How I Find My Target Audience For My Facebook Ads (For Beginners) #Best Education Page #Online Earning

what's up guys I'm super excited for

this video I've been meaning to do it

for a long time and a lot of you guys

have been asking me how I dialed down my

target interest for my Facebook

advertisement so I'm going to take you

through the process it's very very

simple but first just turn your volume

up because I have my microphone set to a

different setting today because this

office echo is quite a lot so I've had

to put it on a different setting so the

volume might be a little bit lower so

you might want to turn that up but what

I do is I just write things down on a

piece of paper today I'm going to be

using the text a text a text file in

this video but I just write things down

and I'll show the process and we'll run

through how you can find an audience

that is actually going to be have some

buyers and people that are interested in

your products also down below there is a

link for these kind of like cheat sheets

here and we'll run through you know to

put your email or anything you can have

them you don't need to give me your

email but these are all here here and

we'll run through what I use these for

and also I do use a lot of tools for my

stuff I use tools that find the

interests and all that no you don't have

to but there's a link below if you want

to check those out but you don't have to

use them so what I'm going to be running

through this like I wouldn't be using

any tools

I do use tools but you know you don't

need them I just want to kind of put

that down there because a lot of people

have been asking me do I use tools and I

sort of stuff and yes I do I have a

video on that on the Facebook group if

some of you might have already seen it

so let's jump right in here we'll do it

old-school

we'll do it the way that most people do

it and I'll show you how I do find my my

audience to advertise my product all

right so the first thing to actually

understand when you're looking for an

audience is not to go too broad and I

think that's a mistake that a lot of

people are making and that's why they're

getting people that are interested in

their product they don't actually want

to buy it now for example you've got

like you're fishing your fitness hunting

pets dogs cats whatever anybody can like

that on Facebook my grandmother likes

fishing on Facebook doesn't mean she's

going to buy a fishing product actually

she'll probably never will buy a fishing

products from Facebook so we need to

dial down your audience

few things they can do so I'll run you

through the first process and that's

actually finding subcategories for your

interest and I've got four here and

we'll run through and do that so for

fitness for example you can do stuff

like running right you can then do

things like yoga on this going from the

top of my head I have not done much

advertising in the fitness niche but

just use the sheet below to kind of

write things down on fitness running

yoga bodybuilding we could maybe put

down the gym here I don't really think

they actually gyms no point because it's

not actually a it's not really something

new at advertise we'll probably use it

in the next example bodybuilding we have

CrossFit so you see what I'm doing I'll

just leave that legs I'm not very good

in this sitting there's summer a lot of

skinny look well actually a lot they're

all skinny but I don't tend to go to the

gym so I have an idea about fitness but

we have running yoga bodybuilding and

CrossFit so you see right there straight

off the bat I've just narrowed down my

audience to our four specific audiences

now fishing is one of my favorite niches

I do a lot of stuff in the fishing so

I'm going to go trout fishing this is

one that I actually advertise in salmon

fishing we're going to go carp fishing

we're going to go back fishing we go

saltwater fishing actually we'll get a

big game fishing it's more saltwater

isn't it really a big game fishing then

we might go let's go fly-fishing which

is in trap fishing that's in the trout

fishing category but it's kind of you

know you got saltwater fly fishing

freshwater fly-fishing

so you see I've done a few seconds I've

narrowed down my fishing audience to

specific categories that I can actually

advertise typically to those we've got

hunting we've got deer hunting

we have duck hunting we have pig hunting

we have bought more beer hunting take

hunting can be pig and boar at this kind

of that's like kind of a same thing

there there I start wrong we're not

drinking beer today we have what other

hunting stuff we've got we've got like

geese hunting

we have ferret hunting Stoke hunting

deer hunting all sorts of hunting you

can target now this is just off the top

of my head now for something like dogs

we would do dog breeds so I'll go to

Google and I would put in dog breeds

right and now I have a list of dog

breeds that I can simply put down in my

arm in my list here so I would go pit

bull poodle and then I would go you know

beagle all that should be I'm doing this

