hello hello welcome this is the webinar
on scaling content I got a little
distracted because Georgia just walked
up and she's like trying to get up in my
business
she's like pay attention to me welcome
everyone it looks like we have a good
crew in here I'm gonna say hello what's
up Michael we have Nick we have Brian we
have an international crowd very
international we got Brian we have
Dennis Rob Elliott Jim and Andy awesome
awesome yeah so very much an
international crowd we have a big
Canadian contingent which is great a few
folks from across the pond so welcome
again we're going over scaling content
building a team by the way you can sort
of use these ideas for other content so
we'll talk specifically about you know
written content probably for affiliate
marketing type websites but you can use
this for anything so let me know also in
the chat do you have a site running
currently are you looking to launch a
site are you in a spot where you want to
like scale your content production the
answer to the question will help me sort
of tailor what we're presenting today
what I'm presenting today to make sure I
like focus on the same part so for
example there's a lot of people who
already have sites and maybe you've
hired a few writers well then I can go a
little bit deeper but a lot of people
you know maybe you're thinking about
launching a site this is kind of
advanced stuff so maybe I could scale it
back and talk about hiring some of the
first couple people cool so it takes a
couple minutes for folks to join up and
all that and just curious how many
people do have sites out there I know
there's a little bit of a delay so we'll
I'll try and be patient as I wait for
the answers and just kind of jam a
little bit bill time literally talk
about nothing in particular
so I should have thought I did that
before we got started but interesting
thing I know a lot of people here watch
my youtube channel and it's kind of cool
we're approaching ten thousand
subscribers so that's pretty fun because
it was a long like journey internet
marketing is a competitive area and I
have a fairly I would say I don't know
dry approach as an engineer and I'm not
an entertainer by trade or anything like
tutorial based but I'm trying to do a
little bit more on the side of like
vlogging maybe be a little more
entertaining I mean I would like to be
entertaining and I hope sometimes it is
but a lot of times I do better with like
interaction so if it's just me it's a
little harder anyway Andy is saying how
can I enroll in your course alright so
what I try not to make these free
trainings a pitch face fest I know a lot
of people basically they have a training
they call it a free training really it's
a webinar where they can maybe not tell
you that much and then they try and sell
you something so I avoid that Andy if
you want to enroll in the course I'll
grab a link for you right when we get
started here and you can just sort of
shortcut the line so previously I used
to have a launch one quarter so
sometimes like you couldn't enroll I've
tried to change that a bit worked out
the kinks I've figured out how to let
people enroll when you're ready
so Andy I'll send you a link here in the
chat privately if you want to check it
out and then you'll you'll be able to
see the offer now one of the reasons why
I don't you know try and pitch it or
just send out the link is because it's a
little bit out of context may not have
all the information so I'll just I'll
mention that you may not have all the
information but that said here's the
link I'm sending it over to you
privately because like I said
make it a pitch fest or anything like
that okay a a couple questions that were
coming through um okay so quick thing to
note questions I'll have a question and
answer at the end so if you could mark
your questions as questions that'll be
helpful I'll sort of talk about you know
the topic today and it will probably
answer a lot of your questions so I'll
keep them in mind as we're going through
I'll mention that let's see Dennis says
you're building a brand new site with
plans of publishing 200 to 300 posts in
two years mostly QA using the keyword
golden ratio very cool Rob said you just
started your site last week Brian just
started to sigh Andy you're starting
your first project very cool and then we
have Michael's about to start your
affiliate website so how many members
does my team have and what are the roles
cool Tom that is literally in the
presentation so I'll talk about that and
Dennis is saying some more details about
like his site how many posts are out
there and actually this is a good data
point for people that are just getting
started so Dennis he's experienced that
his first sight but he's done 45 posts
in the first two months and there's
about ninety two hundred and twenty-five
visitors a day so far alright so think
about that that's a that's pretty good
that's a great benchmark and I would say
if you're just starting with your first
site that may be a bit much okay enough
with the preamble let's get to business
here alright hiring writers for niche
and authority sites basically affiliate
sites without stress so if you follow
this approach you'll be able to start
with no one on your team and then slowly
grow your team over the course of as
short as say three weeks or however long
it takes maybe it's eight weeks you can
grow your team basically as large as you
