hey miles here miles Becca calm and this
video is all about which platform is
best for organic reach and engagement in
mid 2018 is it Facebook or is it
Instagram now I'm recording this video
at the end of March in 2018 because I
noticed a very very interesting pattern
platform and my personal platform so I
ran some semi scientific tests to really
kind of reinforce this idea and see if
what I'm that pattern I'm saying
replicates over and over and indeed it
does and as of today I'm seeing a very
clear winner in engagement for organic
social media marketing reach and
engagement mainly clearly there's a very
very clear winner here so the first
thing I'm going to look at we're gonna
look at both platforms we're gonna look
at the numbers we did three separate
posts on each platform and both
platforms are a little different so I'm
going to explain them to you and at the
end you're really gonna understand what
the data points to here because it's
very very clear now my wife first my
wife's Facebook fan page has over
900,000 fans we built that organically
we never bought likes we never bought
fans in any way shape or form
we grew that over the years when when
the fan page kind of boom was booming we
were in that process and we were amidst
that game her Instagram following has
41,000 followers so no the first number
you're noticing here is that she has
over 20 times more Facebook fans than
Instagram followers right 900,000 on
Facebook 41,000 on Instagram so the
first post on Facebook she got 322 likes
on Instagram she got 500 likes second
post 204 likes on Facebook 472 likes on
Instagram third post 467 likes on
Facebook 537 likes on Instagram 100% of
these newer posts that go on her
Instagram and her fan page the Instagram
account is getting more likes than
Facebook which is a huge contrast
especially when you can
during that there's over 20 times more
people on Facebook connected to her
through her fanpage than on Instagram
now the actual comments is a little
different so on Facebook the comments
were 20 to 15 and 37 on Instagram the
comments were 17 21 and 20 so in two of
the three posts on Facebook she did get
more comments but only by about 10%
right only a very very small amount and
considering that platform is 20 times
larger to me that's not a significant
number now my wife again she's posting
to a fan page that has 900,000 fans and
her instagram has 41,000 then we looked
at my data because I've been kind of
I've really been trying to muster up as
engaging of content I can on my
Instagram account and on Facebook
bordering on the lines of you know being
kind of clickbait II kind of kind of
baiting people into a little controversy
and I did that on purpose because I
really wanted to see like can I get as
much engagement now for both of these
it's the exact same post it's the same
picture it's the same text on both
platforms published quickly to them one
did not have a long life on one platform
before it was published to the other
they went up about the exact same time
with a within a minute or two of a
difference between them so that's kind
of what I mean semi-scientific it wasn't
perfectly matched all the time but it's
close enough for me for my data now for
me on Facebook I have two thousand eight
hundred and ninety four followers on my
personal account and I have over eight
hundred friends on Instagram I have two
thousand three hundred and thirty six
followers so the quick note there is I
have about five hundred more followers
on Facebook and if you count the
followers and the fan and my friends
together I've got about thirteen hundred
more on Facebook so I have a larger
presence I am connected to more people
on Facebook for me the numbers were on
the first post fifty-three likes on
Facebook 120 likes on Instagram ten
comments on Facebook forty-one comments
on Instagram
so I got over twice as many likes and
literally four times as many comments on
Instagram with a smaller audience the
second post had 27 likes and on Facebook
with 16 comments on Instagram it was 98
likes with 39 comments again more than
double that's almost 3x on the likes and
that is more than double on the actual
comments and engagements and then on the
final one I had 70 likes on Facebook
with 9 comments 136 likes on Instagram
with 37 comments and that's about double
on the likes and it's about 4x or so on
the engagement so for me on the miles
better brand where I have a personal
Facebook page right I've just have a
personal profile that is followed by
2,800 people and that's 800 friends that
is not getting anywhere near as much
reach or engagement now I should say
engagement cuz we don't get the actual
reach numbers in Instagram like you do
see that in from a Facebook fan page so
that's the one data point I wasn't able
to get really clear data but in both
situations for myself personal personal
account with a personal Instagram and
for my wife with a fanpage and a
personal Instagram Instagram is
absolutely dominating the engagement for
organic traffic and organic reach in
social media in 2018 so what does this
mean for you well I don't think this
means ignore Facebook completely I don't
think this is full-on hashtag delete
Facebook I think it just really warrants
where your attention is most deserving
one other note my wife's demographic is
much much older than my demographic my
demographic it is much younger
demographic YouTube says that I have a
heavily male dominated from 18 to 34
year old kind of demographic my wife on
the other hand is much older she's in
the 40s 50s and 60s women generally in
their forties to 60s so I found it
interesting that in both situations with
both demographics the older ladies and
the younger guys Instagram was a clear
winner now I'm gonna continue to use
Instagram as my main kind of initiation
point for my content and I will continue
to share some posts
over to Facebook but the trend of how
much reach we're seeing how much
engagement we're seeing for the effort
put in on Facebook is terrible it is not
worth it in and of itself in my personal
opinion in 2018 to be pouring resources
time energy and literally creating
content solely for Facebook because you
will continue to see declining reach on
your efforts and it's all about getting
that reach and engagement if you're
doing effort and you're not getting
engagement and reach that effort is not
worth it and there's higher uses of your
time now with that said I do want to
clarify I think it makes sense to still
focus on Instagram as your number one
initiation point for your social media
content and then sharing it over to
Facebook because there is clearly still
some aspect or some kind of segment of
our audience on Facebook who's getting
our content it's just more of a
byproduct right I would not recommend
creating native content only for
Facebook if you're able to create it for
Pinterest and Instagram and also get it
onto Facebook that's just a little site
benefit and that's all Facebook is today
whereas a couple of years ago it was the
behemoth in the room for organic social
media traffic right now I'm getting more
social media traffic from Pinterest than
I am from from either Instagram or
Facebook actually from both combined
which is a hugely interesting note that
trend has been strong for over a year
and a half at this point and I really
wanted to share these numbers with you
so if you enjoyed learning about which
platform is getting better organic
engagement with organic content in 2018
give this video a thumbs up I do
appreciate that leave me a comment if
you have any questions share this video
with anybody who's engaged in social
media marketing a social media manager
just grab that URL up above good paste
it in any groups or you can even embed
this into a relevant post you have on
your site whatever feel free to share
this anyway you care to it does help me
get the reach out which is my only goal
here and that's it I really thank you
for your time be sure to subscribe if
you have not already and I look forward
to connecting with you on the next video
because I got another great video coming
out for you in a couple of days until
then be well and I look forward to
connecting with you on the next video
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