking no
better than they did but you mentioned
you had a couple videos blow up on like
merch by Amazon is that what it's called
yeah again can you educate us just for
people that don't know what merch is can
you tell us like what the deal yes so
the print-on-demand industry has been
around for a while now
like Zazzle and Spreadshirt RedBubble
but uh merch by amazon is amazon's entry
into that industry so you just create a
design and you upload it and Amazon will
do all the fulfillment and most of the
marketing as well so gotcha just because
there's so many eyeballs on Amazon it's
a lot easier to make the same amount of
profits as you would with a lot more
shirts on another website got it got it
and it's all t-shirts right yeah but in
the future I think they're coming out
with longer t-shirts hoodies hats and
everything I mean because their program
exploded like a lot more than they
thought right so cool so that was that
sort of like I mean there's got tens of
thousands of views for your channel
right yeah cool and are you still like
doing merch stuff or what I mean I had
some really successful months but uh it
just become became really competitive
after a while I mean you can still make
a lot of money don't get me wrong but
for me I wanted something that was
passive and it was passive initially but
Amazon really cracked down on copyright
and Trademark issues so even if you have
a shirt that looks similar to somebody
else's
if they report your shirt before you
report theirs then you're the one out of
luck so gotcha so it just ends up being
like a copycat race not that you were
doing that or anything John but like it
just ends up being like someone will
copy you and then you're trying to find
other ideas and like it just there's so
many people doing it I mean no it's fine
if you look at my March YouTube videos
they're definitely big disclaimers
because they're kind of some sketchy
tactics but uh the thing is there's a
small minority of of the people doing
them so I'm just putting the knowledge
out there most of my t-shirt designs are
pretty original now because I'm kind of
a designer myself but I have had shirts
that were kind of a copy of somebody
else's shirt like really close but it
was my own text and everything and
people just take like that what they'll
do is if they'll take a screenshot of
your shirt on merch by Amazon and just
stretch it out and just upload it like
that so it'll be like really pixelated
and stuff yeah and I saw people do that
with my designs like so they're making
copies of copies and so Amazon really
crack down on that even some people's
tactics now if you'll have a shirt that
takes off say you're selling thousands
of copies and you haven't trademarked
the phrase on it
somebody can go trademark that phrase
and then report your bestseller and so
there's takes over the ring and they
have the paperwork they did the
paperwork so they own it yeah got it
interesting so like I guess a lot of
people that are watching may not have
like any business going on like some you
know a lot of this stuff I talked about
his Amazon affiliate type sites but if
you were comparing say the merch like
business model and the Kindle for
someone who is just starting out like
where would you sort of direct them and
why
definitely Kindle because merch there's
there's a few steps but once the money
runs out of that particular business
opportunity then you'll be back at
square one but I think one of the big
things about Kindle is that with a small
investment you can learn basically all
of the
fundamentals of online marketing
everything from creating a product based
on keywords to building an email list
building a bigger brand off of that but
it does have a lot more potential just
in terms of the ways you can spin off
your brand right say for example if you
wanted to build up your email list with
books you could try to then build a
Shopify store sell physical products
your your book email list like something
like that gotcha so it's it's really
just a great platform to launch like
just about any business cuz I mean you
could you know as long as you have an
email list you could do something with
it so yeah exactly
ramita and Friends so very cool now
we're sort of towards the end of the
year and I know you mentioned uh like
maybe I'm gonna settle down a bit coming
up in the next year like where's your
focus like business-wise what are you
gonna try and make your goal for next
year in terms of business I mean like I
said earlier I've come all of my time is
focused on crypto currency right now so
I I just see this this opportunity
really like skyrocketing in the next
year in terms of trading and investment
so I'm gonna keep writing this one until
the wheels fall off kind of and uh try
to take that capital and invest it in
another business or some other
opportunity like that but cool so
focused on crypto trading and just like
doubling tripling down on what you got
going on and just focusing really hard
on that yeah I mean I I personally made
more profits this week than I feel like
like it's crazy but yeah eventually I
know that the party will end you know as
regulations start getting more
restricting around icos and stuff like
that but that's that's one of those
things I don't want to be one of those
guys who's telling you to buy Bitcoin
but yeah buy Bitcoin I mean there's a
lot of just up-and-coming projects
within the blockchain environment that
are just
pretty revolutionary I'd say so yeah you
know you may have inspired me John to at
least like do a little bit more research
educating myself because I'm we talked a
little bit last week and I was like I
know that all these things are out there
but like I'm so focused on other stuff
like I don't even know I don't even know
what's going on so it sounds very
interesting but that it scares me cuz I
don't know I don't have enough
background knowledge and all that stuff
so I'm just like like it'd be very risky
for me to do anything so yeah I mean it
can be pretty intimidating but read a
few books on it now and just went
through books on trading candles
candlestick patterns all that I'm in a
couple like mastermind groups as well
coming up with some different strategies
very cool all right well where can
people find you John where should we
direct them we'll put links below by the
way right now WWE world wide John calm
cool so that's John with an H but um I
haven't updated my channel in a bit but
just subscribe there and I'm I'm sure I
have some some wheels spinning in terms
of upcoming tutorials and very some
videos I want to come up with some
awesome yeah we'll put links below for
everybody thanks John really appreciate
your time today and safe travels hope
you have a you know good trip to Israel
and everything yeah yeah yeah I'm
crossing my fingers on that one but yeah
thanks for having me
alright see you John all right take it
easy thanks for watching the interview
thanks John for hanging out with me and
telling me your story
I'll play solid John's links below in
the description so check out his channel
check out what he's working on thanks
again
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