want to be so there's no like real upper
limit the way I'm gonna
you had to do this is completely modular
you'll have the ability to grow to
however big you want your team to be so
soundcheck I always check that people
can hear me since we've been talking
back and forth
Who am I Doug Pennington I found a niche
site project back in 2013 that I before
that I didn't know anything about
internet marketing websites WordPress I
literally like was brand spankin new I
failed in smart passive income and Pat
Flynn I learned about niche sites and
affiliate marketing in making money
online and then like my whole world
changed that's uh
I have border collie so I like border
collies that's Georgie who is sitting at
my feet right now and then that's my my
dad and myself with our old dog Brodie
he passed away a little while back but
he was a really good dog and I live
close to Yellowstone so that's why we're
at the Old Faithful geyser and if you're
interested in vlog stuff we're actually
going down to Yellowstone in a couple
days just to you know go check it out
it's just a couple hours away so why
should you listen to me I've been
featured in several blogs some podcast
as well a lot of the brand's you've
heard of so I'm not just talking about
stuff that I've heard other people talk
about everything that I'm gonna tell you
here I've literally done multiple times
in different types of content scenarios
so not just written content I've done it
on YouTube literally the same process I
have a project management background of
a PMP and I've sort of taken those
frameworks and I try to apply it to what
I'm working on now which is internet
marketing and content and SEO and that
sort of thing today of course we're
focusing on content now before we go on
I always put in this niche site timeline
as I mentioned in 2013 I didn't know
anything about anything I honestly I
spent a lot of time brewing beer and
learning about your drinking beer and
and I found smart passive income and
learn all about this other world and
then got obsessed with affiliate
marketing I still drink beer and brew
beer by the way but I don't listen to
the podcast anymore anyway
when did the reason I put this slide in
here is to show you the roller-coaster
ride a lot of people will just show you
their highlight reel
they will only talk about you know the
the biggest successes and it sounds like
they're an overnight success but really
it was you know five or eight or fifteen
years that they were working on
something and then they were an
overnight success so in this case I had
you know early success things went well
pretty quickly and then I had like many
sites penalized and you'll notice there
were actually like more failures than
successes but the successes were pretty
big and every time I made a mistake I
tried not to make it again sometimes I
did but I tried really hard not to do it
again and things are going well so
things are going well and I'll leave it
at that but remember when you hear these
highlight reels from certain marketers
and you don't hear any struggles like I
would maybe question the credibility a
little bit just a reminder the Q&A is at
the end you can mark the questions as
questions just to make it easier for me
to see them additionally if there's some
tech glitch which happens from time to
time maybe you can't hear me or the
video freezes try to refresh it let us
know in the chat as well sometimes it's
on my end sometimes it's on your end but
if you refresh it a lot of times I don't
leave you at the issue if it's on your
side if you let us know in the chat then
I could troubleshoot if needed and some
of the fine people in the chat can help
you out as well so we'll get to it now
how to scale content for niche and
authority sites you'll learn when you
should scale alright so actually I was
about to answer it but you'll learn
winches scale I'll show you my org chart
and I keep a pretty lean team
I had a job in a corporation where there
was a lot of hierarchy and there were
big org charts and a lot of levels I
don't like that I didn't want to build
another you know hierarchy like that
I'll share the checklist that I have for
the content manager slash editor I'll
just call them editor but I'll explain
the role later and then I'll talk about
what saved me a lot of time so I
mentioned twenty four thousand three
hundred and sixty minutes in a year and
I've definitely saved more than that
over time but this snapshot of a case
study which we'll get into is was a five
month period in 2016 but I did it again
in 2017 I'm currently doing a similar
thing right now so the goal so it's
always important to understand like what
you're trying to do and why rather than
just like doing something sometimes you
can figure figure things out once you
start executing but it's really better
if you have a goal in mind so increase
revenue that was my goal
alright that's Ghent like if you're
watching this that's probably your goal
if you have a site or you're starting a
site or you're about to start a site
probably what you want to do alright
so from my scenario or for my scenario I
wanted to publish keyword golden ratio
content kgr content now by the way if
you're not familiar with kgr you'll hear
people talking about it a lot on youtube
and across a couple different platforms
and channels and stuff it's a concept
that I developed around low competition
