hey miles here miles better calm and in
this video I'm gonna help you understand
exactly how to optimize your blog posts
and connect your content to the most
relevant keywords that you can possibly
find essentially what we're gonna do in
this video is we're gonna go one step
beyond the keyword tool that I've taught
before if you haven't seen the keyword
research video I did like an hour video
on how to do keyword research it's
really important now you can complete
this video first if you would like to
understand how to use that data but I
still highly recommend that video I'll
make sure that a link pops up in the top
corner of the video probably up here and
we'll get that so you can watch that
video as well we're gonna go back into
that tool we're gonna begin there as if
we just did a comprehensive keyword
research kind of session if you will and
then we're gonna move into a notepad
where I'm gonna lay out and structure
based on some data Google gives us now
if you're on the podcast I'll know that
this will make clearer sense even though
I'm on my computer I use keyword finder
kW Finder is the keyword tool I'm using
and I'll kind of just talk it out as I
go it's really quite simple once you
understand now the goal here is to first
and foremost select our main keyword but
then we want to let Google give us all
of the extra keywords that are most
relevant to that so we know exactly what
to put deeper into our content we know
what other phrases what other sub topics
what other subheadings to include in our
content so we're gonna jump onto the
computer right now and get started and
I'm excited to share this with you so
I've got right here the keyword tool in
place and what I'm gonna do is we're
gonna go down the the vegan dog food
rabbit hole here that's a niche example
idea that I've I've had been used before
I think it's kind of comical but you'll
even see now that there are 3,600 people
per month who search for vegan dog food
which is kind of a to me that's a crazy
number and I've known this was a viable
niche
for someone who has pets is vegan does
vegan dog food for their pets that's not
me I don't have pets but I do eat a
plant-based diet it's still a good niche
example so vegan dog food is my example
I'm gonna scroll down a little bit and I
can see that vegan dog food brands has a
very low difficulty score and then I can
also see here it looks like vegan puppy
food has a very low difficulty score but
also low search volume so again this
isn't designed to be a full keyword
research how-to video I've covered that
in detail I want to show you what to do
once we know what our main keywords are
so from here the first thing I'm gonna
do is I'm just gonna open up a notepad
and I'm gonna take a note of three key
words that I found that have a the main
keyword which is vegan dog food and then
the sub keywords vegan dog food brand
and then vegan was it vegan puppy food
vegan puppy food I want to look at a
little other score here I just clicked
on the search bar next to vegetarian dog
treats to see if something in the dog
treats realm there's vegan dog treats
545 or 37 that's a really good one too
so vegan dog treats okay so now I've got
about four keyword phrases that are all
relevant to vegan dog food which is my
main keyword phrase and now I'm gonna go
open a new incognito window the reason
we open an incognito window is because
we don't want our personal data that
Google has been collecting on us to skew
our results if you're actually in this
niche and if you're going in this niche
you've been doing a lot of searching
you've been going to your own website
you've been kind of engaged in the
blogosphere around this niche so to
remove all of that identity to those
other websites and to make sure that
Google's not showing you sites you've
been to before or showing you biases
based on your search habits
you use an incognito browser so here I
am in incognito browser and the first
thing I'm gonna do is I'm just gonna
search for vegan dog food right in
Google now you notice that there was
some autofill showing up it was
automatically populating some other
ideas for me so for example up here if I
just click in the if I just click on the
search that I just completed up top it
shows vegan dog food recipes best vegan
dog food
hallo vegan dog food which I'm guessing
as a brand and vegan dog food reviews
now as a content creator I'm already
realizing I've seen the brand's brand
names and the reviews come up several
times so there is a large segment of
this audience who are looking for
reviews on different brands and
different types of food so I would
probably create an entire silo on my
website around that and each of those
brand recommendations would be an
affiliate link whether it's through
ShareASale
Avant link Amazon wherever I could find
somewhere to link to those products
that's something you would know doing
the research in your niche but now that
I've run this search for just vegan dog
food noticing several ads up top which
is really good it means that there is
money in this space which kind of proves
my ideas now what I'm looking for is
what has been bolded by Google in the
search results so obviously you're
listening you can't see this but when
you do a search you'll notice that they
do add bold to certain words in the
descriptions and sometimes it's not just
your main phrase so right here you'll
see vegan dog food is bolded but if I go
