how do you write content for an
affiliate blog that's what we're gonna
talk about today I'm Doug Pennington and
I specialize in Amazon affiliate
marketing and I'm also a project manager
so I sprinkle in some project management
ideas along the way too if you're new to
the channel please take a look around
consider subscribing if you like what
you see today let's get into this
content stuff now let me tell you about
the first piece of content I wrote back
in 2013 I started my first niche site
now this was after I came the smart
passive income blog and podcast by Pat
Flynn
it was the podcast I love podcast I
don't listen as much now but I got
started with a smart passive income
podcast I just loved it I kind of
obsessed I listened to every single
episode that I could I took maybe like a
week or two and I listened to like 50
plus episodes probably more than that
but it was a lot I really liked the
concept of niche sites so I decided hey
I'm gonna go to Bluehost get a hosting
package I'm gonna learn about WordPress
I'm gonna launch my blog and I'm gonna
put content on I'm gonna put useful
started how do you write content for a
blog or a niche site and I was at the
time trying to create like an Adsense
site would show like Adsense banners on
the site and I just didn't know what to
write about so I had a couple keywords
that I knew I wanted to you know put
into blog post but I was just like how
am I gonna do this I don't know the
topic I don't understand the niche I
literally know nothing about the ideas
I'm going to tell you about will be
useful if you're brand new to niche
sites but also if you're experienced so
if you're experienced be sure to stick
around like it could be very useful for
you and the thing is like when you start
working with say like a new VA or maybe
you're just trying to explain to your
friends and family and just other people
that don't understand anything about
these niche sites these kind of answers
can help you explain it in a simple way
first of all the key thing you have to
understand is you don't want to copy
anything verbatim I get a lot of
questions like
copy information from other websites can
a copy information from Amazon anything
that you're trying to copy verbatim is
probably not a good idea now where are
there exceptions let's say for example
you take a small quote couple lines or
something from some one site and you
quote them specifically you give them
credit and you link back that's probably
going to be okay particularly if it's a
small sort of percentage of the overall
piece of content but in general copying
things is a bad idea another common
question I get is around using sort of
like a content spinner
where it gathers different like sources
from the internet all over the web like
Wikipedia or CNN or other niche sites
and then it sort of matches them
together and uses it like a thesaurus to
substitute words so you end up with
something original but usually it
doesn't make sense it's very poorly
written because it's done by software so
no copying and no spinning so that's
fairly straightforward I hope a lot of
people weren't thinking that anyway but
depending on where you were looking and
maybe referenced and in fact when I
first started Pat Flynn on smart passive
income you know referenced using article
spinners and stuff like that and it was
common practice back in the day you know
Pat Flynn used to do gray hat sort of
activities I've moved over to white hat
stuff myself the point is anywhere where
you're trying to take a shortcut where
you're trying to do something easier or
cheaper or you're trying to do it faster
it usually isn't a good idea now not
always but usually it's not a good idea
to try and take a shortcut
if the shortcut worked then everyone
would take the shortcut and it would
just be the normal route so just keep
that in mind that applies for content
for niche sites it applies for like most
things in life as well so shortcuts
usually don't work okay let me take you
back to what it was like writing that
first piece of context I happen to be
house-sitting my wife and I were
house-sitting for some of our friends I
remember sitting down in the office it
was a really nice workspace and I had my
laptop on the desk and I was staring at
a blank wordpress post and I was like
how am I going to write this so I
started you know doing what I assumed
was the right thing to do so I tried to
look up other resources out there and
see what they wrote about the topic
unfortunately I did such poor keyword
research that there weren't even that
many sources and it was sort of an
obscure topic so I couldn't find much in
the file it took me so long to write the
problem is I didn't write much in
general sure I wrote emails at work and
some documents at work but as it's
fairly technical business writing so I
never had to like sort of put ideas
together from different sources and
really that's what we're doing when it
comes down to it we're gonna do research
in different areas and we're gonna try
and present information in our own words
now I'm gonna tell you a couple ways to
do it with very specific methods so you
won't have to like recreate the wheel or
anything I'll tell you what to do so as
I'm sitting there trying to write I was
frustrated number one it was a little
nervous and scared for number two and
three I was taking forever because I
kind of have this perfectionist attitude
which I am trying to keep it bay it's
useful in some areas but when you're
writing content for your niche site or
your affiliate site being a
perfectionist will really slow you down
and here's what would happen I would
look up these sources and then read the
information and then I'm like okay I
kind of understand what's going on let
me write some things out I felt like I
was almost copying it even though I was
putting it into my own words so I felt a
little bad about the content but I knew
that I was actually putting it into my
own words so that was okay so I would
write say two sentences and then it
would go back to the beginning and I'm
like does that make sense and then I
would write the third sentence and then
go back to the second sentence and do
the same process again for a 500 word
post
it probably took me four hours two days
in a row so it took me like eight hours
total I was writing so slow is so
frustrating but at the end of the day I
got it done and I published it it ended
up getting like a lot of traffic over
time through decent backlinking and
stuff like that even though it wasn't
highly searched for it ended up getting
some traffic so fast-forward like three
years where I essentially did the same
process it's called the RPM it's the
research paper method it goes back to
when we used to do research papers in
middle school in high school and college