keyword research and it's a data-driven
way to find keywords there's a lot of
keyword difficulty tools keyword
competitiveness some of them are just
crap they're terrible some of them are
getting better right some of them are
getting a lot better and they're a
little more accurate but the kgr is
something you can't automate you need to
do it manually go
throttles the this search method so it
really cuts down on the competition
because it's kind of hard and it takes
time and people are lazy so if you spend
time to look for the keywords you can
literally find it okay so kids your
content increase revenue dad that was
Michael all right so the facts I'm gonna
lay out the full scenario here I'm going
to tell you you know the beginning state
in-state the results I'll tell you how
much I paid my team and all that stuff
here in the beginning all right so here
are the facts and 2016 and the this is a
little bit dated but again I've this was
like the preliminary example and I've
done this multiple times and published
like two to three times the amount of
content okay so that said a site was
making this an Amazon affiliate site was
making about a hundred dollars a month
in January of 2016 by the end of the
year it was made it made for or sorry
fourteen thousand eight hundred nineteen
dollars in December right staggering
growth yes it was the retail season but
when you check out this graph that's
crazy the scale just doesn't make sense
right it looks like no money was being
made at the beginning because so much
happened at the end of the year so what
happens after that right was this just a
flash in the pan so no the site made
seventy thousand this is just one single
site by the way one site seventy
thousand and twenty seventeen seventy
thousand one hundred and one dollars all
right earnings continue to be good at
some point I stopped sharing the revenue
it's just a personal choice slightly
unrelatable at some point so it's making
good money now the details so I got a
question about this just today people
basically asked multiple times a week
where do you hire writers up work 100%
of the time I hire from up work I'm
do I pay for this particular set I was
paying like 14 to $15 per thousand words
on average right now I'm paying just a
little bit more it's more like 15 to 17
dollars or so just because of you know
the quality of the writers stuff like
that and maybe the the pricing and at
some point I just edged the offers up a
little bit and I give people raises if
they work with me for a little while so
like I said if they're good I'll pay
them more I don't want to spend the time
to find more people if I have someone
that does a good job I'll slowly give
them say like $0.50 raises after a few
gigs and I just surprise him right I
don't say hey if you do a good job I'll
give you a 50-cent raise I just give
them a raise without asking and then
they're grateful for the editor role
Content Manager I paid between 10 and 20
bucks an hour depends on how long they
work with me how qualified they were and
that sort of thing again start on the
low end and then I would give people
raises over time how long would it take
the editor to do the work that they were
doing editing in content management
about 45 minutes to an hour for one post
now the interesting thing is when I did
that same work it would take me I don't
know like an hour and a half or two
hours because I did it a little slower
and I don't know I just kept fiddling
around with things so it took a long
time so when should you scale it's later
than you think
we often hear you know people we look up
to our role models maybe talking about
scaling and then we think hey I got a
scale I need to think about scaling as
soon as possible but we usually hear
from our role models after years of
experience right they've been working on
something for a while and
we're thinking hey we need to scale were
on week one or week two and the person
we're trying to emulate is on day 450
right like it it's a big difference and
it takes time to like grow into it right
you have to kind of spend some time
doing the other work and it takes time
to get there so when should you scale
probably later than you think
[Music]
and a couple benchmarks you could look
for maybe your site has some stable
traffic at least like a bottom sort of
benchmark of traffic and some revenue so
there's no set amount it depends on the
niche and how long you've been working
on it but just as a rule of thumb I
wouldn't try and scale until maybe you
were getting like 50 to 150 visitors per
day or so it doesn't mean you shouldn't
add content but what I'm going to
describe is like a very specific effort
to add a bunch of content and a short
amount of time okay now if you don't
have any traffic to your site yet then
that means you probably need to focus on
the basics for a little while like
keyword research like the kgr like we
were talking about and potentially
outreach so I know a lot of people have
been seeing success with like no
outreach no link building just using the
kgr which is great right that's what I
want to see however all things being
equal knowing that you know backlinks
are helpful you should probably get
links right if someone else has
equivalent content as far as quality
similar lengths same sort of topic if
you have links to your site you're
probably going to do better so if you
don't have traffic yet
focus on the basics until you have some
