you know it looks like I'm actually
getting to the point where even I think
I need to shave here looks a little I
just can't grow a proper beards patchy
and looks weird and stuff but it's cold
here in the winter in Montana and it's
like snowing outside and if I shaved it
would be very cold you know I go outside
a lot walking my dog Georgie you're
sitting on my feet right now and if I
shave my face would just get super cold
so I'm struggling with that but that is
not why we're here today so let's say
you are one of the awesome people that
has taken action you've actually bought
a hosting package you created a website
you published some content and you're
trying to get this side project the side
hustle going but there's no traffic to
your site yet you're just waiting you've
published content you're doing the stuff
that you're supposed to do but no one's
showing up yet so in this video we're
going to talk about what to do when your
rankings are stuck or when you need to
improve rankings for a particular post
so let's talk about that now
let's say you have a name is on
affiliate niche site and you're trying
to rank for a keyword but it's not
ranking yet what do you do that's what
we're gonna answer in this video today
what's up my name is Doug Huntington I
talk about Amazon affiliate marketing
and project management today we're gonna
talk about what to do when you have a
keyword that's stuck and let's face it
this has probably happened to everyone I
remember when I first got started with
my very first niche site I thought hey
I'm gonna publish a good content I'm
gonna build some links and you know what
I think my contents better than the
think my links are better and I think
I've done a better job overall my site
looks better but it still wasn't ranking
higher so what gives I'm gonna go over
three scenarios and even if you are an
experienced niche site owner I think
you'll probably get a couple good ideas
out of this because there's always some
tweaks that you can do and if you're
brand new and you just started your site
in the last
say month - about six months or so you
definitely will need to pay attention to
the first couple items and then you know
of course you'll grow and your site will
be more established in the future you'll
be able to take advantage of some of the
more advanced techniques once your site
is well established so number one the
first scenario is your your site's new
let's say your site is under six months
old so turns out every single site at
some point in time was under six months
old so you're in good company even big
sites start in you know sort of slowly
and they started small don't worry about
it the number one thing you have to
remember is be patient now I did a video
with a friend of mine named Robin Atkin
and we talked about the thousand day
rule I'll put a link to that but the
idea of the thousand day rule is from
the tropical NBA Dan Andrews came up
with the idea it's quite popular if you
search around for you know people
talking about it thinking about it it's
quite common and what happens is roughly
in the first third the first 300 days or
the first year you are kind of impatient
when you look back once you're past that
first year you realize that you were
indeed impatient so I know if you're in
that first year period if you have a
site this young you're probably thinking
hey I'm working hard I'm doing the right
things my contents better
I believe I'm doing a good job and I'm
trying really hard trust me if you are
just patient usually you'll be able to
pull through and you probably don't
believe me if you're in that period but
if you were beyond in fact let me know
in the comments if you are in the first
year of working online working on your
niche site let me know say hey I'm in my
first year or if you're beyond the first
year let me know that too and I guess
provides some support and advice let the
whole community know if you're past the
first year or so and you were able to be
patient and push through and let me know
where you're at now the thing that you
can remember is there is a Google
sandbox right so this is a potentially
mythical thing but it seems like most
sites if you start a site if you
register the domain you start publishing
content
start promoting the site through say
blog commenting and guest posting you'll
get a little bit of traffic and then
something magical happens when you hit
the six-month point a lot of times it's
almost to the day and your traffic will
start going up a little bit higher and
then higher and higher and it happens
time and time again I've seen on my
sites I've seen it on my student sites
and just anecdotally across the internet
you hear about the sandbox so I believe
the sandbox is a real thing so if you
can push through the first six months
like some cool stuff is going to happen
along with the patience and
understanding that six-month sandbox
period the other thing you have to do is
stick with the plan so I hope you know
if you're watching this channel I hope
you've checked out some of the other
material and you understand that it's
good to have a plan it's good to have
you know a project plan on what you're
trying to do what you're trying to
accomplish across the time line and you
should have some plan that you're
working on should have a task list all
that kind of stuff and if you haven't
gotten a hold of that stuff yet you can
go to niche site project comm click the
green button sign up for the email list
and you'll get basically all my
templates the task list is there there's
some other useful tools as well the
point is continue with the plan so in
the first six months you need to keep
doing work probably not every single day
but if you could do say five days a week
or so about an hour a day like that is a
significant investment in time and
additionally that effort each day will
help you get closer to the goal can you
cram it all in in one month
probably not there's something magical
that happens when you work on something
day after day week after week for a long
period of time I'm not sure why you know
part of it is probably mental and then
the other part is you know steady
progress towards something usually works
out well scenario two is past the six
month period so we're talking like six
months to about like a year or so so
it's still sort of younger site maybe
you have a decent amount of content it's
not necessarily huge and you're still
you know on the uptick you know after
that Google sandbox period this is where
we start getting into some of the
specific techniques so the number one
thing you can do is add more content now
you can add more content to existing
post this is a great technique what I'd
like to do is go over to a tool like
SEMRush I'll put a link below an
affiliate link if you want to check that
out but you can see what pages are
ranking and you can see the keywords
that your ranking for for certain pages
right so why does that matter here's
what you can do let's say you have a
post that you know it's getting say the
