I'm gonna tell you about the four steps you need to know about Amazon affiliate
niche sites if you're an experienced niche site person and you know the four
steps already but you are having a hard time explaining what you do or what
you're interested in to people that don't know anything about affiliate
marketing these are the four steps that you can easily explain to your friends
your parents maybe your spouse who doesn't quite understand the niche site
concept or if you're brand new to affiliate marketing and the Amazon
affiliate ecosystem this is the video that will introduce you to the high
level four step so let's get into the steps right now what's up my name is
Doug Cunnington from a niche site project I talk about Amazon affiliate
marketing internet marketing in general and project management so have a look at
I'm going to talk about the four steps these are high level steps to create an
Amazon affiliate niche site this will sort of apply to other niche site ideas
but I focus on Amazon affiliate marketing so we'll go over the steps at
a high level and then I'll go a little bit deeper into each one and in fact
there's a few playlists that I have I'll link them up in the description below so
you can go deeper on each one of the four major phases so quick note I'm a
project manager by trade I did software project management I'm a PMP that's a
project management professional and I did that for about 10 years or so before
I got laid off so when I mention these phases it's very much in a framework of
project management now I don't go too deep into the lingo and the corporate
jargon of project management but just keep in mind this is a well thought-out
process and I'm just dividing it up into sort of the major areas so you can have
a better idea on what to focus on in certain phases so number one you have to
pick a niche number two you have to set up a site so this is sort of in fish
your type stuff number three you'll be posting and publishing content on a
website and the fourth step is to get traffic and promote your site now let's
dive into each one of the steps a little bit more deeply so first off you do need
to pick a niche there's a few things that you do have to focus on in picking
a niche it's one of the most important things it's sort of the foundation of
your site so if you pick the wrong niche you're sort of cursed to not be
successful even if you do everything after that right if you have the wrong
niche you're in trouble so the first thing you have to think about with niche
is are people searching for it so basically we're getting traffic we're
aiming to get traffic from Google free organic search traffic from Google so
that means people need to be searching for it on Google and you want them to
sort of be in the buyers mindset and you need to make sure enough people are
searching for it now that brings us to keyword research now that's a whole
topic for a whole other day but there are tools out there like keyword KAG
longtail Pro I think there's something called the keyword revealer there's
other tools out there and most of these if not all our paid tools however most
of the time I do find it only necessary to pay for the tools for like a month or
two you can do a lot of keyword research in a month or two and that's kind of all
you need for like six or 12 months the point is you do have to use a tool to
find out how many times people are searching for those terms on average per
month so there's a whole theory behind how many searches you want to go for but
I kind of like a blend of terms where people are not searching too often like
say under 500 times a month or a thousand times a month and then sort of
you know target some higher volume search terms like people are searching
for 2,000 or 5,000 or 8,000 times but the thing is the more times people
search for terms the more valuable they are and that means
there's more competition so if there's more value if there's more money behind
a certain set of keywords that means you're gonna have more competition it
may take longer to rank for these terms and just be a little more difficult
because people are making money on it and that means they're reinvesting into
sites that are already established the other thing to add about keyword
research is you can take an approach that is basically the supply and demand
of keywords this is called the keyword golden ratio it's a concept that I
developed with you know information from others so you know I didn't make up the
each of the pieces but the keyword golden ratio is something that you know
I developed over time I tested it I refined it I asked other people to test
it and it's something that does work if you just you know do some searches check
out the videos on the keyword golden ratio you'll find not only is a simple
concept but it does work people are having great success with it the other
part of picking a niche is your interest level now I'm not gonna say you have to
be passionate about it or you know you could find some obscure tiny thing be
you're obsessed with and just make a lot of money from that just because you're
passionate about it there does need to be a balance of you
know what people are searching for that it's quite important one of the most
important things but it is good if you have a light amount of interest if
you're kind of interested in the topic or keyword or set of products that's
really good you know for example I love beautiful Brewer a brew beer at home and
I'm just into beer I like it does that mean I should create some sort of beer
brewing blog or something like that well maybe I'm sure there's some
specific areas where creating a blog around beer or home brewing could be