baseline of traffic now if you don't
have a budget to invest in writers then
you should wait until you can afford it
so either you know
the money from your day job to be able
to do it or wait until you get that
critical mass of traffic where you're
starting to make some money and you
could reinvest it alright so if you know
if you can't afford it
just be patient grow slowly so if you
haven't built a team before but like
maybe your day job or something then you
should definitely try and take this
slowly I happen to have quite a bit of
experience interviewing people looking
at resumes hiring people I probably did
over a hundred interviews so probably
each one of those took an hour and I was
looking at resumes so I've spent a lot
of time doing that and then after hiring
people I've on boarded folks in fact I
was in charge of a team where I think we
grew it from about I don't know 25
people to over a hundred and I on
boarded the majority of them I wrote the
document that helped onboard the people
all right so when you're growing a team
you don't want to grow it too fast it
takes more work to manage them than
whatever you were doing before all right
so the last thing you want to do is
stress yourself out by hiring several
people and then they all have a couple
questions they're all waiting for work
to do and that would you know kind of be
expensive if they're just I don't
waiting for work and you feel like you
need to Pam you rush you get stressed
out so be patient grow slowly things are
gonna go wrong can absolutely guarantee
it and your plans are going to change
something's gonna happen unexpectedly
and you can't do anything about it like
it's almost a hundred percent guaranteed
it's gonna happen it could be around
your keyword research maybe whenever
your writers has some personal issue
maybe there's some issue with sharing
the documents any number of
unpredictable things could happen so
okay if you have built a team in your
corporate setting or your day job or
whatever then you
probably know that when you hire people
problems are created every time that you
have a new person on the team there's
another communication interface and that
creates kind of a problem so basically
imagine this if you had an unlimited
budget actually we'll just make it big
let's say you had $10,000 per month
to invest in content and you could hire
whoever you wanted and as many people as
you wanted you probably wouldn't want to
hire as many people as your budget would
allow right away you would need to
slowly hire people make sure they were
trained along the way before you start
adding more people and you would want to
make sure you're onboarding process is
good you want to make sure any sort of
handoffs interfaces between other people
that those run smoothly otherwise you'll
lose your mind basically if you have
let's say you're able to hire 10 people
within a couple days if each one of
those people has one to two questions
per day
for you as you're getting started you
can see pretty quick you're gonna have
like 40 or 50 or 60 emails going back
and forth and you basically will have no
time to do anything else but answer
emails and probably the questions they
are asking you're thinking these are so
basic how are you asking this question
so make sure you get your stuff tight
before you start hiring a bunch of
people and I'll tell you how to do so
each person that you hire creates
another communication channel and the
organization and that creates chaos
basically all right so here's the
general org chart like I said came from
you know a corporate job where the
hierarchy was several layers deep like a
flat organization and I have made two
main roles that I hire for that is the
you know the writing role and the
content manager they both report to me
the project manager I've had as many as
like three content managers or so in
about twelve twelve or fourteen writers
I can remember working for me at one
time people probably thinking right like
why are you doing the project management
when you could hire a project management
person to do it well I kind of wanted to
have some QA that I looked over
otherwise it's really easy to have a lot
of work done and if you don't watch
mistakes can be made and if you you know
don't have a way to you know check
things out it doesn't have to be you but
if you don't have a way to check things
out you could end up with you know 200
posts out there that all need to be
edited because there's a problem in fact
I just had a coaching session with a
client a couple weeks ago he had about a
hundred articles written and they had
some issues where like violations to the
Amazon operating agreement were made and
it's gonna have to be fixed in multiple
places in every single one of the 90
spots if the person was reviewing each
of the posts or someone was reviewing
each of the post before they were
published he wouldn't have to go back
and do this duplicate work so that is
why I wanted to have some QA in there
and I didn't want out like add another
person then so I was like hey I'll just
do it myself
this is a temporary project alright so
what we're gonna go through next is the
phases as I mentioned I'll show you how
to do this with basically just yourself
starting and then slowly growing the
team we by week so number one this is
phase one the time frame is about one
week you can see I'm serving as the p.m.
