hey what's up stuff Huntington here from
niche site project this is day three of
the launch for five figure niche site
it's October of 2017 if you're watching
this you probably watched a couple of
the other videos too you'll notice my
voice it's a little hoarse today I went
out for a couple drinks
yesterday evening with my homebrew club
and a brewery it's kind of loud
sometimes and my voice doesn't carry so
after I go out for an evening like that
for a couple hours my voice is usually
scratchy that is the reason why I'm
know signature cup here from my sister
and brother-in-law here's the thing I'm
about to go out for a little walk this
morning you can't see much but I mean
I'm gonna take the camera out there too
I've been sitting here for like hour and
a half or so just answering emails
answering people's questions that they
have in chat very not glamorous it's a
lot of answering the same questions over
and over again part of it is a learning
experience for me I write it I figure
out like what areas people are concerned
about so it's not like time wasted but I
mean let's face it nobody really wants
to answer email the thing is I like to
take walks in the morning just go
outside you'll see it's pretty nice out
there even though it's a tiny bit chilly
let's head out there and I'll tell you a
little bit more about some of the stuff
that's been going on
[Music]
I'm out for my walk and most days that
you train get out and walk especially
when the weather is still decent out
here it will get cold there will be a
lot of snow out here in just a few weeks
so yeah I'm getting it in while I can
and yeah so we're just heading out gonna
go on a on a little walk
probably for 45 minutes or an hour it'll
be a nice break before I do a live
stream so I'm doing a live stream on
YouTube today my buddy Dave Fox who is
one of the case studies is gonna be
joining me today hopefully yeah it's
just good to take a break especially
after doing a lot of like the email
support and this is like a critical time
you know if people are checking out the
course people are checking out just
which package they want they have
questions it's really important for me
to answer back quickly and you know be
nice and I'm aware of the fact that it's
like the first interaction with me so
I'm like I said just gotta be friendly
in the email response a lot of times if
it's a common question I could just you
know there's a copy and paste an answer
that I've given in the past
[Music]
it's pretty awesome around here those
are the Bridger mountains right there
and it's only like something like ten
minutes to get to the closest point
right there
from here so I could go you know drive
ten minutes and hike awesome views it's
like the perfect time though your
perfect weather right now just a little
crisp just a little male or a little
snow in the mountains and then if we go
this other direction pointing south
other a little further away but also so
it is a nice spot to walk around before
the snow sets then it would even when
the snows here me just work for a few of
the videos I've alluded to the the
five-day lunch that I'm doing and I
guess on my very first launch I did a
five-day lunch and you know my email
list was a lot smaller than it went fine
you know I hit I hit the mark I hit the
numbers and I wanted to hit ten students
you know I keep this small it's just me
working on this stuff so I studied other
launch sequences and looked at how
people were doing it now I grew my
launch up to 14-day launch sequence and
that's tough right 14 days is a lot of
days and the one of the main ideas is
you want to you want to be able to like
tell people about the course or whatever
it is you're selling during the lunch
right you need to tell people about it
so you need to email them you have to
have something to email each day so 14
days is a lot you know all sort of tie
this all together in a minute but I'm
down to a five-day sequence and I like
that much better it seems fine and it's
better overall so with a 14 day sequence
I was studying
Brian Harris's launches from video fruit
fact he has like like software and a
course on launches because he's good at
launches so I was studying his launch
sequence just by you know reverse
engineering what he does and his
launches you know just read his emails
and see what's going on additionally
there's other resources that I went to
like you know I took a course on courses
from Derek Halpern and he shared like a
21 day launch sequence anyway to tie
this all together what happens in those
long lunch sequences particularly the
one with video fruit is bonuses bonuses
are added bonuses are deleted and
there's a lot of scarcity introduced to
force people to make a decision so these
are bonuses like you know additional
units-- free coaching calls like
whatever you could think of that
complements the course you can throw it
in as a bonus and you could say you're
only offering it for example for one day
you know it's like a 24-hour period