profitable but a lot of the information around home brewing beer is in forums or
YouTube videos so it may not be the perfect combination
the point is it's good to have a little bit of interest but you don't
necessarily have to be a word of caution would be you know you
don't want to necessarily target your passion go hard and not pay attention to
the keyword research there must be a balance once you pick your niche you're
ready to set up the site this is phase two so again this is sort of the
infrastructure of your site so you need to set up hosting I normally recommend
people use WordPress you don't have to use WordPress but it is very popular and
there are many tools and plug-ins for WordPress it just makes it easier if
you've never set up a website before so WordPress is very easy to set up and you
could use just about any hosting that you want to normally the cheapest
package is good enough I recommend one of the bigger companies so I use
personally Bluehost SiteGround a smaller company called MDD hosting you
know other people use Hostgator and there are dozens and dozens of other
hosting companies but for your first site I would recommend just use one of
the larger companies you're probably going to be paying about you know
roughly three to seven dollars per month and like most things do you get what you
pay for so if you find a company where you can get hosting for you know one
dollar a month or two dollars a month it's probably not going to be the best
service you're gonna have you know uptime issues and most likely they are
just a reseller from one of these other companies so perhaps they've purchased a
you know a server package and they're just reselling it and you know marking
it up and you're sharing a server with a bunch of other people so if it's too
cheap I'd stay away from it work with big companies other considerations
around your infrastructure and setting up the site would be a theme so you know
I'm gonna assume WordPress so we'll just assume WordPress but this generally
applies to other types of content management systems as well but you'll
need a theme you can't get some free themes if you
are going to use a free theme I highly recommend using one from the company
called automatic which is the parent company of WordPress because you're
using a theme from the parent company you know it's going to be secure
it'll be updated while high quality it's going to look beautiful in fact my very
first Amazon affiliate site was created using a free like the standard default
WordPress 2012 theme with a white background black text totally clean
totally simple that was my first site and it did very well so you don't
necessarily need something fancy and I'm personally a minimalist I try to apply
that to most areas of my life not all but most and basically the more options
the more choices you have in a theme the more complicated it is the more
decisions you're going to have to make and it turns out if you just use
something simple you're much better off now there are some themes that are
oriented towards Amazon affiliate sites and those could be a good choice a
couple of those of which I'm an affiliate for are the ultimate Azon
theme and authority so those are great themes they look nice right out of the
box and they integrate directly with the Amazon API which is a nice thing to have
a couple other things that you have to think about with the site are your
domain name so the domain name is important but you shouldn't spend too
much time trying to figure out your domain name you want it to be clear so
people understand what the site's about you don't want to be too clever you
don't want to have dashes or too many numbers like if you put a number in your
domain name then you're gonna have to think about you know were they gonna
type it in right well they put in the numeral or are they gonna write out the
number so I would avoid numbers most of the time and just keep it simple so most
of the time I recommend you you make it a brandable type name so you're not like
painted in a corner you know you don't want to have a site like best ballpoint
pen 20:18 you can't really go anywhere from there so make it more general like
you know the best office supplies for your home office com something like that
right it's a little more general you could add a lot more products into it
and last thing to note when you are using WordPress or you know one of the
other content management systems you do have the ability to put in plugins which
is great plugins can do almost everything however
the word of caution is there are so many plugins that you may be tempted to just
put plugins in for anything that you can think of there's probably a plug-in for
almost anything you could think of anyway the problem is plugins will slow
down your site it's just a thing that happens when you load more things onto
your site it'll just get slower and slower so I usually try to keep the
plugins to a minimum again I try to minimize you know extra stuff as much as
possible so if you don't necessarily have to have the plug-in in there don't
install it so there are a few plugins that are helpful you know things that
help you reduce comment spam things to keep your site secure backing up your
site those sort of things good do those there's no substitute for
those right you have to do that kind of thing to keep your site secure and
reduce spam right those are a no-brainer but if you want to say add tables or you
want to have just some special kind of widget to do a special kind of thing it
turns out you probably don't need those things and I would encourage you to you
know reduce as much as you can once you have your site set up you need to
publish content my kind of sites have reviews of products and you may be
