This video is about a niche site that I sold for $235,000 in 2017.
I’m Doug Cunnington, from Niche Site Project, I talk about Amazon niche sites, productivity,
and project mgmt
I’m going to be talking you through this crazy roller coaster of a journey.
We built up, adapted, and improved a niche site that we wanted to sell for $500,000 (text
appears).
Which sounds crazy to say outloud!
Now, some of you may be wondering, “what the heck is a niche site (question mark appears),
and how can it be worth $500,000?
($500,000 appears in front of question mark, perhaps add a second question mark like “$500,000??”)
so here’s some basics to get us into this story:
An Amazon Niche Site (text on screen) is a website that makes profit by linking readers
and consumers to buying amazon products.
Essentially, if you lead someone directly to an Amazon page for pruning shears (image
appears) linked through an article called “10 Best Ways to Care for Your Rose Garden”
(text appears) and that person buys those pruning shears, Amazon will give you a small
cut of the profit.
When you multiply that by hundreds or thousands or even hundreds of thousands of people doing
that overtime, you can end up with a nice chunk of change.
(money cha-ching sound?)
So how do they work?
Amazon niche sites use buyer keywords (text appears) to get people to click on their sites--
for example if you search “best pruning shears” (text appears) you will likely get
linked to sites with gardening stuff & information (maybe pop up images of gardening supplies,
etc).
A lot of these sites will be amazon niche sites, and when you click on a link inside
that leads you to a tool on amazon (image of a tool on screen), you know that niche
website will be getting a small portion of the money you spend.
So, the buyer keywords need to be words that consumers are going to be using regularly,
that the average person will put into their google search.
There is a whole art and science to choosing and optimizing keywords, and you can learn
more about that over at my website (link text on screen), or checking out the Keyword Golden
Ratio but for now, back to our story about this specific niche website.
So, niche websites are designed to make a profit off of people using them to buy amazon
products.
However, not all (and honestly not most) of the Amazon niche websites out there actually
make decent money, and even the ones that do are always looking to improve their profits.
That’s where someone like me comes in.
I’m an experienced internet marketer, with expertise on increasing traffic and profits
for niche websites.
Traffic (text appears) is just how many people are clicking on and reading through a website
each day.
The more people who click in, the more likely they are to end up buying a product and giving
us a profit.
So, this niche site that we’re talking about was started by a friend of mine, Rob.
He wanted some help to increase the revenue & profit.
Little did we all know that we were in for a bumpy ride.
So let me give you some background on this niche website:
(Some version of the bold words should appear on screen)
This website was making around $10,000 a month, so already making a nice profit
It was already ranking well in google’s buyer keywords (some sort of text/image perhaps
“Google’s Buyer Keywords: A+”) ranking; meaning the site was already using effective
keywords, and getting good traffic It only had around 45 pages of content, so
it wasn’t an enormous site, and The majority of the traffic was really only
clicking on a few of the pages-- in fact, 80% of the traffic was only hitting 7 of the
pages out of those 45
So, obviously we had some good things going for us.
However, there were still some hurdles to jump over before we could consider selling
this site, especially before we could consider trying to sell it for $500,000.
Spoiler alert - we failed as you can gather from the title of this video.
Here are some of the things we had to consider:
There were tons of Private Blog Network (text on screen) links on the site.
A Private Blog Network is essentially (text of definition on screen) a series of websites
that someone owns.
This can be tricky on a website you’re trying to sell, because this is against the Google
Webmaster guidelines.
It’s Gray hat as they say in the SEO World.
Some of the links we had on the site were actually on a paid network, (text appears)
which meant we were paying monthly fees on them (which is a hard selling point for most
buyers)
So, knowing all of this, Rob was looking to improve the site’s traffic and profit to
the point where they could reasonably sell it for $500,000, So Rob asked me if I wanted
to partner up.
SO!
What do we do with all of this information?
Well, based on my background in project management, I made a game plan.
And I called that game plan,
Project Go White Hat. (cool graphic)
Essentially, our site was filled with “Gray Hats” links (text: “gray hats” appears;
buzzer) -- backlinks that violate the Google Webmaster Terms of Service and made it hard
to sell our amazon niche site.
Our basic goal was to eliminate the links (in ideal world, we put big X over words gray
hats), and instead add backlinks with guest posting.
Google is fine with guest posting and doesn’t violate the Google Webmaster Guidelines.
It’s “White Hat” as they say (text “white hats” appears; ding).
So we came up with 3 goals to make that possible: (Use words “Number One” etc.)
(“1.
Guest Writers” appears; ding) Replace all of the Personal Blog Network links with “guest
post” links that are white hat.
(“2.
Improve content” appears; ding) Improve the existing content-- we wanted to make sure
that every part of this website was the best it could be before trying to sell it for a
profit, and (“3.
Keyword Golden Ratio” appears; ding) Add more content that is Keyword Golden Ratio
Compliant.
The ratio is this…The number of Google results that have the keyword phrase in the title
divided by the local monthly search volume, where the LMS is less than 250.
If the KGR is less than 0.25, then you should rank in the top 100 when your page is indexed.
You should still rank in the top 250 when the KGR is between 0.25 and 1.
And it should be pretty fast.
(Ideally we’d have some sort of visual to help us with this-- step by step the words
should appear as the equation, and then….)
(Scribble or “X” appears over whole formula) But don’t worry too much about the details
of what the Keyword Golden Ratio is right now, just know that we were working to improve
the site across the board, including in our use of keywords.
So, now we had a plan!
We were ready to start working to make this site even more profitable and ready to sell
for 6 figures.
Check out my next episode to see what kind of challenges we were facing, and what we
decided to do about them.
You’ll hear about how we were struggling with competitors’ Negative SEO (Text appears),
a problem for Amazon niche sites, and how we accidentally almost gave ourselves big
problems with Exact Match Anchor Text, another potentially problematic piece of a niche website
that many website owners, especially new owners, fall into.
I can’t wait to tell you guys more about this website.
Though I can’t share the site since we sold it and that’d be totally unprofessional
and not cool to the new owners.
Please feel free to leave questions and comments below.
Like this video if you found it helpful and SUBSCRIBE for more.
And check out my website, nichesiteproject.com for more details on a lot of this information,
plus the sign up for the email list!
I have tons of useful articles and videos for you to help you make your amazon niche
site the best it can be.
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