on the fly so there will be mistakes

poodle beagle what else we've got we've

got tagged

we've got Labrador like it's all here so

just use the free tools on the internet

and to do that and as you can see why

this is an example I'm just doing this

quickly because we don't I don't need to

kind of drag it on by putting down heaps

of stuff but in the fitness category

we've done running yoga bodybuilding

CrossFit most people would just target

fitness it's just working abroad we've

got a fishing we've got trout fishing

salmon fishing carp fishing bass fishing

the game fishing fly fishing we have

deer hunting duck hunting big boar

hunting and bear hunting tibalt poodle

beagle parking and you could do like

catch and all that sort of good stuff

now I understand there are going to be

niches out there that you can't do this

type of stuff but if you can try and

stick to our sorry interests try and

stick the interest in categories that

you can really dial down or you're not

going to have much success you might get

lucky but you really need to dial that

stuff down you're not going to find

buyers if you're just too broad it's

just not going to work you're gonna get

a lot of people who feel curious but

they're not going to buy it all right

now we have some categories

Rhys after this we're going to use deer

hunting so I'm going to take deer

hunting and now I'm going to start let's

check this out this is actually one I

did the other day and the camping and

hunting niche so what I did is I wrote

down some TV shows some companies and

then I wrote down some public figures

and that's how I dialed down so oh this

is you can see how rough I do it I just

jump in and start writing things down

that's all I do I do it on a pen and

paper I do it on a on a file on the

computer wherever I just start writing

things down doesn't have to be perfect I

just write stuff down that's really

there's no secret to it to start writing

things down so this is what I did the

other day I actually populate three

weeks ago now I still have it up because

I'm still working on it and yes so

that's that but what I'm going to do now

is I'm going to put deer hunting in here

that's how kind of that's our main

interest right now now what I'm going to

do is go to my target sheet now what I'm

looking for is I'm going to put list

down pages public figures books

magazines websites communities TV and

movies and then companies as well you

can add some more if you like but these

are just the main ones that I do then

I'm going to go to audience insights and

the first thing I'm going to do is I'm

going to leave in my country United

States that's what I want to target I'm

going to leave my age at 18 to any for

now and then for interest I'm going to

put in hunting first thing I always do

is go down to a public figure so I get a

page like I go down to public figure if

there is one I want to go to see all

public figure public figure and then I'm

going to just right click on these to

check them out and I see this girl here

this lady is in I think she's a hunter

so she's I'm in the hunting category

nation so what I'm going to do is I just

I'm just going to copy her name and

we're going to put it into my target as

a public figure and so we're going to

come up so now she's in there as a

public figure then what I'm going to do

is going to go to the next one and

here's another one can I also just check

the engagement engagement isn't too

crazy on this one I think the other girl

her engagement is actually quite good so

we know that they're quite dead

hedid fans yes so 800 likely she might

have more followers maybe can't remember

she's turned it off anyway she's very

engaging she's got a lot of very

engaging our fans this one here I'm also

just going to write it down as well

we're going to get the thing was this

one going to put this and this is all I

do

I really answer to this is all I do it

is not so that one came up as a and the

line but that doesn't matter and then

I'm going to go back and I'm going to

check out this one I think I already

have set up yep public figure 500,000

geeks they're hunting geese bowhunting

so you see that Bo there by hunting we

can also go back to hunting we could

have pulled a bow hunting so that's what

I do I just go on a find things as I go

I don't like have a specific order that

I do things in so now I have bowhunting

there because I saw a bow on her page

right so anyway I now know that these

guys are hunters

deer hunting and obviously with the bow

again so these guys are into bow hunting

they got guns they're just kind of just

general hunting so I'm going to copy

that I think it might be a TV show as

well yeah so watch us on the Outdoor

Channel but I'm just going to put that

in my public figure category for now a

little bit messy but that's okay but

then what I'm going to do is I'm

actually going to take some more of

these guys here and I'm going to go back

and I'm going to delete deer hunting and

I'm going to put their name in there but

that one doesn't show up so now we're

