Digital Marketing, Entrepreneurship & Success - Your Questions Answered Live! #Best Education Page #Online Earning

my goal here is to help answer any

questions that you have that you feel

like are keeping you from taking action

in your business right like sometimes we

get to these points where we feel like

we have roadblocks we feel like we have

these things they're impenetrable

barriers but that's a perception issue

that's not the actual reality and me

having grown many businesses online my

wife and I run three successful brands

online as of right now and having helped

dozens if not hundreds of clients I've

seen just about all these roadblocks and

there's usually a simple workaround a

lateral move there's some little

adaptation you can kind of implement to

get going again because honestly

momentum is everything you just got to

keep going forward keep taking action

it's not always gonna be the right

action but taking action will get you to

those things that work because you'll

find a lot of things that don't work

when you find the few things that work

just go do it over and over and over

again so real quick let me just I think

we're gonna jump in y'all this is gonna

be fun and exciting I've got the chat

there I learned how to pop out the chat

and YouTube

that's totally helpful I really like

having that and man South Korea

Macedonia Indonesia Buddha Vita Costa

Rica man I'm planning the trip I'm

missing the Costa Rica I missing the

puter Vita I'm missing the Lozano salsa

I'm missing like the Coco's I'm missing

everything man the guanabana is like ah

dude and Mexico in the house missing

Mexico too similar love love both and

Denmark in the house this is awesome -

we have so many global individuals here

we got 70 viewers it's absolutely time

to jump in so the first question I

received its about Facebook advertising

and they said I'm running Facebook Ads

for a very local business my main

struggle is looking for different market

segments using interest based targeting

because I'm scared of audience overlap

so I'm gonna go ahead and just help you

understand what audience overlap is the

way I teach Facebook advertising the

$5.00 a day I'm I'm helping you run lots

of little ad sets focus on different

segments to see which ones deliver

customers within your KPIs the what

happens is like a Venn diagram if you

just

listening on the podcast all I'm going

to do is draw a couple of overlapping

circles real quick so what happens is

audience a is gonna overlap a little bit

with audience B audience B is gonna

overlap a little bit with audience C and

this individual is worried about that

audience overlap so here's the kicker I

don't care about audience overlap at all

I'm currently running I believe 20 19 or

20 ad sets right now in this moment

we've got retargeting ad sets I've got

look-alike ad sets I've got interest

based ad sets

I've got ad sets focused on my email

list my customer lists and my fan page I

absolutely 100% guarantee that I have a

lot of overlap between some of these

audiences more overlap and some than

others but it's not stopping me so the

biggest thing I can say to you is just

go forward start taking action monitor

your KPIs and see which ones work in

which ones don't because if you have

audience overlap that's killing an ad

set and you're running a five-dollar Day

ad set you're gonna get that data really

quickly and you'll turn off the one

that's performing the lowest relatively

quickly and then the one that's

performing well will continue on and

you'll still be showing your

advertisements to that audience the

second piece of information to really

help solidify that audience overlap is

not that big of a deal

you're running $5 a day campaigns to

start right like so out of this audience

my $5 a day that slice of that pie is

that much I'm literally barely touching

0.1% of an audience and to think that

that point 1% in this audience is going

to be the same point 1% in that audience

and that audience and that that out of

that $5 it's magically gonna overlap you

got to remember that if you're running a

conversion based ad Facebook is going to

show your ad to lots of segments within

the audience so just trust that that's

actually not a problem and this is more

of a perceived barrier and I say just go

forth take action and if you can't find

lots of good local interests use broad

interests and use local identifiers use

the zip code use the local targeting the

statewide whatever your whatever makes

sense for your business

but just get taking action so that's

that's where I'm saying it

reinforces what I said this start is

sometimes we have these perceived

blockages that aren't actually blockages

I've never once looked into what my

overlap is I've never once cared what my

overlap is and I'm still generating

leads for under 80 cents per lead and

I'm generating customers well within my

kpi's all day long I even ran a second

ad that totally over
lapped with my first

ad because I'm selling a product on a

short little window and that sold like

ten products in the first day buying

customers for like $8 each definitely

overlap all over the place but my

numbers still work so I get to ignore

the overlap because my numbers work so

