you did mention the new scooter thing
but do you have any other mistakes that
you could share maybe from one of the
launches I know launches can really be
hard to work with a lot of moving pieces
a lot of failure points sure we haven't
done a ton of launches because right now
my course is evergreen and now actually
the future courses were kind of taking
more of an evergreen approach or
launching it so the first time we
launched it we didn't do it was almost
more like a beta even though we didn't
say it was a beta we opened it for three
days and closed it and we wanted to get
some feedback the feedback we got was
you know we needed to tweak the
structure of the course a little bit you
kind of got like lukewarm feedback on it
you're like oh if we failed but you know
hey you gotta like figure it out and
redo it and come back and I know a guy
was working with on that course so part
of my strategy is partnering with other
experts in the drone industry and then
kind of creating the curriculum and us
producing and distributing the content
there's a profit share there so yes I
wouldn't say this like that was a big
failure but that was something you know
we're like learning to work through and
you know the guy who created it is a
good friend of mine Alex he's great at
what he does but you know like us
working together figure out how to
launch you know the perfect course so we
came out with another course later on on
drone photography and that was much more
well-received because we had already got
a feedback from the first course I did a
few more things differently on my end so
I read through oh my goodness why am i
Jeff Walker's product launch formula
stuff tried out some of those techniques
that seem to work a lot better but and
we had some more the better results with
that you know people enjoyed the course
a lot more kind of better numbers but I
think the failures if you will not so
much around launching but when I first
started I didn't really know what I was
doing when I guess you'd said launched
you know what actually let me rewind I
do have a good failure story for you
when I first started my business period
and I had worked for months and months
and months on putting this course
together like I said I was at Starbucks
till 2 o'clock in the morning I was
taking days off of work to go film at
this guy's house to get it all together
I probably spent you know twenty
thousand dollars on editing and
animations and equipment and print
software and all this stuff and just
like I'm in my basement with a drop
cloth behind me like and I bought some
lights and I'm like
these videos my basement mean you can't
tell us my basement when you're watching
it but basement of my townhouse in
Virginia so I'm like I have my whole
like heart and soul invested in this
right and one of my competitors had
launched a similar course I know him
he's a good guy and he's got good
products I'm not surprised but he had
been building up a list for the previous
two years he had a blog so he had 50,000
people on his list he launched and he
was selling his course for $300 and he
within maybe a month or a few months had
over a thousand people that had taken
his course and I'm like that's like you
know that's three million dollars oh my
gosh I'm gonna be a millionaire you know
I just immediately like imparted his
success I'm here like this is gonna be
great so I had these huge my head just
like got huge and and I thought I'm
gonna launch to a list and I'm gonna be
a millionaire which was a horrible thing
and so I said I gotta get a list so I
went out and I bought and brand new
whatever the newest drone was was like a
phantom for her phantom
yeah phantom 4 by DJI I bought it I did
a drone giveaway I I did the whole if
you share this you get an extra entry
thing so it kind of the viral share even
though I've learned that those are not
your best customers a lot of times they
just want free stuff so I got to email
us to cobble together about 4,000 people
from that drone giveaway and I thought
I'm gonna launch this and I'm gonna it's
gonna explode right so when I was about
to launch I knew nothing about internet
marketing email list and you know how to
work an email list how to do any of that
build a relationship I thought well if I
email them people are gonna start
subscribing so I want to hit him with a
sale right away you know and and the guy
was working with I don't know I would
maybe shoot out a couple emails to like
let them get to know you
I'm like no forget that you know you
just got to go right for the jugular and
so I the first email I'm like basically
hey I'm David we put this course
together by this course and the full
price was like three hundred dollars
just matching the other guy by the
limited time discount we'll give it to
you for a hundred bucks
maybe I listed for 250 I don't remember
well I launched and I like sat back and
obey all right here we go you know and I
won sale trickled in and then maybe a
couple hours later another sale trickled
in and I watched another email out and
literally that was it I made two sales
at $99 so I invested and I spent
fourteen hundred dollars to draw on a
drone and all this time and money and my
red
you so far was $200 to show for it and
oh my gosh I was like really depressed I
was really pumped out and I recorded
videos from that time to you because I
was like I'm just gonna document how
terrible this is so I've watched a
couple this since then to remind myself
and it was like well they didn't go like
I planned so back to the drawing board
and yeah I know it was tough it was it
tough like a couple weeks I was just
like pretty down about that so maybe had
to figure out a bill that is rough and
that I could I know you've gone through
Meade's launch course I haven't gone
through that one but I'm you made so
many cardinal mistakes there he'd smack
you in the back of the head I know right
I know it was terrible I'm looking back
now like the things I mean and I'm not
like some super Pro now but just the
things I know and I've learned I'm just
like uh I was just such it's such an
idiot like I just didn't know what I was
doing you know but hey that's how you
learn right you know yeah for sure and I
think it's important to point out like
you're doing really well now but like
look at all the like different ventures
and ups and downs that you had it's
always a rollercoaster I think a lot of
people miss that they just see the
highlight reel from people so right no
yeah it was eight years of different
side hustle ideas maybe six yeah six she
was a side hustle ideas before one
landed you know and I remember even at
one point I had I probably thirty
thousand dollars off of that first
little the Squarespace thing and then I
remember I watched the video back the
other day I was watching some of the
stuff from before and I was like well I
just spent the last you know five
hundred dollars in my account to like
hire like somebody to help me with this
like let's hope this goes well so I was
literally down to like nothing I mean I
still have my full-time job so I wasn't
like you know total panic I still had
money coming in but I mean as far as
like my savings I had just like drained
it all and it was like and then if it
had flopped then I was just like I don't
know mind you at that point I thought
maybe this is another you know nice
scooter the scooter thing and it's just
and after you've invested months of work
it's just such a horrible feeling
you
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