going to delete that that's worthless to

us sometimes they don't show up I'm

going to take this one and try it and we

have that one so I'm going to go back

down to public figure and now we have

another person you see what I'm doing

here I'm just running through and

finding these public figures this guy is

a fisherman and a hunter it looks like

and now I have another public person and

I might just delete that now and put

this in to make sure he comes

looks like he might that has that might

not be his page there yeah so there we

go Michael and it's come up so yeah

we've got him so we can now put him in

our list as well and then I can go back

to public figure somebody put them in

and we have where the same as before so

that's really no good to us what I might

do now is take this one here Eva copy

her put her in here delete that put her

in here and we now have another one and

we have her maybe her father Jim

Shockley so Kendall Jones she is a

hunter as well I'm going to copy her

down I think she's that one that got a

lot of controversies at home actually

first of all you will put her down for

now and we will get Jim as well Jim Jim

Jim will put him down now what I'm going

to do is I'm going to copy Kindle again

I'm going to put her back into here see

what she kindled Jones doesn't pop up so

now that's worthless to us okay I know

it's a painstaking process but this is

actually what's going to make you

successful by taking the time to

actually do this sort of stuff and I'm

going to put Jim in here and I think it

will probably just be the same stuff

it's just the same stuff

as before but we now have an athlete see

that we have an athlete here which

probably popped up before I've probably

missed it and what does he do he is a

hunter as well 200,000 likes on this

page so now we have an estimate he's

going to be a public figure for me now

he comes under the public figure

category and I can now delete this again

I can put him in there he will pop up

there he is and do we have any public

figures let's have a look we have now we

have another public figure Donny

Fred who are these people here we go so

you see what I'm doing it's really quick

easy it's quite easy now that he only

has 60,000 people that like his page but

that's okay since we can just take I

think that was Donny or that Cameron it

was Donny we can still take Donny

because we can find other people through

him I usually go for people that have a

hundred thousand-plus and then we've got

Fred which is one hundred thousand-plus

perfect we will now take Fred but you

get the picture so I'm not going to

actually keep going here but you get the

idea I'm going to take Donny now go back

into the audience interest and I'm going

to put Donny in here now Donny doesn't

show up so he is worthless to us now

doesn't matter because he was quite a

low count anyway we'll take Fred I'm

going to put Fred in here and we have

Fred comes up as well and we've got

Michael lead another public figure and

there we go to 25,000 not a lot but what

we can do is copy his name now and we

can put his name into here maybe just

have another look see if there's any

athletes not we can put him in here now

and we can see Michael Lee the wire

that's probably not the same guy don't

know I don't know I don't know anyway

it's not the same thing so that's

pointless to work but you get the

picture so that's good to go there fred

is good we have Jim we have Cameron

Haynes we have the crush Leslie and

Tiffany we have Michael we have either

okay so I've just found how many we got

here I've just found a few people one

two three four five six so six it will

actually grow once I do more and more

searching so now I'm going to go to

pages we're going to get rid of all this

confusing stuff here

and I'm going to go to down here our

page likes so I'm just going to put in

hunting we'll start back with hunting

going to go with affinity that's pretty

low but we kind of there it is quite low

but we can still use it so we're going

to go our deer hunting whitetail Haven

out furs now this is a company we're

going to go now obviously a lot of you

know other people are going to like your

your public figures and stuff are going

to shelves as well I'm not really

looking for them I'm just looking for

fan pages so this is actually a magazine

so this would go into my magazine

category which I will put in there so

I'm Darrin deer hunting there's a

magazine five hundred thousand I'll put

that in my books in a magazine category

so pages would just be same pages I'm

not really looking for anything else

there so that's that

whitetail Haven Outfitters this is a

company five hundred thousand I will

grab them I'll put them into my sing

under companies so lots of alamos vo

that will take that you guys want to see

raw how I do my stuff and this is raw

this is it and then we're going to go

Apple Creek whitetail ranch we're going

to go to mozi oaks and in Odori outdoors

so most of these are just I'm not going

to worry about affinity here I mean

somebody is the hilar better but who