stay focused on the right KPIs

number two how would you use Pinterest

to sell a product to licensed

professionals specifically beauty

product to estheticians and salon owners

this is an absolutely great question and

I think that the world of Pinterest is

very aligned with salon owners with

aestheticians a skin care specialists I

believe that is so real quick I'm a

little out of my league with this right

I have not done due diligence there I

don't necessarily know that much about

this face but I know that a salon owner

is going to build boards and they're

going to use Pinterest in a way that's

gonna help them number one collect new

ideas because as a salon owner you need

to be on that cutting edge you need to

be the one who knows what's hip what's

not what's in style what's not so

they're probably collecting boards and

they're collecting the newest style

content so if you can be the one who

creates all the newest style content if

the hair salon obviously you're doing

little tidbits and reviews of different

hairstyles that are new and eventually

those will get collected by those

estheticians the other side is like a

nail salon right there's all kinds of

fancy stuff ladies do with their nails

and it gets fancier and fancier and

fancier I've only had a manicure

pedicure once that was in Chiang Mai

Thailand it was so cheap wife wanted one

I was like all right let's do this

so I'm also not really down that rabbit

hole personally but the same thing

applies they're going to be pulling new

designs and they might even be showing

their clients or having their clients

pick out the pin that shows the design

that they want or replies like me I

don't know I got almost something fancy

I was thinking this that the

that aesthetician or that that salon

might have a tablet nearby that's going

to allow them to do this now that's the

entrance point that's the free level

awareness content that you're going to

connect with your target market with

then in theory they're going to be

liking and following your pins they're

gonna be looking back into more of your

pins so what you'll have mixed in there

are content pieces that go back to

actual pieces of content on your blog

that's gonna help that salon person help

that individual do more these individual

pins could or they're all doorways back

to a piece of content somewhere on your

website so use the Pinterest in a way

that the salon owner is gonna use the

Pinterest make sure you're using rich

pins that each one of those linked back

to the how to article the list of that

then you have the content upgrade which

is the opt-in then you lead them down

the path of purchasing the certification

or whatever course it is that you want

so kind of keeping in mind that that the

Pinterest pin is the top of level

awareness the first action the call to

action and a Pinterest pin should be go

to consume a piece of content then in

your sidebar in text and a pop up on

your WordPress site should have some

sort of a content upgrade that gives

that salon owner more of what they want

and then from there it's just in your

funnel and your funnel should be doing

the heavy lifting at that point finally

I would find group boards and I would

get involved in very active group boards

that definitely have salon owners in

them you'll find them we talked a lot

about that in the Pinterest how-to video

so that was it there man the questions

are still coming in I thank you so much

for being here

I'm gonna go I'm really gonna step up

rapid-fire let me grab a swig of coffee

and get the caffeine kicking in here so

I got seven questions we've already

started and I'm noticing that the chat

is just like full-on rolling with

questions and I thank you and we're

gonna get through as many as we possibly

can

it's nine fourteen in the morning here

in Arizona beautiful blue sky day it'll

be warming up to mid 60's

today so we're gonna get up to about I

mean eighteen degrees if you're in a

Celsius based location alright so this

next question comes from a new friend we

recorded a podcast together and he says

what equipment do you use camera editing

software website tools this

start with website tools i'm wordpress

all the way open source all the way i'm

kind of old-school i remember when i was

a kid we had computers at home because

my dad needed him for work I don't ever

remember a time in my house without a

computer we couldn't afford games real

games but I learned about shareware

games and shareware games were games you

were free to share and that's what I

played as a kid all growing up using

ms-dos to get into it so that's about

where my computer history started so I

mentioned that because I still have a

propensity to look for open source

solutions and low-cost solutions because

software a lot of people charge a lot of

money for software where there's not

necessarily a delivering of value in

there they get some brand value and also

they're like I could charge $300 a month

because we're us and you can always

pretty much find an open source or

another solution for a lot less

expensive so WordPress and thrive themes

is my my basic kind of web stack if you

get into shopping carts and this that

the other go search my website for a