and so on where maybe you went to the
library or you look stuff up online you
gathered a bunch of resources you read
that information and then put it
together into your own idea potentially
like repackaging some other ideas too
and then hopefully inserting your own
ideas into it now you don't always have
to place your new ideas and arrive at
like the new conclusion or anything
there's value in pulling information
together for example look at Wikipedia
that's a great example where the sources
are listed at the bottom there's
references at the bottom that you can go
check basically get an idea of how they
arrived at the Wikipedia article so
that's a great sort of specific example
of rpm now if you're interested in
seeing like a real rpm process happen I
have a couple videos so one is
describing the RPM in detail so I'll put
a link for that in the description
additionally I have a workshop where I
like did the RPM method so I'll put that
in the description as well so that's
number one you can use the RPM method
and literally place things into your own
words by referencing different sources
another great way to get like ideas to
write content FAQ method frequently
asked questions again I have a demo of
this in a greater description I'll put a
link in the description below but
basically this is great if you don't
know anything about the topic now I wish
I would have done this for the piece of
content I was telling you about
essentially you asked questions so as
you're you're brainstorming you just
write out questions that you have go
back you look up the answers to the
questions
turns out it's a very natural way to
write the content and people enjoy
reading that because it walks them
through common questions they may
personally have anyway so it's a great
way to do it again check out the links
below if you aren't familiar with the
method or if you want to see a demo of
me doing that live so this third way is
super useful for product reviews a lot
of us will be writing product reviews at
some point on our affiliate sites that's
a primary way to sort of get people
engaged get them ready to buy something
but one of the best things you can do is
go read reviews all over the internet so
I think it's obvious to probably go over
to Amazon and check out the reviews
there if it's a popular product you may
find hundreds of reviews thousands and
tens of thousands of words of content
now you can't copy it exactly but you
can get a really good idea of you know
what's good about a product what's bad
about a product and just what users
think of it what real owners think of it
and you can pay very close attention to
the vocabulary that people use you can
use the right terminology and you can
kind of get in the mind of an owner
which is very powerful when you're
trying to write a review especially a
well informed review further right there
are other areas that you can do this
research so forums you may be able to
check out a forum and see again common
questions there may be product reviews
stuff like that if there's not forums
active you can go to maybe like a
Facebook group or wherever the people
that hang out congregate online so maybe
Laura and maybe Facebook groups it could
be Pinterest maybe its Instagram but you
can get an idea about different products
if you just find where those people are
hanging out and believe me they're out
there somewhere you just have to find it
and lastly the biggest tip I have is
really go out and find the sources of
information the original sources of
information so I mentioned a few already
it could be you know the Amazon details
page it could be the reviews on Amazon
maybe it's forums maybe it's a Facebook
group maybe it's the manufacturer site
maybe it's the manufacturer of the
product you could take a look at the
information on their website you can
look at the manufacturers user's manuals
the user
manuals are really highly valuable
there's so much detail about specific
products and usually there's like a
troubleshooting section frequently asked
questions section there's like safety
warnings and health warnings and stuff
like that all that information is
something that you can go out there and
consume now the magic thing that you do
is you get all these resources together
and you sort of curate them and put them
together and hopefully you'll be putting
together stuff that was never sort of
curated before so if you can curate it
you can place it in your own words you
end up creating a like superior piece of
content and that's fantastic
now don't be afraid to link out to the
other science that you used as
references in fact if it's not like
common knowledge right so if it's not
something that everyone knows it's
probably your job to link to the sources
so people can go read that original
information themselves like further
advanced tip is if you go find a good
resource online if they put references
in there you should go follow those
original references and then keep
digging right keep trying to find the
original source of the information
because then it's not interpreted you
really can't put together a better piece
of information now I hope you realize we
went from the very beginning of not
knowing how to write content to
researching it pulling resources
together and now I'm telling you go deep
like find the original source of the
information if you can you may end up
going to Wikipedia finding references
with a list and then following those
references and then following the
references of the references and again
you may end up on like an academic paper
where you actually can provide new
insights based on all the research
you've done so when you put that all
together you end up creating something
that's useful something that should be
interesting and all of a sudden you
didn't know how to write this piece of
content and now you're able to create
something that's really valuable for
that specific topic question of the day
how do you write contest now I know
everyone doesn't write their own content
maybe I have a writer working for you so
let me know number one do you write your
own content saying whether you write
your own content or if you hire a writer
and then in either case let me know how
you have that content written so if you
hire someone like what info do you give
them you give them anything to give them
references and then if you write it
yourself how do you get started do you
outline it you just write from scratch
let me know and be sure to check out the
comments below some of the best ideas
are from you I want to learn something
too I read all the comments so I
definitely want to hear what you think
hey if you're still watching you must
like the channel so go ahead and
subscribe like the video I'd really
appreciate it thanks
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