hey miles here miles Becker calm in this
video marks the two-year anniversary
from when I started publishing videos
here on YouTube we're gonna look into
the analytics here in YouTube to
understand what actually happened right
how many videos how many views all that
fun kind of analytical geeky stuff and
then we're gonna look at my blog and the
podcast feed as well because it's that
same content I'm putting out through
YouTube that's getting distributed and
syndicated through my blog and also
through the podcast so you're gonna see
the results of two years in content
before if you know me that I did a
hundred and twenty videos in a hundred
and twenty days and then I got on this
three video per week kick that I've been
on for man but a year and a half little
over a year and a half at this point I'm
currently building out my first product
so I've put in two years of hard work of
effort growing my audience giving value
to the audience right being of service
growing my list and ultimately learning
a lot through answering comments and
engaging so I've spent a couple of years
putting the work out first
before ever launching the product and
let's jump in and take a look at the
numbers I'm really excited to see what
this has actually transpired to the
first place we're gonna start is here in
YouTube now I chose to use YouTube as my
origin point for content because I feel
like this process of communicating
through video is easy for me if you are
a writer naturally you can write you can
start with a wordpress side of things so
do whatever's in your DNA is one of the
biggest kind of takeaways so in two
years I've generated we're gonna call
this sixty five thousand subscribers its
sixty-four thousand five hundred and
eighty three by the time you see this it
should be already over sixty five
thousand if you haven't yet subscribed
give me that subscribe if you wouldn't
mind hit the thumbs up if you want but
I'm gonna jump into the creator studio
so we can get to analytics so about
sixty-five thousand subscribers and I've
made 402 videos that's in 24 months so
my rough kind of napkin math on that is
about 17 videos per month on average
which averages out roughly to about a
video every other
but again it was very very significantly
front-loaded I've just been doing three
per week for quite some time when we
jump into the analytics we're gonna look
at what's going on right now right in
the 30-day window that or 28-day window
that I've been operating in but I want
to zoom out and show you all of the
numbers across the entire kind of
publishing time frame as well so we can
get a good idea of when the growth
really seemed to kick up to the next
level
my watch time it's down to three percent
right now month over month my views are
down also about three percent
month-over-month
and my average view duration is up 0.3
percent so all my main numbers are
pretty much even here let's go back to
the quarter real quick and do the last
90 days in 90 days you can see if I
watch time it looks like I've got a
little bit of a trend up on this the the
lows seem to be getting higher and the
highs seem to be getting higher my views
also kind of looks like it's in a
trending Channel and my view duration
and they all do show that they're up so
about 4% this last quarter versus a
quarter before up about 1.3 percent
there and about three percent there so
nothing drastic changing right but it's
the consistency of effort over long
periods of time
that's really creating the significant
growth now what I'm gonna do is I'm
gonna set this up to do a one-year and
then we're gonna compare this past year
versus the year before right year one
and year two so give me a quick second
to set this up
okay so now I have the last 365 days the
last one year loaded and again this has
definitely been three videos a week for
365 days and you can see I've had about
13 million minutes viewed and I've had
about 2 million 1.9 million different
views my average view duration is down a
little bit it shows that my average
views is up a hundred and four percent
from the year before and then you can
see my watch times up 98% so I did
literally have a doubling of my kind of
views and everything from year two to
year one let's run a little comparison
so we can get the actual graphs to work
on each other here and I'm gonna get a
previous period this is where it's gonna
get really interesting because you're
gonna see literally when I put out my
first video I had no subscribers I had
no viewers I had no videos on the
channel at all and I just started and
you can see that you know this line is a
one year graph here so midway through
the graph right right around where my
cursor is at you can see on the orange
line which is my first year I'm barely
up into my operational channel right it
took literally 2/3 of the year to 3/4 of
the year for me to really gain peak
momentum which means it literally took
somewhere to the tune of 8 9 10 months
for me to really get the momentum to
prove to YouTube that on a serious
contributor I've been doing my keyword
research on just about every video I can
i optimize just about every video I can
remember I'm bringing 10 years plus of
digital marketing experience and it took
me 10 months of very very aggressive
content marketing on YouTube to really
kick their algorithm into my favor to
start driving lots and lots of traffic
and that kind of same pattern appears
right here in in the view numbers as
well in addition to the watch time but
that's the big takeaway right you're
also probably noticing that once I got
into this upper channel I've really
stayed in this upper channel and there's
a reason for that and the reason for
that is that my market place is only so
big there's a certain number of people
every month who kind of give up on the
game or get out of the game and then
there's a certain number of people every
month who are getting into the game and
searching YouTube for answers to their
questions about digital marketing and
digital entrepreneurship but honestly
it's a fixed amount of people and I'm
probably going to maintain about this
channel I don't expect to see any
exponential growth beyond this because
ultimately the things that go viral on
YouTube are not tactical digital
marketing geeky nerdy videos like this
but I'm happy to continue to be a
facilitator of this type of information
because my whole goal with this is to