down enough I'm thinking at some point
we're gonna see something that's outside
of that and I'm just scrolling down
right now vegan dog food oh this is kind
of hilarious it actually shows a map of
restaurants in my area picking up off
the food word that's that's kind of
hilarious
but you'll notice in this result it
shows pet food so Google has bolded pet
food now what that tells me is that when
I search vegan dog food Google thinks
pet
is a what we call an LSI at something
like linguistics semantics big crazy
nerdy words that we don't matter what it
essentially means is that Google kind of
sees pet food and dog food as the same
phrase so now I know that I can use the
phrase pet food in my blogpost and
essentially get credit or get SEO score
or show up as another indicator for
relevance towards vegan dog food
by using the word pet food this allows
me to write a more dynamic piece of
content that isn't just repeating vegan
dog food vegan dog food vegan dog food I
can use vegan pet food as a replacement
Google will know that it's the exact
same thing how do I know because Google
has folded it here I'm gonna add that
down here to my list now I'm gonna keep
scrolling down a little bit more again
I'm looking at the bold words that are
coming up man there's so many
advertisements for this and then
vegetarian dog food came folded up in
one of the last advertisements so there
I now know that Google pretty much sees
vegetarian and vegan as the same thing
interesting it's obviously not the same
thing but it's close enough to get them
over the hump and they obviously allow
some of their search volume to go back
and forth in this idea I personally
probably would go back to the keyword
tool and do more digging but that's not
the point of this video I would probably
go into vegetarian dog food and see if
there's any more again I'm looking for
the low key word difficulty score with a
high search volume to find the best one
for me so I'm not gonna do that now
because I want to show you how to lay
out quickly weight a structure and lay
out your content to be optimized for
this kind of phrase because again we
want to optimize for our main phrase but
all the other supporting phrases and
then down here at the bottom you see
this searches related to vegan dog food
now Google shows this if you're just
listening it's at the very bottom of the
first page of search results on Google
this is a grouping of eight different
keyword phrases they're not always hyper
relevant
but what we want to do is we want to go
in and pull out the ones from here that
are indeed relevant to what we're doing
I'm actually gonna just copy the whole
kind of grouping of them and I'm gonna
go paste it over here in my notepad and
it's vegan dog food recipes it's best
vegan dog food hallo vegan dog food
vegan dog food review videography ghen
puppy food vegan dog food pet smart and
natural balance vegan dog food so the
first thing I'm gonna do is I'm gonna
separate out the ones that talk about
brands so V dog I'm gonna remove them
because again I would do a separate post
on all of those different ones vegan dog
food reviews would be a separate post
and this is Google telling me that
that's the kind of content Google users
want to read and watch effectively I can
translate that to that's what people
want to watch on YouTube as well and
that's how you can use this for you know
kind of for YouTube also so now I've got
my keyword phrases up top that I pulled
out of the keyword tool which are vegan
dog food vegan dog food brand vegan
puppy food vegan dog treats and then I'm
gonna remove vegan dog food brand from
that because as I said before I think
that would be a great separate post I
think there's a lot of relevance to that
in its own and I would get all the brand
names of all the vegan dog foods and I'd
do a big review post like the ultimate
review post for vegan dog foods again
we're letting Google tell me what to
create content on based on the data
Google gets from its users searching the
phrases around what I'm looking for so
for my keyword tool I have vegan dog
food vegan puppy food vegan dog treats
from looking at the bold content I know
that pet food is a replacement for vegan
dog food and I also know vegetarian is
potentially a replacement for vegan now
if I'm hardcore
I can't blend vegetarian food and vegan
food into the same post beyond a little
idea
um because a hardcore vegan is going to
scoff at the idea of just doing
vegetarian food that has milk and butter
and other things that are animal
products in it this is knowing your
niche right then from the kind of
searches related to from the bottom I've
got vegan dog food recipes best vegan
dog food vegan puppy food which is a
replacement from above it just
reiterates that's what I want to do and
then vegan dog food pet smart so now I'm
done in the searching tools right at
this point it's time to create content
if I'm creating a video and I want to
use an outline base structure on a video
this is where I can kind of run with
these ideas and turn them into video
content if I'm writing if I'm a blogger
writing blog post on my wordpress blog I
would now take these and I want to
organize these in a fashion where I've
essentially created an outline based
structure and each of these keyword
phrases that I'm using would end up
being in my heading tags so they would
probably each be h2s the h1 would be
vegan dog food right so the the post and
