How Many Keywords Do You Need to START an Amazon Affiliate Site #Best Education Page #Online Earning

- How many keywords do you need

to start an Amazon Affiliate Site?

That's what we're gonna talk about today.

Hey, I'm Doug Cunnington.

I'm the founder of Niche Site Project.

And if you're new around here, thanks for watching.

Take a look at some of the other videos

and if you like what you see, please subscribe.

Today, we're gonna talk about how many keywords you need

to find before you start your Amazon Affiliate Site.

Now, we're talking a niche site or an authority site,

whatever your definition is.

Actually, I have a whole video on that

but this is an Amazon Affiliate Site.

Now, what I'm gonna start with is telling you

that you probably don't need as many keywords as you think.

When I think back to some of the case studies

that I was looking at when I first got started

they were saying you need to have these huge sites,

you need to think bigger, you need

to find 50, 100, 200, 400 keywords

before you even get started publishing content

and stuff like that.

That's just too many keywords,

it's overwhelming, especially for a beginner.

My project management background, by the way I'm a PMP,

a project management professional.

I got that certification during my corporate years

and the framework of project management helped me

sort of develop, I think, a better way

to work on a niche site,

and work on an affiliate site.

Especially when it comes to getting small wins quick,

starting to get traffic right away,

and starting to earn money.

So, I'll come back to that.

In fact, I'll diagram this out

so it's very clear what I'm talking about.

So these other case studies where they advise you

to find dozens and maybe even hundreds of keywords,

I don't think they're trying to lead you astray

or anything it's just a different sort of perspective.

So, the people that are giving that advice

usually it's not their first site,

they're experts with keyword research,

they're experts with SEO,

and they've built many sites in the past.

Additionally, they either have a team working with them

or for them, and they probably have

a pretty significant budget.

So when they say go find so many keywords

it's not a big deal to them.

They could have a VA do it for them.

But if you're like normal people like you and I,

then you have to do the keyword research yourself

and you're spending the time on the tools

and you may not know exactly what you're looking for.

Especially when you're just getting started.

So, I just wanted to clear I don't think anyone's trying

to mislead anyone else it's just they're trying

to give expert level advice to beginners

and it doesn't work that well.

So, I believe you just need about 20 keywords

to get started.

Now I would the majority of these keywords

should be keyword golden ratio type keywords.

And if you're unfamiliar with the term,

I'll put a link in the description and a card so that you

can watch a playlist about the keyword golden ratio.

Basically in a nutshell, the keyword golden ratio or KGR,

it's a data driven way to find keywords

that are underserved on the internet.

So, it's basically the supply and demand of keywords.

You could publish content targeting those keywords

and often rank without any backlinks at all.

So, it's a really great way to start a site.

My point is, you only need about 20 keywords

to get started and then most of those keywords,

say like 70 to 90%, should be KGR compliant keywords.

The others could be sort of a higher keyword volume

and that sort of thing.

In general, I recommend 50% informational how to content

and 50% affiliate reviews so that way you have a nice blend.

And 20 keywords you may be thinking,

hey, I wanna build a site that makes good money.

I don't wanna have a very small site

that's only making $30 a month or something.

In general, you should be able to make a few hundred

to a couple thousand dollars per month

with 20 keywords, right?

You don't have to have that many keywords

or that many pieces of content to make good money.

It's about finding keywords that you can rank for

to attract visitors who actually will purchase

something on Amazon.

So, it's about finding the right keywords,

not finding a huge volume of keywords.

Now, let me back up a little bit.

A huge problem with doing all the keyword research

up front is that it feels really productive.

You have a task to find 200 or 400 keywords,

and you're finding more and more,

and you're spending time on the keyword research tool.

Finding more keywords, doing more competition analysis

for each keyword, and guess what?

When you're doing that you're not getting

any content published on your site

and no traffic is showing up on your site.

You're much better off finding fewer keywords

and doing things that'll get you closer to your goal

which is to actually get traffic on your site

and actually make some money.

Let's look at the project management aspect.

Again, I will geek out on project management

so I'll try and keep it at a high level.

I'm not gonna go into corporate jargon

or any buzzwords or anything like that.

