hey I'm gonna explain how I got a video
retweeted by Pat Flynn so this is his
book will it fly and Pat Flynn is sorry
it's reflect thee is the person behind
smart passive income one of my favorite
podcast in fact it's what got me started
in internet marketing in general and I
see we have tis me on let me know if you
could hear me in the chat I think
probably you can this is a little bit of
a digression from some of the other
videos that I've done here in the recent
past I will share the tweet really quick
just so folks could see it and I think
the audio is working so hopefully that's
going well yeah I think it is cool so
let me share my screen really quick and
I could share the tweet so I can get to
the point of the stuff quickly so thanks
everyone for joining live where it's
boom there we go
account you can see this was the tweet
that went out originally right this is a
tweet that winner out and you could see
that Pat Flynn right there retweeted it
so that's cool now the funny thing is I
I suck at social media I don't actually
don't like social media that much I try
and you know as much as I can stay out
of Facebook I'm not too good with
Twitter I used to you know try and
participate a little bit but there were
just notifications that I was generally
not interested in and it was just a
distraction now I do a bad job at it the
funny thing is I published a video and
I'll tell you about the video I'll
explain how I came up with the idea how
I executed on it quickly and then how I
was able to get path to even notice my
video right he has he just went over a
hundred thousand subscribers on YouTube
and obviously has a huge following with
his podcast and his blog
and somehow I got him to notice it which
was cool and he retweeted it it was like
good enough that he retweeted it so if
you're just joining welcome you may need
to rewind it start at the beginning just
to see that the tweet again although
there is a link in the description now
the interesting thing is I went through
the the process to you know figure out
the topic I executed well Pat actually
noticed that in the grand result is
basically no one really looked at the
tweet right so I was retweeted but
they're very few people that actually
looked at it or even cared now maybe the
topic sucks right that that is a that's
a valid thing the topic could be not
very interesting for very many people
but the real point is I'm gonna jump to
the conclusion really quick and I'll
I'll go deeper on it later but basically
in our heads we think maybe if we could
just get the one break like if you know
remember when the first got started if I
could just get like Pat Flynn to retweet
anything that I do
well I've arrived like that means like
tons of people will see it and people
know who I am
stuff like that it'll change everything
most of the time nothing changes right
nothing changes now there are some you
know occasions where like the one share
the one retweet like put someone on the
map they were on Oprah or something like
that but at this point there's so much
like content and social media that a
retweet is you know not much right and I
could all like tell you the stats in a
few minutes because I could see some
analytics and under 10 people right so I
think it'll change once I publish this
video but basically under 10 people like
clicked on or I think that under 10
people even looked at the retweet and
then only like one or two people
actually clicked on it I think those
clicks were actually me so I basically
no one looked at it isn't that a bad
thing right it implies the path
knows that I'm making videos that's good
right that's that's generally a good
thing so it wasn't like a loss or
anything like that or a waste of time
but it's an interesting case study so
let's say hello to the kind peoples we
have Jer and we have a meal
Stewart tis me can hear me well d cards
here Arvin's big fan awesome whisper and
Ravi okay thanks everyone it looks like
we will probably have a smaller crowd
cuz it's a it's kind of a slightly
interesting topic that is not as
actionable a lot of ways but let me
explain how I how I did this stuff so I
can show you a couple things I just want
to make sure I follow along so I'm going
to talk about this I put this in the
description so you could actually see
the video that I did I encourage you to
you know check it out so I talked about
making the video executing the strategy
to get pat flynn to notice my video
I never pinged them I didn't do anything
on my end I never tried to contact them
and I would imagine if I did it probably
you know he probably wouldn't have
retweeted it because that would have
been like really self-promotional and
then I've already told you I hit the
punchline really early and I told you
why getting a mention or retweet like
that is probably not going to actually
impact much at all now it depends on
what you're doing you know but in
general every little step is like a very
tiny incremental game that you may not
even notice and I'm going to bring it
down to a more general way so if you're
working on an Amazon affiliate niche
site every blog comment that you do or
every email that you send trying to
reach out to you know someone in the
niche every time that you you know get a
backlink it may not make a difference
each of those individual things probably
not going to make a difference but over
time you'll get you know better at what
you're trying to do and you may write
you may reach the one person who can you
know give you a mention the
does make a difference or obviously if
Pat Flynn mentioned me in another
context then it would actually have been
more you know like if I was on his
YouTube channel or on the podcast well
then people would like pay more
attention but in the venue of Twitter on
a retweet no one's really gonna notice
all right so let me talk about the video
and and why I thought about doing this
so basically here's the premise right so
Pat Flynn has a show I guess it's a
series on his YouTube channel and it's
tactics and a Tesla obviously it's
hugely derivative of comedians and cars
getting coffee
that's a Seinfeld show it's on Netflix
there's been a few seasons and I haven't
even watched the show but I'm aware that
it was out there and I happened to be
watching Seinfeld on Hulu all the way
through from the beginning I mean like
season four right now and just re-watch
it right so I'm thinking about Seinfeld