what I'm going to do now is I'm gonna
start to add more text to these to turn
them into heading tags that would
actually go in the post and that I would
write more content on so for vegan dog
food which is our h1 it's the most
important tag it's the most important
phrase to our post I would say the
ultimate guide for vegan dog food in
2018 or the 2018
ultimate guide to vegan dog food
now that's going to be my h1
I can note that as an h1 but I don't
really need to I can do that in the
editor as I'm going then what is the
most relevant idea between vegan dog
food and beyond right so the first thing
I want to make sure is clear is what is
vegan dog food and how does it differ
from vegetarian dog food Here I am able
to grab this vegetarian dog food phrase
that I pulled straight out of Google so
I know Google thinks it's relevant I'm
gonna take that here and I'm gonna put
it down and say
so I've now added a new line
what is vegan pet food and how does it
differ from vegetarian dog food I could
actually kind of say vegetarian pet food
just to keep that similar but again I
know from inside of Google when it
showed me as bold in the search results
that using the word pet food was
essentially interchangeable and
vegetarian was interchangeable so this
is my first kind of sub heading I would
need to create content on this then I
will put another one which will be let
me just type this out real quick
now quick disclaimer I'm a little in
over my head in this subject matter
right I don't have a dog I don't have
any pets so I don't know it enough to
get really really crafty headlines and
sub headlines and I'm kind of going off
the fly I haven't done this before
you're with me live as I'm kind of
thinking this out so the next one I
wanted to get in was vegan puppy food
and how vegan puppy food helps nurture
your young pup into a strong dog again
this is a subheading
this is gonna be bolded it's gonna be
larger it includes my main keywords but
I wanted to get vegan puppy food in
there and then I want to do vegan dog
treats is the next one I want to get in
vegan dog treats as a healthy snack for
your dog oh and I got pet food in there
I got vegetarian dog food in there so I
could delete these from my list now now
at the bottom I'm looking at the last
three suggestions so at this point I
have four lines written out I have the
2018 ultimate guide to vegan dog food
then subhead one is what is vegan pet
food and how does it differ from
vegetarian pet food then how vegan puppy
food helps nurture you young pup into a
strong dog vegan dog treats as a healthy
snack for your dog oh I put strong
Peppers here you know got to use my
lingo and obviously like I'm kind of
goofing a little bit because that's what
I would bring to this kind of a blog
would be a bit of personality you would
do this how you do then I want to use
these last three the last three phrases
I got from the bottom of Google are
vegan dog food recipes best vegan dog
food vegan dog food pet smart now I'm
gonna go to vegan dog food recipes and
I'm gonna come up with a subheading for
that
so the next
sub-headline i came up with was three
simple vegan dog food recipes that will
save you time and money
perfect I've got vegan dog food recipes
in there and let's do here a couple more
the last one I put in there was can you
find vegan dog food at Petsmart now I'm
gonna leave off best vegan dog food
because that again would probably work
really well for the kind of review post
that I now clearly see would be the post
that I focused my energy on tomorrow
right the next day would be the next
post in this series which that makes the
most logical sense and what I now have
and what I've ended up with here is what
five different one-liners these are
essentially the pieces of my outline
that I need to expand upon now if you're
more comfortable in word do this in
Microsoft Word you use the actual
outline right these would be your number
one then you put a sunder them and you
put sub ideas so if we kind of think
back I remember when I was in high
school and even before that the idea of
writing an essay he was an intro three
main points three sub points for each
main point and then your conclusion and
that's it you wrap it up and you're out
the door so if you look at it here we
kind of have a very similar structure so
what we need is here we would add and
here being just below the 2018 ultimate
kind of vegan dog food introduction and
this could be who you are what you do
how you've helped your dog a little bit
about your story stories really hook
people in so this would be a great
opportunity for you to share a zero to
hero story if your dog was suffering
from really poor health and you helped
your dog kind of get fit and back to
happy dog Oh poppers running through the
forest and all kinds of awesome exciting
stuff right that's zero to hero journey
I would include that in the introduction
then what is vegan pet food and how does
it differ from vegetarian food three
main points right so
you
so what I just put is what is vegan
what is vegetarian why vegan is better
so we would have a subheading an h2 that
says what is vegan pet food and how does
it differ from vegetarian pet food then
below that you would have a paragraph
that explains what is the concept of
vegan right no animal products which
means no milk no lactose like anything
in that sense what is vegetarian you'd
explain that as a plant-based diet that