it's a post I called tools of my trade

it shows the all of the exact software

that I'm using for my cartoon my

membership areas for my three different

web sites but the gist is WordPress

which is open source which means you own

it you can export your site you can move

it to a new house you're in full control

which is vitally important for the

long-term health of your business thrive

themes is the theme that I choose

because it allows me to build funnels on

top of it which work really easily and

they got that new split testing module

that came in that I'm gonna do a video

on um so that's kind of the website

tools that I use editing software so I

use a tool when I'm recording my screen

and you see me do screen shares and you

see my head in the corner and I can move

it around that's with a software called

screencast-o-matic it's $15 it's got a

totally 1980s goofy name it was an

alternative to Camtasia Camtasia is like

150 or 200 $300 it's ridiculously priced

and it's clunky screencast-o-matic is

fifteen dollars per year and it works

like an absolute champion so what I do

is I record my screen and myself at the

same time I can do a little bit of

switching in video but you can do a lot

of post-production I can blur out areas

I can add text I can move the webcam

around in post-production

I can change the size of the webcam etc

etc so screen

automatic 15 bucks a year great software

tool camera maje cell phone honestly

which is not on airplane mode so I'm

gonna do that now but I have a nexus 6p

camera which is probably um or cell

phone which is probably a three or a

four year old phone at this point in

time that is what did the bulk of my

talking head videos for the first year

and I literally just use the webcam on

my Lenovo laptop I'm using an older

Lenovo windows-based machine had this

thing for a couple of years it's still a

trooper I recently upgraded your now I'm

on a Logitech it's an HD if I was to

read the numbers on that lens I would

have to get really close to the lens and

that would be super awkward it is it's

one of their high def 1080p it's not the

top top top of the line it was one step

down I think it was thirty bucks for

that so that's my setup um when you get

into the mic there's there's a number of

pieces to go from this broadcast

microphone which is a shure broadcast

microphone into my laptop for this i'm

gonna do a separate video on that and

i'm also gonna do a video that i'm gonna

include the acoustics that i've done in

here

was hoping to get that out this week i

got family coming all kinds of stuff

going on a business tax time and that so

i'm hoping to get that one done next

week and all outline what I'm doing for

my audio because I think audio is

important my lighting I got three lights

going on right now all LED different

types softbox and straight LEDs so I'm

gonna outline that more in future videos

because it's it's a little bit I need to

go a little more in-depth but the very

basics and what I want to really say is

WordPress is open source you gotta get

hosting five seven bucks a month miles

Becker calm slash hosting I used the

laptop that I already had I use the

phone I already had I didn't go buy a

new phone I don't run a DSLR if I do any

separate video editing I use Sony movie

13 Platinum which is like a again it's

one of the really really cheap video

editing software solutions I'm frugal

like for sure I'm very frugal it's easy

for a business owner to sign up for all

these things that cost so much money oh

I need this system and a funnel system

in that system and all the sudden you're

bleeding out to three grand a month

because you're on all these systems that

you could probably find a standalone

solution that would cost you there'll be

a one-time fee and would really redo

your costs I don't focus on reducing

costs too much once I'm going on

something because it's easier to

increase your income than it is to cut

expenses and you can only cut expenses

by a hundred percent you can increase

your income infinitely but when I'm

making a decision on what to rely on I

take a fair a little bit of time to

research the the playing field and I

don't just jump in on what all my

friends are saying is what you have to

use zoom is an example for recording it

works great one on one but if you're

doing large like we're gonna be start

doing webinars with 100 to 300 people

and it would cost like 400 bucks a month

on zoom and we found this other solution

that's like 20 bucks a month for up to

500 people so don't always trust what's

got the buzz word in the world because

that usually means mm-hmm

affiliates are tied in margins are all

messed up and you're going to be paying

a premium for something that someone

else's maybe even creating a better

version up for cheaper kind of a little

rant there so this one comes from Shana

Shana and I recorded a podcast she runs

the entrepreneurs in motion podcast I

believe it is I hope I got that right so

go check it out it's a really good

podcast short episodes 30 minutes in and

out very clean recording she is about to

become a mother so congratulations Shana

and the episode we just recorded won't

be out for a few months I'll email you

when that comes out anyways really good