currently I don't know why I put my
little head in there but just to make it
slightly more interesting and I hired
one writer so like I said from up work
talking about the
18 bucks for a thousand words or so and
Andy mentioned that you get offers for
fifty to a hundred dollars per thousand
words and sure I mean if you are
it says Andy you may be you know
especially qualified writer or something
like that that's totally fine it turns
out there's a full range of people that
will work for different rates so some
people some people charge like three
hundred bucks for a thousand words and
other people charge like three dollars
for a thousand words all right so
there's a huge range the range that I
typically work in is the one I described
like fifteen seventeen bucks whatever
okay so basically you hire one writer
and you make sure the writer is you know
following the instructions like writing
in the proper voice all the things you
need the writer to do the next week or
two so this is a time frame of one to
two weeks you're gonna hire a couple
more writers and hopefully right you're
gonna have like one of your original
writers that you high like the you
promote rather to the content manager
slash editor at the at the end or in a
few slides I'll tell you exactly what
the content manager did for me but you
can basically have a Content Manager do
whatever you want them to do so just
it's totally up to you but I'll share
with you what I find valuable for the
content manager to do so in this case
you can see I've hired two other writers
again you want to run them through the
same training when you're you were
hiring the first person hopefully you
got some feedback about the training
materials or that questions you're able
to fill in those gaps and basically like
get ahead of the curve for future
writers so that you can answer the
questions before they even have it
further when you have a writer that you
like working with a lot of times you'll
hire them again
and again and then writers get bored
writing and usually actually like 90% of
the people that I've asked I liked
working with them usually they enjoyed
working with me I would say hey do you
want to do something different I want
you to be an editor and be our link and
it should be a little bit more
interesting and usually people are like
yeah alright I'll do that
so after this phase 2 which you could
spend one to two weeks on or so you can
hire a couple other writers so often the
writers take a little bit longer than
the content manager so you can have I
found like maybe three to five writers
writing and a Content Manager editing
that work for those set of writers for
that set of writers rather these are
sort of like pods of work now what I
found is a lot of times everyone wants
to work like part time maybe between 5
and 20 hours a week and then basically
you need to figure out how much your
writers want to write and then how much
your content manager wants to work and
knowing that the content manager will
probably take about one hour or so to do
the editing and content management for
one post that said you just have to
figure out the right number of writers
for the amount of work the content
manager wants to do it could be that
your content manager you know wants to
work 40 hours a week and in that case
maybe you need to hire like eight
writers all right something like that so
eight writers maybe they're writing one
post per week or sorry one post per day
and then that would line up for the 40
hours that the content manager may work
all right so you just have to figure it
out and typically what I like to do is
build up a little bit of a you know
queue if you will usually it's a folder
and
Google Docs but I'll build up say five
or six or maybe ten posts that need to
be done more than the content manager
can handle so that the content manager
always has work to do
sometimes I'll let the writers sit a
little bit idle but once the machine
gets churning it's pretty easy to like
add one more writer on there and then
the content manager can slowly catch up
so this is like the general idea for
this phase again one to two weeks or so
but you know if it takes you three weeks
because you don't have as much content
to be written or your budgets a little
bit different then you know take a
little longer it's totally fine so phase
four again this is a one to two week
period and basically you're hiring as
many writers is you need to fill your
content needs and ensuring that you're
not exceeding the capacity of your
content manager so again you just have
to do the math and figure it out
basically here's a quick example if the
content manager can work with you for
ten hours a week and each writer writes
two articles per week then you would