has you know you can use kind of animal
products but just not animal flesh and
then why vegan is better bring it back
to their dog bring it back to the the
health of their dog how long their dogs
gonna live etc etc how vegan puppy food
helps nurture your young pup into a
strong puppers this would obviously be
where you talk about the benefits of you
know a young dogs kind of kind of a
digestive tract or whatever it is right
you're growing a young dog so you want
to make sure it's got healthy bones
healthy this and you would look at the
benefits of vegan dog food in growing a
young dog to a strong dog that's gonna
have a healthy foundation for a long
life then we have our next one vegan dog
treats as healthy snacks for your dog oh
can you teach me how to create like
three healthy dog snacks that I bake on
my own that I use in a dehydrator right
how can you help me create that or do
you have recommendations for dog snacks
from my local dog food store that are
vegan and don't have processed foods
also probably really good to include why
and it's all about at this point talking
about the scary weird nasty stuff the
the mashed up bone meal the horse hooves
whatever they're putting in the bad dog
treats right paint up that picture of
how bad the bad is lead me to whiney the
vegan ones then how to make it on my own
to save money right so
then three simple dog vegan dog food
recipes it'll save you time and money
so I don't know anything about this I'm
gonna say potatoes corn and broccoli I
have no idea I'm literally pulling that
out of my head I would do more keyword
research I would make sure I know what
I'm talking about moving into this niche
can you find vegan dog food at Petsmart
your local stores
so then I put under that can you find
vegan dog food at Petsmart your local
stores and their partners-- brands you
can trust and teaser for the full vegan
food review write the full vegan pet
food review and once you do create that
vegan pet food review ultimate guide to
the ten top brands for vegan pet food
you would come back to this post and you
would link that section over to your new
post that you just created creating more
of a web inside I'm just adding a couple
here real quick to the third section
so at this point I've got at least three
subtopics that are focused on the
heading above them for each of my main
keyword based headings that I created
straight from the data that Google gave
me at this point I just need to go fill
out more information on each one of
these points if I go through if I go
through and create two or three
sentences on each of these sub points by
the time I'm done creating literally two
three if it's four or five that's great
I would probably make sure it's more
than one for each of them I wouldn't
turn these into sentences I would turn
them into at least paragraphs but if I
go create one to two to three different
sentences on each of these I'm gonna end
up with about a fifteen hundred two
thousand word post that's gonna be
really focused on many of the different
topics and phrases that people are
searching on Google it's gonna show a
lot of relevance to Google especially
when I've got these main pieces in my
heading tags and I'm showing Google than
I understand not only one specific
keyword that I'm going after but I
understand all these other sub phrases
that Google has shown me are highly
relevant and that's it I would get this
thing up I would get it out I would add
some images I would do the alt tags go
through my SEO video I'll have that pop
up in the corner where I covered it on
the board how to lay this out but I
wanted to give you a framework I wanted
to give you a specific how-to tutorial
on how to quickly go from like idea of
the main keyword that you want to focus
on bring that back to where you're now
able to expand upon that and create an
outline so all you really got to do is
go fill in a few main phrases a few main
sentences a few main paragraphs based on
each of these little individual points I
mean at this point without even knowing
anything about vegan dog food I'm
confident I could go bang this out in an
hour and a half two hours and have one
of the best for sure posts on this topic
on Google how would I do it
I'd go google each of these things I go
do my research I might buy a book I
might have a book or two on a shelf if
I'm in the niche I'd have seven or eight
books on the shelf right I would
already know this stuff and I would be
able to give my unique perspective on
all of it and that's what people
ultimately want but even as an outsider
from a niche going this specific this
specific this step-by-step letting
Google tell me what content it wants
it's easy at this point the game becomes
easy yes there's more work to do right
it's it's it's simple but it's not
necessarily easy because it takes time
you got to put in the time to do the
work once you're done you lay this out
on your blog post you click publish
you're good for the day get started on
your next post which tomorrow obviously
the keywords pointed to doing a full
review on the different foods then as
you're pulling your keywords for the
next post to the next post you're always
looking out for those patterns of okay
Google's kind of pointing me over here I
could do another post on this and then
they link together in series you will
quickly create one of the most
authoritative posts on a specific topic
if you follow this process over and over