we had a great talk and we went into

sales pages and she is curious what are

the elements that make for a good

one-time offer page any thoughts on the

format short and sweet or long sales

letter so tons of thoughts here and I'm

gonna try to keep it concise so you can

take a few tidbits I started with a

written sales letter it was a relatively

long sales letter I would assume it was

1,500 to 2,000 pages because we need to

do certain things that we're gonna talk

about in that copy now I'm running a

video sales letter and that video sales

letter I believe is like 25 minutes for

my one time offer which is a long video

sales letter a lot of people who

encounter that one time offer in that

video sales letter they flat-out don't

have time there they're in the grocery

store in line they opted in right the

kid comes running in they fell off their

bike scraped their elbows whatever it is

they just don't have time for that and

that's okay

because

the video sales letter is designed to

give a lot of value it's actually a

training that simply offers more at the

end so people who do consume it they get

a lot of value whether they buy the item

or not and that's the key so I tested

those over time for me it was easier to

start with a written sales letter so

that's where I started start with what I

could get out and I just I got version

one out and I tweaked that for a while

once that was converting in a kind of a

break even on my cold traffic ad spend

that's when we went in and we're like

alright let's let's go up with something

totally new that we're gonna present in

a video format and we kind of went back

in the lab and it took a few more months

to write that VSL for that so that was

our approach phases to get to a rat and

I tested it against each other this one

clearly pulled better did iing so now

we're working on here and not testing

the headline above so the components in

a video sales letter you need to be sure

that the very tip-top acknowledges what

they just did and reinforces and when I

said acknowledges the action that they

just took which is opting in and

reinforces that that free thing that

they opted in for will be delivered to

their inbox in the next five minutes

because they just went for something

free user behaviors like oh I'm

expecting something free sales pitch

what's going on here so the very like

the pre head I usually have like

requests received you're gonna receive

access to the free blah blah blah and

your email in about five minutes right

now take a look at this video below and

then the headline the headline is

probably the absolute most important

thing and the headline ties into the

idea of the hook you need to hook this

individual they just went from an idea

they're like I want this thing they went

from wanting your free thing they took

an action on that and now you've got a

video or a long letter that you want

them to read you need to acknowledge

what they this step they just took and

reassure them that they're gonna get

what they asked for and then you need to

hook them into the next idea that's the

next most logical idea that builds off

of that free thing they opted in for the

best book I've ever found to help really

dial this in is called great leads by

Michael Masterson the six ways to start

any sales message it's a relatively

short book I got it on Kindle I think

it's five six bucks again Michael

Masterson on Kindle great leads is the

name of the book and it's the six ways

to start any salesman

and he goes into the hook idea there so

great headline and great hook that's

what I'm testing when I'm split testing

below that it's about what is it going

to do for them so they know the benefits

that they're gonna receive in their

lives then you get specific on what they

get and then you make the offer so below

the fold if you will right like the

subhead or the pre head the head the sub

head the hook that part is the absolute

that's eighty ninety percent if they

don't read that if they don't get hooked

in by that they're never gonna read

below

they're never gonna ever see that button

on that page they read that they're

gonna start scrolling and they're gonna

get down into your copy if you want to

know how far they're getting in your

copy you can run a heat map on the page

and you can look at the scroll map to

see how far down and if you're not

seeing anybody scrolling down your hook

is absolutely missing they're where

they're at in their mindset they they

want this and you're talking about that

or something and it takes a lot of

testing as with all sales copy it needs

to be as long as it needs to be so

trying to make it short for the sake of

making it short will not increase your

conversions you need to tick all of

those kind of main copywriting things

that we all have to do

there's tons of copy on there's tons of

like copywriting books I think Dan

Kennedy's um the ultimate sales letter

is probably the best book for how to

write a sales letter and I think a sales

letter is an absolutely fantastic option

in that place but then again within that

whole document of a sales letter the

very tip-top right those first few

things that lead that hook what gets

them engaged because they don't get