need five writers so you just got to do
the math each of your writers may be
writing a different amount and it's
totally up to you if you want them to
write more or less that's fine you just
tell them what you need and basically
the content manager is working through
like whatever the writers writing and
then what you can do um once you have
one set up you can do it again all right
so at this point you can hire however
many writers you want and then you can
have the content managers editing like
whatever folder they need to and here's
the thing there's gonna be turnover for
all the positions for various reasons
it's great to work with freelancers
because you can hire them in like a day
but the issue is sometimes I disappear
sometimes someone's doing great work and
then
boom they get a full-time job and
they're like hey I can't do it anymore
I'm out that's part of the luxury of
working with freelancers or being a
freelancer so that's a risk and that's
why I kind of treat the role as like
interchangeable parts I want to have it
generally unskilled other than writing
right I don't care if they have inside
knowledge on the topic I just want them
to you know communicate effectively and
quick note I see some questions are
being asked and I'll definitely get to
them at the end I just try my best to
stay focus on the content as I'm going
through it but I see the questions and
thank you for asking them okay the the
other thing I guess you can keep in mind
is you know I kind of combine the pods
or modules of people here but you could
think of them as like one Content
Manager is working with four writers
another Content Manager is working with
the other four writers maybe you mix it
all up and it doesn't matter but it's
totally up to you and for me just to
keep things organized I had you know one
editor working with a group of writers
and working with another group of
writers again they didn't directly have
a communication channel but if you
wanted to you know get fancy you could
just tell your content manager hey I
sign it out to the writers here's the 50
articles that you're responsible for and
you assign it to the writers you
interface with the writers now that is
another level of training it's another
you know set of like communication that
you would be out of again I wanted to be
in the middle of it as a QA exercise all
right next is how I saved over 24,000
minutes so like I mentioned before it
took me about an hour to an hour and a
half or so to edit and draft up one sing
post all right it took me a while a lot
of times it would take me two hours I'm
bad at estimating time so it probably
took longer than that I felt like I
needed to do that work myself I felt
like I couldn't really teach someone
what I had in my brain I thought I'm so
advanced with SEO and on-page ninja
stuff that I can't show someone what to
do and I wanted to control what was
gonna be published it was stupid
I mean I I have some experience but
basically I was the bottleneck in at one
point I'd like you know 45 articles that
were written and I was like oh yeah I
need to go publish those but I was like
oh no there's 45 of them I'm not going
to be able to do it and I just kind of I
wouldn't even start and it would just
continue to stack up so at some point I
thought I'm the bottleneck I just need
to get out of my way what would this
look like if I had a team and what we
don't look like if I delegated this
stuff that is taking me a long time and
I don't particularly enjoy doing it the
content manager so the content manager
did a few things for me nothing crazy
and once I broke it down
no one task was like complicated so
here's what they did for me they would
edit the article now I would give the
writers like a style guide line so the
formatting and like the font and the
voice that I wanted him to use so it was
usually pretty good I would have the
editor edit for grammar and spelling you
know standard stuff and then all the
writers were working with in Google Docs
and I just needed to have the content
from Google Docs moved over to WordPress
I went it's a backlink to some external
sites I wanted to add some internal
links I want them to add affiliate links
a few images and a video from YouTube so
once I wrote it down I realized that it
wasn't
very complicated and I don't know why I
thought someone else couldn't do it
yeah sure there's some keyword density
ideas that you have to take into account
but I never gave any instructions to my
writers for using keywords or using any
sort of like best or reviews or density
I try not to hire anyone who says
they're an SEO writer or anyone with
like any sort of like SEO experience
because I I just don't trust them and
there's other writers that you know