majority of your traffic go check out
that specific URL on SEMRush and then
you'll see the other keywords that your
ranking for now you can also do this in
the search console as well the interface
is a little bit different but you can
get the same information for free if you
use the search console so when you have
that data you see the other keywords
that you're ranking for you can simply
be strategic about the content that
you're at and go and add a few hundred
or a few thousand more words to posts
that are already doing well maybe the
ranking number one maybe their ranking
in the top five or so but you want to
look for posts that Google already likes
are already giving you traffic you will
improve the content on those posts by
you know having sections by having more
content if it's an affiliate review
maybe you can add more products if it's
an affiliate review and there's a buying
guide maybe you can make the buying
guide better I would refer you to the
FAQ method in the RPM method again I'll
link up in the description so you can
check those out and do further research
on how you can beef up a post and even
higher you know writer who doesn't know
anything about the topic to do research
for you and then add more content to
those posts part two on an established
site is having more rich media so you
can add more images you can add some
YouTube videos actually embed videos
onto your page both will add like some
SEO on page relevancy to the specific
topic now for the images I highly
suggest renaming the images to something
keyword rich don't keyword stuff but
maybe you put a keyword in there so that
it is relevant the image file names
relevant you should put a caption in
there
you should do alt text and you know
basically provide all the information
that you should with an M
for the you know the YouTube video a lot
of people ask if you're even allowed to
embed videos the answer is yes if you
click on the share button on YouTube and
it has the embed option sort of an embed
tab you can click that copy the code and
embed it YouTube wants people to watch
videos who ever published the video
wants people to watch that video so if
you embed it everyone's happy
you get good content YouTube has people
watching and the content creator also
has people watching that video so
everybody wins it's a great situation so
images in videos and the third thing has
two parts links so there's two areas
where you can add links one is internal
so you can link from other posts on your
site to the post that you're trying to
rank so that's a great way to do it
you can obviously control the anchor
text there you can control the number of
links and I would suggest just you know
adding three or four or five links from
other posts that are hopefully relevant
to the post that you're trying to rank
again I would probably use partial
matches that are keyword rich for the
anchor text that wouldn't necessarily go
all out and put you know exact match
anchor text but have a look at your
anchor text profile make a decision
based on the real data that you have
part two of links is external links so
links are anteed the number one factor
contributing to rankings so if you can
get guest posts or other types of links
out there
external links outside your site that's
one of the best ways to improve your
rankings in those cases again I
generally like to be conservative and I
would say you know partial matches for
the anchor text so there's some keywords
in there but it's a longer phrase
there's tend to be more natural and you
end up not being you know too aggressive
in my opinion so scenario 3 if you have
an established site basically you're
able to do more of the same so you can
add more content you can add more links
both internal and external and when you
look at the content that you can add you
can go pretty deep and I highly suggest
again a tool like semrush where you can
do some deep analysis on keywords that
your ranking for already and you can
really add
targeted content where it's a post that
you're already getting traffic it's a
post that you already know is doing well
Google likes the post already and by
adding more content that people are
actually searching for on the page
already you're going to be able to rank
for more longtail keywords just in
general the additional things that you
can do if you already have an
established site and you're trying to
push you know rankings up a bit at this
point right you potentially maybe have
an email list maybe have a YouTube
channel maybe you have some social
presence so this is the point where you
take advantage of the fact that you have
an established site so you can for
example send an email out to your list
and ask them to you know visit the page
share it with their friends if they're
interested on various channels right if
you have a big YouTube page you could
share the content there and ask for
interaction ask people to check it out
and share it on Facebook Pinterest same
deal you can ask people to pin it you
could take advantage of the fact that
you have an audience in different areas
you know ask people to share it that is
the thing sometimes people don't share
things if you don't ask so even if a
small percentage of people do it can
make a big difference
further on let's say you have a youtube
channel if you make a YouTube video you
know covering the the topic maybe you
just weed it out you can just pull up
your phone maybe do a live stream talk
about it and then publish it in the
description for that video you can place
a link to the page you're trying to rank
and you can actually verbally tell
people hey if you want more information
check out the web page over here and you
can go ahead and send people over there
if you can you know do a couple of these
things it will definitely help now I'm
not saying it's gonna like change
overnight or anything but if you start
sending traffic and you start trying
some of these more advanced techniques
usually through social channels you can
get a little traction so even if you
don't move up in rankings necessarily
right away you can get referral traffic
and that's a good thing Google
understands that people are coming from
say Pinterest over to the site right to
that specific page question of the day
what tactics and techniques and
strategies do you use to help improve
your rankings in Google leave a comment
below and
or take a look at the comments some of
the best ideas are from the community
and I would love to learn something new
today too so let me know in the comments
I'm Doug Huntington founder of niche
site project if you're interested in
learning more be sure to subscribe to
the channel there's a lot more
information out there I do free
workshops I do live streams QA stuff
like that so definitely check it out
additionally check out my site niche
site project comm if you click the green
button and sign up for the email list
you'll get a ton of free goodies thanks
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