engaged they don't get interested enough

to read that next line and interested

enough to read that next line they're

gone forever

so that's what I got for that next one

I'm curious to know why you don't talk

much about dynamic email sequences using

tags for example if the user didn't

click on this offer send them a

different email sequence etc do I

believe linear sequences are more than

enough do I feel like I might lose

potential clients that are not ready to

buy but just needing additional

clarifications so the answer here is I

like those ideas I think that there's

obviously a lot of marketers saying that

you have to do this or else you're gonna

fail which is false because I'm not

doing that and I'm incredibly successful

with what I'm doing it's not required I

think it's the biggest part right like

there's so many things in

internet business that it's like I need

to do this and I need to do that I need

to do this I mean like really do you

really need all to do all that cuz like

my wife and I have a core of what we're

doing and we are absolutely excellent at

this core and we just keep doing this

pore over and over and we are crushing

it we are ignoring most of all the fancy

things that everyone says you need the

fancy Facebook guys who say you need

chat bot so but habla chat BOTS now I'm

not doing chat pause I'm doing ABS the

same exact way I've always been doing

them and they're still working I'm still

cashflow positive I just set up a new

campaign a couple of weeks ago we can

have to go it's crushing it then there's

this dynamic behavioral response

marketing which is Frank Kern's idea and

just just so people know and I'll get to

I am interested in this stuff and it is

something I'm kind of moving towards but

really just so people know the

difference between a linear follow-up

sequence and a dynamic follow-up

sequence is this so linear is straight

down and all I'm doing if you're on the

podcast I just drew envelopes vertically

one straight down one line one row of

envelopes and the idea is day one they

get this email day two they get this

email day three they get this email see

where it's going day four it's in a line

it just happens everyone goes through

the same sequence what I do is at the

end here I move them onto what's called

a broadcast list and the broadcast list

is my wife's daily emails or my daily

emails so if you opt into my list you'll

get actually one follow-up it depends on

which one you go through I've got one

that has literally one follow-up another

one has up to 10 what says done you go

on my daily list and then I'm emailing

you all these kind of more value ads

that I do on the daily I think those

daily emails are more valuable to you

and to your audience than creating some

fancy-schmancy dynamic blah blah blah

but here is what the dynamic does so

let's say an email - we talked about I

talked about Facebook as I'm like oh

yeah by the way you're doing any

Facebook ads it's pretty cool check out

this case study and they click if they

click on the link for the Facebook ads

that proves that they're interested in

Facebook ads so my follow-up sequence

can dynamically move them to a sub list

to a segment that gets more content on

Facebook ads so it would look a little

bit like this

so if you're listening what I did is I

drew another series of envelopes to the

right to show that you move from list 1

or from follow-up sequence 1 and you

move over to the second follow-up

sequence that's more focused with more

content on the idea that they clicked on

the fact that they clicked in email 2 on

my Facebook thing means they want more

information on Facebook so I follow up

them with more information on Facebook

probably going to the point where I

offer them a product to purchase and

then depending on what they do here if

they buy they might go to a different

list if they don't buy they go right

back into that original follow-up

sequence and then they follow up here

and what you can do is you can build

these out to where there's several

dynamic responses so I could have

Facebook ads and then this one could be

about funnels and if they click on that

they go through a totally separate

follow up sequence here right and then

it will take them right back to the next

spot if they click on this one they go

to the next and the theory behind that

is most people won't take action on

every single email you might get 30 50 %

open rates you might get 10 percent 5

percent 12 percent click-through rates

so that means you know somewhere between

you know 90 90 percent of people aren't

taking action so when you find a topic

that someone takes action on follow up

with more content I'm building something

like this right now with my I've got a

guy who Dave with integrate Pro he helps

me with all my active campaign stuff and

the automations and the tagging and I

just don't like that text stuff it kind

of annoys me I'm at best but I want the

result of it so eventually we're gonna

be building this out but I think it's

really really really really really

really really important for me to

reinforce all the marketers say you have

to do this I have not been doing this

I've been online full-time since 2010