cares really as long as you've got a

good targeting down the sportsman

channel we're going to go visionary

whitetails so Apple Creek is what a

devil Creek Apple Creek is a ranch we

could put this under what could we put

this under community maybe so we can put

that under kin community and where is

that we're going to put that under the

community tab I guess that kind of as a

community we're going to get rid of that

for now this is a store we're going to

throw the store up

the Moe's yolks I'm going to put that

into the store store store store

company's so kind of just flows there's

no specific thing that I do I just go

through and I find things and I find

things over and over again what is this

one jury outdoors TV show maybe I don't

really know what what it is yeah hunting

in television so the jury outdoors is a

TV show just remember four pages right I

only have this section for our actual

fan pages and we just haven't found any

yet that's all other sportsman channel

is another TV show just the sportsman

the sportsman sorry things get a little

bit crazy here put that in our target as

well we're going to go vision you're

whitetails what is this this is a store

as well

stores are good because we know that

people are buy stuff we know that these

guys sell products so we'll use that one

i watch that called legendary whitetails

just adjusted ooh here we go

we can also load some more so these all

have quite high arm fans others with a

store and that's it for that so now it's

going to keep going down I might go

actual page likes oh sorry

yeah our audience just kind of probably

a better idea so Ted Nugent Academy

sports and outdoors oil dribble Devils

who's this person it's kind of a country

man probably not I don't know this is

but there's no real hunting on there

that's a sports page this is hunting as

well so this guy would go into my public

figure so you look and see what I mean

he's fine public figures as you go

and then what after we have we have lost

right but now what I'm going to do is

I'm going to quit out of this I'm going

to go back up I'm going to delete

hunting and now I have all of this I can

start to research so now we can do so

that we can do oil or start what the

Earl we're going to contour it's insight

can go Earl

so he doesn't show up he is pretty much

with agreeing of Smithers though could

be somebody anyway I'm going to delete

him now so we don't need him I'm going

to go deer and deer hunting I'm going to

go into here Garon deer hunting

we have local businesses we have more

public with another public figure that's

popped up we have news and media so that

will come under like maybe websites

which open these up we have TV shows

again so we've got bow hunting we've got

Heartland bow hunter bow hunting

overload to this person are so yeah deer

and deer hunting is probably quite a lot

of bow hunting stuff so here we go we

have driven with pattern nicole this is

a TV show

probably some public figures as well

turns so you get what I mean like it's

really um I don't need to kind of go

real crazy but we'll copy this I do want

to keep it raw so we'll just add them

here we have chasing trophy white tails

2 million so this here would come under

the chasing chasing I would actually put

this under what is this here so you can

really put it under website or pages I'm

going to put it under pages but you can

put under website because there's

actually a website but I'm just going to

put it under pages and then we have

whitetail slam which is a 100,000 not

too much engagement but whatever we

could

don't use that power we'll use that as

well or put that one under sweb sights

but it's more kind of state advertising

media hardcore there then we have what

actually got here we've got we've got

kind of a few here we'll go down we have

what are we got I know what I clicked on

in anyway I'm gonna go see more here

alright it just went back to the top ten

racks and tracks TV channel so you guys

see how much like in depth I go into my

our research I don't just go onto

Facebook and find fitness or fishing and

I just advertise it in actually dial

down my audience because I want people

that are actually going to be interested

in my stuff so this is a TV show we'll

add this one and it'll be the last one

for now TV show right so now what I do

is in the air these again I'm going to

start again we're going to go our get

rid of deer and deer I'm going to put in

our given with pattern a call if you

I'll put in chasing trophy white tails

interest chasing trophy white tails and

now we start again with more stuff as

local businesses now there's recreation

and sports there is more community stuff

there's podcast there's more TV shows

there's you know there's so much stuff a

lot of it's the same stuff repeated over

and over again but once you dialed down

into it you can find our stuff more

stuff and then we'll might go

whitetail slam I'm not going to go

through it one by one now because you

get the idea so whitetail slam once

again comes up with some more stuff st.