that's the only time you can get it
and it forces people to like make a
decision so there's scarcity introduced
and in like the 14-day sequence there's
scarcity introduced like multiple time
so you end up with like you know bonuses
added and removed multiple times so
while that's interesting and all what it
does is you know makes you send out a
lot more emails is that good or bad
well when I went from like a five-day
sequence for my first lunch and I didn't
have you know that many emails and maybe
sent three over the five days you know I
knew that I could send a few more emails
now with a 14 day sequence you send a
lot of emails I literally said like it
may have been like 16 emails over the 14
days or so which is a lot right I mean
if you're doing that people will
unsubscribe if you send a lot of emails
people are going to end
it's the cost of doing business and I
tried that 14 day sequence for two or
three lunches and it was fine like when
I initially implemented it you know
sales went up it was a good thing right
now as time went on I was like you know
what I'm not getting any sales for two
days in the middle or it's like you know
the weekend period in the middle of the
14 days like no one's buying during that
period because I'm just introducing
these like weird offers these weird
bonuses that go away at some point now
the thing is I would like introduce the
bonus and then like give it to everyone
who previously bought it so like if you
actually like purchased early I rewarded
you even though you didn't know it I
knew that I was gonna you know take care
of everybody cuz that's the right thing
to do so anyway as I looked at the
numbers I was like you know I'm losing
like hundreds of email subscribers
because I'm sending so many emails so I
was like what if I shorten it and of
course what if I shortened the email are
the launch periods and fewer emails well
cool how do you do that I took a look at
what Derek Halpern and what like Brian
Dean from backlinko and a few other
people we're doing like we meet Sadie
also and they are doing typically a
five-day launch sometimes it's over
weekends sometimes not but the idea is
they have like a shorter period of time
and they're sending fewer emails so I
went that route and sales are not
impacted it appears that you know
because I wasn't getting any sales in
the middle of those 14 days that I was
talking about before it really didn't
matter it was just I was compressing it
making things easier on myself instead
of sending out five additional emails
I'm only sending out six total Pepsi I'm
sending six emails one for each day of
the launch which is a lot still and on
the last asset to just one in the
morning one in the evening each of the
emails has a specific purpose maybe I'll
talk about that in the next video but
each of the emails has a specific
purpose
and you know if you look at people's
courses and when they launch you'll see
the pattern right like we're probably
all copying like someone who did it
originally and refining it over time so
I made a tweak a couple things and you
know one thing I'm doing now is live
streams so live streams make a huge
difference
just because people get asked questions
in real time like directly to me and I'm
on video
[Music]
this isn't related to the lunch at all
but you know part of the reason it's
awesome to go for walks out here or the
honks so there's a hawk in that tree I
have my wide-angle lens here so you
barely see it but maybe I could zoom in
later but this is the second one I saw
just chilling out in tree there's a lot
of you rodents down and like field mice
and stuff like that down in the fields
here in the parks
so yeah just lots of Hawks are right
here so it's always fun to see them
around the kitchen we see a bald eagle
stuff like that and the thing with
sending out a lot of emails is it's okay
it's okay to do that people opt in to
you know your email list because they
want to hear from you and it took me a
long time to get to that point you know
like I guess feel comfortable sending
that many emails I have people double
confirm their email address or it's a
double double confirmation so once they
they sign up they're sent an email in
which they have to you know click and
say they did sign up they want to get
the emails people will literally signed
up for it so they want to get the emails
additionally each email has a like
unsubscribe link at the bottom so if
people are tired of me or they're not
interested anymore
they'll unsubscribe and that's you know
that's totally natural sometimes people
are interested in a topic for a while
and then they're not or maybe they just
get tired of getting the emails which
people do let me know like in the in
some of the comments when they hadn't
subscribe they'll write you know too
many emails and you know that happens
during these launch weeks so that is the
sort of price of doing business you're
going to turn some people off but that
actually is okay right