and I'm making a damn good living and

I'm very very comfortable so this is

optional right and I'm gonna erase all

the dynamic stuff if you're just

listening this is not optional and I'm

saying you have to have a follow-up

sequence period you have to be growing a

list how fancy you get is optional

this is not optional so what you need to

be doing is growing a list and then

following up with people every day every

day five times a week and EVs any emails

you need to do more email marketing

that's more important than this stuff

which is why this has been a very low

priority for me in my business up until

this point cool

all right that's that's done let's jump

to the next I'm having fun I hope you

guys are enjoying this man I got all

kinds of questions I'm so excited to be

here Oh hold on got a band somebody we

got people talking crazy stuff in here

one second here hide you on the channel

you're done if you guys see anybody in

the comments spamming saying

inappropriate things like you could

report them you can moderate them you

can get them out so be sure you you boot

people who are trying to take advantage

of the attention that we've got coming

here together number six how did you

approach SEO when selling to clients

they want results fast so pure content

strategy might not be a fit um i

educated them on the fact that nothing

good on google happens quickly I mean

the only fast things I've ever seen

happen on Google is people getting

banned from the first page for using

blackhat linking techniques and if

you're building backlinks in any way

shape or form that's blackhat I don't

care if you're doing it the white hat

not a nice black hat in the eyes of

Google any backlink building is a black

hat tactic so this is education I would

tell my clients that this is a three to

six month path and you need to be

willing to delay gratification but what

happens is once we secure ourselves in

the number one spot on that first page

of Google for our most valuable keyword

phrases it will be extremely difficult

for someone to knock us off is it worth

it to that business owner for six months

to work towards that goal and to know

that by month three they should see

measurable results in the direction of

that goal if they said no I knew I did

not have somebody who had the right

mindset to pay me for six months or more

and I walked out I said thank you very

much for your time I'm out of here right

would I potentially sell them paid

traffic maybe but odds are they didn't

have a funnel that was converting and

odds are the money they spent in paid

traffic would go into Zuckerberg pocket

and would not return customers so as

their core as as my client as their

trusted advisor I would tell them you

don't want to waste your money on that

you need to build this out and if they

didn't get it that's fine it's generally

my fault for not communicating it

effectively I would go to the next

business owner and I would start to

teach it over again to help educate them

on the value of content marketing so I

would make sure they know that it's not

optional that it is a long process and

if they want the results of SEO they

have to put in the work over the long

periods of time because that's how the

game works

you can't cheat that game without

risking your clients website getting

banned from Google forever if you do

that to your client oh man come on

like seriously think about it so that's

your job right your job is to educate

them and if they don't get it if they're

not the right client perfect move on to

the next and go on to the next last one

from the pre questions and then we're

gonna get going over to the comments

which man there's flowing in thank you

so much for being here I do appreciate

it miles what of this one okay

bear with me here so miles what is a

sure deal when it comes to making a

hundred bucks a day online I have a

Shopify store but not enough profit I

now drive uber and that's realistic

getting the hundred bucks this is a very

short-sighted and nearsighted question

the hundred bucks a day means like I'm

urgently needing to make money and my

answer to that is to go get a job get a

real job in a cubicle do customer

support that's what I did I do customer

support call center work because it was

very abundant and available and it was

really easy for me to do I'd show up I

plug in I put in the headsets yes how

can I help how can I help and I just

kind of did it and then when I left I

was able to leave it and I cut the cord

if you can get a real job in a marketing

department that has content marketing

that has some overlap with what you

could learn and apply to help you grow

your business online that's fantastic

right if you could start as a content

marketer for a local digital marketing

agency for 15 bucks an hour to get going

you can make 15 bucks an hour times

eight hours a day that's that's over a

hundred dollars a day right I'm grab my

calculator eight times 15 yeah 120 bucks

a day take out taxes you're right around

there so 15 bucks a day 8 hours a day

now would that be annoying oh are you

worth more than 15 probably I don't know

like seriously like when I got to the

point when I had no choice I went all-in

on my business it failed I sold my car