blocker which didn't pop up before we

now have wall hanger TV another public

figure or TV shows just popped up which

is quite cool Primo's hunting outdoor

gear so really i'm you don't have to do

exact you like this like just go through

and categorize things make sure you have

like some categories that

can actually target and you know

research is the most important thing if

you don't get it right you're not going

to succeed at this stuff so what is this

90 mm TV show I might just pop this down

like hey you know it's pretty something

come out research that I put on TV shows

right next we'll go a Polly whitetail

ranch where we got here

Allen company doesn't see that we'll see

what that is Texas deer Association

that's another one that just popped up

we've got some heaps alike the more

local businesses now we have all sorts

of stuff what's this this is a company

seventy thousand not only what I'm

interested in but you get the idea this

128 thousand this looks like maybe it's

a don't know what that is but companies

will attack the company what else we've

got what else we've got

so that's that for that one I think I

will go through to jury outdoors now

let's go into I'm just going to do this

last one okay because it will drag on

with his ax you get the idea here black

what I really go through to find my um

target audience now I've got wood

Midwest whitetail North American handle

which didn't come up before we have

wildgame innovations by hunting over

Lowe's we have more new stuff that's

just popped up

we have also of course the same stuff

from before so you see what I do I just

go through and I build a huge actually

when I finish I'm usually at way down

here somewhere I just do you Orion tsa's

of specific things and if you want to

like just like for magazines or

something you can just go on hunting

magazine hunting magazine will should

give you a list of I will go best and

it's got all these handy magazines and

you can start putting these into your

audience and site so you could do

fitness magazines you could do yoga

magazines you could do dog magazines and

all that sort of stuff

same with TV and movies you go into you

go into Google and you're put in one of

the best hunting TV shows or best

hunting movies so I'm not always about

just using audience insights but you get

an idea of what I do this is really just

raw here and we're doing it live and you

only do one more just one more one more

so we can find here

and then we'll go to Facebook and I'll

show you how to kind of like set up the

audience or what I do anyway um so this

one doesn't come up so I probably can't

the reason I say this is useless to me

because as far as I know I won't be able

to actually advertise to this because it

won't pop up when I do my advertising

that's worthless to me now we have this

one here go through have a look and once

again we have we have a new website that

popped up credit elect dear attachments

attract attractant so attracting our

dental stuff more companies so you see

what I do and then I'll have a massive

list now let's call it the Facebook and

I'll show you how I kind of stack will

interest all right I'm in the power

editor now this is my partner's personal

account we don't use it for we use the

our business account sources are nice

with fresh nesting in here let me go to

create campaign I'm going to just create

whatever because I'm not going to make

this live we'll just do a conversion

create I'm going to go to our one edge

set I'm going to go down to the interest

so you get an idea of what I do now

here's a little thing like if you're

worried about um there's a real nice

view homeless-looking desert cockroach

down there I'm just a few I'm a scared

of like you know you don't really you

can't get a big audience or you don't

know what's your ages just go broad with

ages because Facebook will figure out

who to give it to broad what ages isn't

so bad it's only really when you start

going broad with your interest that fact

that it gets real bad because it's not

the age that determines if people are

going to buy or not it's really who you

target if you target a broad audience

like I said my grandmother likes fishing

right that's broad just

ages are particular like there is only a

certain age that buys and some that

don't so not that sort of stuff like

maybe what's hunting maybe 20 year olds

would buy more than kind of the eighteen

but Facebook will figure that out I'm

sure a lot of you guys won't ask you

what's the best age and all the sort of

stuff just just go broad on the edge if

you're not sure there's no harm in doing

that it's really the interest targeting

that you have to go narrow that down so

what I'm going to do is in the entrance

section I'm going to go back to my

target sheet I'm going to start putting

in stuffs I'm going to put in this page

hopefully this one I'll just get rid of

all this stuff here because you now know

how I do it I'm going to put this in

here right so now we have that's very

very very big audience because I have

this on take away that and now we're

down to a million right from a million

already just be chasing trophy white

tails and some will actually pop up here

so there's the mozi oaks that's the one

I had before we've deleted it

rosy oak it's only because the spelling

was different so add that back in there

what I'll do is I'll actually uh ah see

in yellow go back but there's no jokes

now I can add that if I like and you'll

you'll find out so what I do is create

delight I'll go in and I'll start an

interest and then I'll find you

interesting I go back to audience

insights and I'll do some more research

and I'll keep doing research like it

takes me about two or three hours to

actually do my research because I just

get stuck in this cycle of finding new

things but it works for me so that's

just what I do but we won't do that here

because video will last forever but

we're going to go to now we're going to

go to public figures I'm going to start

a I'm going to narrow my stuff down a

bit more I'm going to go narrow audience