so what we don't want to do is send out
emails and people don't read them they
don't care they don't pay attention and
just by sending more emails it forces
people to actually have a look read the
emails if they're interested or
unsubscribe if they are not
interested so it's actually better to
force the decision at least that is my
train of thought these days it's better
to give people more information force
them to make a decision did I want to
get more emails for me or not so that is
part of the game and my first launch for
my first product in 2013 you know I
didn't know anything about marketing at
that point I have like the engineering
and IT background so I didn't know
anything about marketing never even took
a business class so I basically told
people that I was gonna release a book
and then I had a super short sales page
no real launch material no real launch
intention and I was just like here you
could buy it and I you know listed you
know maybe like the the table of
contents or the outline of what I
covered and that was it was not a strong
like sales message I didn't push it and
you know sales reflect that so now I'm
much more deliberate I understand why
I'm doing certain things and tying it
back to email that first launch you know
I only send like an email at the
beginning when I allowed people to
purchase it and then I also sent an
email at the end that was pretty much it
I didn't engage deeper than that and you
know like I said sales suffer because of
it so you know nowadays I understand you
know why I'm sending those emails it's
okay to send emails people asked to
receive the emails and they can not
receive them at any time if they want
that's what we're at today needs to
start heading back to the house so that
I can get ready for this livestream with
Dave and hopefully it'll be cool there's
only like random stuff out on these
honeys walks so this is just like a bike
just show it out here like back and I'm
from I'm from Atlanta like the suburbs
of Atlanta that I lived like in the city
and stuff and like a Midtown
would little five points if you're
familiar with it you know if stuff got
was left out like this if things were
left out if they weren't like chained
down they would get stolen but yeah this
is just like a smaller smaller town
there's just like random stuff people
will leave out there's one house in
particular like up there a little ways
it's like up there a little ways and
they have like I don't know there's a
lot of kids around here so there's just
like random random stuff that's like
valuable like shoes or one time we saw
like Birkenstocks out there that were
like left out for a couple days there
was a plate a couple days ago - I
realized that I forgot like sort of
important thing that came up yesterday
so I was going to do a live stream and
the technology didn't work it failed me
so I was trying to run Google like
hangout which is the mechanism behind
the YouTube live streams and my camera
wouldn't work which is crazy because I
did like multiple Skype calls with video
over here in the day I did a zoom call
which is you know their screen sharing
app so like I know the camera works I
just don't know why Google Hangouts
wasn't recognizing it so I spent 20 or
30 minutes in the afternoon trying to
get that live stream to work before I
moved over to like just using my phone
which which was fine but it was a you
know it's a little bit easier on the
laptop cuz I could type and like manage
the chat a little bit better and the
microphones way better so usually try
and do the laptop if I can but anyway
even if you've done like dozens of like
live streams or you've you know used a
piece of technology fail here's always
happen I've said it in other videos like
whatever you think is gonna happen
there's a good chance something weird
may take place and it's not gonna work
like you think it's gonna take longer
than you think so even after I've like
launched this course multiple times even
after I've done tons of live streams and
like I know how to use the software
things go wrong happens all the time
anyway if you
like this video if you like this
behind-the-scenes stuff let me know in
the comments below just say yeah Doug
like these or whatever also you know
went outside and I was holding the
camera and walking and it's a little
shaky so just curious like did you like
the out in the field stuff where I'm
like just doing normal stuff it's more
interesting to go out and I'm getting
more comfortable with like just using
the camera like out in the wild still
weird people still wonder what the hell
I'm doing but at least if you liked it
if you liked it let me know and I could
do more of those even stuff where I like
go to the coffee shop like order some
stuff set the camera down do some work
journaling reading whatever alright
thanks for watching hopefully I won't
lose my voice we'll see how it shakes
out for tomorrow later
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