to get cash to pay for life because I

was all-in

business and failed had to move back in

my parents house I went got a call

center job

I was literally applying for jobs for 15

bucks an hour to get going so I needed

something to pay the bills right I had

to pay rent I had a wife I had to get us

out of the parents house I moved back it

was terrible

so like that's my mindset is get the

pressure off and then the better

question because I do want to give you

some value towards your question right

like like what is the business model you

would love to do every single day for

the rest of the next three to five years

you would love what's that niche what's

that thing that you would love to talk

about all day every day like there's

something in you I don't care if it's

like drone racing like first person view

drones I don't care if it's um gaming if

it's like if you're just like a

Minecraft badass and you're like dude I

love Minecraft like everything I do is

minecraft or like crypto current like if

you're like oh mining and you're like

all about like how to set up mining rigs

or something like whatever that is that

you love that you would love to share I

think it would be more valuable for you

to get a real job right now to take that

pressure off and then start building

something on the side mornings weekends

nights you're working a lot in this

scenario that's exactly what my wife and

I did but when you get that side hustle

going that you love and you you love it

like the topic you love it like I love

this stuff my wife and I we love the

meditation niche we love what we do I've

meditate everyday still like we love

this stuff

for realz it ain't like we could make

money in that niche not at all it's like

we love this and we could share this

thing we love with the world when you

get there like 100 bucks a day is a joke

like we're talking thousands of dollars

a day is potential when you do this long

enough because your passion flows

through it that you're fired up you'll

put in the work on the weekends on the

Saturdays on the Sunday is late at night

you'll do what it takes to become

successful when it's something you love

it's just to try to hustle up some cash

it's gonna eventually fall and you'll be

right back to square one at some point

so that's my that's my kind of diatribe

on that but like ultimately I think

getting a real job plugging into

somewhere something that's gonna get you

skills that might look good on a read

that's gonna help you kind of in that

that normal latter corporate ladder type

world but also then you just gotta

hustle hard I was waking up I was about

five o'clock and Melanie worked we were

in the Bay Area San Francisco Bay Area

she worked at like 5:00 a.m. so she

would have like 4:15 4:30 to get ready

to go to

so I would just wake up and she would go

to work I didn't start work till 9:00 or

10:00 and I'd like an hour commute so I

would she would get ready I just go sit

and start working on the laptop right so

it's 4:00 or 5:00 6:00 in the morning

I'm having coffee having breakfast but

I'm I left for work right for my job to

commute in which I would listen to audio

books on like by the time I went to do

that I'd already put in 3 hours then I

put in another 3 or 4 hours when I got

home I worked on my lunch break on my

side business I even worked kind of like

alt-tab while I was in the office right

and obviously only do that if you

couldn't super eat like it fit in with

that business I was in

like if you're in a situation where that

would jeopardize your employment don't

do that right be smart but but that's

what I did in that situation hustling

like that then I got enough skills

here's one other thing I will give you I

got enough skills with WordPress working

on our stuff learning how to install

WordPress install theme content

marketing we started driving traffic

we're getting 20 30 thousand visits a

month I started posting on social media

like wow our website's taking off and

our fanpage was taking off if you were

like yo can you help me with that and I

was like yep I sure can that's when I

started selling services so selling

services like is probably the fastest

way in the internet marketing world to

make a hundred dollars a day is through

selling like content marketing SEO

Facebook social media marketing but you

have to have skills right like you've

got to be really really good at it you

can't just go sell services when you

don't know a damn thing about it

even though I recommend we outsource

most of those services you still have to

be able to fulfill on your own because

sometimes those contractors are gonna

disappear on you it alls on your

shoulders and you're gonna have to know

what to do to be able to figure that out

if it comes down to that so it's it's

all about hustling up something if

you're working on side project that you

love and you figure out how to get you

start getting things going here you can

probably start doing WordPress services

in your local market if I start doing

marketing services in your local market

that would eliminate the day job that

brings back some more free time and

that's kind of that ladder towards a

true lifestyle business maybe not the

