in this video I interviewed Dave Fox we get a full update from Dave and if
you're not familiar with Dave he's been on the YouTube channel a few times and
he's been on the niche site project blog as well so we'll put links below for all
those other appearances that he's had but we get an update in summer of 2018
and we hear what he's been up to a couple of the things that we get into is
focus which I talk about all the time and we talk about why a portfolio of
Dave does have a YouTube channel of his own so do check it out he is a musician
by trade and that's what his channel is so be sure to check out Dave's channel
hey what's up it's Doug Pennington here and I'm sitting with my friend Dave Fox
how are you doing pretty good pretty good are you doing great doing great
it's a little rainy here in Bozeman today at least it's not snowing so I got
that afternoon since it's like June so
so a lot of people do know who you are they've seen you know other interviews
that you've done on the channel and just you know you're out there a little bit
just in the internet marketing community but for people that don't know you can
you give us a little introduction like who are you what do you do now how'd you
get involved in like internet marketing okay and I've been doing this for about
four years now I started when my life kind of tanked at some point several
years ago and I was just sort of looking for something else to do I was teaching
music for about ten years just locally in my area that was going okay and
wasn't making a lot of money but I really need something else to do and I
just sort of stumbled on on this and just immediately started trying to make
it work that happened then the first year of doing that stuff like the
affiliate marketing was sort of just like really chaotic and like I tried all
sorts of different crazy things and then eventually I started to get things on
track so yeah that's short short what happened and so you got started about
four years ago and about three years ago is when you and I connected and we have
you know other interviews like incrementally over time but you and I
started working gather I coached you for about five or
six sessions in the first half of 2015 yeah and it was slow growth I would say
right yeah pretty much like all my old sites were
essentially like had to be just sort of like cut off and throwing them in the
bin and I started a new site and then that was with you I started my site that
actually started going in that like a progressive kind of direction you know
cool I think for reference point like if I remember right it took about six
months to make the first hundred bucks and then buy you know another six months
you were up around a thousand or fifteen hundred bucks and then within like
eighteen months you were like five thousand something like that right yeah
well that was with the help of like a couple other sites that I started but
basically like after the first year things were like off and running I guess
so it took there's that point where I was I kept talking to you and being like
what's happening like who's around the six-month mark right were things yeah it
started to take off so cool cool and I just I always want to emphasize that
people you know they're they think they're behind or something like that
but it literally takes some time and I think your perseverance is like a really
good example of like persistence and maybe I don't know stubbornness I don't
know if you would call it that but I mean yeah you get it done you get it
done it took a lot of hard work and you just didn't you know roll out of bed and
you know start making what you're making so in by day let's catch up so that that
was like a year and a half ago a couple years ago so yeah you update us on like
your earnings right now and sort of traffic just across your portfolio of
sites okay so yeah like earnings last time I talked to I think it was like
5,000 a month thing is where I was at and things basically are still at that
level but I think you know like at that point I think a year ago it was like I
was reaching the 5,000 a month and I was starting to get there and now it's sort
of just like it's it's there and it's kind of going a little bit up from there
but it's around the same spot but it's due to the fact that there was a bunch
of stuff that happened in the past year that kind of like brought me down quite
a bit okay where I could get back up to that point got it for reference it
sounds like you made it up to about five to seven thousand per month a couple
years ago and then it sort of dropped down a little bit yeah ocellated around
5,000 or so and yeah you mentioned there were some
issues can you just the really high level just tell us a little bit about
that yeah well the first one I guess like most people would know this that
there have been involved in a mark the internet marketing world but the Amazon
when Amazon changed their pay structure that really screwed over a lot of people
including myself and that was a big one too because it was it was like
unexpected and also really kind of hard to recover from in a sense because you
had to like totally re nap like configure your sites shortly sided and
then so that was last March and then then there was around Christmas I got
nailed by like a pretty heavy google penalty where most of my sites were like
had got no traffic for a couple months due to like a penalty so that was also
that wasn't like even worse okay and we don't have time in this video to unpack
all of that with the manual penalty because this is I mean this is big news