become a Content producer on YouTube
that YouTube trusts so YouTube will
connect me with their visitors searching
for answers to their problems and
questions that I've got helpful content
on so I've partnered with YouTube the
platform to help YouTube's visitors find
great answers and that's why I'm gonna
keep putting out content to kind of
maintain my role in that space one more
little number I want to crunch here is I
want to look at the whole two years at
once so give me one quick second
all right so when we look at the whole
two-year run that I've been on in one
view you can see I've had about twenty
million just under twenty million
minutes viewed from 2.8 million viewers
which is pretty amazing you can see my
subscriber number again about 65
thousand subscribers the comment number
is 23,000 you can see that big spikes
those are from when I did live
broadcasts they really do create a bump
in engagement and you can see the number
of likes 85,000 I've also answered just
about every single comment so when I
said earlier that I've spent two years
giving value I'm really that strategy of
preeminence that Jay Abraham talks about
one of the big things I've been doing
also is taking the time to really engage
in the comments because I've been
listening I've been really trying to
figure out what are your sticking points
what are your challenges what content
can I create some of my best content
ideas so my best videos have actually
come from questions from viewers in the
comments so if you're doing YouTube even
if you're doing WordPress be sure you're
actually engaging in the comments it's
an extreme wealth of information for you
in there
all in all I'm super stoked on what I've
created I still feel like I'm just
getting started in this whole world I'm
really excited to see where the next
year and the next year go and I'll
definitely keep you following along I'll
keep broadcasting these kinds of updates
on my effort and my results here in the
future next up we're looking at my blog
this is the analytics for my wordpress
blog and right around the end of year
one I put a system in place to where I
have a teammate who he runs a little
team and we are transcribing my videos
then they're getting copy edited by a
native English kind of an English major
here in the United States by an editor
and then they get proof read and then
they get kind of SEO optimized right we
get the right keyword phrases and the
h2s and get all that going and then they
get laid out and published to my blog
and we've been ramping that up much much
more in the last year than we did in the
first year in the first year it was all
the energy I had to simply create my
videos really and I barely got my list
growing in the first year so the second
year was really a lot about syndication
and we're gonna look at how those
numbers have worked out so right here
you can see in the last 30 days I've had
22,000
Asians from about 13400 people I'm gonna
set this up for a quick comparison of
month-over-month
this is giving us the kind of zoomed in
trendline to see what we're doing and
you can see also about even right now
the users is down less than a percent
the number of sessions is up excuse me
down about a percent and a half but I'm
gonna set this now to a full year to
show exactly what's been going on
recently so let me set up this
comparison
okay so now I have one year showing up
on this graph and as you can see it
looks like right here about a year ago I
was in a much lower area and I've been
really kind of holding this much higher
channel in the year I've maybe added I
would assume six to eight blog post that
I wrote myself everything else has been
added to my blog has really been based
off of these videos again you to be my
origination and you can see I've had a
hundred and twenty nine thousand
individuals for a total of about a
quarter million visits to my website and
it's important to remember that every
page view right so about five hundred
thousand page views in the last year
every time a page loads I've got my pop
up for my opt-in that pops up for them
I'm always working with my content on my
blog to grow my email list and that's
why I actually prefer and I think if you
like writing as your kind of content
origination format I think there's
benefit for you because you're gonna
grow your list faster if all of your
attention goes into your WordPress blog
I had a very limiting belief around
writing and I very limited time so
really for me using the system to get my
youtube videos onto my blog is the key
but ultimately this is where the bulk of
my subscribers are coming from I'm
currently at about 63 6400 subscribers
on my email list that I'm mailing every
day and this is pretty impressive let's
go now take a look at what it was year
over a year because this is where we
start to see the the long term focused
efforts over long periods of time and
it's it's as clear as day it almost
matches the exact graph we saw in the
previous kind of window when I was
looking at the analytics in my youtube
channel you can see over two years ago
right at two years ago right
August of 2016 I had three sessions that
day I had four sessions that day three
sessions that day and now currently I'm
having anywhere between a thousand
sessions
it looks like my lows are 650 sessions
per day right so so back in the day I
was getting a handful of people
literally four or five people per day to
my website and now I'm getting upwards
of a thousand visitors to my website
every
single-day nothing on the internet
that's good happens fast right the only
good thing are the only fast things that
happened we're gonna get banned from the
search engines from doing something dumb
like buying backlinks these types of
results take long periods of consistent
focused effort and that's my whole goal
with this video is to show you super
clearly through the data in both YouTube
and also here in my blog that it's the
consistent effort done over years of
time that has created pretty much
massive results here I want to do this
all on one line so we can see what the
exact numbers are for the last two years
and here it is this is over the last
couple of years you can see about a
hundred and sixty three thousand
visitors to the website for a total of
300 or so thousand visits a total of
over 600,000 pageviews so it's pretty
remarkable the amount of visitors the