a little bit and I see Pat had one or
two people in his Tesla and I didn't pay
attention to the interviews and then one
day I was like I'm gonna watch this
interview with Sean Cannell one of my um
like I'm a big fan of Sean Kane right
I've watched tons of his videos like
really insightful seems like a really
great guy and I watched it and I thought
it was great and then I think Amy Landy
know which I followed her when you know
she had her other brand and that was a
great interview too and I was like you
know this is interesting and I recalled
a couple books where I was like I can
reference good insights from books that
I've read and talked about why I think
topics or tactics in a Tesla will be
successful because Pat is hitting on a
couple things that are very key to have
a successful series right the one that I
talked about in the video was from a
book called invisible influence
if that is one yeah invisible influenced
by Jonah Berger and I go through an
example right there were probably five
or six examples that I could have picked
from that book there were other examples
that I could have picked from book
called influenced by Rob Robert she
aldini there were other just in general
there are lots of different examples
that I could have picked but I happen to
pick you know about horse heads I picked
something about horse heads so if you
haven't watched the video check it check
it out I explained not real horse heads
or wooden horse head so no horses are
harmed in this in this example but that
was number one and then the other two
right I went over three points the other
two were just merely my insights that I
wanted to share of course those were
derivative on other stuff too that I you
know gathers from other books but the
one of the key pieces of the content was
around me referencing a book now if you
listen to podcast episodes of smart
passive income or actually any podcast
or if you watch youtube videos and
people make really good points and they
reference the book and mention the
author
that's pretty authoritative right when I
would listen to people that I look up to
like Grameen Safety and Derek Halpern or
Pat Flynn or fill in the blank a lot of
times they'll be able to give an example
cite a specific reference in a book tell
you the book tell you the author and man
it sounds like they know what the hell
they're talking about because usually
they do if they can give an example like
that they know what they're talking
about and I'm you know I feel like I'm
well-read just well-read enough that I
knew where to look in that book for such
an example now I looked through a couple
other books right but I did research I
did a couple hours of research trying to
figure out exactly what I wanted to talk
about so that was like the content of
the video the other key thing I did is
you know go check out the video
you'll see in the title that I placed a
like basically at Pat Flynn in the title
right I've seen a few people do this
right
I think it's Evan Carmichael he does
entrepreneur type videos and good
channel check it out he does that for
you know people that he talks about and
the idea is if people tweet it then
they'll see it on their feet now this is
how I got paths to notice this is part
two so the reason why Pat noticed most
likely is I published a video and then I
placed his Twitter app handle right his
his Twitter handle in the title so if
anybody shared it on Twitter Pat would
get a notification in his feed he was
like Oh someone just tagged me so that's
why he noticed you don't need a ton of
people right I asked I did a video that
is my dog Georgie barking this is real
this is live
[Music]
we could edit that out right so anyway
the thing is you don't need a ton of
people to retweet something depending on
who it is right turns out a lot of
influencers chat amongst each other in
Twitter but not that many other people
due to my knowledge I know spend much
time in Twitter but the point is I did a
live stream later that day maybe the
next day and I just asked you know I do
lots of live streams just like this so
people are willing to do a little favor
for me like share the tweet so if you
shared the tweet you helped me do this
right so if you retweeted or you tweeted
the video then it tagged Pat that's a
good thing so it's very interesting to
be able to get someone's attention
again I'm so bad at Twitter that I
didn't even realize you retweeted it for
like three days kind of dumb right cuz
that was kind of what I was hoping and I
didn't think he would retweet it to be
honest with you I just wanted him to see
Who I am right
see that I put together a video and you
know it was kind of a compliment to me
that he deemed it you know the content
good enough to retweet it and share it I
also did the editing on that video so
most of the time I don't do the editing
because well it's not my strong suit it
takes me a long time but I did the
editing on that video so it was just
good enough just good enough for this
year so that was the you know the
general execution and that is how I got
Pat to notice the video without me doing
anything now bonus is I created a
playlist so playlists or you know what
I'm what I'm told is playlists are
underutilized on YouTube but it's a
great way to you know get people to
watch your channel so I put together a
playlist where and you could add
anyone's videos to your playlist right
so I added the videos from the series
from Pat's channel into a playlist and I
wrote a little description it was
keyword rich with tactics and Tesla's so
if someone searches for by the way if
you're watching this now you can search
for
tactics in a Tesla in YouTube and see
what comes up you'll probably see a
couple of my videos and a playlist so I
can have a playlist where I put his
videos right and then I slipped mine in
there
I slipped mine in there too just in case
someone accidentally watches my playlist
and then they'll get you know me
explaining why it's a good series and
one of the other things unlike this
video and many of my other live streams
which ramble on forever
I don't honestly I'm not sure I love it
that everyone's watching but it's a long
time to watch these videos this video
that I did about tactics and Tesla is
about six minutes long or so it's it's
more concise straight to the point I
tried to edit it hard where I you know
if it was an optional sentence I cut it