of course and what we I know you and I had a discussion earlier so I could say
it had to do with negative SEO and we're gonna go over in a future video like
what you experienced and then how to get over it so that'll be yeah pretty cool
and at this point you're recovered and traffic seems to have returned right
yeah everything's pretty good now good to know good to know okay so I wouldn't
a rewind just a little bit and talk about focus and I talked about this
often a lot of times it's just a reminder for myself but you know one
thing you said earlier is when you and I started to work together you basically
killed a few of your your initial sites that you started working on and then you
focused on one so can you kind of take us back to you know why that was
effective for you so basically I had at least I have like
four sites that I was working on like scrambling around trying to make them
like you know function properly and then I had this new site that was like a kind
of a new concept for me it was just like using like the stuff that you're
teaching me and the two styles of site didn't really coexist properly and so at
some point something prompted me to just delete those old sites because they were
just really taking a lot of energy for me in order to even like
fix them you know so I was trying to constantly trying to fix what was wrong
with them but they were so kind of far gone that like fixing them was like kind
of a crazy proposition so once I got rid of them I was it was way easier to work
on my new site and like move forward right you know I remember a couple of
the sites you know one or two of them were really going to be like almost
impossible to monetize they got a lot of traffic like they got a surprising
amount of traffic but like it just wasn't gonna work out and then another
one had like a product that was just too cheap right it just wasn't gonna work
out so at that point like you'd already put time into it and you were like I
really I don't want to throw them away and it was really just taking up space
in your mind even though maybe you only had to spend like ten minutes on it once
a week it was still like you were thinking about it you know so once you I
mean you literally in the preparation call you told me that you literally like
deleted the sites right you didn't like metaphorically stop working on them
you won't double you did them right i straight-up deleted but I had it like
the thing is that sort of goes back into like when I was with Hostgator and I was
you know on their servers with these sites and they were starting to sit
there was like almost a sign like it wasn't like a like a cosmic sign that it
was some sort of sign because they started messaging me saying like you've
run out of inodes you have no I know is left and I was like I don't know what
that means so I started trying to talk to them about that I don't like it's
just essentially I guess I know it's I'm not sure if it applies anywhere else
other than post Gator but these inodes were like files and I had no more file
space left on on the servers so they're like you literally have to cut back on
your eye nose and I'm like well how do I do that they're like oh you just have to
start deleting things and why not so I started deleting things kind of randomly
from those sites and then I was just like you know what I like I'm just gonna
delete the entire site because it's like this is just stupid now that's what
happened one night I was like delete and then all like all four of them were just
gone I could have I didn't even back them up and it was kind of weird too
because I like had been working on it for a year yeah you really I mean you
burned the bridge no going back alright well in that that was a dramatic turn
but it also allowed you to like really focus down and like work
hard on your one site that was starting to get some traction that was really
cool I mean obviously it panned out now let's fast-forward I think it was like
around the fall of like 20 2016 when thing like you had been making good
money for over a year right you've been making good money for over a year and I
remember you were like hey man uh I'm gonna branch out I'm gonna launch more
sites right do you remember this conversation we had yeah yeah so so you
launched a bunch of sites and I was like hey you know what it's gonna be a little
hard I know you have money to reinvest but can you tell us how that experience
went because a lot of people think that's what they're gonna do portfolio
of sites how'd it go for you I love my sites and
I still have those sites so I don't regret like making them at the same time
it like took a lot of extra work to get those sites established like way more
work than you could possibly imagine if you haven't done that before so you know
- if it's especially if the site isn't just like a very very specific like
micro niche thing if it's sort of like a little bit broad like you're asking for
a lot because there's a lot of stuff to do and then to like get them up and then
maintain them and then expand them it was kind of crazy like at that point I
went into like working from like several hours a day to working like kind of all
day on all these sites just all the time so it got pretty crazy yep and you hire
a team of people right do you recall how many folks were working for you it dude
that stretched yeah like I had I started hiring more writers cuz I had like a
couple writers for my main site and then like initially I do the writing for the
sites to get them off the ground but that's a really kind of tough job too
but yeah I had like four or five writers now I was like paying more people to do