amount of traffic the amount of people
that I'm connecting with and this is a
major major boom for my email list
growth and I was trying to blog back in
the day back in 2014 2013 so you're
gonna see how goofy it looked before you
can see this orange line barely has any
blips on the screen this is when I was
left to my devices trying to blog on my
own and you can see he's something crazy
like 64 hundred percent increase but
that's again the last two years over the
years before that so really the proof is
in the pudding right the data does not
lie in that situation then what I built
on I believe last October around last
October I added on getting the mp3 files
from my videos that don't have screen
shares on to a podcast feed onto the
main podcast directories now the iTunes
Store and the Apple podcast feed is
definitely the number one but I've got
it on all the Android ones as well if
you search Myles bechler in the podcast
app cast box pod bean whatever podcast
app that you use search Myles bechler I
will show up and you can see that last
month I had 6200 downloads this month so
far were 2/3 of the way through the
month I've got a little over 4,000 so
I'll probably hit six thousand downloads
again this month and really what's cool
is the all-time number I've got about 56
and downloads of my podcast in the last
you know maybe since October so what is
that ten months or so so that's an
average of about 5,000 per month you can
see my high right here 374 downloads in
a day the lows are down in the range of
just under 189 68 so I would say that my
average here is somewhere around 150 ish
day 120 ish per day again this is a way
for me to syndicate my content not
everyone has the time to sit down and
watch YouTube videos as often as
everyone else and honestly some people
just don't like watching YouTube videos
they feel like it takes too much of
their time and energy but they're able
to pop in the headphones the ear buds
when they're walking the dog when
they're at the gym
they listen to it on their Bluetooth
kind of on their car when they're
driving on their commute maybe they're
listening on the train during their
commute and it's a way for them to get
that inspiring helpful kind of knowledge
sound bites from me right it's a way for
me to connect with segments of my
audience who aren't vast YouTube users
which is the exact same idea with my
blog right the the fact that my blog
connects with people who like to read
the videos connect with people who like
to watch and then the audio connects
with people who like to just listen and
all in all I think the big idea that
I've wanted to show slowly and steadily
is how growing a successful business
online actually works because it works
by doing lots of little things over long
periods of time it works based on
putting out content over and over again
becoming a content partner for the
platforms that you're publishing on
Google looks at my website as a content
partner I deliver great content that
gets high engagement so Google sends me
visitors searching for specific keyword
phrases that are relevant to my content
YouTube sees that I have a high
engagement I get a lot of comments I get
a lot of thumbs up and a lot of likes so
when someone searches for a keyword
phrase that I have a video on YouTube is
very willing to deliver my video in that
search engine result page but it took
ten months or more of consistent effort
to really build that try
between my content and my channel with
the YouTube algorithm and we saw those
liens matched so similarly with my blog
content it took months and months and
months of publishing before I built up
enough authority to really show to
Google that I'm a real publisher I'm
publishing real helpful content that
Google users will like and now Google
drives more visitors to my website than
they did this time a year ago and that's
the name of the game that's why my
wife's website right now gets about
850,000 visits per month it's nothing
there's no one thing that she did that
was special it's the fact that she
started publishing content in 2009 and
she's still publishing today in fact
literally earlier today she published a
new blog post and a new video and then
she emailed her list back to her content
because the name of the game to become a
successful internet marketer is becoming
a publisher you have to become a
publisher you need to publish more
content than you consume when you focus
your energy on creating and publishing
helpful valuable content then you focus
on offering extra valuable information
freemium information when they convert
to your email list subscriber that
really is the core of every single
digital business and that is what I
really wanted to show through my actions
over the last two years that there's no
major thing there was no one video I did
that all sudden boom Wow miles hit it
big not at all it's the results of three
videos a week for literally like 20
months straight and a hundred and twenty
videos in the hundred and twenty days
before that it's a lot of little things
compounding right all of my efforts have
been compounding on my past efforts some
of my videos from last year so get
searched and get traffic my new videos
get searched and get traffic and all
combined I'm reaching millions and
millions of people with my content you
can do this too especially when you get
that perspective right that it's a long
game it takes a lot of work but it's
very very rewarding it's very fulfilling
I'm creating great cash flow off of just
these videos as they're published here
and I've got my membership program I'm
working on
I'm gonna launch in about a week or so
right now I'm probably less than a week
out from finally launching my first
product you can do this too I invite you
to join in on this journey just choose
yourself and start publishing go be
helpful be of service to your audience
you'll be amazed at will you create when
you put efforts forward on one niche one
audience one list for multiple years on
end that really is the secret and on
that note I'm gonna call it here so
thank you for watching if you enjoyed
the video give me a thumbs up any
comments or questions get at me in the
comments below and be sure you subscribe
because I got a new video coming out in
a few days so subscribe and I'll catch
you on the next video but until then be
well see you soon
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