out right so I cut out as much fat as I
could and actually maybe maybe three
minutes I can't remember it is much
shorter than a normal video that I'd put
out because I just wanted to get to the
point I want people to watch it I know
there's some threshold if it's over ten
minutes some people just opt out there
like I don't want to watch this whole
thing I don't have time for it
honestly I'm kind of like that too i
depending on who it is they really have
to earn my trust if I'm gonna watch a
long video so just to recap number one I
came up with I had an interesting
original observation on a current video
that you know someone that I follow they
put it out and I thought I have an
interesting insight based on what I know
and also I could back it up with
information from books that I know are
popular in the entrepreneur you know
niche right so I know that people like
I've heard of the book invisible
influence and I'm gonna reference it
right away
additionally in the video title I placed
the @ sign the Twitter handle for Pat
Flynn in there and then later on I asked
some people in my audience to share the
video if they thought it was interesting
on Twitter
they did Pat notice he retweeted it
noting the overall in the overall scheme
of things like that didn't make the
video explode in fact there's fewer
views on that video to my knowledge
right now
there's fewer views on that video right
now than most of my other videos that I
published in the last week you know it's
a very like small sliver of a topic
right but all is not lost
it means Pat noticed me it means my
content is you know good enough for him
to have retweeted it and all those are
good things
it didn't make anything blow up my life
didn't change because of it and just
remember that if you're thinking hey if
I could just do X like it may or may not
be as helpful as you think so just
remember that okay I had some questions
here if there are any anyone have
questions out there and Rose is on
what's up Dukes on as well John says you
did book reviews for your niche they
contact and then contacted the authors
that they that you mentioned them in the
article and they shared it on their
Facebook page or asked me for an article
that's cool really that's awesome and a
lot of times all you have to do is ask
depend especially with like authors like
I mean they want to promote their books
right so if you reach out to them that's
a really good way to go in John I was
gonna say for yours where they mention
your site on the Facebook page or ask
for an article like that kind of stuff
like that could make a huge difference
like my like Twitter idea it was fine
but at the end of the day there's like
not the most effective way to get shares
getting more views so
and oh and Duke has great insight on
this people are thinking hey if I could
just go viral then everything would be
fine and it turns out not true
and Duke says it's wrong it comes and
then goes in a week
you never saw our ranking boost from and
Duke has had you know sites go viral
before and yeah that is totally true
like if you don't have if you don't have
a reason for people to stay and I have a
good example of someone who made it work
so there's a youtuber named Sarah deechi
and she does great content great videos
i watch like quite a few of them but she
did sort of a parody video i'm casey
nice that which went viral
Casey noticed it right I think other
people told Casey was really funny
Casey watched it then he shared it and I
think her channel went from like I can't
remember exactly but it went from like
four thousand people right four thousand
subscribers to like a hundred thousand
and like a week or something like that
now granted Casey
shared her stuff told people to check it
out he had you know millions of viewers
at that subscribers at that time lots of
people saw it and the the key part is
like Sarah had the back catalog of
content where it was good right she had
done hundreds of videos before that
earliest dozens I'm not 100% sure what
she had on her channel but she had
enough previous content that was in the
right Shondra for that audience that
people stuck around in her channel is
like growing a lot right so she has like
hundreds of thousands of subscribers and
it's because when the viral stuff
happened for her she had already like
refined her skill she had had lots of
good content and she had done all the
work for years ahead of time to get to
that point so her channel didn't explode
like all of a sudden
it was like a build up for a while and
then you know someone noticed her so
it's totally possible but like it just
has to be like everything in the right
order at the right time for you know
everyone involved now the other part
another another decent point but okay
any other thoughts on this any other
questions
but that I'll tell you the stats real
quick because I can see analytics I
believe somewhere I thought all right
I'm gonna have to find find the link
again but okay yeah any other questions
out there and why it looks
I can't see the analytics right now not
sure why but the point is very few
people actually very few people actually
did anything to help the video after it
was retweeted so interesting interesting
experience overall but it didn't make
the channel blow up nothing crazy
happened so okay all right if you're
asking a question ICD card ask a
question if it's an unrelated question
I'm just gonna skip it for now cuz it
doesn't fit with the content here but
I'll answer it on Friday Friday is a
general Q&A so sorry D card but it's
just so incongruent with what we're
going over today that I'm not going to
answer that today sorry other people in
the chat probably know what I use so
feel free other folks to answer that
question
alright I'm gonna I'm gonna cut it short
today and do some work so everybody have
a great day and we'll catch you on the
next one don't forget Friday as a
general Q&A and then I'll answer you
know whatever random questions you have
then it's 10:00 a.m. mountain time there
is a way to get a reminder so if you go
to my channel go to the homepage of the
channel you'll see it's already
scheduled so you could say click click
on something for a reminder and then
you'll get a reminder about it so 10:00
a.m. mountain time alright we'll catch
you later thanks for watching and have a
great day
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