more content and it was just logistically growing you know like in
terms of the scope so yeah yeah and I know just for me trying to hire people
even if you have like an unlimited budget the overhead to like work with
all the new people and the interactions it just takes so much brainpower so it's
like you can't do anything else so if you maybe if you weren't writing at all
or something like that or if certain things were on autopilot
you could have only managed the people which I mean some people don't like
managing people at all so how was it by the way I mean did you enjoy managing
the team of writers or yeah like I think I learned a lot about how to like get
the right people on board with the site because there's a whole like sort of
strategy or art form to getting writers that actually can write properly for the
site that you're asking them to write for so it's not just hiring you know
anybody it's like you have to go through an interview process and then make sure
even initially that you've like put out there like you have to know about this
topic if you don't know about it like please don't apply for this job and then
people just swarm you because they're like money money money and they want
money and then you're trying to negotiate all these deals with these
people and meanwhile in the back of my head I'm like I'm gonna be rich I'm just
like put I'm hardcore like going at these sites thinking like well if I have
one site and then I have now I have three sites I'm gonna have like so much
more it's just gonna be like a huge success so it's optimism right but it
also just like starts burying you and work right so it sounds like the growth
didn't come like you expected so dude what can you attribute that to
well the sites did like like they still are up and they still I think are pretty
good sites but uh you know just the fact that I guess if we're talking about
focus like my focus just got kind of like spread a little bit thin for that
and it's still like that for me which is why I'm trying to sell a site or two at
this point and quick note right the in March of 2017
you mentioned this Dave Amazon changed the Commission rate so currently you're
making about the same as you were but in reality like your earnings at that point
in March dropped by what like thirty five percent right yeah it was thirty
five okay yeah so in a lot of people it's around like most people ended up
losing revenue from like 25% to 50% depending on the primary focus of the
their site so I mean it was dramatic you stayed relatively even but in
reality you probably grew by about thirty five percent it just you can't
see it ya know it's sort of like it's sort of depressing to me to think
about how like I could how much I would be making if that hadn't happened right
and I mean I'm in the same boat man I know what you're saying exactly yeah it
was really yeah things are recovered and that's good so we can focus on that then
you mentioned you you alluded to you thinking of maybe selling a couple sites
so if people want to contact you can they get in touch with you about it yeah
for sure like I'm always willing to chat about that it sounds like you want to
sell some of the sites so you could like refocus on you know the ones that you're
most interested in have most potential is that right yeah well I mean like to
be honest I have like eight sites now so I went like totally insane making like
more and more sites because once you have like a good idea you're like I have
to kind of try it so like I just kept trying new ideas and I don't regret all
of them but like definitely there was a couple sites like there was a site that
I started like two years ago or maybe a year and a half ago that I worked on for
a year that was sort of in that in let's say the wedding niche and I thought it
was gonna be like huge and so I put a lot of effort into it only to sell it
like a year later because I could not stand it anymore I was just like why the
hell am I doing this like I can't deal with the site it was so the scope of it
was so huge that like it kind of broke me right so I had to sell that was like
an emergency sell of that site to get it out of my face like I couldn't deal with
it yeah sure I guess before we finish up and again we're gonna do a couple other
videos Dave and I are gonna talk about what to do when your site gets hit with
negative SEO and recovering from a penalty and we're also gonna talk about
white hat outreach and add their videos but before we we break on this one Dave
can you like give us an idea of the earnings for the whatever a couple of
the sites that you're thinking of selling just to give people like a
relative yeah the site that I was thinking of selling is but so it makes
about a thousand a month it's one of the more consistent sites it's just a little
bit out of my wheelhouse as far as the topic so that's the one that I'm kind of
thinking of selling at some point okay cool
all right well thanks Dave and I always good to get an update folks be sure
- you know check out the other videos which should be in a playlist so thanks
Dave no problem cool yeah alright thanks Dave really
appreciate you taking time today and be sure to check out Dave's channel it's
really cool great music over there and look out for
the other two videos so we're going to talk about negative SEO and why it had
outreach in a couple other videos so we get into the nitty-gritty and provide
like actionable tips out of those so be sure to check out those other videos as
well
you
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