Maybe a couple, but I'm gonna tell you

about Agile project management which is just

a specific flavor, and again I'm not gonna go into

the details of Agile but I'm gonna show you a quick way,

and a cool way, to thing about it.

So, the first think I'm gonna draw out here

is like phases of work.

And typically, what people would say

and I'm guilty of this in some of my earlier work

at Niche Site Project, I divided things into phases

and this was before I really got

into Agile project management.

So, if you divide things into phases you end up

with something like do all you keyword research,

do your competition analysis, setup your site,

publish content, do link building, get traffic,

and then go from there.

Grow the site, whatever.

So, it's phases.

It's a nice way to organize things

but there's a much better way where you can get wins faster.

You get content published faster.

And you get traffic on your site

and you're making money, all faster.

Even though it's a smaller piece,

so let me show you how this looks in the Agile world.

And I call this the content traffic profit sprint

and it's all based around sprints of work.

I like to focus on certain areas of work

and do sprints of work.

I just work better that way versus any other way.

The way this works is we're gonna publish

a small amount of content.

It doesn't matter, we'll just say 10 pieces of content.

50% informational, 50% is going to be

affiliate type reviews.

This is to launch your site, by the way.

Then, we go out and try to get traffic

so to do that you need to promote the site

so you'll do link building of some kind,

maybe you wanna work on social channels

or something like that.

However you wanna get traffic is up to you.

My specialty is around organic SEO

and that's what I would recommend for most people.

And then after that, hopefully the profits come

and you can see it's a little cycle.

And then once you finish one sprint

you can start the next sprint.

You can publish 15 articles this time around.

Maybe you're getting a little bit better,

maybe you have a team, maybe you can reinvest profits

and hire an extra writer or additional help,

wherever you need it, right?

So, your sprints it's totally up to you

how you're going to work with it.

Just to specific so you have something to aim towards

in your sprints you could publish 10 pieces of content,

go out there and try and get traffic,

so you're gonna do guest posting.

I would recommend 10 or 15 guest posts

and that should be enough to start getting

some traffic on your site.

Keep in mind, it's gonna take you a little while to do that.

Even if you're working quickly it could be one to two months

to get 10 to 15 guest posts.

And then, after you get the guest posts traffic

should be coming to your site through referral traffic,

which is great.

You'll also be getting some organic traffic

from Google as well.

You're doing keyword golden ratio content

so you should be able to rank those pages

and get traffic fairly quickly.

Now, you should be making sales as well.

You're probably not gonna be able to quit your day job yet

but you have proved the concept at that point

and you know it works.

So now you know you just have to do more of it.

The key thing with Agile is you get shippable,

profitable pieces of work done

versus spending say three months

just trying to find keywords,

publish content, and only working on sort of the first

couple of phases of a niche site.

It's much better to work through a full cycle,

go all the way through each of the phases

but in a smaller way.

One of the huge benefits is

well you proved the concept, right?

You see that it works, you see what's working,

you see the kind of content that's doing better,

and you learn along the way.

So, for future sprints you're able to improve

and you'll realize, hey, I made a mistake

in sprint number one.

In sprint number two, you stop making that mistake.

You're learning from your mistakes

and then you're taking action to not make the mistake again.

If you just do everything all upfront for each phase,

they call it waterfall by the way,

so if you are running a project in a waterfall fashion

you finish phase one and then you move to phase two

and then phase three and then phase four.

And guess what?

If there's a mistake in phase one,

you have to go all the way back

and do everything over again.

Mistakes are very expensive in time and money,

and Agile allows you to fix things and take advantage

of the continuous improvement in the fact

that you can correct your mistakes in future sprints.

So that's huge.

The question of the day is,

how many keywords do you think you need to launch a site?

Now, I explained my position.

I don't think you need that many

but that's just what I think, so I'm really interested

to see what other people think.

I know, my way isn't the only way.

Let me know in the comments below.

And everyone, be sure you check out the comments

some of the best ideas are from

the Niche Site Project community.

So, see what other smart people have to say too.

Thanks for watching.

Again, I'm Doug Cunnington from Niche Site Project.

If you're new to the channel,

and you're watching right now,

you must like the content so subscribe,

hit the like button, and we'll see you on the next one.

Thanks.

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