answer you were hoping for but like I

can't be that guy there's too many of

them who are like oh I'll just do this

and you make 500 learn how to make a

hundred dollars a day on shop but like I

just don't believe it's that easy like I

really don't I think it's something that

it's gonna take a year to three years to

five years you know like if you're slow

it's a five year process if your average

is a three year process if you're like

if you're better than average and you

really hustle and you're real

hungry and you've really found that

thing that you love you might be able to

figure it out in a year to get the point

we're making three grand five grand a

month every month eight months to a year

totally doable I've seen people go up to

like eight nine thousand dollars per

month revenue in like eight nine ten

months but man they worked seventeen

hours a day they were all in on

something they loved right like it's and

they they had a skill set that they

brought to the table because they had

been in the design world so they had

like Photoshop they had design skills

that they brought to the table right so

you don't have all that going where can

you get those skills a job that can help

you kind of put your finger in the toe

of marketing and then also building

something on the side that you love

that'll give you skills at some point

you become invaluable enough to apply

that to other local businesses while you

keep working on your thing because

having a business like an information

business or an affiliate business the

lifestyle value is much higher in my

personal opinion than a service based

business like three grand a month from a

service based business or three grand a

month from like an affiliate marketing

business it runs off the email lists oh

all day long I'll take that email list

I'll take that affiliate marketing thing

because I could work that business two

hours three hours a day client services

you're always on it's it's a tough it's

a tough tough world but but it's worth

it in the long run um cool so that is

everything out of my Evernote suite so

now I'm gonna rearrange things how are

you feeling at this point you good we're

forty minutes in I got more time here

we'll jump into some questions what time

do I wake up now just put things in

perspective I wake up when I wake up

it's usually right at sunrise so this

morning I think I was up at 6:00 6:30 so

about three hours ago yeah I've been up

for about three hours got up mailed made

some coffee I really try to follow the

cycles of the seasons and so yeah I wake

up around sunrise every day and sunrise

is getting earlier earlier and I think

right now it's maybe like 6:30 or so and

some days I sleep into like eight or

nine in other days you know like it I

just I really try to not limit myself

I'm trying to let myself have my body

knows when when it's time to wake up and

that's something that I've created that

freedom in my life so but when I was

when I was on it like I was up and I

didn't even usually have said alarm I

was up because my passion woke me up

every single day cuz I was like fired up

to get this going because I was one step

closer to breaking free from that job

one step closer to making free from that

job

you step another hour and skip TV skip

movies skip this get that like skip

barbecues I didn't do happy all my

homies we want the happy hour all

barbecue Saturday come over some of

those how barbecue was crackin last with

whatever dude I got I got I'm building

something sorry y'all and I don't really

talk to many of those people anymore

that wasn't necessarily conscious it was

kind of more of a byproduct

but now I've made new networks of people

who are more in alignment with this kind

of mindset and it's really kind of cool

seeing some of the stuff some people are

creating in the world man I'm scrolling

back up we got a lot of questions here

this is exciting so I'm just gonna jump

in like I don't know exactly how much

time I have maximum another hour twenty

we got eighty viewers on if you're on 81

hello thank you again for coming in here

and I'm gonna start at the top and just

start jumping in here so how to price

digital marketing services when you live

in a country like Mexico not sure what

would be a fair price point yeah so your

prices for marketing services should

always be based on how much they're

gonna make per lead so excuse me on how

much a lead is worth for them how much

they potentially will make per customer

so for example if you're helping a yoga

studio get new yoga students that might

be a thirty to fifty dollar per month

value to them so we bring in ten new

customers that's bringing in three

hundred to five hundred value dollars in

value and I'll use dollars instead of

pesos so just kind of adapt accordingly

right that would be potentially three

hundred to five hundred dollars in value

per month you could bring to them how

much could you charge them for that much

value not much right let's look at a

lawyer right let's say an immigration

lawyer or something like the average

gringo who wants to get residency in

Mexico let's say they pay five to seven

thousand dollars to a lawyer that

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