they'll write without that reservation
in the preconceived notions on you know
content and SEO so this is what the
content manager did and saved me many
many hours okay so the couple highlights
here basically this is what your team
can look like I like to keep it simple
you can add another layer of management
if you want to you can have maybe a
Content Manager for example who is sort
of like a project manager for the
writers and maybe you have a separate
editor you could pull some of these
apart if you want to the the more you do
that the less control you'll have over
it
but you'll have a little more free time
so it's totally up to you and you know
to this day I still stay in the middle
of it again for this QA part of the
process okay so quick note I do have a
course is called five-figure a niche
site I'm not actively pitching it but if
people do wonder I do have a course and
if you're on the email list you should
hear about it at some point if you need
the link I can't actually send it to you
and in general as I mentioned the course
is basically a repeatable process I've
used these systems and techniques and
strategies myself and I've taught a lot
of other people as well so let's get to
the Q&A so I'll
I'll check out the questions that were
sent in the chat and then I'll also come
back to full screen here I'll try and go
back but if you have other questions
feel free to ask all right so Tom
earlier asked about like how many team
members do I have and what are their
roles so I kind of talked about that
currently um well here's one thing I
don't have like a team all the time I
like it lean I don't want to have people
waiting for me to give them assignments
I typically work on like a project basis
where I'm thinking hey I want to publish
X amount of articles over the next you
know a few months I figure out what I
want to publish I'll spawn up a team
I'll have them write and get a you know
content manager - going currently right
now I have a handful of writers going
about five and content manager and I
don't know if I'm gonna grow a much more
in the short term alright Dennis
mentioned most people and this is about
like the success and failure and getting
started so Dennis's most people need to
fail before they succeed those that fail
and quit life will most likely repeat
and those that fail and shake it off
will go forward and have success yeah I
think that's true I mean most people
that stick with affiliate marketing
usually like maybe it's survivorship
bias kind of stuff going on but
basically there's very few people that
like don't have a failure along the way
you're trying to make decisions with
incomplete data and risk in competition
so it's probably not gonna work out all
the time it's definitely not gonna work
out all the time if you're going beyond
your comfort zone and stuff like that if
you keep trying usually you'll figure it
out
all right and Dennis says the key to our
rocks quick wins if it's done correctly
all right Thomas says is there a special
niche where no one actually reads the
content nope it was a decent one here
and Michael says what wording do you use
and hiring an ad do i specify what you
pay in the hiring at my templates are
available so you can check them out as
far as the wording I think I've recently
updated it and I say something like
ghostwriter for a blog new contractors
welcome and one thing you can't do is
say like Amazon reviews I never use
Amazon or reviews in the ad
I say ghostwriter for a blog and maybe
I'll give like if it matters I may give
like the general category that they may
be writing about but I generally like up
work will flag it if you put review in
there a lot of times do i specify what i
pay and the hiring ad i can't remember i
think maybe i do and just say hey here's
the the target for you know this this
gig alright and Thomas says you've paid
$60 for a thousand words and you've
never been able to use the work is it
some something that is specialized
Thomas and I've heard I've heard people
say this similar things by the way it's
insane the spectrum of like ideas about
like what to pay so some people will
tell me so this is funny so Thomas some
people will tell me I can't believe I
can't believe you pay $15 I pay 450 and
it's absolutely like perfect content
English speaker they think it's the
greatest thing in the world you're
telling me you've paid
sixty dollars for a thousand words and
you haven't been able to use it
I've heard people paying a hundred two
hundred twenty-five dollars for a
thousand words and it is also unusable
so I don't know I think it's a it's
probably a symptom of the people that
work for different ranges and the job
description that you have so I'm
typically looking for new freelancers
and I'm willing to take a chance on them