and over again if you're doing videos
like I am you come up with a main top at
first you come over that main headline
you speak it out the first thing in the
video and then you go through and you
make sure you hit all of those sub
points on your video in your description
you make sure you write out all of those
sub points that you covered you make
sure your title has your main keyword
the first three lines of your
description talks about these main
points they're gonna learn so you get
those key words in the title and the
first three lines of the description
obviously put it all in the tags on the
video and the most important part is to
actually deliver the goods on the video
you got to talk about these things you
got to share what you know about these
things something this size in video
format in my personal opinion could
probably be broken up into three or four
different videos but in the blogosphere
I would want this to be one big massive
comprehensive post that has more
relevant keywords more phrases more
words more value because that's really
what ranks it on on Google so that's a
little bit of a difference in in
approach between YouTube and Google I
hope this has been helpful for you this
is a very simple process that anyone can
follow this is kind of that that step
between when you get all the keywords
from the keyword tool and then you're
ready to lay out the post on your blog
in the way we talked about before this
is how you create
all the content takes a lot of work but
it's not even being I don't even feel
like this is beyond me as someone who's
totally new to this niche which means
when you're focused and going in the
direction of a niche that you have
expertise in that's something that you
love you'll enjoy spending time to
research these ideas if you don't
already know it if you haven't already
read the books right that's the trick to
becoming a successful content marketer
that's when it really works well is when
you're doing something you love that
helps others that kind of pulls on some
expertise that you have or that you're
willing to gain and effectively you're
becoming a researcher you're willing to
put in the time and energy to research
everything about vegan dog food so when
people who don't know as much as you do
are searching you've already spent the
time you've put in the hours it took to
build that great blog post so when
they're the super busy person who
commutes every day to them from the
office they get home they're like me and
my dogs not doing well like I gotta get
on a vegan diet they go google it they
find your content they trust you they
trust your recommendations they click on
your links they buy the products you
recommend they opt-in for your course to
learn how to make the recipes themselves
and you my friend have a growing content
marketing strategy you have a growing
blog a growing list and a growing
business online that's how it works I
hope this has been helpful if you have
any questions about how this works hit
me in the comments below I'm happy to
answer your questions as best I can when
I have time if you have not yet
subscribed click the subscribe button if
you have already subscribed the
subscribe buttons gonna be grayed out
but next to it there's a little bell if
you click the bell you'll get a
notification in YouTube when I have new
videos up easy way to stay in tune with
what I'm dropping next because I'm
trying to drop more knowledge bombs like
this throughout 2018 and beyond anything
else you want to engage engage how you
wanna engage if you think this would be
helpful for a Content Marketing Group
you're in on Facebook grab the URL share
it out there if you know somebody who
does content marketing you want to share
this video with them send them the link
do what you do engage how you want to
engage the most important thing is to go
through this process like dozens or
hundreds of times
like literally you'll get good at it
you'll get fast at it when you get to
where you can lay out these kinds of
outlines based on the keywords that
you're getting straight from Google and
the keyword tool and then boom you just
go hammer out the content around it Wow
you become a content
gene do it 90 times in 90 days and you
my friend have a very very very
successful start to what can be a
lifestyle altering business that's it
I think this explains the process I had
fun jumping into this random niche that
I've talked about before that I don't
know what darn thing about sand I want
pets and I just don't do this but some
of the other does and and if you're in
the niche and you're able to just kind
of like dominate with this that we laid
out and outrank all the other people I'd
love to hear about it could think that
would be pretty funny because I think I
just blew up the spot on someone's niche
who's been undercover but now you guys
know about it but that's it thanks again
for your time let me know any questions
you have hit me in the comments and I
look forward to connecting with you on
the next video until then be well
keep pushing out content keep doing the
work because that's what really makes it
happen you got to turn off YouTube
sometimes and actually get to clicking
them keys and spitting out the the the
honesty on YouTube become a content
creator it's it is the trick it is the
path that's how it all works so I'll
catch you on the next video until then
be well
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