thinking do I have to buy all the products to review them no you don't
most of the time you can get great information from the product detail page
on Amazon you can read other reviews online you may be able to check out
forums that have information on products it depends on the niche
right but there are some very active forums on the Internet
you can watch youtube videos to see people that actually did purchase the
product and they are reviewing it and of course you can go to Amazon and read the
reviews that are on there now you can't copy those kind of reviews exactly you
can't quote them or anything like that but you can get a lot of good
information and summarize it in fact I recommend you go to all the sources I
mentioned in addition the manufacturer can provide a lot of information too
through their user manuals and just on their website so if you compile that
information and curate it and you summarize information you can gather
from all the sources that are available to you you end up with a pretty good
amount of information you can write a review about now a lot of people worry
about how much content they should launch their site with I say start small
this is a project management idea and framework that I brought over to the
internet marketing area because here's some of the advice you often see you
know launch your site with a hundred pieces of content or 200 pieces of
content you want to make a big site that is bad advice especially for beginner
because if you try to publish that much content you're gonna get overwhelmed and
most likely you're gonna quit before you get close to accomplishing it in fact
even if you had unlimited resources aka money probably would have a hard
time publishing a hundred pieces of content if it's your first time starting
the site you won't know exactly what to put in the content you may not be
skilled and hiring freelance writers you may not know how to you know set up
systems so you can publish a lot of content in you know small amount of time
those are skills that you can develop but the point is if you try and launch a
site with too much content you're gonna get in trouble so what do I recommend
you should launch a site with just ten pieces of content five pieces of that
content should be sort of informational how-to content something that will be
helpful for the visitors the other five pieces of content will be around product
reviews now the how-to content the informational stuff is not necessarily
going to be money-making content you can put affiliate links in the how-to
content but it's not there to convert visitors into buyers now the affiliate
review content the other five pieces that is directly related to you know
converting a visitor into a buyer the goal is to have that person read the
review understand the choice that they're about to make they head over to
Amazon and they make the purchase that's the best way to launch a site one of the
huge benefits is ten pieces of content is totally doable so let's say you have
to write it yourself because you're just getting started and your budget small
that's what I did I wrote basically all the content on my very first site
nowadays I don't write reviews too often because well it's not the most fun thing
to do in the world so I usually hire a writer and I could
provide them with a template and other information that helps them write it in
that make you just edit it it's a little bit faster to edit and to write from
scratch at least for me so the point is ten pieces of content is doable if you
have to write it yourself or you probably can put together a budget it's
probably going to you know cost between a hundred to two hundred dollars give or
take to hire a few writers to write ten articles so it's a decent chunk of money
but depending on where you're starting you should be able to pull together that
amount of money now the other part is ten post is quite manageable so not only
can you put together the budget but you could probably hire a couple writers to
work with you for a few weeks and you can end up with ten pieces of
content you can see the finish line with ten articles right if you're thinking of
a hundred 150 articles that's gonna take you like six months and it's
overwhelming so start small start with ten and that's plenty to launch with and
then you can move on to step four step four is getting traffic and promoting
your site this is one of the more complicated things that you're gonna
have to work on the easiest way and the first thing you should do is to tell
your family and friends so you know let them know go on Facebook on Instagram
wherever you sort of communicate with your friends email maybe you send them a
letter in the mail I have no idea however you get in touch with that let
them know you're launching a site have them go check it out they are going to
be interested in what you're working on they they like you and they want to help
you out so have them check out the site you may not necessarily you know want to
ask them for tips because you know they may not know what they're talking about
keep that in mind but they do want to help you so always accept feedback get
the site out there start getting feedback and then you can always go back
and improve it the content that you know the written word you can improve the
design and graphics whenever you have time in the future you can go back and
do that stuff our main goal to get traffic to the site is through Google
you want someone to search for a term in Google they'll see the results hopefully
your website will be one of those results they'll click on it head to your
website and they you know see they read the information on the site they get a