what I'm going to do is want to start

putting my public figures in a separate

an audience so I'm going to put either

in there and like I said more pop-ups

we're going to put Jim in there because

we have Jim here sorry we have Jim here

I'm going to put Michael

he comes up I'm going to put these guys

the crush I'm going to put Cameron Hayes

mostly get the idea now we have an

estimated reach of 550,000 people what's

not very big so I might go back to the

top one and I might add in this magazine

we're now up to 690 thousand then I

might add like you you would usually

have quite a lot more here I usually do

but for the sake of the video I don't so

what we're going to do is we're just

going to add a bigger audience what it's

add a few here we'll add just a hunting

season whatever that is now at one point

1 million but you see what I've done

I've got a hunting fanpage I've got a

hunting magazine

I've got hunting season whatever that is

and then I've got public figures so

people that instead of like if you have

just these 1 interests here you're

hurting people that just like that

specific these interests but now we're

having people to actually like public

figures in the hunting niche and they

like hunting pages talks more dialed

down now you can even go further we can

go through there and you can start

putting in companies so I'm going to put

this company here I'm going to put in

see what pops up I'm going to put in

jury out dogs that's one that we had TV

shows you know yeah I suppose you can

save two company turns fifty thousand

not that much but now we're going to go

do lesion your whitetail we might do

so this is called a flex targeting that

I pull at stacking because and actually

stacking interest we're just going to go

down so we've got our mozi oak 890,000

so now starting to get some good

targeting we're going to go you like

stuff like bowhunting comm is not that

great unless you're targeting

specifically bow hunting if you if you

get what I mean so I'm gonna targeting

just targeting just hunting like broad

hunting how's the bow hunting will be

different I'll be targeting bow hunting

stuff then we're going to maybe put in

the sports channel does that show up the

sports yeah

employee I'm gonna go to that I don't

want that there

what have we got we got racks and tracks

nope that's a no-go

I have baking a TV and that's probably a

no-go as well

all right only the I was going to go

suggestions here we're going to go north

american hunter now at 900,000 I will

try get to a million what we've got what

do we got

whitetail slam can we get it I know it

sells I'm assuming delete that assume

you said a dozen people I'm going to go

hunting life calm can we do it we'll do

the big buck club and here in 10,000

just and and not really get the audience

here because people it's now starting to

become a little bit harder to get people

that like all of these are things at

once so what I might do is

one here and we're going to go pro

whitetail Diaries you're back to

nineteen so we'll leave it at that I

mean you can obviously go bigger but you

see what I'm doing I'm now targeted

three different interest

so targeted people that like these I

tell you the people that like these

public figures target the people that

like these interest now you could you

can easily just add these here to the

bottom or the bottom up there but I like

to keep it well no you wouldn't want to

do that because you turn and target

three different ones but if you wanted

to just do that you can because that

would be enough but I like to go kind of

three or four even if I can get like

narrow down to four sets like maybe I

would do more TV shows in here or

something and I can get down to four six

and I can get over that million then I'm

probably going to advertise to that

because that's really really targeted so

you see what I do that's how that's a

pen and paper get a pen and paper write

things down usually tables that I'm

going to have below free don't spring

your email usually these tables I use

this table as well just that way you

should have a lot here this is probably

an you know I could have set it for an

hour two hours and on the video and

written all these down but you need to

have a lot as you can see here in one of

my ones that I did I've got more so I've

got um J Kumar's best blaster are sweat

sweet water fishing TV these are some of

the fishing ones that I've targeted okay

public figures and then IVs were

companies these were magazines these

were TV shows and that's what I targeted

one of my fishing products well that's

not yeah I have targeted that but I do

keep adding to it and yeah that's really

it I we were going to use this but um

well we'll use this instead so you get

the point but yeah that's really it like

I'm just go through and you can change

your your ages that you'll get a lower

audience so you know estimated reach of

900 at the moment so not too bad and

remember this is mobile and desktop so

if you're going to do just

Topol just mobile it would be a lot

lower so you have to add more interest

but this is what I do most of the times

just stack interest stack stack stack

stack different types of interest I

don't go like this is still saying it's

broad but it's not really that broad

because you're getting people to attack

it in tackling these three specific

types of things you can change it around

you can really do it if you want but

what I do is I make sure each section so

I make sure like top one here is like a

specific thing so this might be Facebook

fan pages and then the second one is my

public public figures and then the third

one is going to be maybe companies and

then the fourth line might be websites

but like I say you would have your have

these all down here but yeah that's it

hope you liked it and I'll probably get

a retargeting video out soon for you

guys but that's how I find my audiences

download these cheap little cheat sheets

here go see you in the next video

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