usually I can get a better deal for
qualified people I've heard I haven't
paid as much as you're describing Thomas
but I've heard that sometimes people
that are on the higher end they think a
lot of themselves and they may not write
as well and they may not take feedback
if you ask them to change something or
do something they may not do it
Allen says do you tell them what
products to link to or do you research
and add it in or do you tell them what
products to link to or do you just
research what products to add in the
post it's totally up to you usually if
I'm hiring a writer for the first time
or I have a specific opinion I'll tell
them what products to review otherwise
I'll just give them guidelines like find
our four products
four star reviews with a range of prices
and leave it at that if it's a new
writer
I suggest our new writer working with
you I suggest you tell them what
products first until you until you guys
have a report and they know what you're
looking for Edgar says do I have the
content manager do the actual posting of
the edited articles yes I have them
draft it and then I actually hit publish
they leave it in draft mode and I'll go
take a look make sure it looks fine so
basically I was going from you know an
hour and a half to two hours of editing
and formatting and all that stuff to
about two to three minutes I would skim
it check the links make sure
images look okay hit publish all right
Nick says I've had no success on up work
how much detail on the article do you
give not much so I have like like a
style guide line and then sometimes I'll
send them it sort of the template which
is on I think I I can actually post
templates for you I'm gonna send over in
the chat there's like a template in on
this page that I just sent over so I
mean there's sort of a template you can
give them as much
if you're having trouble either the
writer's bad or your instructions aren't
thorough enough there's two main things
so if you've hired like five writers and
they all didn't give you what you wanted
then it's probably you and you need to
figure out what's wrong and improve your
instructions I think if you use the
templates that are available on the page
I just sent you it'll get you a lot
closer
so if yeah if it's just a one case where
it didn't work out it may be the person
but if everyone is making like terrible
mistakes then they probably don't have
enough information that's on the
assumption that people are trying to do
what you're asking so I have Nick a lot
of times people will have trouble
initially so just keep at it and you'll
figure it out Jesse says to ask for pre
work before hiring no I know Kazi says
hi Doug one-week published how many
contents can you rephrase it Act I'm
sorry I don't understand what you're
asking
tom says how do I choose a writer
basically I this is actually a good
question here so in the job posting
which you can get on the page right if
you follow that link you get the job
posting right there's no secret to that
once you have that out there you are
gonna get like a cover letter back and
usually I can look at a cover letter
read it if it's like nonsense or it's
like one that they've sent out to
everyone then I don't if they're you
know communicating well if they I don't
know if the cover letter kind of works
then I usually go for it I look at their
resume that they have on up work and
again I make an assessment from there if
you just look at one you really don't
have much data but as you look at
usually I'll let the ad run for about
two days something like that usually at
that point I'll have like I don't know
15 or 20 proposals and then I'll just
pick out the best ones the very best
ones I throw out the others Andy says
how do you determine the voice of
writing so I think what you're asking is
how do you determine what voice you want
your content to be so I'm gonna assume
that your question it's up to you you
write it however you want
I don't doesn't matter you know you
could pick what you want your blog to be
like so I recommend you write in the
first person you write it like a blog I
don't recommend that you write it like a
magazine review or academic or anything
like that
I recommend it sounds like a person who
wanted to have a blog and started you
know writing their opinions and writing
in the first person and I think if you
write that like I want this to be a
casual first person you know piece of
work that's the
that's what I recommend all right Jesse
says you found many that write a
thousand words for 15 or 20 bucks cool
that's me too
cause he says do I have a country of
choice for a writer I try and get us or
like Canada based but I don't write that
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