better idea about the product that they want and then they click your affiliate
link over to Amazon and they make a purchase if you're lucky they buy a few
things I know when I buy something on Amazon I almost always you know check
with my wife to see if she wants to put something in the order and we usually
order three or four things whenever we attempt to order just one so hopefully
that sort of thing is going to happen for you and that's the ultimate right
that's the way you can get huge amounts of traffic to your site and basically
you'll be able to scale in that way if you can you know give it a few more
keywords that your ranking a little bit higher for over time you're able to get
tons of traffic to your site the main task in getting your site to rank better
is link building now that's a huge topic in fact I will put a playlist in the
description for SEO and link building and doing outreach but I like to keep
things simple right again going back to the project management idea and being
effective the thing is you can do hundreds of different tasks that could
potentially help with your ranking but the biggest thing you could do is get
more backlinks so I like to keep it simple with a two step process where you
go out and you look for related blogs and you comment on those blogs two
things happens when you do that so the first thing that happens is you probably
will get a link to your main domain most of the time when you comment on a blog
you type in your name in the name field and then for your website you put in the
URL for your main domain don't try and be cute don't try and get a link
directly to your post just put in your main domain name okay and then you leave
a comment it does need to be an authentic genuine comment you want to
add value I recommend you read their posts or at least skim it and make a
intelligent comment it's great to ask a question it's great to provide a
compliment in there it's great to interact with some of the other readers
and commenters on that blog and the other benefit so the first thing is you
get a link on your name right to main domain name the other thing is you
actually start networking within the niche if you're lucky the blogger will
go check out your site and then know who you are this comes into play for the
second part of the link building which is guest posting so eventually you do
want to build a relationship through further blog commenting with that
specific blogger potentially sending emails and just corresponding with them
so that you're sort of an internet friend with them right you want them to
know who you are and at some point in the future I would
between say two weeks and two months you can ask them if you can guest post on
their site now you could imagine that they get a lot of inquiries people are
just asking them hey can I guest post on your site can you put a link on my site
all that kind of stuff it comes off very pushy and a little spammy if you do that
right so if you come in and you start asking for stuff right away it's not
cool right nobody wants to sort of be put in that position so a better way to
do it is through developing a relationship so when you comment on
their blog they're gonna remember that if you email them or sign up for their
email list they'll remember that too and people really like it when you comment
on their blogs and further to take it a little bit deeper you can't connect with
them on social media find out what channel they're most
active on maybe it's Instagram maybe it's Facebook maybe it's Twitter but
connect with them there see where they spend their time and then interact with
them there if you do that you're gonna stand out so much more than your
competition again people are just sending out emails these days and just
asking for stuff again just not cool so quick recap and this is what I call high
touch outreach where there's a lot of touch points it takes time and it really
separates you from your competition who are trying to get links as well
so those are the four main steps you need to pick your niche number two
you're going to have to set up your site this where you pick out your domain name
probably set up WordPress and set up a theme the third part is around
publishing content I recommend you publish you know ten pieces of content
to start out with where 50% of it is affiliate reviews and the other 50% is
helpful content think about how to content just informational content the
fourth step is promotion and link building and after that you're really
just doing sort of the same thing you rinse and repeat right you end up adding
more content and then doing more link building and that's sort of the way to
do it to grow your site if you found this
helpful please click the like button if you want more please subscribe to the
channel again I talked about a lot of internet marketing stuff productivity
project management stuff if you have any questions about the process leave a
comment below really interested to hear you know what areas you want to learn
more about additionally check out the playlist in the description there's a
lot more I mean I do basically hour to hour and a half long presentations on
each one of the tiny little my new sub topics you can go so deep so I'll put
some links in the description so you can check those out if you're interested the
question of the day do you have a niche site if so let us know in the comments
below let us know how long you've been doing it and if you have any tips things
that you've learned with your niche site let us know in the comments - so again
I'm Doug Pennington from niche site project thanks for checking it out
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